Writing Copy For Dummies

Writing Copy For Dummies® Published by Wiley Publishing, Inc. 111 River St.
Hoboken, NJ 07030-5774 www.mileycom Copyright © 2005 by Wiley Publishing,
Inc., Indianapolis, Indiana Published simultaneously in Canada No part of this ...

Author: Jonathan Kranz

Publisher: John Wiley & Sons

ISBN: 9781118069936

Category: Reference

Page: 384

View: 258

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Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more. Discover How To: * Write compelling headlines and body copy * Turn your research into brilliant ideas * Create motivational materials for worthy causes * Fix projects when they go wrong * Land a job as a copywriter

Business Writing For Dummies

Online text suggests a similar 10- to 12-point range for body copy, but calculating
the actual onscreen experience for a wide range of monitors and devices is
complicated. Online text often looks different on different platforms. Err on the
side of ...

Author: Natalie Canavor

Publisher: John Wiley & Sons

ISBN: 9781119696704

Category: Business & Economics

Page: 432

View: 101

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Learn how to write for the results you want every time, in every medium! Do you wish you could write better? In today’s business world, good writing is key to success in just about every endeavor. Writing is how you connect with colleagues, supervisors, clients, partners, employees, and people you’ve never met. No wonder strong writers win the jobs, promotions and contracts. Business Writing For Dummies shows you, from the ground up, how to create persuasive messages with the right content and language every time—messages your readers will understand and act on. This friendly guide equips you with a step-by-step method for planning what to say and how to say it in writing. This sytem empowers you to handle every writing challenge with confidence, from emails to proposals, reports to resumes, presentations to video scripts, blogs to social posts, websites to books. Discover down-to-earth techniques for sharpening your language and correcting your own writing problems. Learn how to adapt content, tone and style for each medium and audience. And learn to use every message you write to build better relationships and solve problems, while getting to the “yes” you want. Whether you’re aiming to land your first job or are an experienced specialist in your field, Business Writing For Dummies helps you build your communication confidence and stand out. Present yourself with authority and credibility Understand and use the tools of persuasion Communicate as a remote worker, freelancer, consultant or entrepreneur Strategize your online presence to support your goals Bring out the best in people and foster team spirit as a leader Prepare to ace interviews, pitches and confrontations Good communication skills, particularly writing, are in high demand across all industries. Use this book to gain the edge you need to promote your own success, now and down the line as your career goals evolve.

Printed Salesmanship

Agog at writing the best ad of his career , mumbling over the opening paragraph ,
he plopped down at his typewriter . ... When copy men appreciate how much a
good dummy helps in writing copy , the service department of paper merchants ...

Author:

Publisher:

ISBN: MINN:31951002805811F

Category: Printing

Page:

View: 417

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HTML 4 for Dummies

In fact , we'd recommend that you build reviews into each step along the way as
you build your site - starting by getting knowledgeable feedback on such ground -
zero aspects as the overall design , writing copy for each page , and the final ...

Author: Ed Tittel

Publisher: For Dummies

ISBN: PSU:000046351081

Category: Computer programming

Page: 408

View: 378

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Web page programming isn't dominated by professional programmers. Many casual computer and Internet users create their own personal Web sites. Tittel explains the basics of HTML and shows how to create a Web page from start to finish.

Sales Proposals Kit For Dummies

Writing it last Your proposal's executive summary is a compact version of your
proposal . Logically , you can't write it until you finish writing the sales proposal ,
right ? ... Save a copy of your proposal in a new file titled exec summary .

