Microstyle The Art of Writing Little

Is microstyle just regular old style applied to short messages? No, not really.
Think about it this way: if extended prose writing is like painting or illustration,
microstyle is like graphic design. It employs a subset of the techniques used in
the more ...

Author: Christopher Johnson

Publisher: W. W. Norton & Company

ISBN: 0393082334

Category: Reference

Page: 256

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“A work of pop linguistics . . . [that] synthesizes . . . grammar, branding, cognitive science and Web theory . . . with intelligence and friendly wit.”—New York Times Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.

Microstyle

“A work of pop linguistics . . . [that] synthesizes . . . grammar, branding, cognitive science and Web theory . . . with intelligence and friendly wit.”—New York Times

Author: Christopher Johnson

Publisher: W. W. Norton

ISBN: 039334181X

Category: Computers

Page: 246

View: 314

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A branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names and slogans that grab attention, communicate effectively and stick in the mind, focusing each chapter on a particular tool. 13,000 first printing.

Precision Type Font Reference Guide

3 Roman Condensed Italic Display Bold Goudy Catalogue Italic Microstyle 2
Display Display Extended Goudy 2 Bold Bold Display Bold Extended Nimbus
Roman Roman Bold Italic Bold Italic Garamond No. 49 Roman Extra Bold Italic
Italc ...

Author: Jeff Level

Publisher:

ISBN: UOM:39015037773317

Category: Computers

Page: 653

View: 897

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Typography is one of the most important graphic elements in any document. This guide contains the widest variety of font software available from leading developers--Adobe Systems, Agfa, Bitstream, Letraset, Linotype, Monotype, and many others. There is also a comprehensive index, which lists each font by name with its type foundries.

The TypEncyclopedia

12 ( CG ) ES ( Itek ) , Eurogothic ( Alpha ) , Europa ( Wang ) , Eurostile ( AM BH ,
Merg ) , Eurostyle , Microstyle ( CG ) , Waltham ( Dymo ) Eurogothic ( Alpha ) , ES
( Itek ) , Europa ( Wang ) , Eurostile ( AM , BH , Merg ) , Eurostyle , Microstyle ...

Author: Frank J. Romano

Publisher: Greenwood

ISBN: UOM:39015007232666

Category: Art

Page: 188

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Maxims Minimus

Reflections in Microstyle Toksoz Byram Karasu. • ix •. introduCtion. Philosophy. in
. Microstyle. —Cervantes1 ... In that sense, our microstyle writing2—“Twitter Age”
suits me well, since I find that anything that cannot be said in 140 ...

Author: T. Byram Karasu

Publisher: Rowman & Littlefield

ISBN: 1442216891

Category: Electronic books

Page: 155

View: 811

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T. Byram Karasu, M.D. reflects on loving, working, living, dying, and everything else-his philosophy of life expressed in microstyle.

Maxims Minimus

T. Byram Karasu, M.D. reflects on loving, working, living, dying, and everything else—his philosophy of life expressed in microstyle.

Author: T. Byram Karasu

Publisher: Rowman & Littlefield Publishers

ISBN: 9781442216907

Category: Philosophy

Page: 160

View: 211

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T. Byram Karasu, M.D. reflects on loving, working, living, dying, and everything else—his philosophy of life expressed in microstyle.

Bulletin de la Soci t royale de botanique de Belgique

Grain de pollen de la forme microstyle . - 8 et 9. Sections transversales du pollen
de la forme microstyle . 9bis . Contour d'un grain de pollen microstyle , anomal . –
10 et 11. Stigmates de la forme macrostyle ( fig . 10 ) et de la forme microstyle ...

Author: Société royale de botanique de Belgique

Publisher:

ISBN: WISC:89036750917

Category: Botany

Page:

View: 750

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The Wisconsin Archeologist

This interpretation supports and expands on Struever ' s ( 1965 ) development of
a Steuben microstyle zone . In addition , it is suggested that the term Steuben
phase be applied exclusively to the upper Illinois River and DesPlaines River ...

Author: Charles Edward Brown

Publisher:

ISBN: WISC:89073217044

Category: Archaeology

Page:

View: 870

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Unesco Bulletin for Libraries

... VUES ( suite ) CAMERAS ( continued ) Film 1 : Nom et adresse Name and
address Modèle Type Rapport de réduction Reduction ratio Dimensions de l'
image : Size of image Objectif Lens 1 Debrie ( suite / continued ) Microstyle Mural
I 35 P ...

Author: Unesco

Publisher:

ISBN: UCAL:B3885141

Category: Exchange of publications

Page:

View: 263

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The Journal of the Dental Association of South Africa

Ash microstyle contra : angles do everything that is expected of a first class
handpiece ... and they go on doing it for a very long time ! www . Ash microstyle
HANDPIECES nieces for endurance ! ASH MICROSTYLE OIL A specially
prepared ...

