Writing for the Web

Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author's toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and ...

Author: Lynda Felder

Publisher: New Riders

ISBN: 9780321794437

Category: Computers

Page: 181

View: 329

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With Writing for the Web, you'll learn everything you need to know to create effective Web content using words, pictures, and sound. Follow along as instructor and writer Lynda Felder combines easy-to-follow guidelines with photographs, lists, and tables to illustrate the key concepts behind writing nonlinear, interactive stories; creating succinct and clear copy; and working compelling images, motion graphics, and sound into your content. Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But only Writing for the Web explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven's Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author's toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast. This clearly written guide provides a fun and practical approach to Web writing that busy students and writers will be eager to learn and explore. Uses concise, straight-to-the-point style to illustrate techniques for writing sharp and focused Web copy, coupled with compelling visuals and sound Focuses on writing practices and guidelines, with exercises and prompts developed and tested by the author Features clear design, with plenty of pictures and visual elements, and a friendly and knowledgeable voice Take your learning even further with Lynda's companion book: The Web Writer's Toolkit: 365 prompts, collaborative exercises, games, and challenges for effective online content. For more tips, exercises, and suggestions for teachers, check out the book's Web site at www.write4web.com.

Writing for the Web

Provides information on how to successfully write for the Web, including home pages, company information, electronic publications, etc.

Author: Crawford Kilian

Publisher: Bellingham, Wash. ; North Vancouver, B.C. : International Self-Counsel Press

ISBN: 1551802074

Category: Computers

Page: 139

View: 562

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Provides information on how to successfully write for the Web, including home pages, company information, electronic publications, etc.

Writing for the Web

This book shows you how to write better content for websites, emails, and social media, and use that content to promote your business.

Author: James Lowery

Publisher: Createspace Independent Publishing Platform

ISBN: 1518894143

Category:

Page: 72

View: 380

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It's never been more important to write great content. The online audience is more demanding than ever, and with so much competition in every industry, it's essential for businesses to stand out for the right reasons. This book shows you how to write better content for websites, emails, and social media, and use that content to promote your business.

Writing for the Web

Presenting information in digestible parts, this text enables students to write and construct realistic and manageable Web sites with a strong theoretical understanding of how online texts communicate to audiences.

Author: J.D. Applen

Publisher: Routledge

ISBN: 9781136925894

Category: Computers

Page: 336

View: 406

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Writing for the Web unites theory, technology, and practice to explore writing and hypertext for website creation. It integrates such key topics as XHTML/CSS coding, writing (prose) for the Web, the rhetorical needs of the audience, theories of hypertext, usability and architecture, and the basics of web site design and technology. Presenting information in digestible parts, this text enables students to write and construct realistic and manageable Web sites with a strong theoretical understanding of how online texts communicate to audiences. Key features of the book include: Screenshots of contemporary Web sites that will allow students to understand how writing for and linking to other layers of a Web site should work. Flow charts that describe how Web site architecture and navigation works. Parsing exercises in which students break down information into subsets to demonstrate how Web site architecture can be usable and scalable. Detailed step-by-step descriptions of how to use basic technologies such as file transfer protocols (FTP). Hands-on projects for students to engage in that allow them to connect the various components in the text. A companion website with downloadable code and additional pedagogical features: www.routledge.com/cw/applen Writing for the Web prepares students to work in professional roles, as it facilitates understanding of architecture and arrangement of written content of an organization’s texts.

Writing for the Web

Taking a rhetorical approach, Writing for the Web: A Practical Guide discusses how invention, arrangement, and purpose-driven content can make Web writers more authentic and effective.

Author: Cynthia L. Jeney

Publisher: Prentice Hall

ISBN: 0131192361

Category: Computers

Page: 203

View: 704

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Taking a rhetorical approach, Writing for the Web: A Practical Guide discusses how invention, arrangement, and purpose-driven content can make Web writers more authentic and effective. Written for a wide range of audiences, it introduces readers to sound Web writing principles and discusses how technologies, interfaces, and data are impacted by the choices the writer makes. Exercises, assignments, and case scenarios encourage readers to practice skills such as captioning photos, incorporating links and writing FAQ pages. Realistic projects help readers learn how to organize content, define writing purpose and craft clear messages that will be powerful enough to impact Web site visitors and their behavior. Focuses on planning and writing for audience-driven purposes and discusses the concepts of identity, content development and emotional appeal throughout. Offers a flexible organization that focuses on how to organize content, define writing purpose and craft clear messages that will be powerful enough to impact Web site visitors and their behavior. Asks writers to explore professional, creative, and experimental approaches to writing and understand how technologies, interfaces, information, ideas, and data are affected by the choices that writers make. Provides clear explanations of basic computer use and Internet infrastructure and helps everyone get up to speed on the vocabulary, concepts, and basic technology structures Web writers need to know. Anyone interested in Web writing.

