Social Media in the Public Sector Field Guide

Designing and Implementing Strategies and Policies Ines Mergel, Bill Greeves. Ressler, Steve Retweeting (RT) Roanoke County (VA) Public Library Twitter Updates Robach, Joseph RT (retweeting) Ruller, Dave ...

Author: Ines Mergel

Publisher: John Wiley & Sons

ISBN: 9781118423752

Category: Business & Economics

Page: 224

View: 204


Stocked with real-life examples and case studies, this book explores myriad social media tools and provides step-by-step guidance on how to implement them based on mission, goals, and strategy. Written in a jargon-free and accessible style, the book is a go-to resource for anyone in government who wants to put the power of social media to work for their organization. Praise for Social Media in the Public Sector Field Guide "Twitter and Facebook and Blogs, Oh My! In this bewildering new field of social media, Mergel and Greeves expertly provide practical advice for governments to harness the power of these new online services." —Bill Schrier, deputy director, Center for Digital Government,; former CTO (CIO), City of Seattle "This is simply a must-read book for anyone interested in or involved with social media in the public sector. The authors take a refreshing and original approach supported by excellent examples regarding the evolving role social media is playing and can play in government. I cannot think of two better experienced authors to help guide us through the new realities of social media in government." —Dr. Alan R. Shark, executive director, Public Technology Institute; assistant professor, Rutgers University School of Public Affairs and Administration "In the local government sector there seem to be three schools of thought regarding social media: I've got a Facebook page—let's jump right in!, Not happening on my watch!, and Who cares? This field guide is perfect for any of the above, as it provides practical applications and rationale for why local government needs to connect with people where they are—which is on the Internet. Our association of nearly 500 innovative local governments knows that Mergel and Greeves are the perfect authors for this must-have tutorial." —Karen Thoreson, president and chief operating officer, Alliance for Innovation "Every day on, our network of 60,000 government leaders share best practices and ask questions about using social media in government. I've often been asked by members for a good reference to help them get going on their federal, state, or local government social media programs. I never had an answer—now I do: This field guide is the go-to resource to ensure your social media programs deliver real mission results. Mergel and Greeves are experts in the field—a blend of research and real-world experience to get you to where you need to go." —Steve Ressler, founder and president,

Social Media in the Public Sector

This book has a companion field guide, Social Media in the Public Sector Field Guide: Designing and Implementing Strategies and Policies, coauthored with Ines Mergel by Bill Greeves, chief information officerforWakeCounty,NorthCarolina.

Author: Ines Mergel

Publisher: John Wiley & Sons

ISBN: 9781118237373

Category: Business & Economics

Page: 320

View: 595


Grounded in solid research, Social Media in the Public Sector explores the myriad uses of social media in the public sector and combines existing practices with theories of public administration, networked governance, and information management. Comprehensive in scope, the book includes best practices, the strategic, managerial, administrative, and procedural aspects of using social media, and explains the theoretical dimensions of how social behavior affects the adoption of social media technologies. Praise for Social Media in the Public Sector "Mergel has produced a foundational work that combines the best kind of scholarship with shoe-leather reporting and anthropology that highlights the debates that government agencies are struggling to resolve and the fruits of their efforts as they embrace the social media revolution. Social Media in the Public Sector is a first and sets a high standard against which subsequent analysis will be measured." —Lee Rainie, director, Pew Research Center's Internet & American Life Project "Mergel is an award-winning author who again wields her story skills in this book. She excels in explaining in concrete, practical terms how government managers can use social media to serve the public. Her book puts years of research into one handy guide. It's practical. It's readable. And it's an essential read." —John M. Kamensky, senior fellow, IBM Center for The Business of Government "Mergel moves beyond the hype with detailed, comprehensive research on social media technologies, use, management, and policies in government. This book should be required reading for researchers and public managers alike." —Jane Fountain, professor and director, National Center for Digital Government, University of Massachusetts Amherst "Comprehensive and compelling, Social Media in the Public Sector makes the case that to achieve Government 2.0, agencies must first adopt Web 2.0 social technologies. Mergel explains both how and why in this contemporary study of traditional institutions adopting and adapting to new technologies." —Beth Simone Noveck, United States Deputy Chief Technology Officer (2009-2011)

Digital Transformation and Global Society

Public Relat. Rev. 39(4), 346–356 (2013) Hrdinová, J., Helbig, N., Peters, C.S.: Designing social media policy for ... I., Greeves, B.: Social Media in the Public Sector Field Guide: Designing and Implementing Strategies and Policies.

Author: Daniel A. Alexandrov

Publisher: Springer

ISBN: 9783319697840

Category: Computers

Page: 476

View: 825


This book constitutes the refereed proceedings of the Second International Conference on Digital Transformation and Global Society, DTGS 2017, held in St. Petersburg, Russia, in June 2017. The 34 revised full papers and three revised short papers presented were carefully reviewed and selected from 134 submissions. The papers are organized in topical sections on eSociety: social media analysis; eSociety: ICTs in education and science; eSociety: legal, security and usability issues; ePolity: electronic governance and electronic participation; ePolity: politics of cyberspace; eCity: urban planning and smart cities; eHealth: ICTs in public health management; eEconomy and eFinance: finance and knowledge management.

Cases on Strategic Social Media Utilization in the Nonprofit Sector

Nonprofit and Voluntary Sector Quarterly, 31(3), 305–328. doi:10.1177/0899764002313001 Mergel, I., & Greeves, B. (2013). Social media in the public sector field guide: Designing and implementing strategies and policies.

