The Copywriter s Handbook

Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy

Author: Robert W. Bly

Publisher: Holt Paperbacks

ISBN: 1429900156

Category: Business & Economics

Page: 432

View: 289

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The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy

The Copywriter s Handbook

Have you heard of the term: «Copywriting»?

Author: Baxi Nishant

Publisher: Litres

ISBN: 9785041913083

Category: Business & Economics

Page:

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Have you heard of the term: «Copywriting»? Wikipedia defined it as:«Copywriting is the use of words and ideas to promote a person, business, opinion or idea. Although the word copy may be applied to any content intended for printing (as in the body of a newspaper article or book), the term copywriter is generally limited to promotional situations, regardless of the medium (as in advertisements for print, television, radio or other media).

The Online Copywriter s Handbook

Today's #1 copywriter shows you how to grab attention and drive sales with customer-focused, results-based Web copy In The Online Copywriter's Handbook, Robert Bly--one of the world's most honored copywriters and the bestselling author of ...

Author: Robert W. Bly

Publisher: McGraw-Hill Education

ISBN: 0658020994

Category: Language Arts & Disciplines

Page: 336

View: 266

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The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps.

The Adweek Copywriting Handbook

"Sugarman is a living legend and by-God genius at writing copy that sells. This book is his masterpiece. It reveals all of his hard-earned secrets. The writing is riveting and the wisdom is worth gold.

Author: Joseph Sugarman

Publisher: John Wiley & Sons

ISBN: 9781118428795

Category: Business & Economics

Page: 368

View: 265

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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

CopyWriter s Handbook Vol 3

This volume (VOL.3)of your copy eClass shows you how to inject your ads with "compulsion"-- so that every moment someone delays in buying from you, they experience pains!

Author: Titus Uwemedimo

Publisher: Independently Published

ISBN: 9798691884252

Category:

Page: 50

View: 199

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In using words to persuade people to buy from you, you need to know how to make your sales copy urgent and believable. This volume (VOL.3)of your copy eClass shows you how to inject your ads with "compulsion"-- so that every moment someone delays in buying from you, they experience pains! It also show you how to make your claims-- especially your urgency claims as believable as possible.

The Axioms of Copywriting

The 5 Universal Elements That Form the Foundation of Advertising Copy That Works

Author: Robert W. Bly

Publisher:

ISBN: 1735979228

Category:

Page:

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The 5 Universal Elements That Form the Foundation of Advertising Copy That Works

How to Write and Sell Simple Information for Fun and Profit

The definitive guide to making real money as a writer--revised and updated for the online media market of the 2020s.

Author: Robert W. Bly

Publisher: Quill Driver Books

ISBN: 1610359909

Category: Language Arts & Disciplines

Page: 260

View: 627

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The classic guide to writing for money--revised and updated for the online media market of the 2020s. Do you love educating others? Do you want to make money doing it? The world of how-to writing is waiting for you! In How to Write and Sell Simple Information for Fun and Profit, copywriting legend and self-made millionaire Robert W. Bly shares his secrets to how any motivated person can turn simple information into a six-figure income. Bob Bly spells out how you can find your writing niche, develop ideas for salable how-to books, ebooks, articles, video, audio content and more; promote and market your work; and earn $100,000 a year or more. This revised and updated second edition of How to Write and Sell Simple Information for Fun and Profit adapts the Bly's tried-and-true formulas for writing success to the modern online content market, including best practices for monetizing podcasts, YouTube channels, webinars, Facebook groups, social media, software, and more. You don't have to be the world's greatest writer. You don't have to be the leading guru in your field. But if you have a curious mind and love learning new things, you can be a six-figure success as a how-to writer--and How to Write and Sell Simple Information for Fun and Profit will show you how!

The Marketing Plan Handbook

All this is no longer optional. You can’t survive today without making a plan like this. The good news — great news, in fact — is that Bob just made it easy. — John Forde, Editor and Founder of The Copywriter’s Roundtable

Author: Robert W. Bly

Publisher: Entrepreneur Press

ISBN: 9781613083031

Category: Business & Economics

Page: 324

View: 445

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Deliver Big-Picture Marketing Plans for Pennies on the Dollar Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor. Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost. Learn how to: Develop a clear business vision Position your business and services strategically Research your market and target your ideal client Integrate online and offline marketing Put measurements in place to assess marketing tactics Create an effective implementation schedule Review and troubleshoot for future success and growth Whether embarking on a new venture or reviving your current business plan, this practical handbook provides the next steps toward business success and survival.

