Strategic Copy Editing

This pragmatic text helps students master the craft of copy editing--including both the editing skills and the "people skills" essential to professional success.

Author: John Russial

Publisher: Guilford Press

ISBN: 1572309261

Category: Language Arts & Disciplines

Page: 280

View: 751


This pragmatic text helps students master the craft of copy editing--including both the editing skills and the "people skills" essential to professional success. Experienced newspaper copy editor and professor John Russial covers the fundamentals and more: how to edit for grammar, punctuation, usage, and style; attend to broader issues of fairness and focus; develop strong headlines and other display elements; and work collaboratively with reporters, other editors, and designers. Special attention is given to the copy editor's role as critical thinker and coach as well as resident wordsmith. Throughout, proven editing strategies are explained and numerous concrete examples and practical tips offered.

Editing Across Media

Lanham, MD: Rowman and Littlefield. Ramsey, R.E. (1920). Efi'ective house organs: The principles and practice ofediting and publishing successful house organs. New York: D. Appleton. Russial, I. (2004). Strategic copy editing.

Author: Ross F. Collins

Publisher: McFarland

ISBN: 9781476602035

Category: Literary Criticism

Page: 232

View: 478


Requirements for professional media editing have undergone enormous technological change. Editors still edit copy. But today they do much more. Mass media editors must demonstrate skills from computerized pagination to social media monitoring, from image manipulation to Search Engine Optimization. The need for editing skills is reaching far beyond traditional journalism and into all areas of mass media, from newspapers to strategic communication. Public relations practitioners are expected to edit. Even advertising creative professionals must edit. And journalists taking on new roles as social media editors need to understand editing at the speed of digital media. This textbook aims to prepare university-level students for these expanded editing roles in an age of convergence. Thirteen authors representing many years of collective media experience examine both traditional editing roles and new editing needs. While many mass media students will not become professional editors, this textbook assumes nearly all will need competent editing knowledge to produce products of professional quality. Editing, the authors believe, remains a bedrock skill for all students who hope to be successful in the mass media. Instructors considering this book for use in a course may request an examination copy here.

Strategic Management in the Media

Editing Production Content Creation/ Acquisition Customer Service Distribution and Sales Printing Proofreading ... of original content falls and the amount of news agency copy increases, editing gains in strategic significance and ...

Author: Lucy Küng

Publisher: SAGE

ISBN: 9780857022981

Category: Language Arts & Disciplines

Page: 256

View: 446


"This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies." - Robert Picard, University of Jönköping "Insightful, contextually analytical, yet easy to comprehend, Strategic Management in the Media successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. It provides a unique perspective in which common themes linking media strategy and industry environment are thoughtfully discussed." - Sylvia M. Chan-Olmsted, University of Florida " invaluable asset for students of media management. The use of pertinent examples and case studies throughout brings the analysis to life and contributes to a highly readable introduction." - Gillian Doyle, University of Glasgow This book is a comprehensive, accessible and expert introduction to strategy within a media management context. It is divided into two parts - part one providess an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation. The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsmann, CNN, MTV, Disney and Pixar.

The Basics of Media Writing

A Strategic Approach Scott A. Kuehn, Andrew Lingwall. facts. 3. Discuss the challenges of copyediting in the digital environment. News organizations today operate under tremendous pressure to produce stories quickly and post them online ...

Author: Scott A. Kuehn

Publisher: CQ Press

ISBN: 9781506308111

Category: Language Arts & Disciplines

Page: 568

View: 603


The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them "starting points" to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.

The Copyeditor s Workbook

Book includes access to online exercises available for download. “Editors, you’re not done when you’ve read the fourth edition of The Copyeditor’s Handbook. Do every single exercise in the comprehensive Workbook.

Author: Erika Buky

Publisher: University of California Press

ISBN: 9780520294356

Category: Language Arts & Disciplines

Page: 384

View: 470


The Copyeditor’s Workbook—a companion to the indispensable Copyeditor’s Handbook, now in its fourth edition—offers comprehensive and practical training for both aspiring and experienced copyeditors. Exercises of increasing difficulty and length, covering a range of subjects, enable you to advance in skill and confidence. Detailed answer keys offer a grounding in editorial basics, appropriate usage choices for different contexts and audiences, and advice on communicating effectively with authors and clients. The exercises provide an extensive workout in the knowledge and skills required of contemporary editors. Features and benefits Workbook challenges editors to build their skills and to use new tools. Exercises vary and increase in difficulty and length, allowing users to advance along the way. Answer keys illustrate several techniques for marking copy, including marking PDFs and hand marking hard copy. Book includes access to online exercises available for download.

