Romance Your Brand

Romance Your Brand is an adaptation of an intensive four-week course, now available to authors everywhere.

Author: Zoe York


ISBN: 1989703232

Category: Language Arts & Disciplines

Page: 164

View: 975


For the first time ever in print, thirteen-time USA Today bestselling author Zoe York breaks down how she plans a genre fiction series-something she has done ten times over. Romance Your Brand is an adaptation of an intensive four-week course, now available to authors everywhere.

Romance Your Brand Building a Marketable Genre Fiction Series

put your book on their to-read list, but it's paperback only. I've done a couple. Probably wouldn't do it again, because it would require going to GR. But if you like it there, try that out. One paperback per giveaway.

Author: Zoe York

Publisher: Zoe York

ISBN: 9781926527888

Category: Language Arts & Disciplines

Page: 175

View: 212


“Genre fiction series are the bread and butter of mid-list writers. For many they make the difference between a writing dream and a writing career.” Zoe York/Ainsley Booth, USA Today and New York Times bestselling author For the first time ever in print, Zoe York breaks down how she plans a series—something she has done ten times over. Romance Your Brand is an adaptation of an intensive four-week course, now available to authors everywhere. This book covers: • high-concept pitches • world-building • taglines and blurbs • building a cast of characters • writing the first book in a series • finding comparable series • covers • how to write towards future marketing • and why ALL OF THE ABOVE should be considered before you write a single word

Romance Your Plan

In my first nonfiction book, Romance Your Brand, I wanted my takeaway message for writers to be, “your brand will improve if you tighten the focus of what you write.” In this book I hope one of the takeaway messages is, “your business ...

Author: Zoe York

Publisher: Zoe York


Category: Language Arts & Disciplines

Page: 174

View: 931


After writing a genre fiction series, what's next? Writing another one, that will both please existing fans and find you new readers at the same time. Zoe York has been there a dozen times. In this follow up to Romance Your Brand, the USA Today bestselling author breaks down how to pick the right marketing plan for your brand, your books, and your readers. Let's talk about: • scheduling sales • planning releases • brand re-vamping • audience growth • fandom building • goal setting • weathering low points

Brand Romance

When your old printer is broken and you need to buya new one, what do youdo? We imagine that, like most people, you simplythink about thefew brands you associate with printers– suchas HP, Epson andCanon –and visit their home pages to ...

Author: Y. Kusume

Publisher: Springer

ISBN: 9781137369017

Category: Business & Economics

Page: 235

View: 809


For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand.

Customer Romance

And what's the greatest opportunity you have right now? Most, if not all of your competitors are not implementing the strategies and tactics you're about to learn from reading this book.

Author: Peter Applebaum


ISBN: 0987097431



View: 796



Now that you know you are in the romance industry, how will that affect your ability to differentiate your brand identity from the countless B& Bs in your quaint little town? It's huge, really. Transformational. Revolutionary.

Author: David Tyreman

Publisher: Jaico Publishing House

ISBN: 9789386867001



View: 903


This Modern Romance The Artistry Technique and Business of Engagement Photography

Good exposure begins with a clean portfolio featuring stunning photos that align with a well-defined brand. Getting your engagement sessions published is a successful way to get clients to view your photography and get a better feel for ...

Author: Stephanie Williams

Publisher: CRC Press

ISBN: 9781134100590

Category: Photography

Page: 198

View: 108


Love is less confined than ever, as is our desire to capture it. Engagement photography has become an essential and valuable component of wedding photography for both your clients and your photography business. Successfully booking romantic portrait sessions and providing your couples with creative, playful, and beautiful images can mean a lasting –and lucrative- relationship. Award winning photographer Stephanie Williams shares her approach to engagement photography, including her thoughts on the psychology of shooting and directing couples, current industry trends, and the use of blogs and social media. Discover photography tips on romantic styling, workflow, and branding that will help get your engagement sessions recognized by prospective clients and industry publications. Whether you are an aspiring photographer or established professional, this book is sure to inform and inspire your next photo shoot. Read tips and testimonials from prominent wedding professionals, bloggers, editors and stylists, as well as Stephanie’s actual clients. Learn how to build your brand and get your work published. Improve or refresh your technical skill through practical lighting, equipment, and technique guidance. Diversify the way you interact with clients and style your shoots. Be inspired through gorgeous photographs.

The Truth About Creating Brands People Love

Advertising, price, packaging, distribution channel, personal selling, publicity, promotion, product, or service features all can work to romance your target audience. Advertising can create an appealing personality around your brand, ...