Writing for the Web 3 0

But creating an effective website has much more to do with engaging text that people will want to read. This is what draws people to websites and ultimately keeps them coming back.

Author: Crawford Kilian

Publisher: North Vancouver, BC : Self-Counsel Press

ISBN: 1551807386

Category: Language Arts & Disciplines

Page: 201

View: 789

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Hundreds of books have appeared on how to design new web pages and jazz up existing websites with graphics, animation, and sounds. But creating an effective website has much more to do with engaging text that people will want to read. This is what draws people to websites and ultimately keeps them coming back.

Writing for the Web Teach Yourself

... as a personality trait followed by magazine/blog/website. For example, if your
audience is passionate about different types of cheese, you could search for '
cheese lovers blog'. Websites Magazines Even if you are writing online socially,
you.

Author: Robert Ashton

Publisher: Hachette UK

ISBN: 9781444181319

Category: Language Arts & Disciplines

Page: 256

View: 838

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Like it or not, the internet has become integral to every aspect of our lives, with smart phones, tablet computers and wifi enabling us to communicate easily and instantly. Whether you're a rising star in the corporate world or a silver surfer, to make an impact online you have to be able to write clearly, convincingly and in a way that emphasises your character too. Best-selling business author Robert Ashton and internet native Jess Juby will help you communicate more objectively and effectively online, both at work and at home.

Writing for Multimedia and the Web

Writing for Multimedia and the Web describes how to write informational programs and stories. Some of the most successful CD-ROMs and World Wide Web programs are analyzed and documented along with extensive script samples.

Author: Timothy Paul Garrand

Publisher: Focal Press

ISBN: 0240803817

Category: Language Arts & Disciplines

Page: 341

View: 996

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Writing for Multimedia and the Web describes how to write informational programs and stories. Some of the most successful CD-ROMs and World Wide Web programs are analyzed and documented along with extensive script samples.

Letting Go of the Words

We go to the web to get answers to questions or to complete tasks – to gather information, reading only what we need. We are all too busy to read much on the web. This book helps you write successfully for web users.

Author: Janice (Ginny) Redish

Publisher: Morgan Kaufmann

ISBN: 0080555381

Category: Computers

Page: 384

View: 225

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"Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it." -- Jakob Nielsen, Principal, Nielsen Norman Group “There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginny’s practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100% of your own site’s pages, so pick up a copy of Letting Go of the Words and start communicating effectively today. --Lou Rosenfeld, co-author, Information Architecture for the World Wide Web On the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks – to gather information, reading only what we need. We are all too busy to read much on the web. This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site. Learn how to create usable and useful content for the web from the master − Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use. This practical, informative book will help anyone creating web content do it better. Features * Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book. * Written in easy-to-read style with many "befores" and "afters." * Specific guidelines for web-based press releases, legal notices, and other documents. * Tips on making web content accessible for people with special needs. Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with JoAnn Hackos), and is the recipient of many awards. * Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book. * Written in easy-to-read style with many "befores" and "afters." * Specific guidelines for web-based press releases, legal notices, and other documents. * Tips on making web content accessible for people with special needs.

Hot Text

Attention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act. You'll learn how to make your style fast, tight, and scannable.

Author: Jonathan Price

Publisher: New Riders

ISBN: 0735711518

Category: Computers

Page: 507

View: 496

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Attention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act. You'll learn how to make your style fast, tight, and scannable. You'll cook up links that people love to click, menus that mean something, and pages of text that search engines rank high. You'll learn how to write great Web help, FAQs, responses to customers, marketing copy, press releases, news articles, e-mail newsletters, Webzine raves, or your own Web resume. Case studies show real-life examples you can follow. No matter what you write on the Web, you'll see how to personalize, build communities, and burst out of the conventional with your own honest style.

Writing Effectively in Print and on the Web

In this book, you will learn how to: Define your audience and your primary messages Simplify your writing so that it is succinct and understandable Structure your written content so that it is most usable and accessible to your audience ...

