The Basics of Media Writing

The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers.

Author: Scott A. Kuehn

Publisher: CQ Press

ISBN: 9781506308128

Category: Language Arts & Disciplines

Page: 568

View: 280

DOWNLOAD →

The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them “starting points” to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.

The Basics of Media Writing

A focus on professional strategy: The Basics of Media Writing: A Strategic Approach is fundamentally different from other media writing texts because it ...

Author: Scott A. Kuehn

Publisher: CQ Press

ISBN: 9781506308098

Category: Language Arts & Disciplines

Page: 568

View: 648

DOWNLOAD →

The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them “starting points” to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.

Modern Media Writing

This new text provides all the basics of media writing for beginning journalism students, from grammar and basic research and writing techniques, to writing for print, broadcast, advertising and public relations.

Author: Rick Wilber

Publisher: Wadsworth Publishing Company

ISBN: 0534520472

Category: Business & Economics

Page: 378

View: 186

DOWNLOAD →

This new text provides all the basics of media writing for beginning journalism students, from grammar and basic research and writing techniques, to writing for print, broadcast, advertising and public relations. This practical, skills-based book not only instructs, but also provides ample information, professional and student examples, and exercises to better prepare students as they consider a career as a professional media writer.

Becoming a Public Relations Writer

The sixth edition of Becoming a Public Relations Writer continues its place as an essential guide to the writing process for public relations practice.

Author: Ronald D. Smith

Publisher: Routledge

ISBN: 9781000527377

Category: Business & Economics

Page: 474

View: 126

DOWNLOAD →

The sixth edition of Becoming a Public Relations Writer continues its place as an essential guide to the writing process for public relations practice. Smith provides comprehensive examples, guidelines and exercises that allow students to both learn the fundamentals of public relations writing and practice their writing skills. Ethical and legal issues are woven throughout the text, which covers public relations writing formats for both journalistic and organizational media. This new edition updates and expands its coverage of writing for digital and social media—including blogs, websites and wikis, as well as social networking (Facebook), microblogging (Twitter), photo sharing (Instagram and Snapchat) and video sharing (YouTube). This range reflects the current landscape of public relations writing, preparing undergraduate students for a public relations career. Becoming a Public Relations Writer is a trusted resource for courses in public relations, media writing and strategic communication. Previous editions of this text have been adopted by more than 190 colleges and universities in the U.S. and among other English-speaking nations. Complementary online materials are provided for both instructors and students; instructors have access to support materials such as test banks, chapter overviews and a sample syllabus, while students will benefit from career prep resources such as ethics codes, an overview of professional organizations and sample news packages. Visit the Companion Website at www.routledge.com/cw/smith.

Dynamics of Media Writing

Part I• THE BASICS YOU NEED, REGARDLESS OF FIELD 1. ... Chapter 3• Grammar, Style and Language Basics 4. Chapter 4• Basic Media Writing 5.

Author: Vincent F. Filak

Publisher: SAGE Publications

ISBN: 9781544385662

Category: Language Arts & Disciplines

Page: 304

View: 808

DOWNLOAD →

Dynamics of Media Writing Third Edition gives students transferable skills that can be applied across all media platforms—from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a new app, today’s media writers need to adapt their message for each specific media format in order to successfully connect with their audience. Throughout this text, award-winning teacher and college media adviser Vincent F. Filak introduces fundamental writing skills that apply to all media, while also highlighting which writing tools and techniques are most effective for specific media formats and why. User-friendly and loaded with practical examples and tips from professionals across mass media, this is the perfect guide for any student wanting to launch a professional media writing career.

Public Relations The Basics

It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.

Author: Ron Smith

Publisher: Routledge

ISBN: 9781135089672

Category: Business & Economics

Page: 278

View: 425

DOWNLOAD →

Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key phases of public relations campaigns: research, strategy, tactics and evaluation. History and evolution of public relations. Basic concepts of the profession: ethics, professionalism and theoretical underpinnings. Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.

An Introduction to Writing for Electronic Media

Armed with the skills developed in this book, a media writer can apply for a variety of positions in newsrooms, advertising firms, motion pictures or animation studios, as well as local and national cable operations.

