Readercentric Writing for Digital Media

Digital media is a pastiche of cut-and-pasted segments that are typically on topic but are often directed at the wrong audience or purpose.

Author: David Hailey

Publisher: Routledge

ISBN: 9781351864718

Category: Psychology

Page: 277

View: 439

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This book presents an altogether new approach to writing and evaluating writing in digital media. It suggests that usability theory provides few tools for evaluating content, because usability theory assumes only one kind of writing on the Internet. The author suggests three models: user-centric (usability model), persuasion-centric (encouraging the reader to linger and be persuaded--Canon camera ads), and quality-centric (encouraging the reader to linger and learn or be entertained because of the quality of the writing--NASA.gov and YouTube). Designed for professional writers and writing students, this text provides a rubric for writing in digital media, but more importantly, it provides a rubric and vocabulary for identifying and explaining problems in copy that already exists. The Internet has become a pastiche of cut-and-paste content, often placed by non-writers to fill space for no particular reason or by computers with no oversight from humans (e.g., Amazon.com). Because these snippets are typically on topic (but often for the wrong purpose or audience), professional writers have difficulty identifying the problems and an even harder time explaining them. Finding an effective tool for identifying and explaining problems in digital content becomes a particularly important problem as writers increasingly struggle with growing complications in complex information systems (systems that create and manage their own content with little human intervention). Being able to look at a body of copy and immediately see that it is problematic is an important skill that is lacking in a surprising number of professional writers.

Metamorphoses of New Media

pleasures of digital film consumption: immersion, navigation, discovery, ... influence of old and new media, Martin Roussel examines the history of writing.

Author: Julia Genz

Publisher: Cambridge Scholars Publishing

ISBN: 9781443887670

Category: Art

Page: 230

View: 937

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The current success story of new media and the ongoing digitalisation of our world provide an illuminating starting point for the discussion of the powerful revolutions in our media and media uses initiated by the introduction of a(ny) ‘new’ medium: how do new media evolve and how do they relate to established, ‘old’ media and media uses? What does the rise of new media and media uses imply for other discourses? And not least: which methodological and theoretical approaches help us to understand these developments? Metamorphoses of (New) Media offers an international and interdisciplinary range of studies on these questions. In examining the effects of new media and media uses in fields such as social discourse, transmediality, and aesthetics, the essays in this collection engage with a great variety of examples, from political debate on Twitter to digital storytelling and the game-like experience of DVDs. What these diverse perspectives share, however, is an approach to Metamorphoses of (New) Media as an ongoing, recursive process of change that initiates dialogue and casts light on existing discursive, medial, and aesthetic models.

Writing and Editing for Digital Media

The new site relies heavily on well-crafted stories—on good journalism. A centerpiece of this new strategy is the “One of its Own” series of features on ...

Author: Brian Carroll

Publisher: Routledge

ISBN: 9781351796491

Category: Language Arts & Disciplines

Page: 316

View: 907

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Writing and Editing for Digital Media teaches students how to write effectively for digital spaces—whether writing for an app, crafting a story for a website, blogging, or using social media to expand the conversation. The lessons and exercises in each chapter help students build a solid understanding of the ways that digital communication has introduced opportunities for dynamic storytelling and multi-directional communication. With this accessible guide and accompanying website, students learn not only to create content, but also to become careful, creative managers of that content. Updated with contemporary examples and pedagogy, including examples from the 2016 presidential election, and an expanded look at using social media, the third edition broadens its scope, helping digital writers and editors in all fields, including public relations, marketing, and social media management. Based on Brian Carroll's extensive experience teaching a course of the same name, this revised and updated edition pays particular attention to opportunities presented by the growth of social media and mobile media. Chapters aim to: Assist digital communicators in understanding the socially networked, increasingly mobile, always-on, geomapped, personalized media ecosystems; Teach communicators to approach storytelling from a multimedia, multi-modal, interactive perspective; Provide the basic skill sets of the digital writer and editor, skill sets that transfer across all media and most communication and media industries, and to do so in specifically journalistic and public relations contexts; Help communicators to put their audiences first by focusing attention on user experience, user behavior, and engagement with their user bases; Teach best practices in the areas of social media strategy, management, and use.