Instant Inspiration for Copywriters

This is your short-cut to better writing. Not just copywriting: ANY writing." - Drayton Bird, author, Commonsense Direct & Digital Marketing "There are only a few copywriting books I would consider to be 'keepers'. This is one of them.

Author: R. Frothingham

Publisher:

ISBN: 9798635318164

Category:

Page: 129

View: 521

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This book will make you a better copywriter. "Instant Inspiration for Copywriters may be the only 'instant results' book I've ever read that delivers what is promised in the title: practical, real-world tips and advice - more than 500 pearls of wisdom in all -- that both inspires and teaches you to write the strongest copy you can." - Bob Bly, author, The Copywriter's Handbook "I would urge everyone who writes copy to get this book. Some of the quotes are stunning -- stuff you've never heard, and they'll expand your mind. But the reason I think you need to get it is all the reminders, from top names in the business, of what sometimes you forget to do that costs you money." - David Garfinkel, author, Breakthrough Copywriting "Scott has created an absorbing collection of tips, ideas and opinions about every aspect of copywriting. You'll find time-honored wisdom from David Ogilvy and Rosser Reeves, alongside insights from today's master practitioners like Joanna Wiebe and Ann Handley. Dip into it whenever you need a helping hand or a new direction - it won't let you down." - Tom Albrighton, author, Copywriting Made Simple "Einstein said, 'Example isn't another way to teach; it is the only way to teach.' Yet depressingly few copywriters study what the best writers said about writing. Here is pithy, wise advice not just from people I knew - Gene Schwartz, David Ogilvy, Joe Sugarman, for instance - but from good writers of all kinds. Nathaniel Hawthorne, Elmore Leonard, Jeanette Winterson, Maya Angelou, Ernest Hemingway, John Steinbeck ...This is your short-cut to better writing. Not just copywriting: ANY writing." - Drayton Bird, author, Commonsense Direct & Digital Marketing "There are only a few copywriting books I would consider to be 'keepers'. This is one of them. What makes this book great is it gives you an instant dose of inspiration whenever needed. And we copywriters tend to need that often!" - Steve Slaunwhite, author, The Everything Guide To Writing Copy What are you waiting for? Click the orange Buy Now button.

The Complete Idiot s Guide to Direct Marketing

Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.

Author: Robert W. Bly

Publisher: Penguin

ISBN: 0028642104

Category: Business & Economics

Page: 359

View: 527

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Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.

The Axioms of Marketing

The 6 Invariable Propositions That Underlie and Determine Every Marketing Success

Author: Robert W. Bly

Publisher:

ISBN: 173597921X

Category:

Page:

View: 462

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The 6 Invariable Propositions That Underlie and Determine Every Marketing Success

88 Money Making Writing Jobs

Along with an overview of each job, you'll discover: A breakdown of what it typically pays The nuts and bolts of what you'll write What it takes to work in the field How to get started Resources for finding the work For anyone serious about ...

Author: Robert Bly

Publisher: Sourcebooks, Inc.

ISBN: 9781402250590

Category: Reference

Page: 336

View: 937

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THE BEST WAYS TO MAKE THOUSANDS OF DOLLARS WRITING! Writers today are no longer just working on books and newspapers. Businesses, advertisers, and hundreds of other outlets are desperate for people who can craft effective messages and persuade people with their words. A strong writer can make $50 to $200 per hour, or even more... if you know where to find the work. Robert Bly is a professional writer who makes more than $600,000 per year from his writing. Now, he's ready to share his secrets. 88 Money-Making Writing Jobs presents the best outlets writers can find to turn their words into profit (including many that few people think to seek out). Along with an overview of each job, you'll discover: A breakdown of what it typically pays The nuts and bolts of what you'll write What it takes to work in the field How to get started Resources for finding the work For anyone serious about a career as a writer, this guide offers the best information on how to make incredible money in ways that are fun, challenging, and make the most of your writing talents.

The Big Book of Words That Sell

The Big Book of Words that Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use is your guide to the world’s most persuasive words and phrases—and how to leverage them to sell your product.