Author: Robert B. Musburger

Publisher: Focal Press

ISBN: 1138131326

Category: Language Arts & Disciplines

Page: 360

View: 410

DOWNLOAD →

"Wonderfully practical....just what every media writer needs." Christopher H. Sterling George Washington University * Learn what it takes to write for commercials, news, documentaries, corporate, educational, animation, games, the internet, and dramatic film & video productions
* Outlines the key skills needed for a successful media writing career The demand for quality and knowledgeable multi-platform writing is always in high demand. An Introduction to Writing for Electronic Media presents a survey of the many types of electronic media you can write for, and explains how to do it. Musburger focuses on the skills you need to write for animation versus radio or television news versus corporate training. Sample scripts help you learn by example while modeling your own scripts. Production files illustrate the integral role writers' play in the production process, and individual movie frames allow you compare these to the real scripts. Armed with the skills developed in this book, a media writer can apply for a variety of positions in newsrooms, advertising firms, motion pictures or animation studios, as well as local and national cable operations. Robert B. Musburger, Ph.D., is Professor Emeritus and former Director of the School of Communication, University of Houston, USA. He has worked for 20 years in professional broadcasting, serving as camera operator, director, producer, and writer. Musburger has received numerous awards for his video work and teaching and he continues to work in electronic media with his Seattle, WA,. consulting firm, Musburger Media Services. "[An] authoritative and clearly written description of the processes involved in writing for film, radio and television production." Raymond Fielding, Dean Emeritus Florida State University

Writing for the Mass Media

"Writing for the Mass Media" also covers all major areas of media, including the Internet. In addition, its basic and practical approach makes this text an excellent book for any introductory writing course.

Author: James Glen Stovall

Publisher: Allyn & Bacon

ISBN: IND:30000109198311

Category: Business & Economics

Page: 369

View: 313

DOWNLOAD →

This successful text offers a simple organization, clear writing, abundant exercises, and precise examples that give students the information about media writing and the opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing: inverted pyramid for print and Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations. "Writing for the Mass Media" also covers all major areas of media, including the Internet. In addition, its basic and practical approach makes this text an excellent book for any introductory writing course. New to the Sixth Edition A completely rewritten chapter on writing for the Web uses innovative exercises to develop writing skills, accounts for many of the structures and demands of the web environment, and helps students navigate in this medium. Many new examples of good writing are featured in the text, against which students are encouraged to model their own writing. New exercises found in many of the chapters, including those involving grammar and style, allow students to put content into practice. An updated Companion Website (www.ablongman.com/stovall6e) and Instructor's Manual, with additional material for lectures and discussion, as well as some additional exercise material, provide supplementary material for users. A glossary provides easy access to definitions of terms used throughout the book. Praise for "Writing for the Mass Media" "Stovall's strengths are many. . .the book is a bargain and the inclusion of exercises for each chapter heightens its bargain status. Likewise, the back-to-basics approach makes the book accessible to a wide range of students." "For those who are in search of breadth, Stovall's greatest virtue has to be the diversity of media writing tasks addressed. Not one of the competitors that I have used offers nearly the diversity of writing assignments treated by Stovall." "Laurence W. Fennelly, Macon State College" "Stovall's text is easy to read and the information is easy to access for any entry-level course in media writing." "Christine Cranford, East Carolina University"

Reaching Audiences

A brief yet thorough guide to correct, clear writing for the media This text stresses the importance of clear, concise, and accurate writing in a media world that is increasingly web-based.

Author: Jan Johnson Yopp

Publisher: Pearson College Division

ISBN: 0205874371

Category: Language Arts & Disciplines

Page: 336

View: 406

DOWNLOAD →

A brief yet thorough guide to correct, clear writing for the media This text stresses the importance of clear, concise, and accurate writing in a media world that is increasingly web-based. Illustrative and specific real life examples provide guidance for students to improve their writing. By recognizing today's ever-changing media environment, this text is grounded in the basics of good writing, which is essential to communicators in print, online, broadcast, and strategic communication. This text is available in a variety of formats - print and digital. Check your favorite digital provider for your etext, including Coursesmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be able to: Understand the basics of good writing Edit and evaluate their own writing Gather information through research and interviewing Note: MySearchLab does not come automatically packaged with this text. To purchase MySearchLab, please visit: www.mysearchlab.com or you can purchase a ValuePack of the text + MySearchLab (at no additional cost): ValuePack ISBN-10: 0133829944 / ValuePack ISBN-13: 9780133829945

Basic Media Writing

In gathering information , the media writer is guided by the basics , the rudiments of the trade — making sure material is verified ; putting the event ...

