The Creativity Market

If we allow ourselves to split hairs, we find that the so-called creativity market does not at all pertain to the realm of mating frogs, budding wizards or gods who might be imagined as being capable of Derrida's idea of creation ex ...

Author: Dr. Dominique Hecq

Publisher: Multilingual Matters

ISBN: 9781847697127

Category: Language Arts & Disciplines

Page: 240

View: 838


This book focuses on creative writing both as a subject in universities and beyond academia, with chapters arranged around three organising sub-themes of practice, research and pedagogy. It explores the ‘creative’ component of creative writing in the globalised marketplace, making the point that creative writing occurs in and around universities throughout the world. It examines the convergence of education, globalisation and economic discourses at the intersection of the university sector and creative industries, and foregrounds the competing interests at the core of creativity as it appears in the neo-liberal global discourse in which writers are enmeshed. The book offers case studies from the UK, the USA, Canada, Australia and Singapore that are indicative of the challenges faced by academics, postgraduate students and creative industry professionals around the world.

Marketing In Creative Industries

Key features: • A range of detailed international case studies throughout • Offers a unique perspective on marketing in the creative industries Offering invaluable insight into creative and cultural industry marketing, this is an ideal ...

Author: Gabriele Troilo

Publisher: Macmillan International Higher Education

ISBN: 9780230380233

Category: Business & Economics

Page: 384

View: 842


What defines an industry as 'creative'? How do you create customer value through the experience of creativity? Marketing in Creative Industries addresses the specific challenges of marketing in the creative industries, whilst applying marketing theory to a wide range of international examples. It combines a comprehensive and innovative perspective on customer value theory with practical marketing strategies and detailed case studies. Based around the concept of customer value, it will provide you with the analytical and decisional tools necessary to succeed in creative industries. Key features: • A range of detailed international case studies throughout • Offers a unique perspective on marketing in the creative industries Offering invaluable insight into creative and cultural industry marketing, this is an ideal textbook for undergraduate and postgraduate marketing students.

The Creativity Market

'The Creativity Market' focuses on creative writing both as a subject in universities around the world and beyond academia.

Author: Dominique Hecq

Publisher: Multilingual Matters

ISBN: 9781847697097

Category: Language Arts & Disciplines

Page: 229

View: 570


'The Creativity Market' focuses on creative writing both as a subject in universities around the world and beyond academia. It offers a thought-provoking analysis of creativity in the globalised market place and examines the intersection of the university sector and creative industries.

Research Handbook of Innovation and Creativity for Marketing Management

This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book.

Author: Eric Shiu

Publisher: Edward Elgar Publishing

ISBN: 9780857937957

Category: Business & Economics

Page: 264

View: 307


This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book.

The Business of Creativity

Editorial creativity lies in large part in being able to satisfy the diverse tastes of these different publics. Coordinating Creative Markets It has become clear that most creative work in the creative industries is carried out by ...

Author: Brian Moeran

Publisher: Left Coast Press

ISBN: 9781611329124

Category: Business & Economics

Page: 299

View: 126


How does a group of people, brought together because of their diverse skills and professional knowledge, set out to be ‘creative’? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative industries, takes the sacred relic of creativity out of the crypt and airs it in the ethnographic alley. In contrast to the persistent image of creativity as the spontaneous inspiration of a gifted individual, Moeran shows how creativity emerges from collaborative engagements among people, genres, institutions, materials and technologies. He alternates thick description of work in fashion, advertising, and ceramic art with theoretical innovations that shed new light on the aesthetic, symbolic, and economic dimensions of creativity and the production of worth.

The Global Management of Creativity

The purpose of these 'fabless' companies is to limit the amount of mobilized physical capital by focusing on innovation and creativity. They therefore specialize in the design of new chips and R&D as well as marketing and distribution.

Author: Marcus Wagner

Publisher: Taylor & Francis

ISBN: 9781317436843

Category: Business & Economics

Page: 184

View: 163


In the past, ‘Global Management’ meant optimizing production and commercialization activities around the world in an international business context. With the emergence and rise of the creative economy, the global game has changed. This book is about the global management of creativity and related innovation processes, and examines how companies, organizations and institutions can foster the transformation of an original idea to its successful execution and international diffusion. The Global Management of Creativity gives a clear framework for analyzing creativeness in organizations in an international context, and pinpointing important key elements that should be tracked. Comprising expert contributions and written by a wide array of leading scholars in economics, management of innovation and creativity, this book is an insightful resource. This volume provides empirical and theoretical material for managers, students and academics in the field of international management of creativity and innovation. It is also suitable for those who are interested in industrial economics, management of technology, and innovation and industrial studies.

