Storynomics

Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- STORYNOMICS translates the lessons of storytelling in business into economic and leadership success.

Author: Robert Mckee

Publisher: Twelve

ISBN: 1538727935

Category: Business & Economics

Page: 272

View: 933

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Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- STORYNOMICS translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in STORYNOMICS, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike. Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, STORYNOMICS demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? STORYNOMICS provides the answer.

Storynomics

For “What's the Matter with Owen: Hammer,” please see www.storynomics.com/resources/ge; for “Misunderstood” by Apple, ...

Author: Robert Mckee

Publisher: Hachette UK

ISBN: 9781455541973

Category: Business & Economics

Page: 256

View: 853

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Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike. Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, Storynomics demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? Storynomics provides the answer.

Storynomics

Storynomics: Story-Driven Marketing in the Post-Advertising World Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership success.

Author: Mckee ROBERT

Publisher:

ISBN: 0413778002

Category: Marketing

Page:

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Storynomics: Story-Driven Marketing in the Post-Advertising World Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership success. McKee distils a lifetime of narrative insight into the Eight Essential Steps of Story structure. This invaluable wisdom will help you develop the identity of your brand and hold the attention of your audience.

STORYNOMICS

Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee-STORYNOMICS translates the lessons of storytelling in business into economic and leadership success.

Author: ROBERT. MCKEE

Publisher:

ISBN: 1455568821

Category: BUSINESS & ECONOMICS

Page:

View: 137

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Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee-STORYNOMICS translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in STORYNOMICS, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike. Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, STORYNOMICS demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future' STORYNOMICS provides the answer.

Humanizing B2B

Storynomics. Creating a culture of storytelling in B2B marketing is a bit like the endless quest for self-improvement. Everyone knows they should be doing ...

Author: Paul Cash

Publisher: Practical Inspiration Publishing

ISBN: 9781788602501

Category: Business & Economics

Page: 216

View: 821

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There’s a new truth in B2B marketing: if you want to move products, you need to move minds. Most companies suffer from a delusion, and it’s this: that buyers always make decisions in a rational, logical, and economic way. The result is a slew of features-driven B2B marketing that few people really care about. In recent years B2B customers have evolved. The don’t just want to buy from businesses anymore, they want to buy into them. The problem is too few B2B companies realize this. They continue with the same product-centric marketing that increases revenue by a percentage point here and there. It seems safe but it’s dangerously short-sighted, because it doesn’t deliver the transformational and long-term growth that makes businesses category leaders. It’s even more important to address this issue at such a critical and delicate moment in the world economy. Marketing leaders require strategies that have an exponential, rather than an incremental, effect on brand, marketing and sales, and to implement them they need the new super-skills this book teaches. This involves establishing a core purpose, shifting the focus from products to people, from features to feelings and from messaging to storytelling, acknowledging that neuro science has proved that people buy on emotion and justify with fact. In other words, it requires a completely different mindset to the one that’s prevalent right now, one that we call ‘Humanizing B2B’.

Brand Storytelling in the Digital Age

Storynomics: Story-Driven Marketing in the Post-Advertising World. York: Methuen. Moin, S. M. A., Hosany, S., & O'Brien, J. (2020).

Author: S M A Moin

Publisher: Springer Nature

ISBN: 9783030590857

Category: Business & Economics

Page: 100

View: 225

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Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner interest, academic research on the topic currently falls short. This book highlights how storytelling has evolved from an ancient art to contemporary marketing science, placing it in the context of digitisation and social media. It reflects the dramatic shift in brand storytelling in which marketers are in the driving seat, leaving consumers to do the navigating. Based within the context of AI, the influence of VR, AR, big data, and new media, this book predicts a creative renaissance in brand storytelling; one that will be at the intersection of science, art and humanity. The author suggests that there will be a shift from ad to art through the use of cognition and emotion, data and fiction. It suggests that through storytelling, brands will be able to connect with their customers’ hearts and minds. Drawing upon interdisciplinary research on neuroscience, emotional attachment and narrative theory, the book critically analyses existing theories, practices and applications of storytelling, providing a platform for debate between academics, researchers and practitioners.