Author: Rebecca Blakiston

Publisher: Rowman & Littlefield

ISBN: 9781442278868

Category: Language Arts & Disciplines

Page: 178

View: 819

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The written word is our primary tool for communication – with colleagues, administrators, stakeholders, and users. Poor use of words can lead to misunderstandings and inefficiencies. Writing effectively will help you be a stronger colleague, manager, and librarian. In this book, you will learn how to: Define your audience and your primary messages Simplify your writing so that it is succinct and understandable Structure your written content so that it is most usable and accessible to your audience Approach different forms of writing in a way that is most effective to getting your message across Establish a voice and tone that reflects the identity of your organization and yourself as a professional The book covers writing for both print and Web-based publications and is aimed at all types of libraries.

How to Design and Write Web Pages Today

An introduction to standards-based Web design, this book treats creating a website from the point of view of the writer, focusing on writing concerns and how they fit with the technological challenges of the Web.

Author: Karl Stolley

Publisher: ABC-CLIO

ISBN: 9780313380389

Category: Business & Economics

Page: 305

View: 806

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Writing and designing for the Web are essential to anyone looking to advance his or her personal, academic, or professional Internet presence. "How to Design and Write Web Pages Today" offers an approach for building sites that reach your intended audience, using methods that enable a site to be updated and improved over time. An introduction to standards-based Web design, this book treats creating a website from the point of view of the writer, focusing on writing concerns and how they fit with the technological challenges of the Web. Readers will learn about the reasons for writing on the Web; the challenges of writing there; and the solid, but flexible construction of individual pages. The focus is on building websites that can grow, including sites built around the popular, open-source WordPress blogging system. Rich with examples, the book demonstrates that Web writing and design can be fast and fun--and accomplished without expensive software or sophisticated programming skills.

Web Word Wizardry

Provides advice on writing readable, usable, accessible, and credible content for the Web and Intranet, covering topics including keywords, cookies, and spam.

Author: Rachel McAlpine

Publisher: Springer Science & Business

ISBN: 1580082238

Category: Computers

Page: 264

View: 185

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Provides advice on writing readable, usable, accessible, and credible content for the Web and Intranet, covering topics including keywords, cookies, and spam.

Nicely Said

Whether you’re new to web writing, or you’re a professional writer looking to deepen your skills, this book is for you.

Author: Nicole Fenton

Publisher: New Riders

ISBN: 9780133818437

Category: Computers

Page: 192

View: 455

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Whether you’re new to web writing, or you’re a professional writer looking to deepen your skills, this book is for you. You’ll learn how to write web copy that addresses your readers’ needs and supports your business goals. Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Randy J. Hunt of Etsy, Gabrielle Blair of Design Mom, Mandy Brown of Editorially, Sarah Richards of GOV.UK, and more. Topics include: • Write marketing copy, interface flows, blog posts, legal policies, and emails • Develop behind-the-scenes documents like mission statements, survey questions, and project briefs • Find your voice and adapt your tone for the situation • Build trust and foster relationships with readers • Make a simple style guide “Writing is a skill that will hugely benefit anyone’s career, and luckily, it’s a skill that anyone can learn. Nicely Said is a wonderful guide to writing clearly and concisely for the audience you’re trying to reach. Whether you’re a professional or just getting started, you’ll find a ton to steal from here.” (—Austin Kleon, author of Steal Like An Artist and Show Your Work! "Between them, Kate and Nicole have written for many of the web's most valuable and respected companies. Their commitment to clarity and kindness is the result of their experience, and it makes them extraordinary teachers." - Erin Kissane, author of The Elements of Content Strategy

Writing for Multimedia and the Web

To be truly successful as an interactive writer or designer, you need to understand how to create content for all types of new media. Writing for Multimedia and the Web is the most comprehensive guide available for interactive writing.

Author: Timothy Garrand

Publisher: CRC Press

ISBN: 9781136134456

Category: Art

Page: 520

View: 905

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Learning how to write for just one type of interactive media, such as web sites or games, is not enough! To be truly successful as an interactive writer or designer, you need to understand how to create content for all types of new media. Writing for Multimedia and the Web is the most comprehensive guide available for interactive writing. It covers web sites, computer games, e-learning courses, training programs, immersive exhibits, and much more. Earlier editions have garnered rave reviews as a writing handbook for multimedia and web professionals, as well as a classroom text for interactive writing and design. New Sections and Completely Updated Chapters: *Writing a corporate web site: T. Rowe Price *Creating blogs and podcasts *Web writing tips from usability experts *Optimizing text for web search engines *Defining the user with use cases and user scenarios *Dealing with web editors *Software for organizing and writing interactive media content *Script formats for all types of multimedia and web projects *Writing careers

How to Design and Write Web Pages Today 2nd Edition

Not by using an off-the-shelf software package, but by creating customized sites in a way that gives you full control? This guide provides that ability even if you have no previous coding skills or experience.