New Media Old Media

... the question of writing opens up a profound critique of the contemporary politics of free media , old and new . Without naively imagining that writing ...

Author: Wendy Hui Kyong Chun

Publisher: Psychology Press

ISBN: 0415942241

Category: Social Science

Page: 418

View: 507

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In this history of new media technologies, leading media and cultural theorists examine new media against the background of traditional media such as film, photography, and print in order to evaluate the multiple claims made about the benefits and freedom of digital media.

New Media Communication Skills for Engineers and IT Professionals Trans National and Trans Cultural Demands

Several authors describe discipline courses where writing intensive assignments have been integrated with discipline content. Hartman (1989) describes the ...

Author: Patil, Arun

Publisher: IGI Global

ISBN: 9781466602441

Category: Technology & Engineering

Page: 272

View: 487

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The communication demands expected of today’s engineers and information technology professionals immersed in multicultural global enterprises are unsurpassed. New Media Communication Skills for Engineers and IT Professionals: Trans-National and Trans-Cultural Demands provides new and experienced practitioners, academics, employers, researchers, and students with international examples of best practices in new, as well as traditional, communication skills in increasingly trans-cultural, digitalized, hypertext environments. This book will be a valuable addition to the existing literature and resources in communication skills in both organizational and higher educational settings, giving readers comprehensive insights into the proficient use of a broad range of communication critical for effective professional participation in the globalized and digitized communication environments that characterize current engineering and IT workplaces.

New Media Language

it matter whether writing is formal or informal, edited or unedited, reflective or blurted out, reserved or candid? Historians of English usage know that ...

Author: Jean Aitchison

Publisher: Routledge

ISBN: 9781134456857

Category: Language Arts & Disciplines

Page: 224

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New Media Language brings leading media figures and scholars together to debate the shifting relations between today's media and contemporary language. From newspapers and television to email, the Internet and text messaging, there are ever increasing media conduits for news. This book investigates how developments in world media have affected, and been affected by, language. Exploring a wide range of topics, from the globalization of communication to the vocabulary of terrorism and the language used in the wake of September 11, New Media Language looks at the important and wide-ranging implications of these changes. From Malcolm Gluck on wine writing, to Naomi Baron on email, the authors provide authoritative and engaging insights into the ways in which language is changing, and in turn, changes us. With a foreword by Simon Jenkins, New Media Language is essential reading for anyone with an interest in today's complex and expanding media.

Writing New Media

Each chapter in the volume includes a lengthy discussion of rhetorical and technological background, and then follows with classroom-tested assignments from the authors' own teaching.

Author: Anne Wysocki

Publisher: University Press of Colorado

ISBN: 9780874214932

Category: Language Arts & Disciplines

Page: 280

View: 633

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As new media mature, the changes they bring to writing in college are many and suggest implications not only for the tools of writing, but also for the contexts, personae, and conventions of writing. An especially visible change has been the increase of visual elements-from typographic flexibility to the easy use and manipulation of color and images. Another would be in the scenes of writing-web sites, presentation "slides," email, online conferencing and coursework, even help files, all reflect non-traditional venues that new media have brought to writing. By one logic, we must reconsider traditional views even of what counts as writing; a database, for example, could be a new form of written work. The authors of Writing New Media bring these ideas and the changes they imply for writing instruction to the audience of rhetoric/composition scholars. Their aim is to expand the college writing teacher's understanding of new media and to help teachers prepare students to write effectively with new media beyond the classroom. Each chapter in the volume includes a lengthy discussion of rhetorical and technological background, and then follows with classroom-tested assignments from the authors' own teaching.

New Media and the Transformation of Postmodern American Literature

New Horizons in Contemporary Writing In the wake of unprecedented technological and social change, contemporary literature has evolved a dazzling array of ...