Author: Donna D. Heckler

Publisher: FT Press

ISBN: 0132701189

Category: Business & Economics

Page: 224

View: 257


Branding: secrets revealed, best practices explained, pitfalls exposed! • The truth about positioning brands and developing brand meaning • The truth about brands as corporate profit drivers • The truth about advertising, pricing, segmentation, and more Simply the best thinking the truth and nothing but the truth This book reveals the 51 bite-size, easy-to-use techniques for building great brands–and keeping them great. “I recommend this punchy, provocative book that uses vivid case studies to remind us of 51 truths about brands.” DAVID AAKER, Vice-Chairman, Prophet and Author of Building Strong Brands and Spanning Silos

The Truth About Best Branding Practices Collection

How can you make your brand more attractive? Advertising, price, packaging, distribution channel, personal selling, publicity, promotion, product, or service features all can work to romance your target audience.

Author: William Kane

Publisher: Pearson Education

ISBN: 0132655756

Category: Business & Economics

Page: 672

View: 880


150 powerful bite-size techniques for creating high-value brands – and keeping them strong! Three full books of bite-size, actionable guidance on branding and marketing! Discover how to build great brands, and keep them great... ensure branding consistency everywhere from your packaging to your salesforce… promote and leverage brand loyalty… embed deep customer motivations into your brands… create cultures that can support authentic brand messages… and much more! From world-renowned leaders and experts, including Brian D. Till, Donna Heckler, Michael R. Solomon, and William S. Kane

Branding Strategies for Success Collection

Market research can provide insight into their needs and how they see your brand. How can you make your brand ... publicity, promotion, product, or service features all can work to romance your target audience. Advertising can create an ...

Author: Larry Light

Publisher: FT Press

ISBN: 9780133039023

Category: Business & Economics

Page: 704

View: 882


3 breakthrough guides to building, revitalizing, and sustaining great brands — and profiting from them! In three indispensable books, you’ll discover powerful new ways to build, rebuild, and sustain any brand — and leverage branding to supercharge profits and growth. In Six Rules for Brand Revitalization, Larry Light and Joan Kiddon teach the invaluable lessons of one of history’s most successful brand revitalizations: the reinvigoration of McDonald’s®. Drawing on that experience, the authors introduce a systematic blueprint for resurrecting any brand, and driving it to unprecedented success. Learn how to refocus your entire organization around common goals and a common brand promise...restore brand relevance based on profound knowledge of your customers... leverage innovation to reinvent your total brand experience… create a “plan to win,” and execute on it. The Truth About Creating Brands People Love reveals 51 bite-size, easy-to-use techniques for building great brands, and keeping them great. Learn powerful truths about positioning brands and developing brand meaning; using brands to drive corporate profits; managing advertising, pricing, and segmentation, and much more. Finally, What’s Your Story?: Storytelling to Move Markets, Audiences, People and Brands shows how to leverage the universal human activity of storytelling: your most powerful, most underutilized tool for competitive advantage. Legendary business thinkers Ryan Mathews and Watts Wacker help you take control of the stories your business tells, make them believable and unforgettable, make them move your customers to act! From world-renowned leaders and experts, including Larry Light, Joan Kiddon, Brian D. Till, Donna D. Heckler, Ryan Mathews, and Watts Wacker

Your Stand Is Your Brand

How Deciding Who to Be (NOT What to Do) Will Revolutionize Your Business Patrick Gentempo. and growing businesses when I met ... You don't divide and conquer and have a legendary romance . ... It's only about 148 YOUR STAND IS YOUR BRAND.

Author: Patrick Gentempo

Publisher: Hay House Business

ISBN: 9781401957865

Category: Business & Economics

Page: 192

View: 949


A go-to guide for entrepreneurs to succeed by taking a clear stand and aligning their business with their values. In today's polarized culture, all entrepreneurs and business executives need to recognize that trying to stay in the middle of the road in an attempt to appeal to as wide an audience as possible is a recipe for failure. They need to take a stand. Taking a clear, committed and powerful stand is the most critical thing a business, charity, or individual can do to become more effective and successful. The stand must be based on a philosophy, core values, vision, and statement of purpose that all align. This book will reveal an innovative process to get your business's brand clarified, organized, and articulated in a compelling way. It offers readers a 5-P Expansion Sequence, a structural model consisting of Philosophy, Purpose, Psychology, Procedure and Prosperity. Nailing these 5 Ps is the foundation for the brand and the stand it is taking. Get ready to be challenged to break limiting patterns and grow a business brand and financial success. Wake up your consciousness and set yourself free

Your Book Your Brand

As a romance writer, you could contribute an article about dating tips or advice for spicing up your sex life to women's publications and websites. A sci-fi author could write about scientific developments predicted by sci-fi authors ...

