Research Methods and the New Media

This valuable volume aids researchers in first recognizing the special qualities of interactivity, demassification, and asynchroneity that the new media have created and to instruct professional researchers and students in alternative ...

Author: Frederick Williams

Publisher: Simon and Schuster

ISBN: 9780029353318

Category: Business & Economics

Page: 228

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The "new media" -- interactive videodiscs, telecommunications, computers, VCRs, teletext systems, and more -- present researchers with new challenges when it comes to studying practical applications or theoretical effects. This valuable volume aids researchers in first recognizing the special qualities of interactivity, demassification, and asynchroneity that the new media have created and to instruct professional researchers and students in alternative research methods, multiple methods, and the triangulation of results. For the first time, a variety of methods are examined as they apply to new media research, including mathematical modeling, controlled experiments, quasiexperiments, surveys, longitudinal studies, field studies, archival and secondary research, futures research and forecasting, content analysis, case studies, and focus groups. Whether the problem to be researched is as focused as considering the cost-benefit for a school wishing to adopt computers in the classroom or as wide-ranging as determining the effects of video games on child socialization, this up-to-date and thorough guide alerts researchers to the pitfalls of traditional methodology and offers a firm foundation upon which they can build reliable, accurate projects able to produce sound results.

New Media New Methods

But this collection differs greatly from other new media texts in that it sees
remediation not only as the process of media invention, but also as a way of
inventing a new scholarly poetics. The contributors to New Media/New Methods
remediate ...

Author: Jeff Rice

Publisher: Parlor Press LLC

ISBN: 9781602355279

Category: Computers

Page: 316

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The essays in New Media/New Methods: The Academic Turn from Literacy to Electracy pose an invention-based approach to new media studies. They represent a specific school of theory that has emerged from the work of graduates of the University of Florida. Working from the concept of electracy, as opposed to literacy, contributors pose various heuristics for new media rhetoric and theory.

Health Industry Communication

Author: Nancy J. Hicks

Publisher: Jones & Bartlett Learning

ISBN: 9781284120998

Category: Education

Page: 446

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The Second Edition of Health Industry Communication: New Media, New Methods, New Message is a thorough revision fills a critical gap in the literature for communications students as well as students of health administration and public health. Featuring best practices and case studies from notable practitioners, the chapters offer a 360-degree view of the world of health communications from a business and promotions outlook as well as a look at special topics that impact health communicators.

Action Research and New Media

This is followed by a deeper exploration of three advanced, innovative approaches to action research and new media: ethnographic, network, and anticipatory action research.

Author: Greg Hearn

Publisher: Hampton Press (NJ)

ISBN: 1572738677

Category: Social Science

Page: 273

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Action research is now a well-documented and well-accepted research methodology. Moreover, it is especially appropriate in new media research, where innovation and change are continual, and where processes and outcomes are usually not predictable and often involve fuzzy and subjective human elements. This book offers a systematic, in-depth academic overview of the application of action research methods to the field of new media. In this space, it is the first publication of its kind in what is a new but rapidly growing field. The book is divided into two sections. Introducing the two key concepts, namely, new media and action research, the first section describes the underlying principles, processes, questions, methods and tools that are relevant to an action research approach to new media inquiry. This is followed by a deeper exploration of three advanced, innovative approaches to action research and new media: ethnographic, network, and anticipatory action research. The third and final section presents four case studies and their individual applications of action research in different new media contexts.

Architecture s New Media

Yehuda Kalay offers a comprehensive exposition of the principles, methods, & practices that underlie architectural computing.

Author: Yehuda E. Kalay

Publisher: MIT Press

ISBN: 0262112841

Category: Architecture

Page: 536

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Yehuda Kalay offers a comprehensive exposition of the principles, methods, & practices that underlie architectural computing. He discusses pertinent aspects of information technology, analyses the benefits & drawbacks of particular computational methods, & looks into the future.

Developer s Digital Media Reference

In addition to serving as a quick-look-up guide, this text is organized to explain today's major media: server-based architectures, disc-based architectures, distribution architectures, and merging/shared architectures.

