The Commodification of Language

This volume seeks to add to our understanding of how language is constructed in late capitalist societies.

Author: John E. Petrovic

Publisher: Routledge

ISBN: 9781000372793

Category: Language Arts & Disciplines

Page: 194

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This volume seeks to add to our understanding of how language is constructed in late capitalist societies. Exploring the conceptual and theoretical underpinnings of the so-called "commodification of language" and its relationship to the notion of linguistic capital, the authors examine recent research that offers implications for language policy and planning. Bringing together an international group of scholars, this collection includes chapters that address whether or not language can rightly be referred to as a commodity and, if so, under what circumstances. The different theoretical foundations of understanding language as a resource with exchange value – whether as commodity or capital – have practical implications for policy writ large. The implications of the "commodification of language" in more empirical terms are explored, both in terms of how it affects language as well as language policy at more micro levels. This includes more specific policy arenas such as language in education policy or family language policies as well as the implications for individual identity construction and linguistic communities. With a conclusion written by leading scholar David Block, this is key reading for researchers and advanced students of critical sociolinguistics, language and economy, language and politics, language policy and linguistic anthropology within linguistics, applied linguistics, and language teacher education.
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Adult English Language Teaching

The idea of language commodification, which is based on the process of linguistic capital accruing and rendering the conventional exchange in the market, in several decades of its “life” became really active and can be used while ...

Author: Valentina Kononova

Publisher: Springer Nature

ISBN: 9783030985660

Category: Education

Page: 219

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This book explores cross-international experiences in the field of adult English language teaching and learning, using cross-cultural dialogues to hear voices from different countries and different settings – formal, informal and non-formal – discussing how their lifelong learning has or is still in the process of helping them to change their lives. The book addresses two major questions: (1) How do adults learn languages and transform themselves through learning? (2) How do authorities and societies build capacity for sustainable language development? It will be of interest to researchers, policymakers and adult language teachers, concerned with diverse aspects of teaching and learning English as lingua franca for enhancing the public good internationally. The book draws on the way in which the Western paradigm of lifelong learning was applied by an international team of inspired professionals to English language education in the Tempus project “Lifelong Language Learning University Centre Network for New Career Opportunities and Personal Development (UNICO)”. This project was undertaken by eleven universities in three countries: the Siberian Federal District of the Russian Federation, the Kyrgyz Republic, and the Republic of Tajikistan, in partnership with the Charles University in Prague, the Institute of Education from the University College London, and the University of Córdoba in Spain.
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Language Politics and Policies

But this does not mean that language is a commodity. Language here is still an instrument. Given the ways that the discourse of commodification has caused such confusion, my purpose in this chapter is to employ a more orthodox Marxian ...

Author: Thomas Ricento

Publisher: Cambridge University Press

ISBN: 9781108429139

Category: Language Arts & Disciplines

Page: 351

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Leading scholars in language policy examine the politics and policies of language in Canada and the United States.
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The Routledge Handbook of Language and Superdiversity

This term has been used in connection with the value assigned to competence in certain languages or varieties in the employment market, such as in Heller's study of the commodification of French in Canada, where the process “renders ...

Author: Angela Creese

Publisher: Routledge

ISBN: 9781317444671

Category: Language Arts & Disciplines

Page: 572

View: 275

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The Routledge Handbook of Language and Superdiversity provides an accessible and authoritative overview of this growing area, the linguistic analysis of interaction in superdiverse cities. Developed as a descriptive term to account for the increasingly stratified processes and effects of migration in Western Europe, ‘superdiversity’ has the potential to contribute to an enhanced understanding of mobility, complexity, and change, with theoretical, practical, global, and methodological reach. With seven sections edited by leading names, the handbook includes 35 state-of-the art chapters from international authorities. The handbook adopts a truly interdisciplinary approach, covering: Cultural heritage Sport Law Education Business and entrepreneurship. The result is a truly comprehensive account of how people live, work and communicate in superdiverse spaces. This volume is key reading for all those engaged in the study and research of Language and Superdiversity within Applied Linguistics, Linguistic Anthropology and related areas.
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English in China

Languages have been discussed in economic terms since Bourdieu (1977, 1991) highlighted how language exists in a ... Research on how language is commodified as skill in the job market has progressively yielded an understanding of what ...

Author: Songqing Li

Publisher: Routledge

ISBN: 9781000592757

Category: Foreign Language Study

Page: 208

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English-related linguistic creativity and language commodification are a constant topic of interest and analysis for scholars. This volume is intended to initiate a dialogue between these two domains of inquiry that have been abundantly addressed but rarely documented together or in relation to one another. English as used in mainland China is presented as a case study where it remains rather unclear the extent to which the language is actually used in people’s lives, outside the domain of education. The volume enriches existing empirical studies by exploring the creative and innovative uses of English in people’s lives and its commodification at different language-centred economic spaces within China while also providing an update of our understanding of the sociolinguistic situation of English in China, a country undergoing rapid socio-economic transformation. English in China is the first attempt to discuss the possible relationship, intersection, and tension between two seemingly inseparable research topics. The book is an important resource for students and scholars in the fields of Applied Linguistics, Bilingualism, Sociolinguistics, Translation, and Contemporary Chinese Studies.
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Bloomsbury World Englishes Volume 2 Ideologies

Block, D. (2018b), 'What on Earth Is “Language Commodification”?', in B. Schmenk, S. Breidbach, and L. Küster (eds), Sloganizations in Language Education Discourse, Bristol: Multilingual Matters. Bourdieu, P. (1986), 'The Forms of ...

