The Book Business

This makes sense, as people currently interact with children's bookstore spaces in a variety of ways: reading to children there and spending ... Where has social media been effective in the publicity and marketing of children's books?

Author: Mike Shatzkin

Publisher: Oxford University Press

ISBN: 9780190628055

Category: Business & Economics

Page: 304

View: 625


Many of us read books every day, either electronically or in print. We remember the books that shaped our ideas about the world as children, go back to favorite books year after year, give or lend books to loved ones and friends to share the stories we've loved especially, and discuss important books with fellow readers in book clubs and online communities. But for all the ways books influence us, teach us, challenge us, and connect us, many of us remain in the dark as to where they come from and how the mysterious world of publishing truly works. How are books created and how do they get to readers? The Book Business: What Everyone Needs to Know® introduces those outside the industry to the world of book publishing. Covering everything from the beginnings of modern book publishing early in the 20th century to the current concerns over the alleged death of print, digital reading, and the rise of Amazon, Mike Shatzkin and Robert Paris Riger provide a succinct and insightful survey of the industry in an easy-to-read question-and-answer format. The authors, veterans of "trade publishing," or the branch of the business that puts books in our hands through libraries or bookstores, answer questions from the basic to the cutting-edge, providing a guide for curious beginners and outsiders. How does book publishing actually work? What challenges is it facing today? How have social media changed the game of book marketing? What does the life cycle of a book look like in 2019? They focus on how practices are changing at a time of great flux in the industry, as digital creation and delivery are altering the commercial realities of the book business. This book will interest not only those with no experience in publishing looking to gain a foothold on the business, but also those working on the inside who crave a bird's eye view of publishing's evolving landscape. This is a moment of dizzyingly rapid change wrought by the emergence of digital publishing, data collection, e-books, audio books, and the rise of self-publishing; these forces make the inherently interesting business of publishing books all the more fascinating.

How to Publish Your Children s Book

For clarity , I have attempted to use nontechnical language throughout this book . Whenever I do include a technical term that's commonly used inhouse — within a publishing company , that is — it's explained the first time it appears .

Author: Liza N. Burby

Publisher: Square One Publishers, Inc.

ISBN: 0757000363

Category: Language Arts & Disciplines

Page: 272

View: 475


How to Publish Your Children's Book provides a working knowledge of the children's book publishing process, explains the importance of understanding audiences and marketplaces, and offers a proven system for selecting and approaching the right publishing firms. The author also offers practical tips and advice from experienced editors and publishers, as well as insights from such popular children's book authors as Jane Yolen and Johanna Hurwitz.

The Big Smallness

The Children's Book Business: Lessons from the Long Eighteenth Century. New York: Taylor & Francis, 2010. Print. ———. “Niche Marketing and the (Shallow) World of Crabtree.” Jeunesse: Young People, Texts, Cultures 1.1 (Summer 2009): ...

Author: Michelle Ann Abate

Publisher: Routledge

ISBN: 9781317362425

Category: Literary Criticism

Page: 220

View: 848


This book is the first full-length critical study to explore the rapidly growing cadre of amateur-authored, independently-published, and niche-market picture books that have been released during the opening decades of the twenty-first century. Emerging from a powerful combination of the ease and affordability of desktop publishing software; the promotional, marketing, and distribution possibilities allowed by the Internet; and the tremendous national divisiveness over contentious socio-political issues, these texts embody a shift in how narratives for young people are being creatively conceived, materially constructed, and socially consumed in the United States. Abate explores how titles such as My Parents Open Carry (about gun laws), It’s Just a Plant (about marijuana policy), and My Beautiful Mommy (about the plastic surgery industry) occupy important battle stations in ongoing partisan conflicts, while they are simultaneously changing the landscape of American children’s literature. The book demonstrates how texts like Little Zizi and Me Tarzan, You Jane mark the advent of not simply a new commercial strategy in texts for young readers; they embody a paradigm shift in the way that narratives are being conceived, constructed, and consumed. Niche market picture books can be seen as a telling barometer about public perceptions concerning children and the social construction of childhood, as well as the function of narratives for young readers in the twenty-first century. At the same time, these texts reveal compelling new insights about the complex interaction among American print culture, children’s reading practices, and consumer capitalism. Amateur-authored, self-published, and specialty-subject titles reveal the way in which children, childhood, and children’s literature are both highly political and heavily politicized in the United States. The book will be of interest to scholars and students in the fields of American Studies, children’s literature, childhood studies, popular culture, political science, microeconomics, psychology, advertising, book history, education, and gender studies.