Marketing Strategy for the Creative and Cultural Industries

Some definitions focus on the product that is produced and simply define a creative industry as one that produces creative products, whether the product is a movie aimed at the mass market or cutting-edge digital art.

Author: Bonita M. Kolb

Publisher: Routledge

ISBN: 9781000190373

Category: Business & Economics

Page: 272

View: 576


Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by: taking a strategic approach to developing marketing plans bringing together strategic planning, market research, goal setting, and marketing theory and practice explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide.

Handbook of Research on Entrepreneurship and Creativity

7.3.1 Creative Industries Not least since the coining of the branch concept 'creative industries' by the British ... 2005), about the creative labour process and labour market (Ross 2008), about the role of personal networks for ...

Author: Rolf Sternberg

Publisher: Edward Elgar Publishing

ISBN: 9781781004432

Category: Business & Economics

Page: 448

View: 731


This book will appeal to researchers and scholars interested in entrepreneurship and creativity issues, coming from a wide range of academic disciplines. These readers will find an up-to-date presentation of existing and new directions for research in

Creativity and Culture in Greater China

However, the government of Guangzhou presents a different model by paying more attention to large enterprises, even though SMEs are still the main business form in the creative market of the city. In Guangzhou, the policies of the ...

Author: Chi-Cheung Leung

Publisher: Transaction Publishers

ISBN: 9781626430099

Category: Social Science

Page: 374

View: 297


This publication unveils creative ideas on knowledge transfer from historical references to commercialization of cultural products. It adopts multidisciplinary, cross cultural, and experimental approaches to study the cultural industries, including art, music, popular culture, psychology, entrepreneurship, and economic studies. These scholarly thoughts and ideas were presented in the two conferences held at the Hong Kong Institute of Education in the summer of 2013. The chapters critically evaluate the current situation of the cultural industries and review the underlying relationships between the different sectors in the field. By assessing the development of the cultural industries, the authors hope that market and government intervention can enhance further consolidation and minimize hindrance to the growth of creativity.

The Invention of Creativity

In a series of waves, modern society has seen the assimilation of large segments of social practice to market structures.32 Markets are not reducible to individual interests but rather constitute their own sociality, by which objects ...

Author: Andreas Reckwitz

Publisher: John Wiley & Sons

ISBN: 9780745697055

Category: Social Science

Page: 300

View: 986


Contemporary society has seen an unprecedented rise in both the demand and the desire to be creative, to bring something new into the world. Once the reserve of artistic subcultures, creativity has now become a universal model for culture and an imperative in many parts of society. In this new book, cultural sociologist Andreas Reckwitz investigates how the ideal of creativity has grown into a major social force, from the art of the avant-garde and postmodernism to the ‘creative industries’ and the innovation economy, the psychology of creativity and self-growth, the media representation of creative stars, and the urban design of ‘creative cities’. Where creativity is often assumed to be a force for good, Reckwitz looks critically at how this imperative has developed from the 1970s to the present day. Though we may well perceive creativity as the realization of some natural and innate potential within us, it has rather to be understood within the structures of a very specific culture of the new in late modern society. The Invention of Creativity is a bold and refreshing counter to conventional wisdom that shows how our age is defined by radical and restrictive processes of social aestheticization. It will be of great interest to those working in a variety of disciplines, from cultural and social theory to art history and aesthetics.

Creativity and Data Marketing

Companies like IBM and GE have proven that large organizations stay relevant by embracing the application of creativity to business processes as innovation. These large organizations had to clear their own mental models of how growth ...

Author: Becky Wang

Publisher: Kogan Page Publishers

ISBN: 9780749477257

Category: Business & Economics

Page: 240

View: 225


The world is moving towards universal connectivity at a dizzying rate; underpinning this complex system of incessant transaction, connection and digital experience is an infrastructure that generates a trail of data. This trail not only tells us about human behaviour, but provides vital insights into market dynamics, consumer behaviour, as well as the relationships we value and the culture we live in. Creativity and Data Marketing helps marketers access this data, find meaning in it and leverage it creatively to gain a competitive advantage. Creativity and Data Marketing addresses the need to analyse data creatively, and in particular how balancing tangible insights with creative market influence can maximise business innovation and results. The book clarifies where businesses can improve existing infrastructure, processes and activities, as well as finding new addressable markets ready to validate or rethink market demand. By identifying how and why a consumer interacts with touch points beyond paid media, for example forums, blog content, native advertising and word-of-mouth, Becky Wang presents a creativity and data blueprint on how businesses can make lucrative steps forward to innovate their products, services and communication strategies, laying the groundwork for long-term results. Online resources include bonus content covering analytics methods, evolving research, data platforms and more, and a creative brief template.