Author: Curtis Poole

Publisher: Taylor & Francis

ISBN: 9780240805016

Category: Computers

Page: 530

View: 841

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Designed for media professionals working across a broad range of formats, Developer's Digital Media Reference is an excellent reference guide for those keeping pace with this dynamic industry. As "convergence" between the World Wide Web, multimedia, and television production communities continues, there is an increased demand for professionals to familiarize themselves with the many new delivery contexts, including hybrid DVD (where digital video content and computer data live on the same disc), interactive TV, and streaming media. Developer's Digital Media Reference covers essential technologies such as SVG (scalable vector graphics), SMIL (Synchronized Multimedia Integration Language, a markup language for creating animations on the web), MPEG-4 (compression standard for streaming audio/video), and Dynamic Web Applications. In addition to serving as a quick-look-up guide, this text is organized to explain today's major media: server-based architectures, disc-based architectures, distribution architectures, and merging/shared architectures. Each topic is discussed in terms of the technological background-evolution, current tools, and production tips and techniques. * Enables content creators to work across today's many media platforms: streaming media, broadband, DVD, MPEG, as well as Web TV technologies * Unites DVD, interactive TV, and World Wide Web technologies for Audio-Video professionals, content creators, and students * Provides an advanced roadmap for all media pros who must navigate the new content-delivery route: convergent TV, Web, and multimedia technologies

Digital Methods

In Digital Methods, Richard Rogers proposes a methodologicaloutlook for social and cultural scholarly research on the Web that seeks to move Internet researchbeyond the study of online culture.

Author: Richard Rogers

Publisher: MIT Press

ISBN: 9780262018838

Category: Computers

Page: 274

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A proposal to repurpose Web-native techniques for use in social and cultural scholarly research.

Social Media and Politics A New Way to Participate in the Political Process 2 volumes

measure of the frequency and timing of political information in social media as
compared to more traditional news media. To do so, I use mixed methods to
consider information flows in social media and traditional media and explore
whether ...

Author: Glenn W. Richardson Jr.

Publisher: ABC-CLIO

ISBN: 9781440839511

Category: Social Science

Page: 567

View: 301

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This two-volume set explores the various ways social media are profoundly changing politics in America. • Covers key political and cultural issues in today's discourse—such as gay marriage, race, gender, "big data," and hyper-surveillance—from a variety of perspectives and a broad range of contributors • Provides informed analysis of social media eruptions and their potential to change and shape political discourse • Supplies an analysis of power that highlights the forgotten core of politics and political communication

The New Media Book

The New Media Book provides an accessible, critical intervention into the field of moving image studies and features 20 newly commissioned and thought-provoking essays in a format designed to be of wide use to a range of courses in digital ...

Author: Dan Harries

Publisher: British Film Inst

ISBN: UCSC:32106016679950

Category: Performing Arts

Page: 262

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What will prove to be the lasting impact of New Media on film and television? What kinds of transformations of moving image media are really already under way? The term 'new media' has become an effective catch word both as a description of the digital delivery of media via the Internet, DVD, and digital television and as a reference to the "newness" such technologies have brought to media more generally. And yet the nature of this transformation has been over-hyped and too little understood. The New Media Book provides an accessible, critical intervention into the field of moving image studies and features 20 newly commissioned and thought-provoking essays in a format designed to be of wide use to a range of courses in digital media, film and television studies. The book is divided into five thematic sections: Technologies, Production, Texts, Consumption, and Contexts and addresses how "new media" is both embracing and altering the existing media landscape. Topics discussed include the ways in which we interact with digital television, the changing methods of production, distribution, and exhibition within the media industry, and how the histories of traditional media have influenced the development of new media. The New Media Book examines the corresponding influences that 'traditional' media and 'new' media are having upon each other as well as revisiting central, continuing issues surrounding the moving image and the contexts in which all the media operate. The collected essays present and redefine these crucially important topics providing the most systematic analysis of both change and continuity in the contemporary media landscape yet published in the field of screen studies.

Methods for Analyzing Social Media

This book focuses on research strategies and methods for analyzing social media and will be of interest to researchers and practitioners using social media, as well as those wanting to keep up to date with the subject.