Pragmatics of Tense and Time in News

Copy Editing for Professionals. Champaign, Il: Stipes Publishing. Russial, John. 2004. Strategic Copy Editing. New York: The Guildford Press. Sanders, José, and Gisela Redeker. 1993. “Linguistic Perspective in Short Stories.

Author: Jan Chovanec

Publisher: John Benjamins Publishing Company

ISBN: 9789027269324

Category: Language Arts & Disciplines

Page: 294

View: 241


This book provides the first comprehensive account of temporal deixis in English printed and online news texts. Linking the characteristic usage of tenses with the projection of deictic centres, it notes how conventional tenses, particularly in headlines, are affected by heteroglossia arising from various accessed voices. The resulting tense shifts are interpreted pragmatically as a conventional reader-oriented strategy that creates the impression of temporal co-presence. It is argued that since different tense choices systematically correlate with the three main textual segments of news texts, the function of tense needs to be viewed in a close connection with its local context. Traditional news texts are also contrasted with online news, particularly as far as the effect of hypertextuality on the coding of time is concerned. A two-level structural framework for the analysis of online news is proposed in order to account for their increased textual complexity. The book will be of interest to a wide range of scholars and students working in the fields of media pragmatics, discourse analysis and stylistics.

Strategic Organizational Communication

situations created by applications of those strategies of organizing, and offers a critical analysis of each. ... Cheryl Adam, and Alta Bridges, for project management, copy-editing, and proofreading respectively.

Author: Charles Conrad

Publisher: John Wiley & Sons

ISBN: 9781118179697

Category: Language Arts & Disciplines

Page: 528

View: 314


Surveying a wide variety of disciplines, this fully-revised 7th edition offers a sophisticated and engaging treatment of the rapidly expanding field of organizational communication Places organizations and organizational communication within a broader social, economic, and cultural context Applies a global perspective throughout, including thoughtful consideration of non-Western forms of leadership, as well as global economic contexts Offers a level of sophistication and integration of ideas from a variety of disciplines that makes this treatment definitive Updated in the seventh edition: Coverage of recent events and their ethical dimensions, including the bank crisis and bailouts in the US and UK Offers a nuanced, in-depth discussion of technology, and a new chapter on organizational change Includes new and revised case studies for a fresh view on perennial topics, incorporating a global focus throughout Online Instructors' Manual, including sample syllabi, tips for using the case studies, test questions, and supplemental case studies

Strategic Planning Process 1999

We expect that copy-editing will be out-sourced almost immediately and, later during the ten-year period, conventional printing will also be out-sourced. Three major influxes of funds in years 2, 5 and 8 will be required during the ...


Publisher: ILRI (aka ILCA and ILRAD)




View: 505


Strategic Management From Theory to Implementation

For example, publishers have a tradition whereby they rarely employ authors, printing and book binding is outsourced, services such as copy-editing and proof reading are often performed by freelance specialists, and in some cases even ...

Author: David E. Hussey

Publisher: Taylor & Francis

ISBN: 9781136362866

Category: Business & Economics

Page: 700

View: 325


A major textbook on strategic management which not only deals fully with the theoretical aspects of corporate planning, but also provides practical guidance on implementation. Now completely revised and updated this book is particularly suitable for the student or manager who needs to relate strategic thinking to current practice. The format has been enlarged and the interior of the book re-designed. The fourth edition treats both analytical and behavioural aspects of planning in depth. Strategic analysis is covered in particular detail, with examples reporting proven - and often original - applications of these theories. Six major case studies have been added to illustrate the application of strategic management theory in practice and a chapter discusses the impact of new approaches to strategy. With comprehensive reference lists, and a guide to research resources, this volume will prove invaluable to researchers and advanced students as well as to the practising manager. A lecturer's resource is available on the BH website which contains a Powerpoint presentation, additional case studies and notes and exercises for seminar use. Details are available by emailing [email protected] 'a highly commendable piece of work, a true compendium for the practitioner and student of planning.' - Journal of Strategic Change (review of the third edition)

Strategic Modelling and Business Dynamics

Tessa Allen skilfully guided the book through it's multi-stage production process while Caroline Quinnell sharpened numerous phrases during copy editing. My secretary Suzanne Shapiro has steadfastly and cheerfully supported my work at ...