Author: Bob Kantin

Publisher: For Dummies

ISBN: 0764553755

Category: Business & Economics

Page: 336

View: 301

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Did you skip Sales Proposals 101 in college? If your proposals put people to sleep, this book is your wake-up call. Sales Proposals Kit For Dummies will have you writing top-notch sales proposals and closing the deal in no time. If part of your job is writing sales proposals, you know what a pain they can be. If you want your proposals to blow your audience away, let expert Bob Kantin show you how. With his advice, you’ll be creating sales proposals that prove your understanding of the buyer’s business, present a viable business solution, and demonstrate your ability to deliver the goods. With Sales Proposals Kit For Dummies, you’ll discover how to: Write an unbeatable proposal Get to know your buyer Evaluate your proposal from the buyer’s perspective Sell yourself and your organization This book is loaded with information that will help you write winning proposals, whether you’re a first-time proposal writer or a seasoned sales professional. It presents a proven and effective sales proposal structure and content guidelines that work for any size or type of business. With simple, step-by-step instructions and delightful cartoons, Sales Proposals Kits For Dummies makes writing a sales proposal fun and easy. You’ll find out: What every great proposal must include How to make the boring stuff interesting How to package and present the proposal How to team with the buyer to design the perfect proposal The differences between internal and external proposals Ten things a buyer expects in a proposal The book also includes a helpful CD-ROM packed with the specialized tools you need to develop perfect proposals, including a tool that lets you rate your proposal objectively and plenty of samples you can use for guidance. Whether you just want to sharpen your proposal-writing skills or you need help writing your first proposal, Sales Proposals Kit For Dummies is the friendly, straightforward guide that will help you land the big deal.

Business Storytelling For Dummies

Get the book to explore examples, templates, and step-by-step instruction and create your own compelling narrative to tell your story to the world.

Author: Karen Dietz

Publisher: John Wiley & Sons

ISBN: 9781118661215

Category: Business & Economics

Page: 384

View: 355

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Learn how to harness the power of a good story to influence prospects, customers, colleagues, team members, sponsors, and funders. With storytelling, you can tap into their imaginations and translate sterile facts and stagnant case studies into exciting concepts they can identify with.

Wordperfect Suite 7 for Dummies

Author: Julie Adair King

Publisher: For Dummies

ISBN: 156884946X

Category: Computers

Page: 364

View: 877

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Presents information on the programs contained in WordPerfect Suite, including WordPerfect, Quattro Pro, Presentations, Envoy, Netscape Navigator, Sidekick, Dashboard, and CorelFLOW

Printers Ink

To which Aesop Glim adds this postscript for those who are beginners at the job
of copy writing ... Maybe your To get the OK . . you should be writing copy -
instead of boss is not a fool . Maybe you're not Seems as though some problems
are ...

Author:

Publisher:

ISBN: UOM:35128001886421

Category: Advertising

Page:

View: 754

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America Online for Dummies

I use this command often when I'm writing e-mail messages. Because my fingers
enjoy playing ... W EditOCopy: Copy the highlighted text from the screen to the
Clipboard, leaving the original text in place. *> EditOPaste: Insert text from the ...

Author: John Kaufeld

Publisher: For Dummies

ISBN: 0764505025

Category: Computers

Page: 400

View: 163

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Explains how to use the online service's software to customize member profiles and toolbars, collect free software, search the Web, and take advantage of AOL's online hobby, professional, and interest groups

WordPerfect 11 For Dummies

Author: Margaret Levine Young

Publisher: For Dummies

ISBN: 0764543520

Category: Computers

Page: 360

View: 841

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Get up to speed on all your basic word processing skills Use styles and formats, add borders, create form letters, even put pages on the Web Remember when life was simple - you typed something, and it ended up on paper? Simplicity is back! This book tells you how to do what you want to do - produce great-looking documents. Of course, if you discover you want more, it also covers adding context-sensitive links to your long documents and other cool stuff. You decide. The Dummies Way * Explanations in plain English * "Get in, get out" information * Icons and other navigational aids * Tear-out cheat sheet * Top ten lists * A dash of humor and fun

Netscape Communicator 4 For Dummies

A system administrator at your company or university may even have installed a
copy on your computer already . All these options mean that you may install
Netscape on your PC or Macintosh in many different ways , which makes writing
a ...