Author: Karl Stolley

Publisher: ABC-CLIO

ISBN: 9781440843143

Category: Computers

Page: 370

View: 222

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This unique guidebook lays the foundations of contemporary mobile-first, responsive web design, offering writers, designers, and those who teach them a complete and up-to-date approach to web design. • Provides a unique all-in-one guide suitable for beginners that covers content creation and design matters such as web typography and better prepares writers and designers with new responsive web design and development techniques • Presents an expanded set of web-available materials and new, original examples to better enhance the book and provide additional guidance to readers • Offers expanded coverage of topics such as web typography, HTML5 media elements, version control, and HTML and CSS preprocessors

The Complete Guide to Writing Web based Advertising Copy to Get the Sale

Also, whereas print ads focus primarily on the headlines, as that is all most
people will read when deciding whether to invest time in reading the rest of the
ad, writing for the Web is primarily about using the right key words to ensure that
 ...

Author: Vickie Taylor

Publisher: Atlantic Publishing Company

ISBN: 9781601382320

Category: Business & Economics

Page: 288

View: 501

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Since the advent of the Internet and since more and more people are making purchases online, writers have had to adapt to composing copy for the Web. Contrary to what many people think, writing for the Web and writing for print are not the same and involve very different skill sets. Instead of struggling to find the right words, copywriters should read this new book from cover to cover to discover how to write sales-generating copy. The Complete Guide to Writing Web-based Advertising Copy to Get the Sale will teach you how to make your copy readable and compelling, how to reach your target audience, how to structure the copy, how to visually format the copy, how to forget everything you ever learned about writing, how to pull in visitors, how to convince visitors to buy, how to outline and achieve your goals, how to create a customer profile, how to create a unique selling position, how to include searchable keywords in the copy, how to convert prospects to paying customers, and how to compose eye-catching headlines. In addition, you will learn about the trends in Web-based advertising; the categories of advertising; the important information that needs to be included in your copy, such as what you are selling, what sets your product apart from the competition s, where you are located, what makes your product affordable, and why you yourself would buy the product; writing in the inverted pyramid sty≤ the do's and don'ts of Web-based advertising; and key phrases to incorporate in your copy. We will also provide you with some common mistakes to avoid and tips for writing, revising, and proofreading. By incorporating the principles in this book, you will take your Web-based advertising copy from boring to brilliant, while boosting your sales and increasing your customer traffic. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

The No Fluff Guide to Writing Web Content

This book includes:*Step-by-step help to craft articles and blogs from start to finish.*Everything you need to know about SEO to make your clients, search engines, and you, happy.*Spelling and grammar tips to keep you typo-free. *Lists of ...

Author: Alina Bradford

Publisher: Independently Published

ISBN: 1092968768

Category:

Page: 179

View: 813

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Let a content writer with 20 years of experience teach you everything you need to know. As a freelance writer for more than 20 years, I've seen some stuff. Rough, sad web content in the form of articles and blog posts. This content leaves the reader with nothing to take away except boredom and questions. That pains me. Your audience should get what they came for!So, I put together this book. It contains my best tips for writing awesome content, and even some tips for building your brand. My goal is to build you up with the knowledge you need to go out into the online world and dazzle potential clients and readers, alike. This book includes: -Step-by-step help to craft articles and blogs from start to finish.-Everything you need to know about SEO to make your clients, search engines, and you, happy.-Spelling and grammar tips to keep you typo-free. -Lists of free reference sites where you can find expert quotes and quality research.-A content checklist so you can make sure that your articles and blog posts are 100% ready for readers.-A list of the 20 best sites for finding free videos, photos, maps, graphs and gifs for your content.-And more!

Scriptwriting for Web Series

Scriptwriting for Web Series: Writing for the Digital Age offers aspiring writers a comprehensive how-to guide to scriptwriting for web series in the digital age.

Author: Marie Drennan

Publisher: Routledge

ISBN: 9781351237833

Category: Art

Page: 160

View: 811

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Scriptwriting for Web Series: Writing for the Digital Age offers aspiring writers a comprehensive how-to guide to scriptwriting for web series in the digital age. Containing in-depth advice on writing both short- and long-form webisodes as part of a series, as well as standalone pieces, it goes beyond the screenwriting process to discuss production, promotion and copyright in order to offer a well-rounded guide to creating and distributing a successful web series. Written in a friendly, readable and jargon-free style by an experienced scriptwriting professor and two award-winning web series creators, it offers invaluable professional insights, as well as examples from successful series, sample scripts and interviews with key series creators, writers and industry professionals.