How Do You Want to BE SEEN

This book is your one-stop-shop for building a personal brand and overcoming roadblocks to professional growth and success.

Author: Songy Knox

Publisher: Blahstrom

ISBN: 9780645046717

Category: Design

Page: 206

View: 504


The ultimate branding playbook for professional women, packed with practical wisdom and hard-earned insights. You’re the face of your brand. You’ve worked too hard to be invisible. You deserve to BE SEEN. SEEN is the groundbreaking framework that gives you the mindset and methodology to be seen for the expert that you are. Brand expert and photographer Songy Knox has developed a very successful, tried and tested, playbook for female professionals and SME business owners looking to achieve higher visibility and growth. Through deeply personal stories, case studies and exercises, How Do You Want to BE SEEN helps to quiet your inner critic, define your brand on every level, find your people, and gain a renewed sense of style and confidence. This book is your one-stop-shop for building a personal brand and overcoming roadblocks to professional growth and success.

The Security Leader s Communication Playbook

Building a personal brand is not something that you need to spend a lot of time doing. ... think personal branding is for you, think of it as how other people see you and talk about you and how you want to be seen.

Author: Jeffrey W. Brown

Publisher: CRC Press

ISBN: 9781000440270

Category: Business & Economics

Page: 394

View: 806


This book is for cybersecurity leaders across all industries and organizations. It is intended to bridge the gap between the data center and the board room. This book examines the multitude of communication challenges that CISOs are faced with every day and provides practical tools to identify your audience, tailor your message and master the art of communicating. Poor communication is one of the top reasons that CISOs fail in their roles. By taking the step to work on your communication and soft skills (the two go hand-in-hand), you will hopefully never join their ranks. This is not a “communication theory” book. It provides just enough practical skills and techniques for security leaders to get the job done. Learn fundamental communication skills and how to apply them to day-to-day challenges like communicating with your peers, your team, business leaders and the board of directors. Learn how to produce meaningful metrics and communicate before, during and after an incident. Regardless of your role in Tech, you will find something of value somewhere along the way in this book.

The Digital Playbook

It's about working smarter and that's where building your personal brand can play a major role in boosting your business. ... For them, building their brand'sounds like a good' thing, but they don't know how to benefit from it.

Author: Ryan D Mason

Publisher: Ryan D Mason


Category: Business & Economics

Page: 84

View: 232


In The Digital Playbook, author, entrepreneur, and digital marketing expert Ryan Mason draws on years of experience as a successful founder and CEO his passion for motivating others to offer you a proven and powerful game plan for marketing your internet business, local business, or personal brand as a social influencer, even if you have no experience with social media marketing or generating digital content. Outlined within this revolutionary viral marketing book are methods that Ryan has used to win business with Good Morning America, NFL Network, Foot Locker, Adidas, Yahoo, Fox News and more. Additionally, you will learn step-by-step, hands-on strategies to increase social media visibility, grow brand awareness within a company, how to supercharge engagement and ways to drive both leads and conversions: Learn how to set up your analytics to determine where any additional ounce of effort or dollar in advertising budget can make the most difference Learn how to define your goals or numerically driven targets and authentic statements to drive content that converts at each stage of the funnel Learn how to use the power of mobile videos and high-authority promotional content to drive huge internet traffic at a fraction of the cost of other methods Learn how to target primed audiences that are already segmented on existing social media platforms Learn how to amplify the most important pieces of content to attract the most relevant audiences and drive engagement for $1 Dollar A Day And learn how to identify and optimize what’s working to maximize the conversion rate and ROI (Return on Investment) for your marketing and advertising efforts The Digital Playbook takes all of the guesswork out of setting up a marketing mix for your business and best of all, it is offered to you at a small fraction of the cost of much less effective marketing plan products found online for hundreds of dollars. Instead, you can use the proven business growth plan provided here and use the extra money you saved to launch your new viral paid advertising campaign and reach thousands of new customers!

Multimodal Composing

“How to Use Social Media to Build Your Personal Brand.” Social Media Examiner. -your-personal-brand/. Tombrakos, Joanne. 2012. “7 Reasons You Need a Vibrant Digital Profile.

Author: Lindsay A. Sabatino

Publisher: University Press of Colorado

ISBN: 9781607328469

Category: Language Arts & Disciplines

Page: 238

View: 224


Multimodal Composing provides strategies for writing center directors and consultants working with writers whose texts are visual, technological, creative, and performative—texts they may be unaccustomed to reading, producing, or tutoring. This book is a focused conversation on how rhetorical, design, and multimodal principles inform consultation strategies, especially when working with genres that are less familiar or traditional. Multimodal Composing explores the relationship between rhetorical choices, design thinking, accessibility, and technological awareness in the writing center. Each chapter deepens consultants’ understanding of multimodal composing by introducing them to important features and practices in a variety of multimodal texts. The chapters’ activities provide consultants with an experience that familiarizes them with design thinking and multimodal projects, and a companion website ( offers access to additional resources that are difficult to reproduce in print (and includes updated links to resources and tools). Multimodal projects are becoming the norm across disciplines, and writers expect consultants to have a working knowledge of how to answer their questions. Multimodal Composing introduces consultants to key elements in design, technology, audio, and visual media and explains how these elements relate to the rhetorical and expressive nature of written, visual, and spoken communication. Peer, graduate student, professional tutors and writing center directors will benefit from the activities and strategies presented in this guide. Contributors: Patrick Anderson, Shawn Apostel, Jarrod Barben, Brandy Ball Blake, Sarah Blazer, Brenta Blevins, Russell Carpenter, Florence Davies, Kate Flom Derrick, Lauri Dietz, Clint Gardner, Karen J. Head, Alyse Knorr, Jarret Krone, Sohui Lee, Joe McCormick, Courtnie Morin, Alice Johnston Myatt, Molly Schoen, James C. W. Truman