Author: Casey Michael Henry

Publisher: Bloomsbury Publishing

ISBN: 9781350064973

Category: Literary Criticism

Page: 216

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How has American literature after postmodernism responded to the digital age? Drawing on insights from contemporary media theory, this is the first book to explore the explosion of new media technologies as an animating context for contemporary American literature. Casey Michael Henry examines the intertwining histories of new media forms since the 1970s and literary postmodernism and its aftermath, from William Gaddis's J R and Bret Easton Ellis's American Psycho through to David Foster Wallace's Infinite Jest. Through these histories, the book charts the ways in which print-based postmodern writing at first resisted new mass media forms and ultimately came to respond to them.

The New Media and Cybercultures Anthology

The question of access to the technologies necessary for online writing is also significant. A pen and notebook are obviously more affordable than a ...

Author: Pramod K. Nayar

Publisher: John Wiley & Sons

ISBN: 9781405183086

Category: Social Science

Page: 545

View: 974

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Moving beyond traditional cyberculture studies paradigms in several key ways, this comprehensive collection marks the increasing convergence of cyberculture with other forms of media, and with all aspects of our lives in a digitized world. Includes essential readings for both the student and scholar of a diverse range of fields, including new and digital media, internet studies, digital arts and culture studies, network culture studies, and the information society Incorporates essays by both new and established scholars of digital cultures, including Andy Miah, Eugene Thacker, Lisa Nakamura, Chris Hables Gray, Sonia Livingstone and Espen Aarseth Created explicitly for the undergraduate student, with comprehensive introductions to each section that outline the main ideas of each essay Explores the many facets of cyberculture, and includes sections on race, politics, gender, theory, gaming, and space The perfect companion to Nayar′s Introduction to New Media and Cyberculture

Writing for Television Radio and New Media

WRITING FOR TELEVISION, RADIO, AND NEW MEDIA has been the leading work in its field for more than fifty years.

Author: Robert L. Hilliard

Publisher: Cengage Learning

ISBN: 9781305215931

Category: Art

Page: 528

View: 169

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WRITING FOR TELEVISION, RADIO, AND NEW MEDIA has been the leading work in its field for more than fifty years. Its frequently updated revisions, including the eleventh edition, combine the best principles and examples of the past with those of contemporary practice. Its thorough coverage of concepts, approaches, and techniques concentrates on the key media formats of commercials; news and sports; documentaries; reality programs; talk shows; interviews; music programs; corporate, educational, and children's formats; and drama and sitcoms. The text also presents basic information that writers need to know about production techniques, demographics, copyrights, and career opportunities. /New material on social media allows today's students to understand the continued importance of clear writing and shows them how their digital skills can transfer to career opportunities. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Producing for TV and New Media

These writers adopted the skills of a producer so they could protect their vision. Increasingly, new media is attracting TV and film writers and producers.

Author: Cathrine Kellison

Publisher: Taylor & Francis

ISBN: 9780240810874

Category: Performing Arts

Page: 322

View: 215

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Producing for TV and New Media provides a comprehensive look at the role of the “Producer? in television and new media. At the core of every media project there is a Producer who provides a wide array of creative, technical, financial, and interpersonal skills. Written especially for new and aspiring producers, this book looks at both the Big Picture and the essential details of this demanding and exhilarating profession. A series of interviews with seasoned TV producers who share their real-world professional practices provides rich insight into the complex billion-dollar industries of television and new media. This type of practical insight is not to be found in other books on producing. This new edition now covers striking developments in new media, delivery systems, the expansion of the global marketplace of media content. The companion website contains many of the crucial forms and charts included in the book. The site is available to readers of the book and may be accessed using the unique access registration code printed on the inside cover of the book. http://booksite.focalpress.com/Kellison * Comprehensive coverage of the nuanced and multi-dimensional role of a Producer presented in a clear and engaging writing style * Traces a project from conception to a finished piece of broadcast quality * Interviews with estabilished industry professionals offers readers real-world insight into the world of television production

Producing New and Digital Media

When learning to write for new media, you should remember to write beta characters. Do not be afraid to show the characters as they are and would be if you ...