Author: Rani Rubdy

Publisher: Bloomsbury Publishing

ISBN: 9781350065864

Category: Language Arts & Disciplines

Page: 336

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Bloomsbury World Englishes offers a comprehensive and rigorous description of the facts, implications and contentious issues regarding the forms and functions of English in the world. International experts cover a diverse range of varieties and topics, offering a more accurate understanding of English across the globe and the various social contexts in which it plays a significant role. With volumes dedicated to research paradigms, language ideologies and pedagogies, the collection pushes the boundaries of the field to go beyond traditional descriptive paradigms and contribute to moving research agendas forward. Volume 2: Ideologies explores the politics and economics of English, and the impact of language on local societies and cultures. In doing so, chapters discuss how English is often entangled in societal issues, such as inequality, (de-)colonization, racism, oppression and liberation.
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The Oxford Handbook of Language and Society

“The Boundaries of Languages and Disciplines: How Ideologies Construct Difference.” Social Research 62(4): 967–1001. ... “Globalization, the New Economy, and the Commodification of Language and Identity.” Journal of Sociolinguistics ...

Author: Ofelia García

Publisher: Oxford University Press

ISBN: 9780190212896

Category: Language Arts & Disciplines

Page: 585

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Contributors explore a range of sociolinguistic topics, including language variation, language ideologies, bi/multilingualism, language policy, linguistic landscapes, and multimodality. Each chapter provides a critical overview of the limitations of modernist positivist perspectives, replacing them with novel, up-to-date ways of theorizing and researching. [Publisher]
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The Routledge Handbook of Language and Emotion

“Globalization, the New Economy, and the Commodification of Language and Identity.” Journal of Sociolinguistics 7 (4): 473–492. Heller, Monica. 2010. “The Commodification of Language.” Annual Review of Anthropology 39 (1): 101–114.

Author: Sonya E Pritzker

Publisher: Routledge

ISBN: 9781000740837

Category: Language Arts & Disciplines

Page: 438

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The Routledge Handbook of Language and Emotion offers a variety of critical theoretical and methodological perspectives that interrogate the ways in which ideas about and experiences of emotion are shaped by linguistic encounters, and vice versa. Taking an interdisciplinary approach which incorporates disciplines such as linguistic anthropology, sociolinguistics, applied linguistics, psychology, communication studies, education, sociology, folklore, religious studies, and literature, this book: explores and illustrates the relationship between language and emotion in the five key areas of language socialisation; culture, translation and transformation; poetry, pragmatics and power; the affective body-self; and emotion communities; situates our present-day thinking about language and emotion by providing a historical and cultural overview of distinctions and moral values that have traditionally dominated Western thought relating to emotions and their management; provides a unique insight into the multiple ways in which language incites emotion, and vice versa, especially in the context of culture. With contributions from an international range of leading and emerging scholars in their fields, The Routledge Handbook of Language and Emotion is an indispensable resource for students and researchers who are interested in incorporating interdisciplinary perspectives on language and emotion into their work.
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Markets of English

When we speak of the commodification of language, we are speaking of the conditions under which language comes to be valued and sought for the economic profit it can bring through exchange in the market, rather than for some other form ...

Author: Joseph Sung-Yul Park

Publisher: Routledge

ISBN: 9781136320460

Category: Language Arts & Disciplines

Page: 226

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The global spread of English both reproduces and reinforces oppressive structures of inequality. But such structures can no longer be seen as imposed from an imperial center, as English is now actively adopted and appropriated in local contexts around the world. This book argues that such conditions call for a new critique of global English, one that is sensitive to both the political economic conditions of globalization and speakers’ local practices. Linking Bourdieu’s theory of the linguistic market and his practice-based perspective with recent advances in sociolinguistics and linguistic anthropology, this book offers a fresh new critique of global English. The authors highlight the material, discursive, and semiotic processes through which the value of English in the linguistic market is constructed, and suggest possible policy interventions that may be adopted to address the problems of global English. Through its serious engagement with current sociolinguistic theory and insightful analysis of the multiple dimensions of English in the world, this book challenges the readers to think about what we need to do to confront the social inequalities that are perpetuated by the global spread of English
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The Performativity of Value

and creates a space for an intervention in the ongoing commodification of language in U.S. culture. In fact, Nakassis uses the term “performative citationality” later in his article, when characterizing the work of Derrida and Butler ...

Author: Steve Sherlock

Publisher: Lexington Books

ISBN: 9780739168622

Category: Philosophy

Page: 296

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Steve Sherlock’s The Performativity of Value: On the Citability of Cultural Commodities explores how social identity is increasingly constructed through the citation of cultural commodities—a process that has become “performative” of the U.S. cultural economy. Sherlock extends the work of Butler, Derrida, and the Bakhtin Circle to describe how the regeneration of exchange value involves the continual re-commodification of language.
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