Writing for the Web

Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author's toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and ...

Author: Lynda Felder

Publisher: New Riders

ISBN: 9780321794437

Category: Computers

Page: 181

View: 858

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With Writing for the Web, you'll learn everything you need to know to create effective Web content using words, pictures, and sound. Follow along as instructor and writer Lynda Felder combines easy-to-follow guidelines with photographs, lists, and tables to illustrate the key concepts behind writing nonlinear, interactive stories; creating succinct and clear copy; and working compelling images, motion graphics, and sound into your content. Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But only Writing for the Web explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven's Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author's toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast. This clearly written guide provides a fun and practical approach to Web writing that busy students and writers will be eager to learn and explore. Uses concise, straight-to-the-point style to illustrate techniques for writing sharp and focused Web copy, coupled with compelling visuals and sound Focuses on writing practices and guidelines, with exercises and prompts developed and tested by the author Features clear design, with plenty of pictures and visual elements, and a friendly and knowledgeable voice Take your learning even further with Lynda's companion book: The Web Writer's Toolkit: 365 prompts, collaborative exercises, games, and challenges for effective online content. For more tips, exercises, and suggestions for teachers, check out the book's Web site at www.write4web.com.

Writing for the Web

Presenting information in digestible parts, this text enables students to write and construct realistic and manageable Web sites with a strong theoretical understanding of how online texts communicate to audiences.

Author: J.D. Applen

Publisher: Routledge

ISBN: 9781136925894

Category: Computers

Page: 336

View: 979

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Writing for the Web unites theory, technology, and practice to explore writing and hypertext for website creation. It integrates such key topics as XHTML/CSS coding, writing (prose) for the Web, the rhetorical needs of the audience, theories of hypertext, usability and architecture, and the basics of web site design and technology. Presenting information in digestible parts, this text enables students to write and construct realistic and manageable Web sites with a strong theoretical understanding of how online texts communicate to audiences. Key features of the book include: Screenshots of contemporary Web sites that will allow students to understand how writing for and linking to other layers of a Web site should work. Flow charts that describe how Web site architecture and navigation works. Parsing exercises in which students break down information into subsets to demonstrate how Web site architecture can be usable and scalable. Detailed step-by-step descriptions of how to use basic technologies such as file transfer protocols (FTP). Hands-on projects for students to engage in that allow them to connect the various components in the text. A companion website with downloadable code and additional pedagogical features: www.routledge.com/cw/applen Writing for the Web prepares students to work in professional roles, as it facilitates understanding of architecture and arrangement of written content of an organization’s texts.

Nicely Said

Whether you’re new to web writing, or you’re a professional writer looking to deepen your skills, this book is for you.

Author: Nicole Fenton

Publisher: New Riders

ISBN: 9780133818437

Category: Computers

Page: 192

View: 691

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Whether you’re new to web writing, or you’re a professional writer looking to deepen your skills, this book is for you. You’ll learn how to write web copy that addresses your readers’ needs and supports your business goals. Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Randy J. Hunt of Etsy, Gabrielle Blair of Design Mom, Mandy Brown of Editorially, Sarah Richards of GOV.UK, and more. Topics include: • Write marketing copy, interface flows, blog posts, legal policies, and emails • Develop behind-the-scenes documents like mission statements, survey questions, and project briefs • Find your voice and adapt your tone for the situation • Build trust and foster relationships with readers • Make a simple style guide “Writing is a skill that will hugely benefit anyone’s career, and luckily, it’s a skill that anyone can learn. Nicely Said is a wonderful guide to writing clearly and concisely for the audience you’re trying to reach. Whether you’re a professional or just getting started, you’ll find a ton to steal from here.” (—Austin Kleon, author of Steal Like An Artist and Show Your Work! "Between them, Kate and Nicole have written for many of the web's most valuable and respected companies. Their commitment to clarity and kindness is the result of their experience, and it makes them extraordinary teachers." - Erin Kissane, author of The Elements of Content Strategy

Write Me a Web Page Elsie

You can double the usability of a web site just by editing content the right way. This book shows how to convert business documents into web content that's fresh, focused, functional, forceful - and findable.

Author: Rachel McAlpine

Publisher:

ISBN: 047314042X

Category: Business writing

Page: 286

View: 658

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Rachel McAlpine tackles a communication crisis that is out of control. Anyone who writes at work is probably writing content for a web site or intranet. Every day, mountains of pages are published online - and most fail miserably, because onlinewriting requires some special skills. Luckily, words alone (those quaint, old-fashioned things) can work wonders on the web. You can double the usability of a web site just by editing content the right way. This book shows how to convert business documents into web content that's fresh, focused,functional, forceful - and findable. Essential for anyone who writes or manages web content.