Author: James Cohen

Publisher: CRC Press

ISBN: 9781317570011

Category: Language Arts & Disciplines

Page: 278

View: 432

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Producing New and Digital Media is your guide to understanding new media, diving deep into topics such as cultural and social impacts of the web, the importance of digital literacy, and creating in an online environment. It features an introductory, hands-on approach to creating user-generated content, coding, cultivating an online brand, and storytelling in new and digital media. This book is accompanied by a companion website—designed to aid students and professors alike—that features chapter-related questions, links to resources, and lecture slides. In showing you how to navigate the world of digital media and also complete digital tasks, this book not only teaches you how to use the web, but understand why you use it. KEY FEATURES For students- a companion site that features research resources and links for further investigation For instructors- a companion site that features lecture slides, a sample syllabus, and an Instructor’s Manual. Features a unique approach that covers media studies aspects with production and design tutorials. Covers up-to-date forms of communication on the web such as memes, viral videos, social media, and more pervasive types of online languages.

Emerging Pedagogies in the Networked Knowledge Society Practices Integrating Social Media and Globalization

Practices Integrating Social Media and Globalization Limbu, Marohang. ration between technical writing students at the University of Wisconsin—Stout and ...

Author: Limbu, Marohang

Publisher: IGI Global

ISBN: 9781466647589

Category: Business & Economics

Page: 352

View: 920

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Since the dawn of the digital era, the transfer of knowledge has shifted from analog to digital, local to global, and individual to social. Complex networked communities are a fundamental part of these new information-based societies. Emerging Pedagogies in the Networked Knowledge Society: Practices Integrating Social Media and Globalization examines the production, dissemination, and consumption of knowledge within networked communities in the wider global context of pervasive Web 2.0 and social media services. This book will offer insight for business stakeholders, researchers, scholars, and administrators by highlighting the important concepts and ideas of information- and knowledge-based economies.

How to Get Into Television Radio and New Media

Scripting Scriptwriter , Script Editor , Continuity Assistant Whether it is creative writing , news scripts or documentary narratives , scriptwriting is a ...

Author: Kimberley Stewart-Mole

Publisher: A&C Black

ISBN: 0826467318

Category: Social Science

Page: 214

View: 156

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Nearly every job in television and radio is highly sought after. This resource explains exactly what a prospective employee needs to know, how the media industries work, what range of jobs is available, what each job entails, and what you need to do to land the job of your choice.

New Media and Digital Pedagogy

Over the years, new technologies have reshaped the way we teach. Because of writing, instructors were able to work with more than ...

Author: Michael G. Strawser

Publisher: Lexington Books

ISBN: 9781498548526

Category: Language Arts & Disciplines

Page: 192

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New Media and Digital Pedagogy: Enhancing the Twenty-First-Century Classroom addresses the influence of new media on instruction, higher education, and pedagogy. The contributors specifically examine the practical and theoretical implications of new media and the influence of new media on education. This book emphasizes the changing landscape of education and technology and creates a foundational lens and framework for thinking through and navigating higher education in a digital and new media driven context.

Writing New Adult Fiction

How to Write and Sell New-Adult Fiction Deborah Halverson ... MINING NA FICTION'S SOCIAL MEDIA OPPORTUNITIES The writer-reader relationship was the core of ...

Author: Deborah Halverson

Publisher: Penguin

ISBN: 9781599638065

Category: Language Arts & Disciplines

Page: 288

View: 497

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Join the New Adult Fiction revolution! From Sylvia Day's Bared to You to Jamie McGuire's Beautiful Disaster, new adult fiction has arrived--and it's hotter than ever. But there's more to this category than its 18-to-26-year-old characters: The success of your story depends on authentically depicting the transition of your young protagonists from teenhood to adulthood. With Writing New Adult Fiction, you'll learn how to capture the spirit of freedom, self-discovery, and romance that defines the new adult experience. • Create memorable characters that act and sound like new adults. • Sculpt a distinct personality for your fiction with POV, voice, tone, and word choices. • Build a unique, captivating plot that satisfies your audience from beginning to end. • Learn tools for revising effectively and efficiently in a speed-driven market. • Weigh the options for your path to publication: traditional, indie, and hybrid. The new adult category is filled with opportunities to break in with distinct plots and original characters. Make your mark by writing a novel that's fresh, unique--and wholly new adult!