Author: Dana Kaye

Publisher: Diversion Books

ISBN: 9781682303795

Category: Business & Economics

Page: 238

View: 669


You’ve finished your book. That’s step one. Book publicist Dana Kaye now takes you through step two: getting your book into the hands of legions of readers. How we read books is changing rapidly, and so is where we buy them. From the rise of eBooks to the impact of online retail sales through companies like Amazon to the wide acceptance of self-publishing as a natural path—countless authors are writing books and then wondering what to do with them. If they decide to bring their book to market themselves, how do they ensure they will reach audiences without a marketing or publicity department and without the budgets and outreach that publishers have? If a house has acquired the rights and promises to publish, how does that writer supplement the work of those publicity managers and develop a direct relationship with everyone from the media to potential fans? Throughout her career, Dana Kaye has helped authors raise their profiles. As the head of her own independent PR firm, Kaye Publicity, Dana Kaye has succeeded in getting her client’s books into the hands of as many readers as possible. She has been a driving force behind numerous bestselling authors across all genres, from thriller authors like Gregg Hurwitz and Jamie Freveletti to children's authors like Liz Climo and Claudia Gray, and now she brings her insights to you. Kaye walks writers through all of their options, taking the anxiety out of the pitching process and teaching them how to be their own best promoters. Sharp, intuitive, and user-friendly, Dana Kaye’s guide is a must-have for all authors with bestselling aspirations. "When it comes to professionalism, hard work and dedication, Dana is the best there is! She has been invaluable in helping me build my brand, and has come up with really inventive ways to promote my books (like fun contests, which help me not only promote my books but also connect with my fans!)" — Liz Climo, Author and Illustrator of Lobster is the Best Medicine "Dana Kaye doesn't just come up with unique, out-of-the-box PR campaigns, she has the ability to execute them...[O]ne of the best publicists in the business." — James Rollins, #1 New York Times Bestselling Author "There's a reason I didn't hire an outside publicist through my first ten books. It's because I hadn't yet met Dana. Smart, no-nonsense, creative, and to the point, she's the best in the business. And you lucky readers get to hire her for only $16.99." — Gregg Hurwitz, New York Times and USA Today Bestselling Author of Orphan X "I wholeheartedly recommend Dana Kaye's Your Book, Your Brand. In the years I've known and worked with Dana, her ideas and strategies have been pragmatic, effective and cost efficient. I count her as an amazing and essential resource for my clients and the agency. I plan to buy this book by the carton and distribute it not just to clients but to my writer friends as well." — Janet Reid, Agent at Fine Print Literary

The Truth About Successful Entrepreneurship Collection

Market research can provide insight into their needs and how they see your brand. ... packaging, distribution channel, personal selling, publicity, promotion, product, or service features all can work to romance your target audience.

Author: Michael D. Solomon

Publisher: Pearson Education

ISBN: 013265525X

Category: Business & Economics

Page: 672

View: 789


150 powerful bite-size solutions for winning entrepreneurs! Get started, find profitable customers, build great brands and marketing programs, and more! Three full books of powerful, quick, actionable solutions for every entrepreneur! Discover how to choose, plan, launch, and grow a winning business… raise capital, build teams, and get the right advice… find and keep highly profitable customers… profit from new customer behavior trends… develop powerful brand meaning… advertise, price, and segment more effectively… and much more! From world-renowned leaders and experts, including Michael R. Solomon, Brian D. Till, Donna Heckler, and Bruce Barringer

Romancing the Brand

How Brands Create Strong, Intimate Relationships with Consumers Tim Halloran. is as your romance with your consumer grows that all these wonderful things about your brand will emerge. The principle of the one thing speaks to your ...

Author: Tim Halloran

Publisher: John Wiley & Sons

ISBN: 9781118611289

Category: Business & Economics

Page: 272

View: 241


A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands? In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial “romance.” Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino’s Pizza, Bounty, Turner Classic Movies, and many more. Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them.

Full Time Author

Your brand in your stories The books you write are part of your author brand. ... If you've always written fairy-tale retellings and suddenly switch to a bad-boy motorcycle club romance, your readers are going to need a little heads-up!

Author: Eileen Cook

Publisher: CDE Creative Academy for Writers LLP

ISBN: 9781777291976

Category: Language Arts & Disciplines

Page: 492

View: 581


How many people have told you that your dream of being a full-time writer is impossible? They’re wrong. Whether you are just getting started or are an experienced author, we’re here to help you overcome the obstacles in your path—and make your publishing dreams a reality. • Unsure how to turn your published book(s) into an actual career? • Been knocked around by the publishing industry and feeling disheartened? • Overwhelmed by all the options and not sure what to do next to level up? Two career authors—one traditional and one indie—with over 50 published books and 30 years of experience between them, team up to provide you with the complete set of puzzle pieces so you can craft your ideal author life. If you are looking for a quick fix or magic button this isn’t the book for you. Building a career strong enough to last a lifetime won't happen overnight. If you’re ready to build yourself a personalized roadmap to making enough money from your writing to pay your bills, then you’re in the right place. This book gives you the tools and information you need to clarify your dream and create practical steps to turn that dream into a career that you can build, grow and maintain over time—without sacrificing your health, relationships or happiness along the way. Click the buy button now and avoid making costly mistakes as you level up your career and become a full-time author. This is the fifth book in the Creative Academy Guides for Writers series. Be sure to check out the rest of the books for writers in this series. 1. Scrappy Rough Draft by Donna Barker 2. Build Better Characters by Eileen Cook 3. Strategic Series Author by Crystal Hunt 4. Create Story Conflict by Eileen Cook

