As media writers , we are generally called upon to be part artist , part
communicator , part teacher , and part football coach delivering a half - time pep
talk . Early on in writing any media presentation comes a consideration of the
medium itself .
Author: William Van Nostran
Category: Business writing
Writing media scripts that work is a process that can be learned. Reading this book will not transform you into an accomplished media writer; that takes constant practice. Instead, The Scriptwriter's Handbook offers an approach to media writing assignments grounded in practical experience combined with study in the teaching of writing. You won't find shortcuts or tricks here_just sound advice and clear explanations of a process that has enabled William Van Nostran and others to turn out scores of successful scripts. The book is divided into two parts. Part I presents a generic writing process that can be applied to any media writing project. You'll learn how to: · Establish project goals · Collect and organize information · Develop ideas · Write a script that makes the most of audio and visuals · Incorporate feedback · Edit Part II provides more detailed material related to writing for specific assignments and media, such as: instructional drama, unscripted formats, interactive video, teleconferencing, multi-image, videowalls, and live media. Each medium's inherent advantages and challenges are described and numerous examples are included throughout the text. The final chapter on the business of scriptwriting discusses fees, maintaining "writer's wellness" and what to do about writer's block, creativity vs. risk, using computers, and other practical concerns of professional writers. While sharing the method for writing scripts that satisfy clients, The Scriptwriter's Handbook will help professionals expand and hone their writing skills. However, this book will also provide students and those new to the craft with a proven writing method applicable to any medium_including print_and examples of scripts that work. William J. Van Nostran, an award-winning writer specializing in medical, instructional, and other private television markets, is senior writer for Video Marketing Group, Inc., White Plains, NY, a firm specializing in video for new media. Mr. Van Nostran has written scripts for clients such as AT&T, Kraft General Foods, Prudential Insurance, DuPont, Bellcore, and Warner Lambert. His play, Dream Machines, received a New Jersey Council for the Arts fellowship. He teaches a graduate course in Corporate Media at Farleigh Dickinson University and frequently conducts workshops on scriptwriting and the creative process.