Author: Melvin Mencher

Publisher: McGraw-Hill Humanities, Social Sciences & World Languages

ISBN: 0697353680

Category: Social Science

Page: 512

View: 198

DOWNLOAD →

The new sixth edition reflects the rapidly increasing use of computers in journalism, discussing their uses and effects throughout the text. Mencher offers a unique insider's look at an array of media from newspapers, magazines, and photojournalism to advertising, public relations, and broadcasting. His numerous, gritty photographs and vibrant examples highlight the world of journalism in a way no other book does.

MediaWriting

The new edition has been extensively rewritten to reflect the dynamic nature of the profession, paying significant attention to how the Internet and social media have become essential communication tools for print and broadcast journalists, ...

Author: W. Richard Whitaker

Publisher: Routledge

ISBN: 9781136514029

Category: Business & Economics

Page: 400

View: 552

DOWNLOAD →

MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media reporting. Complete with real-world examples, practical writing exercises, and tips and information for entering into the profession, MediaWriting continues to give students the tools they need to become a successful media writer. The new edition has been extensively rewritten to reflect the dynamic nature of the profession, paying significant attention to how the Internet and social media have become essential communication tools for print and broadcast journalists, and public relations professionals. Further updates and features include: Increased attention to computer-assisted reporting, the preparation of online copy, and social media applications Two new chapters on lead writing and new new media A separate chapter focused solely on ethics Explanatory "how to" boxes that help students understand and retain main themes Illustrative "It Happened to Me" vignettes from the authors’ professional experiences Discussion questions and exercises at the end of every chapter Suggested readings that highlight biographies, books, and websites that expand the scope and definition of professionalism In addition to new multimedia elements, the fourth edition’s companion website features enhanced resources for both students and instructors, including chapter overviews, writing tips, a test bank, sample critiques, and a sample syllabus.

Writing for Journalists

This is an essential guide for all journalism students and early-career journalists. It also has much to offer established journalists looking to develop their writing and lead editorial teams.

Author: Matt Swaine

Publisher:

ISBN: 0367368579

Category: Journalism

Page: 260

View: 713

DOWNLOAD →

Thoroughly revised and updated, the fourth edition of Writing for Journalists focuses on the craft of journalistic writing, offering invaluable insight on how to hook readers and keep them to the end of your article. The book offers a systematic approach to news and feature writing that starts with the basics and builds to more complex and longer pieces. The authors give the reader the tools they need to deliver engaging and authoritative writing that works across print and digital. Drawing on professional insight from writers across the industry, the book guides readers through the essential elements needed to write powerful and effective news stories, from hard news pieces to features on business, science, travel, and entertainment reviews. New to this edition are hands-on writing exercises accompanying each chapter to help reinforce key points; chapters on how to build a professional profile, pitch stories and get commissioned; and a section on online writing, SEO, analytics and writing for social media. This is an essential guide for all journalism students and early-career journalists. It also has much to offer established journalists looking to develop their writing and lead editorial teams.

Write Here Developing Writing Skills in a Media Driven World

Write Here is designed to teach students essential reading and writing skills, using media examples to help explain academic concepts and provide opportunities for practice.

Author: Randi Brummett de Leon

Publisher: Broadview Press

ISBN: 9781770487277

Category:

Page:

View: 704

DOWNLOAD →

Write Here is designed to teach students essential reading and writing skills, using media examples to help explain academic concepts and provide opportunities for practice. It is adaptable; because it covers the basics of reading, writing, and the modes of writing, it is appropriate to use in developmental composition classrooms. However, it also covers such topics as logical fallacies, rhetoric, timed writing, academic writing, source integration, and MLA/APA documentation, making it appropriate for a first-year or “stretch” composition course. Many beginning writing students are underprepared and feel that writing just “isn’t for them.” The authors hope to dispel that myth by using media examples and a conversational tone to introduce and teach the material. Write Here provides examples that are interesting to students, while allowing them to connect to the subject matter on a more personal level—additionally, the process of analyzing the media helps students sharpen their reading, writing, and critical thinking skills.

Mediawriting

Some of the features included in the book are: A re-written New, New Media Chapter with updates to how social media is used today Expanded chapters on print reporting methods and the Associated Press Stylebook Updated Law and Ethics ...

