correctness ” of your writing ; just write the way you ' d talk and let the customer
know that you care enough to send a written message . Writing ... Summary of
Key Ideas - Written messages ( paper documents or e - mails ) are often -
overlooked tools for enhancing customer satisfaction and loyalty . Goodwill ...
Almost everybody sends Christmas cards ; be more creative , and you ' ll get
greater impact .
Author: Paul R. Timm
Publisher: Prentice Hall
ISBN: 0131779966
Category: Business & Economics
Page: 232
View: 336
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KET BENEFIT: This book ties together the best information from trade books and textbooks, and then adds a clear and usable process for developing the kinds of skills, attitudes, and thinking patterns needed to win customer loyalty. The coverage includes positive attitude, customer turnoffs, dissatisfied customers, customer expectations, customer loyalty, winning telephone techniques, and more. This book is for employees and managers of customer service departments and human resource training departments.