Letting Go of the Words

We go to the web to get answers to questions or to complete tasks – to gather information, reading only what we need. We are all too busy to read much on the web. This book helps you write successfully for web users.

Author: Janice (Ginny) Redish

Publisher: Morgan Kaufmann

ISBN: 0080555381

Category: Computers

Page: 384

View: 368

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"Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it." -- Jakob Nielsen, Principal, Nielsen Norman Group “There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginny’s practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100% of your own site’s pages, so pick up a copy of Letting Go of the Words and start communicating effectively today. --Lou Rosenfeld, co-author, Information Architecture for the World Wide Web On the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks – to gather information, reading only what we need. We are all too busy to read much on the web. This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site. Learn how to create usable and useful content for the web from the master − Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use. This practical, informative book will help anyone creating web content do it better. Features * Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book. * Written in easy-to-read style with many "befores" and "afters." * Specific guidelines for web-based press releases, legal notices, and other documents. * Tips on making web content accessible for people with special needs. Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with JoAnn Hackos), and is the recipient of many awards. * Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book. * Written in easy-to-read style with many "befores" and "afters." * Specific guidelines for web-based press releases, legal notices, and other documents. * Tips on making web content accessible for people with special needs.

Writing for the Web Teach Yourself

Many of us find that writing is easier than saying out loud what we feel. The Internet is becoming faster and, with mobile technology, more readily ...

Author: Robert Ashton

Publisher: Hachette UK

ISBN: 9781444181319

Category: Language Arts & Disciplines

Page: 256

View: 228

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Like it or not, the internet has become integral to every aspect of our lives, with smart phones, tablet computers and wifi enabling us to communicate easily and instantly. Whether you're a rising star in the corporate world or a silver surfer, to make an impact online you have to be able to write clearly, convincingly and in a way that emphasises your character too. Best-selling business author Robert Ashton and internet native Jess Juby will help you communicate more objectively and effectively online, both at work and at home.

Writing for the Web A Guide on the Basics of Writing for the Web

How to Write Effective Copy for the Web In order to write effective copy for the web, there are two primary areas that you should look at.

Author: Joy Renkins

Publisher: Lulu Press, Inc

ISBN: 9781326921262

Category: Business & Economics

Page:

View: 347

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Apart from the fundamentals of good writing, impeccable spelling, good grammar and punctuation will go a long ways in copywriting. The most important thing about writing good text for the web is about grabbing, as well as keeping, the person’s attention, and in the end getting the result that you want. Such results may be a sale, or it may just be an inquiry. What could be more encouraging to someone who is just starting out on an online business then to have someone sign up for their newsletter, or that they provide information relating to themselves?

How to Design and Write Web Pages Today 2nd Edition

Not by using an off-the-shelf software package, but by creating customized sites in a way that gives you full control? This guide provides that ability even if you have no previous coding skills or experience.

Author: Karl Stolley

Publisher: Greenwood

ISBN: 1440843139

Category: Business & Economics

Page: 325

View: 669

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Are you looking to learn web design the right way? Not by using an off-the-shelf software package, but by creating customized sites in a way that gives you full control? This guide provides that ability even if you have no previous coding skills or experience. One of the critical challenges of modern web design is being able to write for the mobile web to reach those increasingly mobile-connected users. "How to Design and Write Web Pages Today" addresses this key objective while also explaining how to deliver improved experiences for users of desktop-style devices based on the constraints and challenges of mobile design. This user-friendly tutorial begins with background information to enable a better understanding of the web and its purpose and function as well as how to generate material for a website. Readers then learn about the three overarching concerns in the short- and long-term viability and usefulness of websites: accessibility, usability, and sustainability. Key technologies and techniques for web design such as the HTML and CSS languages to the conceptual foundations of grid-based design are next, followed by a thorough explanation of how to publish a site on the open web, from creating a viable site architecture to automating the publishing of content to the open web."

Hot Text

Attention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act. You'll learn how to make your style fast, tight, and scannable.

Author: Jonathan Price

Publisher: New Riders

ISBN: 0735711518

Category: Computers

Page: 507

View: 620

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Attention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act. You'll learn how to make your style fast, tight, and scannable. You'll cook up links that people love to click, menus that mean something, and pages of text that search engines rank high. You'll learn how to write great Web help, FAQs, responses to customers, marketing copy, press releases, news articles, e-mail newsletters, Webzine raves, or your own Web resume. Case studies show real-life examples you can follow. No matter what you write on the Web, you'll see how to personalize, build communities, and burst out of the conventional with your own honest style.