Creativity and Cultural Policy

In his discussion of politics in the social-market creative age, Gray (1996, p. 13) underlined the necessity for a critically reflexive form of creativity in order to address the task of the age [which] is 'that of reconciling the human ...

Author: Chris Bilton

Publisher: Routledge

ISBN: 9781317977599

Category: Social Science

Page: 162

View: 228


Creativity has become a popular buzzword in contemporary cultural policy, yet the term remains poorly understood. In this collection, cultural policy specialists together with experts on psychology, creative enterprise and arts education, consider how ‘creativity’ is defined in a variety of settings, from ‘creative management’ to ‘creative labour’. The starting point of the book is to move beyond the notion that creativity is simply a product of extraordinary individuals and extraordinary thinking. In reality creativity draws together apparently contradictory thinking styles, processes and purposes which extend well beyond the mythical figure of the solitary genius. This broad definition of creativity encompasses the contributions of managers, entrepreneurs and intermediaries to the creative process as well as the creativity of consumers and schoolchildren. In turn this implies a broad definition of cultural policy, taking in intellectual property law, education policy and corporate governance as well as policies towards the arts and creative industries. This collection of articles offers new ways of thinking about creativity and about cultural policy. It will be of interest not only to students and practitioners of cultural policy but to anyone who is curious about the value and purpose of ‘creativity’ in contemporary culture. This book was originally published as a special issue of International Journal of Cultural Policy.

The Palgrave Handbook of Creativity at Work

observes that creative workers tend to receive significantly lower levels of pay than professionals in other industries with equivalent levels of training and that the artistic labour market is defined by significant wage inequality.

Author: Lee Martin

Publisher: Springer

ISBN: 9783319773506

Category: Business & Economics

Page: 658

View: 208


This Handbook provides authoritative up-to-date scholarship and debate concerning creativity at work, and offers a timely opportunity to re-evaluate our understanding of creativity, work, and the pivotal relationship between them. Far from being a new arrival on the scene, the context of work has always been a place shaped and sharpened by creativity, as well as a site that determines, where, when, how, and for whom creativity emerges. Structured in four parts – Working with Creativity (the present); Putting Creativity to Work (in an organizational context); Working in the Creative Industries (creative labour); and Making Creativity Work (the future) – the Handbook is an inspirational learning resource, helping us to work with creativity in innovative ways. Providing a cutting edge, interdisciplinary, diverse, and critical collection of academic and practitioner insights, this Handbook ultimately conveys a message of hope: if we take better care of creativity, our creativity will better care for us.

Principles of Integrated Marketing Communications

11 P Field, 'Creativity and effectiveness', Institute of Practitioners in Advertising from Advertising Works, 19, 2010, pp. 3–6. 12 P Field, 'The value of creativity', Market Leader, Quarter 2, 2011, pp. 42–5.

Author: Lawrence Ang

Publisher: Cambridge University Press

ISBN: 9781108571517

Category: Business & Economics


View: 797


Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels used by professionals to create wide-reaching and effective campaigns that are adapted for the aims of their organisations. This edition has been thoroughly revised and each chapter includes: case studies of significant and award-winning campaigns from both Australian and international brands that illustrate the application of explored concepts; discussion and case study questions that enable readers to critically evaluate concepts and campaigns; a managerial application section that illustrates how concepts can be applied effectively in a real situation; a 'further thinking' section that expands knowledge of advanced concepts and challenges readers to think more broadly about IMC.

Creativity in Product Innovation

Search for a new benefit or significance for the market derived from the addition of a dependency . ... Dominowski , L. R. ( 1995 ) “ Productive Problem Solving , ” in Creative Cognition Approach , S. M. Smith , T. B. Ward and R. A. ...

Author: Jacob Goldenberg

Publisher: Cambridge University Press

ISBN: 0521002494

Category: Business & Economics

Page: 224

View: 576


Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognized as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change.

Encyclopedia of Creativity

The individual creative process thus becomes subsumed in a group cre- ative process. This is the case in the free market as well as in the state supported framework. A third factor that favored the development of automated music ...