Author: Paul Hoffman

Publisher: For Dummies

ISBN: 0764500538

Category: Computers

Page: 384

View: 595

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Free Netscape Communicator "Cheat Sheet" Inside! Use Netscape Communicator to Visit Web Sites, Access Newsgroups, and Download Files from FTP Sites The World Wide Web is the hottest place on the Internet. This book shows you how to use Netscape Communicator and its popular Navigator Web browser to find information, download files, send e-mail, read Usenet news, participate in online chats, build Web pages, and much more! Whether you're a Mac or Windows user, you will find what you need with Netscape Communicator™ 4 For Dummies®. Ask for IDG Books' …For Dummies® Books, the Fun and Easy Way to Find Out About Computers. Also look for IDG Books' The Internet For Dummies®, 4th Edition, the fun and easy to find out about the Internet, and Creating Web Pages For Dummies®, 2nd Edition, the fast and friendly way to create your own Web page. Inside, find helpful advice on how to: Get your PC up and running on the Web Create your own Web site using Communicator's built-in HTML editor: Composer Customize Communicator to look and act how you want Send and receive e-mail using Communicator's Messenger mail client Visit the best places on the Web today Interact with newsgroups using Netscape Collabra

The Internet for Dummies

Author: John R. Levine

Publisher: For Dummies

ISBN: 0764503561

Category: Computer networks

Page: 399

View: 424

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All the tools you need to get started on the Internet, both the "Dummies" reference and connection software, are available in this starter kit. "The Internet For Dummies Starter Kit" is a complete reference for computer users who want a reference on a variety of Internet topics. The CD includes all the software files you need to join a selected online service, send and receive e-mail, receive customized information from the Web, and even create your own Web pages.

Managing Your Money Online For Dummies

Author: Kathleen Sindell

Publisher: For Dummies

ISBN: 0764572105

Category: Business & Economics

Page: 380

View: 509

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Do you lay awake at night wondering how you’ll ever pay for the kids’ college or be able to retire? Do you toss and turn trying to figure out how to make ends meet? Managing Your Money Online For Dummies is your guide to making the most of online resources to make the most of your money. It’s a “get rich slow” scheme. Most of today’s millionaires don’t earn millions a year, didn’t inherit a bundle, and didn’t win the lottery. They simply spent less than they made and managed and invested the difference. You can join their ranks and sleep at night when you discover how to use Internet tools and resources to: Give yourself an online financial makeover Determine your net worth and devise your financial strategies Set up a budget and track your income and expenses Take advantage of online banking and bill-paying Find the best CD rates, online broker, and credit card for you Written by Kathleen Sindell, Author of Investing For Dummies, Managing Your Money Online For Dummies links you to priceless advice to help you: Calculate how much you need to save for retirement, how much mortgage you can afford, should you pay off debt, or are you adequately insured Handle overwhelming debt and correct errors on your credit report Comparison shop for a car (new or used), house and mortgage, insurance, and more Avoid the top 10 ways people waste money Save with online rebates, promotional discounts, coupons, special sales, or special offers Secure your data and protect your identify and your computer Do estate planning—now that you’ll have an estate Best of all, with you Managing Your Money Online For Dummies you won’t just save money and hassle, you’ll save time and manage your gradually accumulating riches at your convenience!

Online Copywriting for Beginners

You need to be thinking in the longer term and the way to generate a long term marketing plan is to be creative and create a page with great sales copy that will do all the work for you.

Author: Mathew Fisher

Publisher: Createspace Independent Publishing Platform

ISBN: 1984287273

Category:

Page: 42

View: 710

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Copywriting Crackdown - Sales Page Skills For The New Marketer ! So, you've created a great new product but how do you tell the world about it. Amazing, but telling the world about it and getting them to actually listen can be the hardest part of the entire process. If you do not launch your product properly with great marketing, all your hard work will be for naught. You need to create the perfect sales pitch to get long term sales and to do that you need to write great sales pages. Writing good sales copy for your products is super important. Sure you can outsource it to copywriters but that can be expensive and will not always convey 100 percent what you are looking for. Learning the skills on how to write great sales copy will be an invaluable skill that will give you an advantage in launching your new products. Not only will your website have a great impact that will easily convert leads to sales but you will also be able to create excellent sales copy to email to affiliate programs and to create a great affiliate page. You will need your own sales page in a website form to really sell your product, then subsequently you will need an affiliate page to get your product being sold on other people's websites. You need to market your product to your customers and to affiliate programs who will promote your product further and grow your customer base. Most people think when they have a new product they can blast it out to their current mailing list. And while this can be a great way to promote your new product and generate conversions quickly, it does not provide for long term sales leads. You need to be thinking in the longer term and the way to generate a long term marketing plan is to be creative and create a page with great sales copy that will do all the work for you. This form of marketing will give you the maximum impact and promotion for your product Once your sales page is up you can leave it there to do all the heavy lifting for you. You will be able to see what is working and what is maybe not working for you and tweak it so that in the future all you do is sit back and watch as your product sells. Do not be afraid if you are new to sales copywriting. In this eBook you will learn the 12 steps to help you write killer sales copy to better convert all leads into sales. And much more !

