Psychologist and market researcher Louis Cheskin explains how to effectively package and color goods for maximum appeal to the customer. First published in the 1950s, this book has its basis in the many years of experience Louis Cheskin had in designing, marketing and selling products. The importance of color and imagery in achieving strong sales was discovered by Cheskin's team at the Color Research Institute; through showcasing products to focus groups of different demographics - male, female, old, young - they discovered how preferences differed. This research was borne out in product releases, with those following Cheskin's guidelines achieving better sales and being favored by more customers. Cheskin explains that individual people like to assume they are in full control of deciding whether to buy a given thing, arriving at a decision via the use of logic and reasoning. However, the truth is that the subconscious is a powerful force in the human psyche; whether a person's subconscious prefers a given packaging for its coloration or design traits is important - for it is the subconscious that informs, and commonly assumes precedent, over the conscious, thinking part of our brains. Revolutionary in his lifetime, the research Cheskin pioneered continues to be used by modern-day marketers and product designers. As this book demonstrates, predicting what a person will buy is both doable and crucial for success in business.

Resistance and Rebellion: Lessons from Eastern Europe explains how ordinary people become involved in resistance and rebellion against powerful regimes. The book shows how a sequence of casual forces - social norms, focal points, rational calculation - operate to drive individuals into roles of passive resistance and, at a second stage, into participation in community-based rebellion organization. By linking the operation of these mechanisms to observable social structures, the work generates predictions about which types of community and society are most likely to form and sustain resistance and rebellion. The empirical material centres around Lithuanian anti-Soviet resistance in both the 1940s and the 1987–91 period. Using the Lithuanian experience as a baseline, comparisons with several other Eastern European countries demonstrate the breadth and depth of the theory. The book contributes to both the general literature on political violence and protest, as well as the theoretical literature on collective action.

Investigates impact of packaging and labeling practices on consumer buying habits.

“Mesmerizing & fascinating...” —The Seattle Post-Intelligencer "The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day. Rather than a “how to” for hands-on techies, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques. Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions predict whether you're going to click, buy, lie, or die. Why? For good reason: predicting human behavior combats risk, boosts sales, fortifies healthcare, streamlines manufacturing, conquers spam, optimizes social networks, toughens crime fighting, and wins elections. How? Prediction is powered by the world's most potent, flourishing unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn. Predictive Analytics unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future drives millions of decisions more effectively, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate. In this lucid, captivating introduction — now in its Revised and Updated edition — former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction: What type of mortgage risk Chase Bank predicted before the recession. Predicting which people will drop out of school, cancel a subscription, or get divorced before they even know it themselves. Why early retirement predicts a shorter life expectancy and vegetarians miss fewer flights. Five reasons why organizations predict death — including one health insurance company. How U.S. Bank and Obama for America calculated — and Hillary for America 2016 plans to calculate — the way to most strongly persuade each individual. Why the NSA wants all your data: machine learning supercomputers to fight terrorism. How IBM's Watson computer used predictive modeling to answer questions and beat the human champs on TV's Jeopardy! How companies ascertain untold, private truths — how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job. How judges and parole boards rely on crime-predicting computers to decide how long convicts remain in prison. 183 examples from Airbnb, the BBC, Citibank, ConEd, Facebook, Ford, Google, the IRS, LinkedIn, Match.com, MTV, Netflix, PayPal, Pfizer, Spotify, Uber, UPS, Wikipedia, and more. How does predictive analytics work? This jam-packed book satisfies by demystifying the intriguing science under the hood. For future hands-on practitioners pursuing a career in the field, it sets a strong foundation, delivers the prerequisite knowledge, and whets your appetite for more. A truly omnipresent science, predictive analytics constantly affects our daily lives. Whether you are a consumer of it — or consumed by it — get a handle on the power of Predictive Analytics.

In this new edition of his critically acclaimed book, Jon Elster examines the nature of social behavior, proposing choice as the central concept of the social sciences. Extensively revised throughout, the book offers an overview of key explanatory mechanisms, drawing on many case studies and experiments to explore the nature of explanation in the social sciences; an analysis of the mental states - beliefs, desires, and emotions - that are precursors to action; a systematic comparison of rational-choice models of behavior with alternative accounts, and a review of mechanisms of social interaction ranging from strategic behavior to collective decision making. A wholly new chapter includes an exploration of classical moralists and Proust in charting mental mechanisms operating 'behind the back' of the agent, and a new conclusion points to the pitfalls and fallacies in current ways of doing social science, proposing guidelines for more modest and more robust procedures.

'A festive cracker of a crime novel' Cass Green, author of In a Cottage in a Wood 'A quirky, cleverly plotted crime story' Sunday Mirror 'A cracking read. The perfect Christmas gift for crime fans' C. L. Taylor, author of The Lie 'Dark and satisfying, it is a fine antidote to Christmas cheer' Daily Mail ******************* It looks like a regular advent calendar. Until DC Becky Greene starts opening doors . . . and discovers a crime scene behind almost every one. The police hope it's a prank. Because if it isn't, a murderer has just surfaced - someone who's been killing for twenty years. But why now? And why has he sent it to this police station? As the country relaxes into festive cheer, Greene and DS Eddie Carmine must race against time to catch the killer. Because there are four doors left, and four murders will fill them . . . It's shaping up to be a deadly little Christmas. ******************* Goodreads reviewers are raving about this gripping festive thriller! 'A deeply twisted, festive murder, thriller, mystery with a good psychological twist to it.' 'Christmas books are normally romances so I enjoyed The Deaths of December for the anti Christmas twist.' 'The perfect festive read for those who like to be curled up in front of the fire with the lights down low ready to be thrilled and chilled in equal measure'

Give students a solid understanding of economic principles and how these principles affect their daily lives with the unique EXPLORING ECONOMICS, 7E. Rather than a traditional encyclopedic text filled with technical details, this book offers a modern, back-to-basics approach designed to promote economic literacy and help students appreciate how economics impacts life. The latest edition of this reader-friendly book includes a visually appealing design and the latest captivating content to encourage students to read and master the material. Packed with examples from current events and pop culture, EXPLORING ECONOMICS makes economics less intimidating while conveying the real-world relevance of the principles. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Prepare students with a solid understanding of macroeconomic principles and how these principles affect their daily lives with Sexton's unique EXPLORING MACROECONOMICS, 7E. Rather than a traditional encyclopedic text filled with technical details, this book offers a modern, back-to-basics approach designed to encourage economic literacy and help students appreciate how macroeconomics impacts life today. The latest edition of this reader-friendly book includes new learning tools, a visually appealing design, and the latest captivating content to encourage students to read and master the material. Packed with examples from current events and pop culture, EXPLORING MACROECONOMICS makes macroeconomic concepts less intimidating while conveying the real-world relevance of what students are learning. Throughout this course, the author shares and inspires in students the same excitement he felt when he took his first economics class. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.