Developing Online Content

This book includes such topics as: * The skills and responsibilities of content developers * User surfing and reading behaviors * How to structure, organize, and design information * Nonlinear text, strategic linking, and interactivity * ...

Author: Irene Hammerich

Publisher: John Wiley & Sons Incorporated

ISBN: UCSD:31822031543416

Category: Computers

Page: 384

View: 434

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An all-in-one resource on writing, organizing, and delivering Web content After nearly a decade of experimentation, Web professionals now know that bells and whistles alone do not make a successful Web site. More than anything, strong and seamlessly integrated content attracts customers and keeps them coming back. Coauthored by a new media development expert and an award-winning writer, this book arms professionals with a complete blueprint and a set of best practices for writing, organizing, and delivering Web content. A one-stop resource for Webmasters, content developers, project managers, and editors, it covers all the bases-from key technical considerations to the principles of professional copywriting. Companion Web site includes resource listings and updates.

Writing Effectively in Print and on the Web

Why good writing matters -- Knowing your readers -- Defining your message and purpose -- Keeping it simple -- Using authentic and active voice -- Writing titles and headings -- Using lists and tables -- Writing information and instructions ...

Author: Rebecca Blakiston

Publisher: Practical Guides for Librarian

ISBN: 1442278854

Category: Language Arts & Disciplines

Page: 152

View: 406

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The book covers writing for both print and Web-based publications and is aimed at all types of libraries. In this book, you will learn how to: .Define your audience and your primary messages .Simplify your writing so that it is succinct and understandable .Structure your written content so that it is most usable and accessible to your audience .Approach different forms of writing in a way that is most effective to getting your message across .Establish a voice and tone that reflects the identity of your organization and yourself as a professional"

How to Design and Write Web Pages Today

One thing you will notice about this book is that it does not shy away from the technical knowledge and vocabulary surrounding Web writing and design.

Author: Karl Stolley

Publisher: ABC-CLIO

ISBN: 9780313380396

Category: Business & Economics

Page: 305

View: 363

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This standards-based approach shows readers how to create accessible, usable, and sustainable websites. • Screenshots of different Web design approaches, practices, and user experiences—all based on work by the author • A brief glossary of the most common terms • A select, annotated bibliography for going even further in your Web writing, and staying current as Web writing and design progress over time.

How to Write Web Copy and Social Media Content

Spruce up Your Website Copy, Blog Posts & Social Media Content Paul Lima ... Even though web writing should be concise and brief, Nielsen presentsan even ...

Author: Paul Lima

Publisher: Paul Lima

ISBN: 9781927710081

Category: Business & Economics

Page: 150

View: 521

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How to Write Web Copy and Social Media Content: Spruce up Your Website Copy, Blog Posts and Social Media Content is more than an online writing book. While writing for online media is the focus, the book takes writers through the important writing process--showing them how to think before they write. Then it demonstrates how to apply this process to website copy, including structuring copy on websites, blog posts and social media such as Twitter, Facebook and LinkedIn. This book is for those who want to make their website and blog copy sparkle and boost the effectiveness of their social media content. The book is based on business-writing and online and social media copywriting courses that the author teaches for University of Toronto continuing education students and for corporate clients. In short, How to Write Web Copy and Social Media Content will help you organize your thoughts before you write, become a more effective and efficient online writer, make your points in a concise and easy to read/scan manner, achieve your purpose and obtain feedback (if so desired). This book is all about communicating more effectively online so your readers understand why you are writing and what action, if any (remember, a "click" is an action), you need them to take. It is filled with samples, examples and exercises to get you writing for various online media.

Writing for the Web

Taking a rhetorical approach, Writing for the Web: A Practical Guide discusses how invention, arrangement, and purpose-driven content can make Web writers more authentic and effective.