Author: Klaus Bredl

Publisher: Routledge

ISBN: 9781351558402

Category: Social Science

Page:

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Social media is becoming increasingly attractive for users. It is a fast way to communicate ideas and a key source of information. It is therefore one of the most influential mediums of communication of our time and an important area for audience research. The growth of social media invites many new questions such as: How can we analyze social media? Can we use traditional audience research methods and apply them to online content? Which new research strategies have been developed? Which ethical research issues and controversies do we have to pay attention to? This book focuses on research strategies and methods for analyzing social media and will be of interest to researchers and practitioners using social media, as well as those wanting to keep up to date with the subject. This book was originally published as a special issue of the Journal of Technology in Human Services.

The SAGE Handbook of Social Media Research Methods

The SAGE Handbook of Social Media Research Methods offers a step-by-step guide to overcoming the challenges inherent in research projects that deal with ‘big and broad data’, from the formulation of research questions through to the ...

Author: Luke Sloan

Publisher: SAGE

ISBN: 9781473987975

Category: Social Science

Page: 728

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The SAGE Handbook of Social Media Research Methods offers a step-by-step guide to overcoming the challenges inherent in research projects that deal with ‘big and broad data’, from the formulation of research questions through to the interpretation of findings. The handbook includes chapters on specific social media platforms such as Twitter, Sina Weibo and Instagram, as well as a series of critical chapters. The holistic approach is organised into the following sections: Conceptualising & Designing Social Media Research Collection & Storage Qualitative Approaches to Social Media Data Quantitative Approaches to Social Media Data Diverse Approaches to Social Media Data Analytical Tools Social Media Platforms This handbook is the single most comprehensive resource for any scholar or graduate student embarking on a social media project.

Trends in Communication Policy Research

This title includes articles from academics with international experience and provides an understanding of future trends in communication policy research

Author: Natascha Just

Publisher: Intellect Books

ISBN: 9781841504674

Category: Social Science

Page: 426

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Provides insights into theories, methods and fresh subjects in communication policy research. This title includes articles from academics with international experience and provides an understanding of future trends in communication policy research

The Language of New Media

A stimulating, eclectic accountof new media that finds its origins in old media, particularly the cinema. In this book Lev Manovich offers the first systematic and rigorous theory of new media.

Author: Lev Manovich

Publisher: MIT Press

ISBN: 9780262296915

Category: Social Science

Page: 400

View: 324

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A stimulating, eclectic accountof new media that finds its origins in old media, particularly the cinema. In this book Lev Manovich offers the first systematic and rigorous theory of new media. He places new media within the histories of visual and media cultures of the last few centuries. He discusses new media's reliance on conventions of old media, such as the rectangular frame and mobile camera, and shows how new media works create the illusion of reality, address the viewer, and represent space. He also analyzes categories and forms unique to new media, such as interface and database. Manovich uses concepts from film theory, art history, literary theory, and computer science and also develops new theoretical constructs, such as cultural interface, spatial montage, and cinegratography. The theory and history of cinema play a particularly important role in the book. Among other topics, Manovich discusses parallels between the histories of cinema and of new media, digital cinema, screen and montage in cinema and in new media, and historical ties between avant-garde film and new media.

Digital Fandom

"This book re-evaluates the way we examine today's digital media environment By looking at how popular culture uses different digital technologies, Digital Fandom bolsters contemporary media theory by introducing new methods of analysis ...

Author: Paul Booth

Publisher: Peter Lang

ISBN: 1433110709

Category: Business & Economics

Page: 231

View: 580

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"This book re-evaluates the way we examine today's digital media environment By looking at how popular culture uses different digital technologies, Digital Fandom bolsters contemporary media theory by introducing new methods of analysis Using the exemplars of alternate reality gaming and fan studies, this book takes into account a particular "philosophy of playfulness" in today's media in order to establish a "new media studies."" "Digital Fandom augments traditional studies of popular media fandom with descriptions of the contemporary fan in a converged media environment. The book shows how changes in the study of fandom can be applied in a larger scale to the study of new media in general, and formulates new conceptions of traditional media theories." ""In this web 2.0 world, where community and not content is king, the fan marks a new form of interactive subjectivity that deconstructs the usual categories of consumer and producer. Paul Booth's Digital Fandom breaks new ground in the investigation of this subject, demonstrating how it reorganizes and reorients the field of new media studies" ---David J. Gunkel, Presidential Teaching Professor, Northern Illinois University, Author of Hacking Cyberspace and Thinking Otherwise" ""From blogs to ARGS, wikis to social networking sites, Paul Booth provides an in-depth tour of how fans straddle and traverse the boundary between television and digital media. With a theoretically rich analytic eye, Digital Fandom breaks new ground for the next generation of media scholarship" ---Jason Mittell, Middlebury College, Author of Television & American Culture"--BOOK JACKET.