Gomo Learning Playbook

From this insight, a whole new course curriculum was developed to support these bridge learners resulting in Storynomics - Story Driven Marketing, ...

Author: Mike P. O'Brien

Publisher: SmarterMedium

ISBN: 9798621737665

Category: Computers

Page: 166

View: 421

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A Practical Guide to Learning Experience Creation with Gomo Learning Authoring. Onboard new users to creating learning using Gomo Learning Authoring What is gomo learning? Gomo Learning is an online agile learning authoring system that offers a complete learning experience development platform. This agile approach to learning and training using Gomo Learning is shaped by interactions and collaboration with participants during the learning process. Developing new learning pathways, Gomo Learning tightens iterations between stakeholders and developers for faster development timelines and more fluid, dynamic results for learners and organizations. Why this Playbook? SmarterMedium works with customers and partners, pushing the development of innovative learning experiences to find new ways to engage employees. Our collaborations and discoveries using the Gomo Learning Authoring tools have spawned novel ideas and new ways of working with customers. What we have learned along the way powers the approach, lessons, and expertise within this playbook. Who is the Playbook for? This playbook is geared to organizations moving and embracing technologies like Gomo Learning and transforming traditional learning processes to create new learning experiences. For any organization onboarding to Gomo Learning, this playbook presents the tools and practical how-tos to develop and author content, providing a walkthrough of the concepts and benefits of new learning approaches, supported by step-by-step content, features, and functionality. New Masterclass Content for 2020: Inclusive Learning Continuous Scroll Content Post Course Surveys Crafting Learning Stories Create an Always-on Learning Experience In addition, we’ve expanded our coverage of learning to include a new section on translation and localization of learning experiences.

How To Write Non Fiction

... Style and the Principles of Screenwriting – Robert McKee Storynomics: Story-Driven Marketing in the Post-Advertising World – Robert McKee Story Driven: ...

Author: Joanna Penn

Publisher: Curl Up Press via PublishDrive

ISBN: PKEY:6610000094622

Category: Language Arts & Disciplines

Page: 360

View: 961

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Do you want to write a non-fiction book but don't know where to start? Or perhaps you worry that you're not ‘the expert' or have enough authority in your niche to write a book on it? Are you ready to help other people and change your own life with your words? The first non-fiction book I wrote changed my life. Sure, it helped other people, but mostly it altered the course of my life – so much so that 10 years later, I make a living with my writing. I've written seven other non-fiction books and co-written two more and built a multi-six-figure income around my non-fiction eco-system. In this book, I'll share everything I've learned along the way and save you time, effort and frustration on your author journey. The book includes: PART 1. Before You Write: Mindset Why write a non-fiction book? Can I write a book if I'm not the expert? Originality. Or, there are so many other books on this topic Who are you? Personal stories and the writer's voice The day a non-fiction book changed my life Fear and self-doubt PART 2. Before You Write: Business Types of non-fiction books Business models for non-fiction books Who is your book for? Identify your target market Decide on the topic for your book Decide on your book title Your author name and pseudonyms How long does your book have to be? How long will it take to write the book? Your perspective on time Writing a book proposal PART 3. Writing and Editing Gather and organize existing material Research, interviews, surveys, and social listening Structure and organize the book How to write the first draft How to dictate your book Turn your blog/podcasts/videos/talks into a book Speed and quality Focus and shiny object syndrome Writer's block Co-writing a non-fiction book How to turn a boring book into an engaging read Elements of fiction in non-fiction Truth and perfectionism Legal issues: Using real people, quotes, lyrics, images, and citing sources Self-editing a book How to find and work with professional editors PART 4. Publishing and Product Creation Your publishing options The different formats for your book Non-fiction book covers Book formatting for non-fiction Pricing your book Your book sales description Categories and keywords Turn your non-fiction book into a multimedia course Updating your books over time PART 5. Marketing Non-Fiction Two models of marketing and the importance of mindset Book-centered marketing Paid advertising for non-fiction books Author-centered marketing. The power of a personal brand Build your author website Build an email list Integrate email marketing with your book Content marketing for non-fiction books My non-fiction marketing journey Conclusion and your next steps. It's time to (finally) write your non-fiction book. Download a sample or buy now and start writing.

