Masters of Copywriting

This information-packed manual is a must-have reference for anyone who sells with words.

Author: J. George Frederick

Publisher:

ISBN: 1434102769

Category: Business & Economics

Page: 254

View: 281

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This information-packed manual is a must-have reference for anyone who sells with words. Now you can learn from the best, including Joseph H. Appel, Bruce Barton, Harry E. Cleland, George L. Dyer, Claude C. Hopkins, John Starr Hewitt, and other stars of the advertising world. Newly designed and typeset in a 6-by-9-inch format by Waking Lion Press.

Robert Collier Copywriting Course Masters of Marketing Secrets Learn to Write Sales Letters That Pay

|T|| #| based material b Robert Collier, with Forward by Dr. Robert C. Worstell Mastērs Of Marketing St.GIGHS: |Garlin Writt SalčSLöttör Stilat Pay The Robert Collier Copywriting Course based on material by Robert. Front Cover.

Author: Robert Collier

Publisher: Lulu.com

ISBN: 9781312099531

Category: Business & Economics

Page: 142

View: 644

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WHAT is there about some letters that makes them so much more effective than others? A letter may have perfect diction, a finished style; it may bristle with attention-getters and interest-arousers; it may follow every known rule; yet when it reaches where the reader sits and decides its fate, it may find itself in a wastebasket, while something lacking any polish, picks up the bacon and walks home with it. Why? People will give, when you have stirred their emotions. People will invest, when you have aroused their cupidity. And people want to know the future, so if you can persuade them that you are any sort of Prophet, they will buy your forecasting. It all comes back to the point we made in the beginning-""What do they want?"" What is the bait that will attract your fish and make them bite? Find that-and you will be as successful in bringing back orders as any angler can be with a properly baited hook in bringing in the fish. Get your copy today and learn the Masters of Marketing Secrets!

My Life in Advertising Masters of Marketing Secrets A Copywriter s Journey to Success

This book is not written as a personal history, but as a business story.

Author: Dr Robert C. Worstell

Publisher: Lulu.com

ISBN: 9781312099906

Category: Business & Economics

Page: 150

View: 455

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This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief object behind every episode is to offer helpful suggestions to those who will follow me. And to save them some of the midnight groping which I did. My only claim for credit is that I have probably worked twice as long as anybody else in this field. I have lived for many years in a vortex of advertising. Naturally I learned more from experience than those who had a lesser chance. Now I want that experience, so far as possible, to help others avoid the same difficult climb. Every pioneer should blaze his trail. That is all I have tried to do. I set down these findings solely for the purpose of aiding others to start far up the heights I scaled. Then, with the efforts I here describe, I hope you can now attain some peaks in advertising beyond any of us to date. - Claude C. Hopkins

How To Write A Good Advertisement A Short Course In Copywriting

GET 44 YEARS OF ADVERTISING WRITING EXPERIENCE IN THE TIME IT TAKES TO READ THIS BOOK!

Author: Victor O. Schwab

Publisher: Pickle Partners Publishing

ISBN: 9781786257987

Category: Business & Economics

Page: 196

View: 840

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GET 44 YEARS OF ADVERTISING WRITING EXPERIENCE IN THE TIME IT TAKES TO READ THIS BOOK! You can learn to write compelling advertisements that will make people notice them, read them, and act upon them. In fact, you can learn to write such powerful advertisements that people actually go out and demand the product advertised and no other. How can you do this? By using the same elements that have made top copywriters like Victor O. Schwab excel at their craft. How to Write a Good Advertisement is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. This remarkable book has turned many novice mail order entrepreneurs into expert copywriters and many experienced copywriters into masters of their trade. Whether you are new to the craft or have been writing copy for years, your knowledge and practice of advertising fundamentals will determine the extent of your success. How to Write a Good Advertisement presents these fundamentals from the perspective of a 44-year veteran in the copywriting business. Following these proven techniques and tips, anyone can write professional advertisements that create a memorable image, pull in mailboxes full of orders, or attract new customers to their service. LEARN HOW TO: Grab reader attention immediately Write compelling copy that holds attention Write a call to action that’s difficult to refuse Design winning layouts Increase the number of orders Convert more inquiries to orders GET ANSWERS TO IMPORTANT TECHNICAL QUESTIONS: Effective advertisement length...use of color...smart media placement...and much more.

The Ultimate Copywriting Guide for Beginners to Advanced

"YOU CAN LAUGH AT MONEY WORRIES --- IF YOU ACQUIRE THE COPYWRITING TECHNIQUES FROM THIS BOOK" This copywriting book contains all the essential elements that must exist in an effective sales letter, to pull in money or get the call to action ...