Author: Steven R. Pritzker

Publisher: Elsevier

ISBN: 9780080548500

Category: Psychology

Page: 1663

View: 255


The Encyclopedia of Creativity is the sourcebook for individuals seeking specialized information about creativity and motivation. Subjects include theories of creativity, techniques for enhancing creativity, individuals who have made significant contributions to creativity, physiological aspects of creativity, and virtually any topic that touches upon the subject. Entries are placed in alphabetical order with cross-references to other topics and entries where appropriate. Each entry is written in simple easy-to-understand terms summarizing the most important aspects of creative research and writing relating to the specific topic. A bibliography in the back of each article suggests additional sources for more information. The text is visually enhanced throughout by illustrations and photographs. A source-book of specialized information about creativity and motivation Includes virtually any topic dealing with creativity Entries are placed in alphabetical order with cross-references Written in easy-to-understand terms Illustrations and photographs throughout Contains select biographies of internationally renowned creative individuals from throughout history

Sustainable City and Creativity

creative realm is programmatically instrumental to goals that are fixed by those (firms, generally) that require the ... flow' view of the creative process, where market transactions occurring in cultural and creative markets are not ...

Author: Tüzin Baycan

Publisher: Routledge

ISBN: 9781317047957

Category: Political Science

Page: 476

View: 653


The notion of 'creative cities' - where cultural activities and creative and cultural industries play a crucial role in supporting urban creativity and contributing to the new creative economy - has become central to most regional and urban development strategies in recent years. A creative city is supposed to develop imaginative and innovative solutions to a range of social, economic and environmental problems: economic stagnancy, urban shrinkage, social segregation, global competition or more. Cities and regions around the world are trying to develop, facilitate or promote concentrations of creative, innovative and/or knowledge-intensive industries in order to become more competitive. These places are seeking new strategies to combine economic development with quality of place that will increase economic productivity and encourage growth. Against this increasing interest in creative cities, this volume offers a coherent set of articles on sustainable and creative cities, and addresses modern theories and concepts relating to research on sustainability and creativity. It analyses principles and practices of the creative city for the formulation of policies and recommendations towards the sustainable city. It brings together leading academics with different approaches from different disciplines to provide a comprehensive and holistic overview of creativity and sustainability of the city, linking research and practice. In doing so, it puts forward ideas about stimulating the production of an innovative knowledge for a creative and sustainable city, and transforming a specific knowledge into a general common knowledge, which suggests best future policy actions, decision-making processes and choices for the change towards a human sustainable development of the city.

Reconciling Copyright with Cumulative Creativity

Today, however, the community is reclaiming – and regaining – its role in the discourse about creativity. Users drove Internet change. They brought about a bottomup revolution that challenged traditional social and market mechanics ...

Author: Giancarlo Frosio

Publisher: Edward Elgar Publishing

ISBN: 9781788114189


Page: 400

View: 585


Reconciling Copyright with Cumulative Creativity: The Third Paradigm examines the long history of creativity, from cave art to digital remix, in order to demonstrate a consistent disparity between the traditional cumulative mechanics of creativity and modern copyright policies. Giancarlo Frosio calls for the return of creativity to an inclusive process, so that the first (pre-modern imitative and collaborative model) and second (post-Romantic copyright model) creative paradigms can be reconciled into an emerging third paradigm which would be seen as a networked peer and user-based collaborative model.

The Business Side of Creativity The Complete Guide to Running a Small Graphics Design or Communications Business Third Updated Edition

Hailed by one reviewer as the creative business "bible," and considered the authoritative book on the subject for over ten years, The Business Side of Creativity is back, updated and revised to include even more invaluable facts, tips, ...

Author: Cameron S. Foote

Publisher: W. W. Norton & Company

ISBN: 0393733289

Category: Design

Page: 432

View: 170


Hailed by one reviewer as the creative business "bible," and considered the authoritative book on the subject for over ten years, The Business Side of Creativity is back, updated and revised to include even more invaluable facts, tips, strategies, and advice for beginning creatives. Every year the market for creative services expands, but the competition is increasing even faster. Today, success hinges not on talent alone, but on a thorough understanding of the business side of creativity. The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, a successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed - from getting launched as a freelancer to running a multiperson shop to retiring comfortably, and everything in between. Sample business forms and documents to help put the information into practice are included in the appendixes, and are available for downloading at How should you organize? What should you charge? What marketing techniques yield the best returns? How do you know when it's right to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more and gives you practical, real-world answers and invaluable expert advice.