Brand Now

Storynomics: How to Create a Story That Inspires with Robert McKee,” Convince and Convert, accessed July 17, 2017, ...

Author: Nick Westergaard

Publisher: AMACOM

ISBN: 9780814439234

Category: Business & Economics

Page: 240

View: 162

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Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The book helps you: Create a brand with meaning * Reinforce it with the right touchpoints * Hone your brand's unique story * Share it through engaging content * Cultivate a sense of community * Craft a coherent experience * Stand out with simplicity and transparency The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise-and win a place in the hearts and minds of your customers.

The Guru Hoax

... cents into the growing teach-businessowners-how-to-tell-a-story scheme with his book, Storynomics: Story-Driven Marketing in the PostAdvertising World.

Author: Jay Huling

Publisher: Lulu.com

ISBN: 9780359842810

Category: Business & Economics

Page: 272

View: 712

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Are your marketing experts really experts? Or did they simply buy their credentials from a diploma mill? Get ready for The Guru Hoax to be revealed. Behind door number one: a marketing consultant with 30-plus years' experience of success. Behind door two: out-of-work frauds and recently graduated wannabes disguised as advertising and branding gurus. Who will YOU pay to create YOUR marketing? Jay Huling will show you their schemes, ruses, tricks, cons, gaffs, and lies . . . and how they use the truth to fool you.

Persuasion

This is something that Robert McKee talks about in his book Storynomics. When you pick your stories, they don't always have to feature you or your company.

Author: Lee Hartley Carter

Publisher: Penguin

ISBN: 9780525505273

Category: Business & Economics

Page: 272

View: 739

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The secrets to persuading anyone, at work and in life, from a top communication strategist. In the post-fact, deeply divided world we live in, true persuasion is rare. Engaging with people holding differing opinions is rarer still. But for progress to take place, persuasion must happen. Whether it's convincing an employer you are right for the job, a customer that your product is the best, or your closed-minded uncle that good people can disagree, it takes the art--and science--of persuasion to move forward. So, how do you change someone's mind--or at least advance the conversation--when everyone is entrenched in their own points of view? Communication expert Lee Hartley Carter has spent nearly twenty years advising and helping the world's most well-known companies do just that. Among the counterintuitive secrets you'll learn: * It's not enough to understand the person you're talking to--you must truly empathize with them (yes, even them). * Logic alone doesn't work. Stories and emotions are what move us most. * When communicating in a crisis, our first instinct is almost always wrong. Filled with deeply researched insights into how we make up--and change--our minds, as well as colorful real-world examples and actionable recommendations, Persuasion will help you hone your message and craft your narrative in order to get heard and get results.

Mastering Marketing

Storynomics: Story-Driven Marketing in the Post-Advertising World. Twelve, 2018. Marr, Bernard. Key Performance Indicators The 75 Measure Every Manager ...

Author: John H. Watson

Publisher: Accrue Performance Marketing Inc.

ISBN: 9780981342627

Category: Business & Economics

Page: 236

View: 767

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Mastering Marketing is a step-by-step guide for startup entrepreneurs, small business owners and anyone looking for a “big picture” understanding of marketing. The goal is to empower you to understand marketing and business development as a system. The purpose being to help you wrap your head around marketing as a system. This roadmap to marketing will give you greater control over the marketing process by providing a logical sequence to follow. You will be more effective at marketing when you complete the right things in the right order. Mastering Marketing divides the marketing process into three developmental stages; Design, Build and Grow. Each stage contains a set of marketing objectives or Ways of Being to master. In all, there are 20 Ways of Being to develop your relationships and earnings growth program.

HBR s 10 Must Reads for Sales and Marketing Collection 5 Books

He is the author of Story (ReganBooks, 1997), Dialogue (Twelve, 2016), and Storynomics (Twelve, 2018). NICK MORGAN is a speaker, coach, and the president ...