Author: Neil Hoechlin

Publisher: Createspace Independent Publishing Platform

ISBN: 1719061130

Category:

Page: 52

View: 446

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"YOU CAN LAUGH AT MONEY WORRIES --- IF YOU ACQUIRE THE COPYWRITING TECHNIQUES FROM THIS BOOK" This copywriting book contains all the essential elements that must exist in an effective sales letter, to pull in money or get the call to action you want from the prospects.This could be to subscribe to your list, share your content, or even buy it now! This book is targetted for beginning copywriting students and the entrepreneur or business owners who want to get better results through effective copywriting skills and best practices. Especially now that marketing happens a lot in social media, email, our websites--writing effective copy is a MUST to thrive! An effective sales-letter that gets the result is just ticking checkboxes in the prospect's mind. If you know what these psychological triggers are, and how to trigger them? Then you can expect to get consistently powerful results, every time! Heres a preview of what you'll learn in this book: Website Product Copywriting Blog Posts Copywriting The 4Us Formula The Aida Formula Landing Page Copywriting What Makes A Good Landing Page? Call-To-Action Copy Email Marketing Crafting An Effective Email Marketing Copy Sales Letter Sales Page Copywriting Keep It Laid-Back Valuing Your Customers And Your Product And Services Show Through In A Hundred Subtle Ways Understanding Your Prospects The Ideal Customer Their Pains And Struggles The Sales Letter Structure Headline Essentials Types Of Headlines Bullets Subheadings/Sub-Headline Some Common Ways To Create An Engaging Subheading Usp Versus Esp Usp Or Unique Selling Proposition Crafting A Value Proposition Establishing Your Areas Of Difference Story Driven Copywriting Help The Reader Picture And Feel Call To Action (Cta) Managing Objections Reviews The Guarantee Faqs Postscripts (P.S) Great Reasons Why You Should Buy Subheadings Ad Errors Price Order Options Legibility More Information Free-Items Copywriting Mistakes To Avoid Trying To Sell Before First Giving Value Sounding Too Formal Wasting Your Reader's Time Make A Claim Without Proof Attempting To Sell To Everyone Do Not Begin At The Start Be Flexible Leave Out Needless Words Discuss Your Prospects' Issues Swipe Files The Better Letter Checklist: Finishing Up Get your copy now! tags: website copywriting template, gary halbert copywriting, copywriting books pdf, copywriting, copywriting books, amazon copywriting service, copywriting course online, copywriting advertising, learning copywriting, copywriting ogilvy, copywriting handbook, website copywriting services, copywriting that sells, the adweek copywriting handbook:, copywriting short course, copywriting for dummies, copywriting business, copywriting formula, copywriting guide, copywriting workbook, copywriting services, web copywriting, copywriting software, social media copywriting course, start copywriting, copywriting headlines e emails que vendem, copywriting secrets, seo copywriting 2017, professional copywriting course, landing page copywriting, website copywriting rates, copywriting academy, copywriting real estate, copywriting jobs, copywriting companies, masters of copywriting, master copywriting, online copywriting agency, medical copywriter, brochure copywriter, healthcare copywriter, copywriting charges, copywriting fees, financial copywriter

The Ultimate Copywriting Guide for Beginners to Advanced

... copywriting academy, copywriting real estate, copywriting jobs, copywriting companies, masters of copywriting, master copywriting, online copywriting agency, medical copywriter, brochure copywriter, healthcare copywriter, ...