Author: Robert W. Bly

Publisher: Simon and Schuster

ISBN: 9781510741768

Category: Business & Economics

Page: 368

View: 129

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The language you need to sell and succeed, from America’s top copywriter. Robert W. Bly is a self-made multi-millionaire and brings in six figures of sales annually from marketing and selling his own products, not to mention more than half a million from his freelance writing. He’s been a professional copywriter for nearly forty years and has been named America’s best copywriter. And now he’s drawing back the curtain and revealing hundreds of proven words and phrases that can help you: Grab the reader’s attention. Convey a sense of urgency. Communicate what’s special, different, and unique about your product. Boost response with proven time-tested offers. Arouse the reader’s curiosity. Overcome buyer objections. Announce something new. Move the reader emotionally. Create a perception of superior product value. Give the reader news. And much more. The Big Book of Words that Sell contains the 1200 words and phrases that have proven to sell most effectively for Bob, and the best situations to employ that language in. Use them to: Sell any product or service. Get connections, followers, and friends on social media. Write social media posts and ads that generate more clicks and conversions. Optimize web pages for Google and other search engines. Write e-mails that get higher open and click-through rates. Become a more powerful and persuasive copywriter. Increase web site traffic and conversion. Generate better return from your Call to Actions (CTA). The Big Book of Words that Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use is your guide to the world’s most persuasive words and phrases—and how to leverage them to sell your product.

The New Email Revolution

With this book in hand, you will be able to quickly and easily: •Find templates you can use to create emails for dozens of different situations. •Know the right wording and optimal word length for email communication. •Get recipients ...

Author: Robert W. Bly

Publisher: Simon and Schuster

ISBN: 9781510727922

Category: Business & Economics

Page: 368

View: 271

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Practices, strategies, and templates for optimizing your email use. The average business employee spends more than thirteen hours a week reading and responding to email. That’s 675 or more hours—over 28 days a year—spent on email. Wouldn’t it be nice to get some of that time back? In The New Email Revolution, Robert W. Bly Bly draws from decades of experience sending millions of emails to help you take that time back. With this book in hand, you will be able to quickly and easily: •Find templates you can use to create emails for dozens of different situations. •Know the right wording and optimal word length for email communication. •Get recipients to read and respond to your email messages. •Understand when it is legal and not legal to send email to a person you do not know. •Incorporate photos, graphics, sound, and video into your email messages. •Measure the deliverability, bounce rate, open rate, and response rate to every email you send. •Write clearer, more engaging, more persuasive email copy for every occasion. Get better results in less time with The New Email Revolution.

Gabay s Copywriters Compendium

Gabay's Copywriting Compendium contains a wealth of inspiring tips, ideas and descriptions to aid the writing process, such as advice on spelling and grammar, examples of rhyming words, suggested euphemisms, and odd facts.

Author: J. Jonathan Gabay

Publisher: Routledge

ISBN: 9780750683203

Category: Business & Economics

Page: 709

View: 630

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Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. Gabay's Copywriting Compendium contains a wealth of inspiring tips, ideas and descriptions to aid the writing process, such as advice on spelling and grammar, examples of rhyming words, suggested euphemisms, and odd facts. - Provides a "Top 25 Rules" section for a number of key topics, such as how to brainstorm, how to write innovative copy, and how to think creatively - Has been carefully designed to ensure the material can be accessed quickly and easily - Easy to read layout will assist copywriters in finding appropriate help at any particular moment

Electronic Publishing and Bookselling

The Copywriter's Handbook Nat G. Bodian , Philadelphia , PA : iSi Press , 1984.
... This is a comprehensive guide , and , while targeted at a specialized field in
publishing that of advertising and promotion of specialized and scholarly books ...

Author:

Publisher:

ISBN: UOM:39015081560354

Category: Electronics in printing

Page:

View: 546

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The Elements of Copywriting

A guide to the principles of writing effective copy covers headlines, print ads, direct mail, brochures, catalogs, press releases, and electronic messages

Author: Gary Blake

Publisher: Macmillan General Reference

ISBN: UOM:39015040161708

Category: Business & Economics

Page: 176

View: 527

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A guide to the principles of writing effective copy covers headlines, print ads, direct mail, brochures, catalogs, press releases, and electronic messages

Copywrong to Copywriter

Copywrong to copywriter is a handbook for anyone who feels like they can't write to save themselves.If you think you've got the wrong tone of voice, don't understand the ins-and-outs of grammar or just don't feel confident writing about ...

Author: Tait Ischia

Publisher:

ISBN: 0994531702

Category:

Page:

View: 519

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Copywrong to copywriter is a handbook for anyone who feels like they can't write to save themselves.If you think you've got the wrong tone of voice, don't understand the ins-and-outs of grammar or just don't feel confident writing about yourself without sounding like an idiot, read this book.Each chapter systematically works through the foundations of copywriting, starting from the very basics and ending with how to write a brief to produce your own well-structured and hard-working copy.