Author:

Publisher:

ISBN: OSU:32436001061207

Category:

Page:

View: 663

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Computer Typesetting

12 ES Eurogothic , Eurostile , Eurostyle , Microstyle , Waltham EUROSTILE ES ,
Eurogothic , Eurostyle , Microstyle , Waltham EUROSTYLE ES , Eurogothic ,
Eurostile , Microstyle , Waltham EX Excella , Excelsior , News No . 14 EXCELLA
EX ...

Author: John Negru

Publisher: John Wiley & Sons Incorporated

ISBN: UOM:39015013047512

Category: Computers

Page: 185

View: 461

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Covers basic typography, typeface design, typesetting, paragraph structure, footnotes, type modification, the business of typesetting, graphic design, and typesetting hardware and software

Phototypography

... ( CG ) London Roman ( Wang ) Pegasus Press Roman ( IBM ) Times New
Roman ( BH ) Times Roman ( AI , AM , Dymo , HC , Merg ) TR ( Itek ) Eurostyle
ES ( Itek ) Eurogothic ( Alpha ) Europa ( Wang ) Eurostile ( AM , BH , Merg )
Microstyle ...

Author: Allan Haley

Publisher: Robert Hale

ISBN: UCSC:32106005031882

Category: Phototypesetting

Page: 143

View: 800

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The LaserJet Font Book

... Triumvirate Italic ITC Lubalin Graph Book ITC Lubalin Graph Book Demi ITC
Lubalin Graph Book Oblique ITC Lubalin Graph Demi Oblique Microstyle
Microstyle Bold Microstyle Bold Extended Microstyle Extended Park Avenue ITC
Souvenir ...

Author: Katherine Shelly Pfeiffer

Publisher:

ISBN: UVA:X001936692

Category: Computers

Page: 300

View: 468

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This is a comprehensive guide to typography, font management techniques and fonts for the 2 million users of HP LaserJet and compatible printers. Includes a 250-page font specimen section.

Graphic Arts Manual

... NORMAL MICROGRAMMA CONDENSED MICROGRAM EXTENDED
MICROGRAMMA BOLD MICROGRA Microstyle Microstyle Bold Microstyle
EXTENDED Microstyle BOLD EXTENDED Milano Roman Mistral Modern No. 20
Modern No.

Author: Janet N. Field

Publisher: New York : Arno Press

ISBN: UOM:39015006319605

Category: Computers

Page: 650

View: 162

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Giveaways Gadgets Gimmicks and Dental Specialties

... Melior Century Oldstyle Bold Melior Italic Melior Bold Century Schoolbook
Century Schoolbook Italic Microstyle Century Schoolbook Bold Microstyle Bold
Eras Light Microstyle Extended Eras Book Microstyle Bold Ext Eras Medium
Novarese ...

Author: Adam E. Kaye

Publisher:

ISBN: UOM:39015029338376

Category: Dental care

Page: 75

View: 971

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The Individual in Prehistory

The data suggest either considerable mobility on the part of gorget makers , or
considerable dispersal of gorget makers and exchange of finished items , or both
. Definition of microstyle . One of the largest of the microstyles is characterized by
 ...

Author: James N. Hill

Publisher:

ISBN: UOM:39015002136995

Category: History

Page: 258

View: 764

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Reading Between the Lines

... CG Melliza Bold T / D 88 CG Melliza Bold Italic T / D 88 Microstyle D 88
Microstyle Bold D 88 Microstyle Extended D 88 Microstyle Bold Extended D 129
ITC Milano Roman D 131 Mique D 123 Modern Blackletter T / D 89 ITC Modern
No.216 ...

Author: Karen S. Nichols

Publisher:

ISBN: UCSC:32106007774794

Category: Printing

Page: 143

View: 768

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On the Flora of Mount Kinabalu in North Borneo

The Kinabalu specimens represent the microstyle form . The stigmata , which are
a little narrower and perhaps less papillose than in the macrostyle form , almost
reach the mouth of the corolla , whilst the filaments surpass the mouth to the ...

Author: Otto Stapf

Publisher:

ISBN: HARVARD:32044106342116

Category: Botany

Page: 195

View: 806

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Transactions

The Kinabalu specimens represent the microstyle form . The stigmata , which are
a little narrower and perhaps less papillose than in the macrostyle form , almost
reach the mouth of the corolla , whilst the filaments surpass the mouth to the ...

Author: Linnean Society of London

Publisher:

ISBN: UIUC:30112009767416

Category: Botany

Page:

View: 625

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