Author: Neil Hoechlin

Publisher: JNR Publishing via PublishDrive

ISBN: PKEY:6610000069323

Category: Business & Economics

Page: 30

View: 344

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"YOU CAN LAUGH AT MONEY WORRIES --- IF YOU ACQUIRE THE COPYWRITING TECHNIQUES FROM THIS BOOK" This copywriting book contains all the essential elements that must exist in an effective sales letter, to pull in money or get the call to action you want from the prospects.This could be to subscribe to your list, share your content, or even buy it now! This book is targetted for beginning copywriting students and the entrepreneur or business owners who want to get better results through effective copywriting skills and best practices. Especially now that marketing happens a lot in social media, email, our websites--writing effective copy is a MUST to thrive! An effective sales-letter that gets the result is just ticking checkboxes in the prospect's mind. If you know what these psychological triggers are, and how to trigger them? Then you can expect to get consistently powerful results, every time! Heres a preview of what you'll learn in this book: Website Product Copywriting Blog Posts Copywriting The 4Us Formula The Aida Formula Landing Page Copywriting What Makes A Good Landing Page? Call-To-Action Copy Email Marketing Crafting An Effective Email Marketing Copy Sales Letter Sales Page Copywriting Keep It Laid-Back Valuing Your Customers And Your Product And Services Show Through In A Hundred Subtle Ways Understanding Your Prospects The Ideal Customer Their Pains And Struggles The Sales Letter Structure Headline Essentials Types Of Headlines Bullets Subheadings/Sub-Headline Some Common Ways To Create An Engaging Subheading Usp Versus Esp Usp Or Unique Selling Proposition Crafting A Value Proposition Establishing Your Areas Of Difference Story Driven Copywriting Help The Reader Picture And Feel Call To Action (Cta) Managing Objections Reviews The Guarantee Faqs Postscripts (P.S) Great Reasons Why You Should Buy Subheadings Ad Errors Price Order Options Legibility More Information Free-Items Copywriting Mistakes To Avoid Trying To Sell Before First Giving Value Sounding Too Formal Wasting Your Reader's Time Make A Claim Without Proof Attempting To Sell To Everyone Do Not Begin At The Start Be Flexible Leave Out Needless Words Discuss Your Prospects' Issues Swipe Files The Better Letter Checklist: Finishing Up Download your copy now!

FCS Advertising Promotions L4

... interpret and explain methods of copywriting used by AS3.2.3 : Methods used by masters of copywriting are reviewed , masters interpreted and explained Learning activity : 3.4 3.6 , 3.7 Topic assessment : Topic 3 LO3.2.4 : Give a ...

Author:

Publisher: Pearson South Africa

ISBN: 1770253262

Category: Advertising

Page: 262

View: 621

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Basics Advertising 01 Copywriting

Left: How might a copywriter persuade commuters to get out of their cars and onto their bikes? Now it's your turn You've seen how some past masters of copywriting have promoted motor vehicles. How about we go green and produce some ...

Author: Robert Bowdery

Publisher: Bloomsbury Publishing

ISBN: 9782940439539

Category: Business & Economics

Page: 176

View: 767

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This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts. It contains numerous visual examples demonstrating the variety of work with which copywriters are involved, supported by in-depth discussion and analysis to help the reader understand why certain adverts work well. Packed with practical exercises, as well as tips and guidance on how to generate ideas and think creatively, this book will help you to communicate effectively with your target audience - or indeed anyone!

Scientific Advertising Masters of Marketing Secrets From the First Great Copywriter

But that is a school from which he must graduate before he can hope for success. There cost and result are immediately apparent. False theories melt away like snowflakes in the sun. The advertising is profitable or it is not, ...

Author: Dr. Robert C. Worstell

Publisher: Lulu.com

ISBN: 9781312100589

Category: Business & Economics

Page: 116

View: 823

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This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief object behind every episode is to offer helpful suggestions to those who will follow me. And to save them some of the midnight groping which I did. My only claim for credit is that I have probably worked twice as long as anybody else in this field. I have lived for many years in a vortex of advertising. Naturally I learned more from experience than those who had a lesser chance. Now I want that experience, so far as possible, to help others avoid the same difficult climb. Every pioneer should blaze his trail. That is all I have tried to do. I set down these findings solely for the purpose of aiding others to start far up the heights I scaled. Then, with the efforts I here describe, I hope you can now attain some peaks in advertising beyond any of us to date. - Claude C. Hopkins

Breakthrough Copywriter A Field Guide to Eugene M Schwartz Advertising Genius

Also by Dr. Robert C. Worstell Make Yourself Great Again Library Why You Got All That Stuff The Art of Wonk, Compleat Masters of Copywriting Breakthrough Copywriter: A Field Guide to Eugene M. Schwartz Advertising Genius Mindset ...

Author: Dr. Robert C. Worstell

Publisher: Lulu.com

ISBN: 9781387028085

Category: Business & Economics

Page: 110

View: 904

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There was one copywriter who made millionaires from people who read his book, although they never wrote an ad. Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written. That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except... Fortunately Schwartz was also prolific as a speaker. So we are able to bring notes of his lectures and a review of his classic text to life again. You can learn: - How to create ads which sell your products at the expense of your competition - Find which roles your customer really wants to play and align these to your product - Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there. - Learn how to control your audience by being their friend. Get Your Copy Now.

Killer Copywriting Revolution

Everything You Need To Know About Copywriting Grab your chance to own this comprehensive guide by William Swain Including: Killer Copywriting, How to Write Copy That Sells Killer Copywriting Reloaded: The Advanced Guide on How to Write Copy ...