Author: Harvard Business Review

Publisher: Harvard Business Press

ISBN: 9781633699366

Category: Business & Economics

Page: 1024

View: 936

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Stop pushing products. Start empowering your salespeople cultivating relationships with the right customers. In today's economy, companies are fighting tooth and nail for their customers' attention. Hyper-informed buyers with more options are making purchasing decisions faster than ever. How can you optimize your marketing operations and sales teams and so your offerings can get through and rise to the top? HBR's 10 Must Reads for Sales and Marketing Collection offers the ideas and strategies to help you get there. Included in this set are HBR's 10 Must Reads on Sales, HBR's 10 Must Reads on Strategic Marketing, HBR's 10 Must Reads on Communication, HBR's 10 Must Reads on Negotiation, and HBR's 10 Must Reads on Public Speaking and Presenting. This compilation offers insights from world-class experts on the topics including enhancing the joint performance of sales and marketing; motivating your sales force; getting a clear view of your brand's strengths and weaknesses; setting the stage for a successful negotiation; and communicating with clarity and impact. It includes fifty articles selected by HBR's editors from renowned thought leaders such as Andris Zoltners, Theodore Levitt, and Deborah Tannen, and features the indispensable article "How to Give a Killer Presentation" by Chris Anderson. It's time to establish, sustain, and extend your next groundbreaking sales and marketing initiative. HBR's 10 Must Reads for Sales and Marketing Collection will lead you there. HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

Diversity Freedom and Evolution

Storynomics. New YorN: Twelve, 2018. McWhorter, John. Our Magnificent Bastard Tongue. New YorN: Gotham BooNs, 2008. McWhorter, John. Words on the Move.

Author:

Publisher: Cambridge Scholars Publishing

ISBN: 9781527531871

Category: Science

Page: 113

View: 432

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Science is responsible for most of the miracles that define modern life. This leads to the disconcerting situation where need and belief are in conflict. There is an enormous literature about science and evolution in particular, but all previous authors have missed the point that evolution gives us basic tenets that are not situation- or culture-dependent. This book shows that the potential for evolution is based on the tenets of diversity and freedom, which also underlie most of the ethical and moral values that people cherish, whatever their beliefs. Those values can apply to everything that has evolved or will evolve, whether they are humans, other organisms, machines or memes. There is potential for all people who believe in the power of evolution, whether they link that to other spiritual beliefs or not, to unite in a congregation of evolutionists. This will not only help reduce present-day conflicts; it will also be important in the future when we have to face other challenges, such as machine self-awareness. Evolution has made humans not only self-aware, but aware of the universe. As they are a part of the universe, that means that the universe is self-aware in the same sense as any other entity is self-aware, and this gives enormous potential to change the future that mainline physicists tell us will be dark and dead.

Korea Focus June 2012

As such, the potential of storynomics is nearly limitless. If Girls' Generation tells a good story that can move their audiences around the world, ...

Author: The Korea Foundation

Publisher: 한국국제교류재단

ISBN: 9788986090864

Category:

Page:

View: 292

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National Geographic

His story nomics , a hunger for resources , and nationalon Route 93 appeared in
the December 1992 GEOism . ( About the time East Base was built , a GRAPHIC .
Photographer ROBB KENDRICK contribpilot for Nazi Germany was dropping ...

Author:

Publisher:

ISBN: CORNELL:31924050803604

Category: Geography

Page:

View: 286

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Rural Electrification News

... while Ann's story nomics Research ( quarterly ) . on “ Electric Cooperatives and How The studies are being made by the Bureau of AgriThey Work ” merited ...

Author: United States. Rural Electrification Administration

Publisher:

ISBN: STANFORD:36105006340728

Category:

Page:

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Rural Electrification News

... while Ann's story nomics Research ( quarterly ) . on “ Electric Cooperatives and How The studies are being made by the Bureau of AgriThey Work ” merited ...

Author:

Publisher:

ISBN: COLUMBIA:CU07540345

Category: Rural electrification

Page:

View: 961

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