Keywords for Children s Literature

His book On My Honor: Boy Scouts and the Making of American Youth reflects his ongoing interest in the folk cultures of ... She is the author of Reading Otherways and The Children's Book Business, associate general editor of the Norton ...

Author: Philip Nel

Publisher: NYU Press

ISBN: 9780814759219

Category: Literary Criticism

Page: 293

View: 670


The study of children’s literature and culture has been experiencing a renaissance, with vital new work proliferating across many areas of interest. Mapping this vibrant scholarship, Keywords for Children’s Literature presents 49 original essays on the essential terms and concepts of the field. From Aesthetics to Young Adult, an impressive, multidisciplinary cast of scholars explores the vocabulary central to the study of children's literature. Following the growth of his or her word, each author traces its branching uses and meanings, often into unfamiliar disciplinary territories: Award-winning novelist Philip Pullman writes about Intentionality, Education expert Margaret Meek Spencer addresses Reading, literary scholar Peter Hunt historicizes Children’s Literature, Psychologist Hugh Crago examines Story, librarian and founder of the influential Child_Lit litserv Michael Joseph investigates Liminality. The scope, clarity, and interdisciplinary play between concepts make this collection essential reading for all scholars in the field. In the spirit of Raymond Williams’ seminal Keywords, this book is a snapshot of a vocabulary of children’s literature that is changing, expanding, and ever unfinished.

Out of the Garden

50–3 ; ' Drive in U.K. to Push Children's Books ' , Publishers ' Weekly , 20 March 1987 , p . 38 ; Wishinsky , Frieda , ' A New Era in ... No Affront to the Children - Why is Britain's Children's Book Business the Best in the World ?

Author: Stephen Kline

Publisher: Verso

ISBN: 1859840590

Category: Social Science

Page: 430

View: 776


This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play. Stephen Kline looks at the history and development of children's play culture and toys from the teddy bear and Lego to the Barbie doll, Care Bears and Teenage Mutant Ninja Turtles. He profiles the rise of children's mass media - books, comics, film and television - and that of the specially stores such as Toys 'R' Us, revealing how the opportunity to reach large audiences of children through television was a pivotal point in developing new approaches to advertising. Contemporary youngsters, he shows, are catapulted into a fantastic and chaotic time-space continuum of action toys thanks to the merchandisers' interest in animated television. Kline looks at the imagery and appeal of the toy commercials and at how they provide a host of stereotyped figures around which children can organize their imaginative experience. He shows how the deregulation of advertising in the United States in the 1980s has led directly to the development of the new marketing strategies which use television series to saturate the market with promotional "character toys". Finally, in a powerful re-examination of the debates about the cultural effects of television, Out of the Garden asks whether we should allow our children's play culture to be primarily defined and created by marketing strategies, pointing to the unintended consequences of a situation in which images of real children have all but been eliminated from narratives about the young.

Newbery and Caldecott Trivia and More for Every Day of the Year

History of the Newbery and Caldecott Awards Interest in children's books heightened after World War I. The Bookshop for Boys and ... and even those not associated with the book business become more interested in children's literature .

Author: Claudette Hegel

Publisher: Libraries Unlimited

ISBN: 1563088304

Category: Education

Page: 192

View: 129


Provides three facts about Newbery and Caldecott award winners and honorees, and other well-known children's books and their authors, for every day in the year, and lists author birthdays.

Departments of State Justice Commerce the Judiciary and Related Agencies Appropriations for 1967 American Battle Monuments Commission and Others

Bulletin of the Childrens Book Center .. Business Education World .. Business Farming . Business History Review . Business Horizons .. Business Periodicals Index . Business Week . Butterick Home Catalog . CQ Radio Amateurs Journal .

Author: United States. Congress. House. Appropriations


ISBN: LOC:00187007082

Category: United States

Page: 836

View: 424


Departments of State Justice Commerce the Judiciary and Related Agencies Appropriations for 1967

Bulletin of the Childrens Book Center .. Business Education World .. Business Farming .. Business llistory Review Business Horizons . Business Periodicals Index . Business Week .... Butterick Home Catalog - CQ Radio Amateurs Journal .

Author: United States. Congress. House. Committee on Appropriations. Subcommittee on Departments of State, Justice, Commerce, the Judiciary, and Related Agencies Appropriations


ISBN: UCAL:B4291647

Category: United States


View: 185



Children's books cases On April 18 , 1967 , 18 complaints were filed in the U.S. district court in Chicago , Ill . ... The suits - one against each company - allege that schools , libraries , and governmental bodies purchase more than ...

Author: United States. Congress. House


ISBN: UOM:35112104243060



View: 417