Author: William Swain

Publisher:

ISBN: 1913397122

Category: Business & Economics

Page: 230

View: 294

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Everything You Need To Know About Copywriting Grab your chance to own this comprehensive guide by William Swain Including: Killer Copywriting, How to Write Copy That Sells Killer Copywriting Reloaded: The Advanced Guide on How to Write Copy That Sells Discover Why Every Business Owner Needs to Master Copywriting Do you want to boost your sales, save time and grow your business at a lightning speed? Good copywriting can do all that plus a whole lot more. And world class copywriting can transform your performance out of all recognition. I'm going to show you how. Whether you're aware of it or not, copywriting is one of the most essential elements of effective marketing. It's the art and science of strategically delivering words that get people to take action. In this book, you will learn how to write copy that connects and converts. You don't have to guess what to write. You can learn exactly what words will increase the level of your success ... Every. Single. Time. The right words can make the difference between your business fighting to keep the lights on vs. your business breaking sales records. From this book, you will discover: How to Tell a Compelling Story Formatting Tips That Make Your Copy a Joy to Read The Seven Saleable Emotions How to Write Headlines That Draw People In Writing Copy for Social Media Creating a Persona How to Write an Effective Call to Action (CTA) Conversations Lead to Conversions Emails that Make You Click And Much, Much More Start Reading Now, and Take Your Copywriting to The Next Level.

How to Write Ad Copy That Works Masters of Marketing Secrets A Course In Classic Copywriting

His book has been handed around for years, and as you study the other books in this series it starts pulling the pieces together for you.

Author: Dr. Robert C. Worstell

Publisher: Lulu.com

ISBN: 9781312137981

Category: Business & Economics

Page: 358

View: 418

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As you are reading this, you are obviously interested in how Marketing actually works and what is actually effective. You already have been through the wringer with all these online marketers who use the same copy-paste template of a sales page, with mailing lists which send you unwanted traffic several times a week and insist that you are stupid enough to believe their hype, over and over and over. The Masters of Marketing Secrets series brings you these classics so that you can make up your own mind. All that has been done with these books is to give you modern versions of them which have been (mostly) cleaned up of typo's and poor editing - and also made available in ebook and paperback so you can study them at your leisure. J. George Frederick lived in those times and wrote about the people and principles of advertising they discovered. His book has been handed around for years, and as you study the other books in this series it starts pulling the pieces together for you.

The Untold Story of Advertising Masters of Marketing Secrets Origins of American Marketing Revealed

There are many books on marketing and copywriting out there which teach you the words to what you are doing – this book teaches you the tune and harmony. The story to this series of books about the Masters of Marketing and their secrets ...

Author: Dr. Robert C. Worstell

Publisher: Lulu.com

ISBN: 9781312100190

Category: Business & Economics

Page: 358

View: 437

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Albert Davis Lasker started out as a newspaper reporter when still a teenager but soon got interested in advertising. He started first as an office clerk and later became a salesman. He then asked to be given responsibility for a money-losing account so that he could try his hand at copywriting. By the age of 20, he had bought Lord & Thomas advertising agency and remained its chief executive for more than four decades. This book is as close as readers can come to an autobiography. This book tells the story of how he shaped the agency which ranked number one in its day. Originally published in 26 installments of Advertising Age, this book takes into the boardroom of Lord & Thomas and reveals the business philosophy and hard-won knowledge of the man who was its leader for 40 years. Get your copy today and learn how the earliest and most successful marketer in the first half of this century created that success.

Strategic Copywriting

It stood then, as it stands now, the chosen instrument of the masters—the inevitable preference wherever great music is understood and esteemed.7 The ad contained a photograph of what appeared to be a classical pianist playing a ...

Author: Edd Applegate

Publisher: Rowman & Littlefield

ISBN: 9781442244092

Category: Business & Economics

Page: 310

View: 832

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When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising—whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms—are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works—or not—and why.

Feminists Feminisms and Advertising

In Masters of Copywriting: A Complete Course on the Principles and Practice of Writing Advertising and Direct Mail Copy That Sells, ... 225–246. http://andybrocklehurst.com/wp-content/uploads/2012/11/masters-of -copywriting.pdf ———.

Author: Kim Golombisky

Publisher: Lexington Books

ISBN: 9781498528276

Category: Language Arts & Disciplines

Page: 408

View: 463

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This book is the first to offer explicitly feminist views on the shared histories of the advertising industry and women’s movement. Contributors consider the ways advertisers encode race, ethnicity, gender, andheteronormativity into advertising practices and messages, as well as the ways intersectional audiences and consumers resist.