Boot and Shoe Recorder

In using the dummy sheet for the writing out of your big headings and
subheadings , you will soon learn to prepare copy that will fit the space . Nothing
weakens an advertisement more than to have a bold display line squeezed into a
 ...

Author:

Publisher:

ISBN: NYPL:33433090804190

Category: Shoes

Page:

View: 297

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QuarkXPress 5 For Dummies

If you're using a Web server to which you have direct access , you can simply
copy the files there with a disk or over the ... and writers and editors were stuck
with yet another task : writing and editing the same book for different devices .
Writers ...

Author: Barbara Assadi

Publisher: For Dummies

ISBN: 0764506439

Category: Computers

Page: 432

View: 797

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Pick up the fundamentals necessary to create extraordinary documents with QuarkXPress 5. QuarkXPress 5 For Dummies will get you up to speed and designing quickly with this powerfuldesktop publishing program.

Lotus Notes 6 For Dummies

... sequences dering , is that we are increasingly called upon to use words and
symbols in our writing that used to type é . ... After you create the character , you
can copy You may be wondering how you're going to type Edito Copy and then ...

Author: Stephen R. Londergan

Publisher: For Dummies

ISBN: 0764516493

Category: Computers

Page: 408

View: 480

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Lotus Notes For Dummies helps readers navigate and employ Lotus Notes to improve productivity and efficiency. Covers the enhanced features of the new version of Lotus Notes including the welcome page, instant messaging, document sharing, calendaring, group scheduling, and going mobile. This is an introductory level book that provides the essential information needed to enable users to get the most from the latest release of Lotus Notes.

Winning Direct Response Advertising

It is customary for you as the writer, when presenting finished copy executed
without an artist's collaboration, to accompany the copy with your own miniature
layouts, or a folded paper dummy of the direct mail package, as you envisage it.

Author: Joan Throckmorton

Publisher: Prentice Hall

ISBN: UOM:35128000934966

Category: Business & Economics

Page: 397

View: 947

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Throckmorton shows how to create and evaluate every element of a direct mail package, how to create catalogs that sustain a high level of involvement with customers, how to create print ads that keep on working month after month and how to create the kind of radio/TV direct response ads that bring in orders at rock-bottom cost.

Visual Studio NET All in One Desk Reference For Dummies

Thank you mom and daddy for your support and care while I was busy writing. My
special thanks go to my ... A special thanks also goes to Greg Guntle, the
technical editor, and Teresa Artman, the copy editor. Also, I would like to mention
my ...

Author: Nitin Pandey

Publisher: For Dummies

ISBN: 0764516264

Category: Computers

Page: 960

View: 398

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Visual Studio .NET All-in-One Desk Reference For Dummies is a value-packed, easy-to-use reference that provides broad coverage of Visual Studio .NET tools, languages, and environment for experienced Visual Studio programmers and developers who want to get up to speed rapidly on this missioncritical Microsoft initiative.

Word 97 for Windows for Dummies

... who have believed in my writing and have given me many wonderful
opportunities to write books for IDG Books , this one included . I also wish to
thank Michael Simsic , who copyedited the manuscript , and Pam Mourouzis ,
who worked so ...

Author: Peter Weverka

Publisher: For Dummies

ISBN: PSU:000043599288

Category: Computers

Page: 226

View: 710

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Explores the fundamentals of the word processing program with alphabetically-arranged step-by-step instructions for formatting, printing, editing, desktop publishing, and creating Web pages