Qualitative Research and Hypermedia

Essential reading for any student or researcher interested in qualitative research in an age of hypermedia, this text: - explains how digital technology impacts on social research; - investigates how digital technology has reshaped the ...

Author: Bella Dicks

Publisher: SAGE

ISBN: 9781847877093

Category: Social Science

Page: 208

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Digital culture and digital technologies have rapidly become unavoidable and essential forms of social experience and communication in our emerging globalised society. If we want to attempt to analyse and understand our technology-saturated society, and all its new media, then we must also develop research methods and forms of analysis that can accommodate and exploit digital culture and digital technologies. This important new methods text sets out to equip qualitative researchers with the tools necessary to conduct ethnography in the age of email and the internet. It will investigate how digital technologies potentially transform the ways in which we do research. This text also introduces the reader to new emerging methods that utilise new technologies and explains how to conduct data collection, analysis and representation using new technologies and `hypermedia'. Essential reading for any student or researcher interested in qualitative research in an age of hypermedia, this text: - explains how digital technology impacts on social research; - investigates how digital technology has reshaped the field of social research; - consider the implications of bringing multimedia into the forefront of qualitative research; - suggests new ways of observing and documenting a `technologised' and design-rich society; - enables the reader to use new technologies to handle and represent qualitative data; - unpacks the theoretical implications of writing and researching for the electronic screen

Digital Ethnography

Integrating insights from cultural anthropology, folklore, digital humanities, and digital heritage studies, this work brims with case studies that provide in-depth discussions of applied projects.

Author: Natalie M. Underberg

Publisher: University of Texas Press

ISBN: 9780292744332

Category: Social Science

Page: 117

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Digital ethnography can be understood as a method for representing real-life cultures through storytelling in digital media. Enabling audiences to go beyond absorbing facts, computer-based storytelling allows for immersion in the experience of another culture. A guide for anyone in the social sciences who seeks to enrich ethnographic techniques, Digital Ethnography offers a groundbreaking approach that utilizes interactive components to simulate cultural narratives. Integrating insights from cultural anthropology, folklore, digital humanities, and digital heritage studies, this work brims with case studies that provide in-depth discussions of applied projects. Web links to multimedia examples are included as well, including projects, design documents, and other relevant materials related to the planning and execution of digital ethnography projects. In addition, new media tools such as database development and XML coding are explored and explained, bridging the literature on cyber-ethnography with inspiring examples such as blending cultural heritage with computer games. One of the few books in its field to address the digital divide among researchers, Digital Ethnography guides readers through the extraordinary potential for enrichment offered by technological resources, far from restricting research to quantitative methods usually associated with technology. The authors powerfully remind us that the study of culture is as much about affective traits of feeling and sensing as it is about cognition—an approach facilitated (not hindered) by the digital age.

Media and Communication Research Methods

The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and expanded coverage of the ...

Author: Arthur Asa Berger

Publisher: SAGE Publications

ISBN: 9781544332697

Category: Language Arts & Disciplines

Page: 488

View: 955

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This step-by-step introduction to conducting media and communication research offers practical insights along with Arthur Asa Berger’s signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and expanded coverage of the research process with new discussion of search strategies and best practices for analyzing research articles. Ideal for research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises to help students to understand, and master, media and communication research.

New Methods of Market Research and Analysis

This book can be used as a supplement to a traditional marketing research text or on its own.

Author: G. Scott Erickson

Publisher: Edward Elgar Publishing

ISBN: 9781786432698

Category: Business & Economics

Page: 208

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New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data systems always monitoring key performance indicators, trends toward more research using observation or observation and communication together, new technologies such as mobile, apps, geo-locators, and others, as well as the deep analytics allowed by cheap data processing and storage are all covered and placed in context. This book can be used as a supplement to a traditional marketing research text or on its own.