Writing and Editing for Digital Media

In this new edition, Brian Carroll explores writing and editing for digital media with information about voice, style, media formats, and content development, combining hands-on exercises with new sections on idea generation, multi-modal ...

Author: Brian Carroll

Publisher: Routledge

ISBN: 9781000739848

Category: Language Arts & Disciplines

Page: 376

View: 512

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In this new edition, Brian Carroll explores writing and editing for digital media with information about voice, style, media formats, and content development, combining hands-on exercises with new sections on idea generation, multi-modal storytelling, podcasting, and information credibility. Carroll explains and demonstrates how to effectively write for digital spaces – whether crafting a story for a website, writing for an app, blogging, or using social media to expand the conversation. Each chapter features lessons and exercises through which students can build a solid understanding of the ways that digital communication provides opportunities for dynamic storytelling and multi-directional communication. Updated with contemporary examples and new pedagogy, the fourth edition broadens its scope, helping digital writers and editors in all fields, including public relations, marketing, and social media management. Writing and Editing for Digital Media is an ideal handbook for students from all backgrounds who are looking to develop their writing and editing skills for this ever-evolving industry.

Sign Here

Questions addressed in this book are: Will handwriting disappear in the age of new (digital) media? What happens to important cultural and legal concepts, such as original, copy, authenticity, reproducibility, uniqueness, and iterability?

Author: Eric Ketelaar

Publisher: Leiden University Press

ISBN: UOM:39015066749428

Category: Language Arts & Disciplines

Page: 247

View: 576

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A fascinating exploration of the evolution of such concepts as originality and authenticity in the age of new media, including a contribution from Mieke Bal. Sign Here! Handwriting in the Age of New Media features a number of articles from different fields, reaching from cultural and media studies to literature, film and art, and from philosophy and information studies to law and archival studies. Questions addressed in this book are: Will handwriting disappear in the age of new (digital) media? What happens to important cultural and legal concepts, such as original, copy, authenticity, reproducibility, uniqueness, and iterability? Where is the writing hand to be located if handwriting is performed not immediately 'by hand' but when it is (re)mediated by electronic or artistic media? Sign Here! Handwriting in the Age of New Media is the first part in the series Transformations in Art and Culture.

Connecting Disciplinary Literacy and Digital Storytelling in K 12 Education

FINDINGS Seeing New Media Literacies in Writing Standards Based upon interviews of teachers in the needs assessment, researchers determined that they had ...

Author: Haas, Leslie

Publisher: IGI Global

ISBN: 9781799857716

Category: Language Arts & Disciplines

Page: 378

View: 786

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The idea of storytelling goes beyond the borders of language, culture, or traditional education, and has historically been a tie that bonds families, communities, and nations. Digital storytelling offers opportunities for authentic academic and non-academic literacy learning across a multitude of genres. It is easily accessible to most members of society and has the potential to transform the boundaries of traditional education. As concepts around traditional literacy education evolve and become more culturally and linguistically relevant and responsive, the connections between digital storytelling and disciplinary literacy warrant considered exploration. Connecting Disciplinary Literacy and Digital Storytelling in K-12 Education develops a conceptual framework around pedagogical connections to digital storytelling within K-12 disciplinary literacy practices. This essential reference book supports student success through the integration of digital storytelling across content areas and grade levels. Covering topics that include immersive storytelling, multiliteracies, social justice, and pedagogical storytelling, it is intended for stakeholders interested in innovative K-12 disciplinary literacy skill development, research, and practices including but not limited to curriculum directors, education faculty, educational researchers, instructional facilitators, literacy professionals, teachers, pre-service teachers, professional development coordinators, teacher preparation programs, and students.