Author: John D. W. Morecroft

Publisher: John Wiley & Sons

ISBN: 9781118994818

Category: Business & Economics

Page: 500

View: 195


Insightful modelling of dynamic systems for better business strategy The business environment is constantly changing and organisations need the ability to rehearse alternative futures. By mimicking the interlocking operations of firms and industries, modelling serves as a ‘dry run’ for testing ideas, anticipating consequences, avoiding strategic pitfalls and improving future performance. Strategic Modelling and Business Dynamics is an essential guide to credible models; helping you to understand modelling as a creative process for distilling and communicating those factors that drive business success and sustainability. Written by an internationally regarded authority, the book covers all stages of model building, from conceptual to analytical. The book demonstrates a range of in-depth practical examples that vividly illustrate important or puzzling dynamics in firm operations, strategy, public policy, and everyday life. This updated new edition also offers a rich Learners' website with models, articles and videos, as well as a separate Instructors' website resource, with lecture slides and other course materials (see Related Websites/Extra section below). Together the book and websites deliver a powerful package of blended learning materials that: Introduce the system dynamics approach of modelling strategic problems in business and society Include industry examples and public sector applications with interactive simulators and contemporary visual modelling software Provide the latest state-of-the-art thinking, concepts and techniques for systems modelling The comprehensive Learners' website features models, microworlds, journal articles and videos. Easy-to-use simulators enable readers to experience dynamic complexity in business and society. Like would-be CEOs, readers can re-design operations and then re-simulate in the quest for well-coordinated strategy and better performance. The simulators include a baffling hotel shower, a start-up low-cost airline, an international radio broadcaster, a diversifying tyre maker, commercial fisheries and the global oil industry. "Much more than an introduction, John Morecroft’s Strategic Modelling and Business Dynamics uses interactive ‘mini-simulators and microworlds’ to create an engaging and effective learning environment in which readers, whatever their background, can develop their intuition about complex dynamic systems." John Sterman, Jay W. Forrester Professor of Management, MIT Sloan School of Management "Illustrated by examples from everyday life, business and policy, John Morecroft expertly demonstrates how systems thinking aided by system dynamics can improve our understanding of the world around us." Stewart Robinson, Associate Dean Research, President of the Operational Research Society, Professor of Management Science, School of Business and Economics, Loughborough University

The Strategic Key Account Plan

Customer Analysis + Business Analysis = Account Strategy Hartmut Sieck ... Norderstedt, Germany ISBN 9783739224572 Cover design: Nadine Bernhardt Copy-editing: Vanessa Sieck Contents 1 HOW TO BENEFIT MOST FROM THIS BOOK.

Author: Hartmut Sieck

Publisher: BoD – Books on Demand

ISBN: 9783739268866

Category: Business & Economics

Page: 172

View: 440


The other day in Germany: The Key Account Manager John Smith is told by his boss to create a Key Account Plan for an important, strategic customer. Should he now quickly prepare a PowerPoint presentation and show it to his boss so he's satisfied? Is a Key Account Plan actually a presentation or a real tool? If it actually is a tool, what characterizes a good Key Account Plan? How should such a Key Account Plan be structured? Should the Key Account Manager prepare this plan by himself? Just as he is contemplating all these questions, he stumbles on an interesting survey. According to this study only 20% of Key Account Managers said that they actually use this plan as a tool in their daily work, but it was this 20% that was more successful than their competitors in the year of the crisis in 2009! The conclusion from the survey catches John Smith's attention and he decides not to prepare a mere presentation but to make the most of the Account Plan by using it as a real tool. If you can identify with John Smith, this book is for you. This book will help you to structure and prepare a Key Account Plan in a professional manner. You have already prepared an Account Plan? Then use this book for a thorough scrutiny of your plan. This book is intended to be used as a guide for your work, so you can immediately put into practice what you have just read.

The Strategy of Terrorism

... at Newgen Imaging Systems who were always efficient, courteous and helpful during the copy-editing of the manuscript. We also would like to point out that this book is based on ideas which first appeared in The Journal of Strategic ...