The Everything Guide to Writing a Romance Novel

What is it about your writing that stands out? Are you funny and sassy? Dark and suspenseful? Most writers come up with a branding phrase that describes their writing voice and the tone of their books. New York Times bestselling author ...

Author: Christie Craig

Publisher: Simon and Schuster

ISBN: 9781605507927

Category: Reference

Page: 320

View: 943


Every year, thousands of romance manuscripts are submitted to publishers, but only the best are eventually published. This simple guide—written by two awardwinning romance novelists—will show readers what it takes to break into this highly competitive market and will provide them the information they need to get their manuscript out of the slush pile and onto the bookshelf. Readers will learn how to do the following techniques: build a story from premise to plot; add a fresh twist to a classic storyline; create compelling characters; write sizzling sex scenes that carry an emotional punch; research agents and markets; write a story that an editor can’t reject; and promote themselves and their work. New writers, and even experienced writers, will find the solid howto information here invaluable. This is a musthave for aspiring writers who want to write the perfect love story.

Luxury Brands in China and India

That means paying attention to relevance of the KOL to your brand rather than just how big they are. ... Consumers globally want relationships and romance from their brands and they would rather build them through KOLs than a billboard.

Author: Glyn Atwal

Publisher: Springer

ISBN: 9781137547156

Category: Business & Economics

Page: 256

View: 922


This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.

Building Your Brand

Pink: Femininity, excitement, romance, and youthfulness. Light pink has sentimental tones, hot pink has high energy. • Brown: Dependability, simplicity. Associated with nature, strength. It's advised to stick to no more than three ...

Author: Luvell Stepter


ISBN: 9781329945203

Category: Business & Economics

Page: 230

View: 839


For the new entrepreneur, nothing can be more frustrating than trying to get answers to your many questions. Such as, where do I start? How much money will I need? Where can I get funding? How am I going to sell this thing? These questions are all common, but can cause headache if you don't have the answers or know where to find them. In "Building Your Brand," you will receive strategies, tips and techniques successfully executed by myself and countless multimillionaire and billionaire business owners. You will find 100s of links and pictures to various resources and vital information to connect you to the right source. Tired and frustrated with how your business is progressing? There is help for you! Included in "Building your Brand" is a step by step plan to help you increase your sales, revitalize your business and repair problem areas with your brand. "Building your Brand" is a must have for every entrepreneur looking to create their brand and start their small business."

Build Your Brand Unleash Your WOW

10 Dazzling Ways to Take Your Personal and Business Brand From Invisible to Wow! ... leaves out the fashion-specific terminology in favour of more universal language pertaining to emotion, using words like romance, explore and delight.

Author: Murali Murthy

Publisher: FriesenPress

ISBN: 9781039120112

Category: Business & Economics

Page: 222

View: 818


"Building a brand can be confusing but Murali explains it all with granular clarity. In 10 clearly laid-out chapters, with 10 tips in each and 10 examples of brands that got it right." - MARSHALL GOLDSMITH, NEW YORK TIMES AND WALL STREET JOURNAL BEST-SELLING AUTHOR "If you want to establish your brand and are wondering where to start, read this book. Murali lays out what you need to do, why it matters, and how to do it quickly and easily." - MARCIA MARTIN, TRANSFORMATIONAL THOUGHT LEADER, GLOBAL SPEAKER AND AUTHOR, EXECUTIVE COACH "Packed with real experience and wisdom, Murali shows how getting your branding culture right can have game-changing results. It is is a must-read if you wish to accelerate your personal and business growth. Grab your copy!" - JAMES MACNEIL, INTERNATIONAL BEST-SELLING AUTHOR, SPEAKER, COACH, FOUNDER, PURE SPIRITUAL INTELLIGENCE "Murali understands what it takes to build a strong brand - online and offline. Build Your Brand, Unleash Your WOW! gives you a comprehensive, proven approach to differentiate yourself from the pack." - MARK MATTESON, BEST-SELLING AUTHOR AND GLOBAL SPEAKER, CEO, SPARKING SUCCESS