Author: Wayne R. Whitaker

Publisher:

ISBN: 1138341789

Category: Broadcast journalism

Page: 314

View: 585

DOWNLOAD →

MediaWriting is an invaluable resource for students planning to enter the dynamic and changing world of media writing in the 21st century. With easy-to-read chapters, a wealth of updated, real-world examples, and helpful "how to" boxes throughout, this textbook explains the various styles of writing for print, broadcast, online, social media, public relations, and multimedia outlets. Some of the features included in the book are: A re-written New, New Media Chapter with updates to how social media is used today Expanded chapters on print reporting methods and the Associated Press Stylebook Updated Law and Ethics chapters discuss recent court cases and current ethical issues Explanatory "how to" boxes that help readers understand and retain main themes Illustrative "It Happened to Me" vignettes from the authors' professional experiences Discussion questions and exercises at the end of every chapter Designed to meet the needs of students of print and broadcast media, public relations, or a wannabe jack-of-all trades in the online media environment, this reader-friendly primer will equip beginners with the skills necessary to succeed in their chosen writing field.

News Writing and Reporting for Today s Media

The fourth edition features new sections on the technological changes affecting reporting in the 90's, updated examples of news writing that reflect major stories, and a revised Part 1 that gets students to write earlier in the semester.

Author: Bruce D. Itule

Publisher: McGraw-Hill Humanities, Social Sciences & World Languages

ISBN: 0070328749

Category: Journalism

Page: 508

View: 291

DOWNLOAD →

News Writing and Reporting for Today's Media teaches the basics of journalism for print and broadcast by focusing on real reporters in real situations. The fourth edition features new sections on the technological changes affecting reporting in the 90's, updated examples of news writing that reflect major stories, and a revised Part 1 that gets students to write earlier in the semester.

The Process of Media Writing

Likewise you , as a potential media writer , must arm yourself with a clear understanding of the basics before advancing to a higher level .

Author: Beverley J. Pitts

Publisher: Allyn & Bacon

ISBN: 0205156363

Category: Language Arts & Disciplines

Page: 325

View: 853

DOWNLOAD →

This book focuses on the process of writing as well as the finished product. This book illustrates for readers what happens as a story is put together and focuses on the work in progress. The book also offers many examples from all media including interview questions, information-gathering techniques, story beginnings, story structures, and rewrites from the areas of print and broadcast journalism, as well as advertising and public relations. This book is divided into five sections: “ Becoming a Media Writer, ” “ Prewriting for Media Writers, ” “ Writing the Story, ” “ Rewriting, Revising and Editing, ” and “ Moving to the Next Level.” For professionals writing in the media.

Literacy Skills for the Mass Media First Edition

The text helps students connect the dots between strategies and concepts that foster effective communication practices in both writing and speaking. The text is divided into three sections.

Author: Margaret Williams

Publisher:

ISBN: 1516529480

Category:

Page: 126

View: 704

DOWNLOAD →

Literacy Skills for the Mass Media provides students with tools and information to better understand words, grammar, spelling, and communication. The text helps students connect the dots between strategies and concepts that foster effective communication practices in both writing and speaking. The text is divided into three sections. Section I introduces students to the basics of grammar, including types of words and their proper usage, the parts of a sentence and effective sentence structure, and how to effectively use punctuation. Section II focuses on sentence construction, providing readers with rules, tips, and strategies for creating dynamic sentences. The final section examines words, speaking to why word choice matters, how to use plurals, possessives, and contractions, common mistakes and issues, the importance of correct spelling, and more. An easy-to-use guide to good grammar and successful communication, Literacy Skills for the Mass Media is an ideal textbook for foundational courses in writing, composition, mass media, and journalism. It is also a useful tool for remedial learning and for reference purposes. The book is an excellent resource for college orientation and student success programs as well. Margaret Williams is an instructor in the School of Communication at The University of Southern Mississippi. She teaches the school's British Journalism, Social Media and Culture course in London as part of USM's summer British Studies Program. Williams previously worked as a newspaper reporter and editor. She has also worked in public relations and spent 12 years as the adviser to the student newspaper at USM, The Student Printz. She is an award-winning writer and has judged writing competitions at the high school, collegiate, and professional level locally, regionally, and nationally.