Author: Asencio, Hugo

Publisher: IGI Global

ISBN: 9781466681897

Category: Business & Economics

Page: 370

View: 440


Typically utilized by larger corporations, social media marketing and strategy is lacking in small and medium-sized nonprofit organizations. Although these organizations are beginning to incorporate this form of online communication, there is still a need to understand the best practices and proper tools to enhance an organization’s presence on the web. Cases on Strategic Social Media Utilization in the Nonprofit Sector brings together cases and chapters in order to examine both the practical and theoretical components of creating an online social community for nonprofit organizations. The technologies discussed in this publication provide organizations with the necessary cost-effective tools for fundraising, marketing, and civic engagement. This publication is an essential reference source for practitioners, academicians, researchers, and advanced-level students interested in learning how to effectively use social media technologies in the nonprofit sector.

Strategic Planning for Public and Nonprofit Organizations

A Guide to Strengthening and Sustaining Organizational Achievement John M. Bryson ... Managing public policy. ... Social media in the public sector field guide: Designing and implementing strategies and policies.

Author: John M. Bryson

Publisher: John Wiley & Sons

ISBN: 9781119071600

Category: Business & Economics

Page: 544

View: 662


Revised edition of the author's Strategic planning for public and nonprofit organizations, c2001.

Encyclopedia of Social Media and Politics

Social Media in the Public Sector Field Guide: Designing and Implementing Strategies and Policies. Hoboken, NJ: John Wiley & Sons, 2012. O'Connor, Rory. Friends, Followers and the Future: How Social Media Are Changing Politics, ...

Author: Kerric Harvey

Publisher: SAGE Publications

ISBN: 9781483389004

Category: Political Science

Page: 1640

View: 122


The Encyclopedia of Social Media and Politics explores how the rise of social media is altering politics both in the United States and in key moments, movements, and places around the world. Its scope encompasses the disruptive technologies and activities that are changing basic patterns in American politics and the amazing transformations that social media use is rendering in other political systems heretofore resistant to democratization and change. In a time when social media are revolutionizing and galvanizing politics in the United States and around the world, this encyclopedia is a must-have reference. It reflects the changing landscape of politics where old modes and methods of political communication from elites to the masses (top down) and from the masses to elites (bottom up) are being displaced rapidly by social media, and where activists are building new movements and protests using social media to alter mainstream political agendas. Key Features This three-volume A-to-Z encyclopedia set includes 600 short essays on high-interest topics that explore social media’s impact on politics, such as “Activists and Activism,” “Issues and Social Media,” “Politics and Social Media,” and “Popular Uprisings and Protest.” A stellar array of world renowned scholars have written entries in a clear and accessible style that invites readers to explore and reflect on the use of social media by political candidates in this country, as well as the use of social media in protests overseas Unique to this book is a detailed appendix with material unavailable anywhere else tracking and illustrating social media usage by U.S. Senators and Congressmen. This encyclopedia set is a must-have general, non-technical resource for students and researchers who seek to understand how the changes in social networking through social media are affecting politics, both in the United States and in selected countries or regions around the world.

Encyclopedia of Public Administration and Public Policy 5 Volume Set

Meijer, A. Co-production in an information age: individual and community engagement supported by new media. ... Mergel, I.; Greeves, B. Social Media in the Public Sector Field Guide: Designing and Implementing Strategies and Policies; ...

Author: Domonic A. Bearfield

Publisher: Routledge

ISBN: 9781000031621

Category: Political Science

Page: 3786

View: 956


Now in its third edition, Encyclopedia of Public Administration and Public Policy remains the definitive source for article-length presentations spanning the fields of public administration and public policy. It includes entries for: Budgeting Bureaucracy Conflict resolution Countries and regions Court administration Gender issues Health care Human resource management Law Local government Methods Organization Performance Policy areas Policy-making process Procurement State government Theories This revamped five-volume edition is a reconceptualization of the first edition by Jack Rabin. It incorporates over 225 new entries and over 100 revisions, including a range of contributions and updates from the renowned academic and practitioner leaders of today as well as the next generation of top scholars. The entries address topics in clear and coherent language and include references to additional sources for further study.

E Government and Information Technology Management

lowers: A global investigation of governmental social media use. Transforming Government: People, Process ... Social media in the public sector field guide: Designing and implementing strategies and policies. Indianapolis, IN: Wiley.

Author: Marc Holzer

Publisher: Melvin & Leigh, Publishers

ISBN: 9780999235959

Category: Political Science

Page: 2640

View: 783


E-Government and Information Technology Management is an essential textbook for graduate and undergraduate programs across the world that are taking steps to incorporate courses on e-government/IT as they prepare their students to join the public sector workforce. The book also serves as a comprehensive guide for the growing body of researchers and practitioners in e-government. The text is comprised of 12 chapters from e-government experts, all written in a clear writing style that balances theory and practice. Each chapter provides background information, critical resources, and emerging trends. Along with questions for class discussion, each chapter includes cases to demonstrate the importance of these areas to practitioners, researchers, and students of technology management and public affairs administration.

Research Methods and Statistics for Public and Nonprofit Administrators

Social media in the public sector field guide: Designing and implementing strategies and policies. San Francisco, CA: Jossey‐Bass. Polonsky, M. J., & Waller, D. S. (2011). Designing and managing a research project: A business student's ...

Author: Masami Nishishiba

Publisher: SAGE Publications

ISBN: 9781483301419

Category: Political Science

Page: 392

View: 706


Research Methods and Statistics for Public and Nonprofit Administrators: A Practical Guide is a comprehensive, easy-to-read, core text that thoroughly prepares readers to apply research methods and data analysis to the professional environments of public and non-profit administration. The authors expertly incorporate original case examples to demonstrate concepts using “real actors,” facing specific scenarios, in which research methods must be applied. This unique approach—presented in language accessible to both students new to research as well as current practitioners—guides the reader in fully understanding the research options detailed throughout the text.