Author: Peter R. Neumann

Publisher: Routledge

ISBN: 9781134092727

Category: Political Science

Page: 144

View: 557


This is the first book to set out a comprehensive framework by which to understand terrorism as strategy. It contends that even terrorism of the supposedly nihilist variety can be viewed as a bona fide method for distributing means to fulfil the ends of policy, that is, as a strategy. The main purpose of the work is to describe the dynamics of terrorism and evaluate their effectiveness, as well as to theorize upon, and clarify the correlation between, political ends and terrorist means. The text explains the modus operandi of terrorism, and demonstrates how terrorism relies on manipulating the psychological impact of (usually) relatively small-scale attacks. Using a variety of case studies, The Strategy of Terrorism shows how many campaigns of terrorism end in failure when they lose their power to terrify. The authors spell out what a proper understanding of terrorism as a strategy implies for those who want to make terrorism ineffective, and offer a number of policy recommendations derived directly from their critique. This is the first contribution of strategic studies to the study of terrorism, and will be of much interest to students of terrorism, strategy and security studies, as well as military professionals and policy makers.

Strategic Planning for Coalition Warfare 1941 1944

Copy editing was done by Mrs. Marion P. Grimes , selection of pictures by Miss Margaret E. Tackley , and indexing by Virginia C. Leighton . Credit for maintaining a correct text of the manuscript through repeated revisions is due ...

Author: Maurice Matloff


ISBN: STANFORD:36105000010251

Category: Strategy


View: 283


Strategic Planning for Coalition Warfare 1943 1944

Copy editing was done by Mrs. Marion P. Grimes , selection of pictures by Miss Margaret E. Tackley , and indexing by Virginia C. Leighton . Credit for maintaining a correct text of the manuscript through repeated revisions is due ...

Author: Maurice Matloff


ISBN: UOM:39015010453937

Category: Military planning

Page: 640

View: 546


A continuation of the strategic planning story that describes how the Army came to grips with the problems of the offensive phase of coalition warfare. The midwar international conferences are covered in detail.

Cyber Warfare Truth Tactics and Strategies

Strategic concepts and truths to help you and your organization survive on the battleground of cyber warfare Dr. Chase ... Editor: Tom Jacob Copy Editor: Safis Editing Proofreader: Safis Editing Indexer: Priyanka Dhadke Presentation ...

Author: Dr. Chase Cunningham

Publisher: Packt Publishing Ltd

ISBN: 9781839214486

Category: Computers

Page: 330

View: 212


Insights into the true history of cyber warfare, and the strategies, tactics, and cybersecurity tools that can be used to better defend yourself and your organization against cyber threat. Key Features Define and determine a cyber-defence strategy based on current and past real-life examples Understand how future technologies will impact cyber warfare campaigns and society Future-ready yourself and your business against any cyber threat Book Description The era of cyber warfare is now upon us. What we do now and how we determine what we will do in the future is the difference between whether our businesses live or die and whether our digital self survives the digital battlefield. Cyber Warfare – Truth, Tactics, and Strategies takes you on a journey through the myriad of cyber attacks and threats that are present in a world powered by AI, big data, autonomous vehicles, drones video, and social media. Dr. Chase Cunningham uses his military background to provide you with a unique perspective on cyber security and warfare. Moving away from a reactive stance to one that is forward-looking, he aims to prepare people and organizations to better defend themselves in a world where there are no borders or perimeters. He demonstrates how the cyber landscape is growing infinitely more complex and is continuously evolving at the speed of light. The book not only covers cyber warfare, but it also looks at the political, cultural, and geographical influences that pertain to these attack methods and helps you understand the motivation and impacts that are likely in each scenario. Cyber Warfare – Truth, Tactics, and Strategies is as real-life and up-to-date as cyber can possibly be, with examples of actual attacks and defense techniques, tools. and strategies presented for you to learn how to think about defending your own systems and data. What you will learn Hacking at scale – how machine learning (ML) and artificial intelligence (AI) skew the battlefield Defending a boundaryless enterprise Using video and audio as weapons of influence Uncovering DeepFakes and their associated attack vectors Using voice augmentation for exploitation Defending when there is no perimeter Responding tactically to counter-campaign-based attacks Who this book is for This book is for any engineer, leader, or professional with either a responsibility for cyber security within their organizations, or an interest in working in this ever-growing field.

Thinking Strategically

His assistant , Anthony Baird , aided in these tasks , and , along with Natalya Segal , translated chapters from Russian . Lois Malone did the copy editing with remarkable speed and care . Carolyn Yee helped to guide the book through ...

Author: American Academy of Arts and Sciences

Publisher: MIT Press

ISBN: 0262621746

Category: Political Science

Page: 243

View: 404


The first volume in a series focusing on security challenges posed by the former Soviet Union, addresses the economic, political, and security interests at stake in Kazakhstan for Russia, the US, China, Europe, and Japan.