Author: Cynthia L. Jeney

Publisher: Prentice Hall

ISBN: 0131192361

Category: Computers

Page: 203

View: 384

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Taking a rhetorical approach, Writing for the Web: A Practical Guide discusses how invention, arrangement, and purpose-driven content can make Web writers more authentic and effective. Written for a wide range of audiences, it introduces readers to sound Web writing principles and discusses how technologies, interfaces, and data are impacted by the choices the writer makes. Exercises, assignments, and case scenarios encourage readers to practice skills such as captioning photos, incorporating links and writing FAQ pages. Realistic projects help readers learn how to organize content, define writing purpose and craft clear messages that will be powerful enough to impact Web site visitors and their behavior. Focuses on planning and writing for audience-driven purposes and discusses the concepts of identity, content development and emotional appeal throughout. Offers a flexible organization that focuses on how to organize content, define writing purpose and craft clear messages that will be powerful enough to impact Web site visitors and their behavior. Asks writers to explore professional, creative, and experimental approaches to writing and understand how technologies, interfaces, information, ideas, and data are affected by the choices that writers make. Provides clear explanations of basic computer use and Internet infrastructure and helps everyone get up to speed on the vocabulary, concepts, and basic technology structures Web writers need to know. Anyone interested in Web writing.

How to Design and Write Web Pages Today 2nd Edition

You can begin writing for the web immediately, even before tackling HTML, CSS, JavaScript and the other technical material that comes later.

Author: Karl Stolley

Publisher: ABC-CLIO

ISBN: 9781440843143

Category: Computers

Page: 370

View: 300

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This unique guidebook lays the foundations of contemporary mobile-first, responsive web design, offering writers, designers, and those who teach them a complete and up-to-date approach to web design. • Provides a unique all-in-one guide suitable for beginners that covers content creation and design matters such as web typography and better prepares writers and designers with new responsive web design and development techniques • Presents an expanded set of web-available materials and new, original examples to better enhance the book and provide additional guidance to readers • Offers expanded coverage of topics such as web typography, HTML5 media elements, version control, and HTML and CSS preprocessors

Writing for the Web

Author: Crawford Kilian

Publisher: Diane Publishing Company

ISBN: 0756781736

Category: Language Arts & Disciplines

Page: 139

View: 318

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Creating a dynamic Web site (WS) for the Internet means writing clear, concise, & surprising interactive text. Whether you are creating a personal home page, developing your co's. WS, or publishing an e-zine, this guide offers sound, practical advice on org. & writing within the framework of 3 principles: orient readers to your WS; inform readers effectively; & prompt readers to take action. Exercises show you how to put these principles into practice, & critiques of real WS give you practical guidelines. You will learn how to: break print-based writing habits that don't work with hypertext; edit your material for an international audience; develop WS for bus.; create online resumes & personal pages; & explore the rapidly growing world of online freelance writing.

Becoming a Public Relations Writer

First, you should be aware of the relationship among the three major elements of a Web site: graphics, organization and writing. Web pages often are ...

Author: Ronald D. Smith

Publisher: Routledge

ISBN: 9781135633387

Category: Business & Economics

Page: 456

View: 120

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Becoming a Public Relations Writer guides you through the writing process for public relations practice. It leads you through the various steps and stages of writing, and helps you explore many of the formats and styles necessary for public relations writers. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various types of public relations writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere - from the standard news release to electronic mail and other opportunities using a variety of technologies and media. Updated to reflect the current technologies and practices of today’s PR professional, the contents of this third edition: addresses principles of effective writing useful in all disciplines focuses on news as the bridge an organization builds to its various publics overviews a variety of writing formats and environments that provide an internal or controlled approach. Laying the foundation for an integrated approach that touches on public relations advertising and direct mail, this text concludes with a presentation of the variety of PR writing styles and approaches that form an integrated communication package. In its current, comprehensive and accessible approach, Becoming a Public Relations Writer will be an invaluable resource for future and current public relations practitioners.

How to Start a Home Based Writing Business

attention of restless Web surfers. A body of knowledge, both theoretical and technical, about writing for the Web is evolving even as college courses sprout ...

Author: Lucy Parker

Publisher: Rowman & Littlefield

ISBN: 0762752173

Category: Business & Economics

Page: 320

View: 317

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This guide provides information on how to start you own home-based writing business.

Web Writing

Grogan, “Platform and Hosting Options I Considered for Student Web-Writing,” WebWriting in the Political Science Classroom, April 7, 2014, ...

Author: Jack Dougherty

Publisher: University of Michigan Press

ISBN: 9780472052820

Category: Language Arts & Disciplines

Page: 257

View: 486

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Teaching writing across the curriculum with online tools

Creative Web Writing

Many writers reading this , however , will bridle at the notion that you can ... Web writing offers fresh air because it cuts across boundaries we have so ...

Author:

Publisher: Unistar Books

ISBN:

Category:

Page:

View: 480

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