The Complete Guide to Writing Web based Advertising Copy to Get the Sale

Case Study: Mike Roe What made you want to become a copywriter? ... or “super DELUXE copywriting seminar in a box” stating I could “learn from the lost masters of copywriting” how to “literally write any size paycheck” I would like.

Author: Vickie Taylor

Publisher: Atlantic Publishing Company

ISBN: 9781601382320

Category: Business & Economics

Page: 288

View: 901

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Since the advent of the Internet and since more and more people are making purchases online, writers have had to adapt to composing copy for the Web. Contrary to what many people think, writing for the Web and writing for print are not the same and involve very different skill sets. Instead of struggling to find the right words, copywriters should read this new book from cover to cover to discover how to write sales-generating copy. The Complete Guide to Writing Web-based Advertising Copy to Get the Sale will teach you how to make your copy readable and compelling, how to reach your target audience, how to structure the copy, how to visually format the copy, how to forget everything you ever learned about writing, how to pull in visitors, how to convince visitors to buy, how to outline and achieve your goals, how to create a customer profile, how to create a unique selling position, how to include searchable keywords in the copy, how to convert prospects to paying customers, and how to compose eye-catching headlines. In addition, you will learn about the trends in Web-based advertising; the categories of advertising; the important information that needs to be included in your copy, such as what you are selling, what sets your product apart from the competition s, where you are located, what makes your product affordable, and why you yourself would buy the product; writing in the inverted pyramid sty≤ the do's and don'ts of Web-based advertising; and key phrases to incorporate in your copy. We will also provide you with some common mistakes to avoid and tips for writing, revising, and proofreading. By incorporating the principles in this book, you will take your Web-based advertising copy from boring to brilliant, while boosting your sales and increasing your customer traffic. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

Masters of Psalmody bimo

... transmission is based on a very definite process—identical copywriting for the “traditional” mode of transmission, ... latter considers the copywriting from master to disciple erroneously and in contrast valorizes the homogenization ...

Author: Aurélie Névot

Publisher: BRILL

ISBN: 9789004414846

Category: Religion

Page: 286

View: 631

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In Masters of Psalmody (bimo) Aurélie Névot presents a scriptural shamanism observed in China among the Yi-Sani by analysing their bimo shaman’s metaphysics and text-based ritual system related to a secret writing now controlled by the Chinese State.

Copywriting Seminar eBook

It was using the masters lines, and I don't want to name any masters, we all know the masters. If you were to read those lines in the masters sales letter, it's really smooth. So, you can't say, ...

Author: resell right

Publisher: 大賢者外語

ISBN:

Category: Study Aids

Page:

View: 638

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Learn How to Do Copywriting from the Experts! If you have been in the internet marketing industry for awhile now, you might already know how copywriting played a huge role in making sales to every online business. The challenge now is that not all internet marketers are good in copywriting. The good news is that it can be learned if you want to. Inside this ebook is a script taken from a live seminar which you can learn a lot on how to do copywriting effectively to your own business.

Copywriting

You must practice to become great. Most of the great copywriters of today and the past, have been those who study the art and implement the best strategies. This book will give you the tools to become a master in copywriting!

Author: Linc Bartlett

Publisher: CreateSpace

ISBN: 1516889797

Category:

Page: 132

View: 222

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A Book That Actually Teaches You How to Write Sales Letters? Yes - You can write words that sell! Knowing how to string together sentences that will have your prospects begging to buy your product or service isn't just a skill reserved for the highly trained copy "gurus" - YOU CAN WRITE COPY TOO! Copywriting: Master the Art of Copywriting to Sell and Pitch Like a Pro helps you understand the evolution of copywriting and the importance of believing in your company's products. By understanding your audience and "what's in it for the consumer," you can become a great copywriter! You'll discover how to write effective sales copy that "hits the spot," and find out why simple and persuasive sales copy sells so well. It's time to hone your storytelling skills and create compelling copy that outclasses your competition! With Copywriting: Master the Art of Copywriting to Sell and Pitch Like a Pro, you'll be taken through a step-by-step process on how to become an amazing copywriter. Copywriting is a craft, and there are certain tools and formulas you can use to create both long and short copy that will have your prospects eating out of your hand! Let this book take you by the hand and transition you from a beginning copywriter into a sales page creating expert! You must practice to become great. Most of the great copywriters of today and the past, have been those who study the art and implement the best strategies. This book will give you the tools to become a master in copywriting!