Be Your Own Brand

Brand strategy names for, 109 of your employer, 108–110 Brand Tool Box Personal Brand Model. See Personal Brand Model Brands. See also specific topics are known by the company they keep, 130–131 lasting, 86 what they look like, ...

Author: David McNally

Publisher: Berrett-Koehler Publishers

ISBN: 9781605098111

Category: Business & Economics

Page: 168

View: 512


In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships. McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life—particularly the one with your employer—and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world.

The CIO Playbook

Build Your Personal Brand According to Marc J. Schiller, author of The 11 Secrets of Highly Influential IT Leaders, ... You and your team need to be seen on the playing field of your industry and beyond.11 The recognition can be in the ...

Author: Nicholas R. Colisto

Publisher: John Wiley & Sons

ISBN: 9781118411186

Category: Business & Economics

Page: 240

View: 531


As our economy shifts from recession to recovery, our current economic climate is ripe for transformation. CIOs are in a unique position to leverage technology in order to drive innovation and boost business growth. The CIO Playbook is the handy desk reference for CIOs, CEOs, CFOs, and up and coming leaders, revealing a dynamic seven-step framework (Partner – Organize – Innovate – Deliver – Support – Protect – Grow) that will guide you in making essential changes to your organization. The proven strategies, tools, and techniques in The CIO Playbook make it the ultimate "how-to" resource for creating a high-performance IT organization that delivers value-added products and services to employees, customers, and shareholders. Author Nicholas Colisto provides solutions to the issues that concern business leaders and IT practitioners, including: How to truly partner with business peers Delivering high-quality products and services that are embraced by your user community How to ensure your team is focused on the right innovations Measuring performance and running your department like a business Ways to attract, motivate, and retain a talented team working toward a common vision Managing risks to operate effectively and protect corporate reputation Featuring online templates for each of the seven steps described in the book, The CIO Playbook can help you transform your IT department from a mere order taker to a high-performance organization that delivers extraordinary business outcomes, despite this era of turbulent economic challenges.


... it will help you to see the brand you are now and help you create the life you want to live. ... It is your duty and responsibility to see and work for the life you want by straightening out your thinking and using the guidelines ...

Author: Imac Mduduzi Dube

Publisher: Imac Mduduzi Dube

ISBN: 9780797462670


Page: 100

View: 209


Stand out by Personal Branding is a handy book that will help you realize your personal brand and the way you are representing it to those surrounding you at the moment. In this book the author highlights that we are all brands, it is real up to the individual to create a good brand. It encourages the reader to be aware of the message they send to the world by the way they talk, dress or even talk. When you are not aware of the brand you are you could destroy the chances of achieving your dreams. In the book you will find examples of the strongest brands and how they got to where they are, advice on how to renew your damaged brand and pursue your purpose in life. Most people have stopped doing the things they enjoy in life because they are stuck in the maintenance roller coaster where all they do is work to maintain the bills because they have stopped dreaming and taking care of real issues in life. This book will give you step by step solutions on how to: Market your brand Identify you target market Take care of your financial issues that could damage your brand Improve and manage your image Choose and evaluate your associates Embrace change Manage your emotions to protect your brand Keep and build good relationships

Evidence Based Leadership Innovation and Entrepreneurship in Nursing and Healthcare

The logical first step to developing your personal brand is to identify what you want to stand for as an individual. Determine the values that you want ... It is your responsibility to ensure outsiders see that as a positive connection.

Author: Bernadette Mazurek Melnyk, PhD, APRN-CNP, FAANP, FNAP, FAAN

Publisher: Springer Publishing Company

ISBN: 9780826196255

Category: Medical

Page: 424

View: 782


Delivers a practical leadership approach that will thrive in today’s healthcare environment This application-based text is designed to cultivate nursing and healthcare leaders who embrace the demands and opportunities of today’s healthcare environment, which is rooted in innovation. Authored by world-class innovators and leaders in evidence-based healthcare practice, the book provides proven strategies to incorporate innovative and evidence-based leadership strategies into daily use to build creative, high-functioning, and sustainable organizations. The book differs from traditional academic texts by providing content that is practical, personal, and engaging. It provides a clear path for readers to integrate innovation and leadership principles into their careers and daily practice. The text is enhanced by individualized quotes and first-person accounts from healthcare industries. Chapters offer objectives and case studies. Other features include “Calls to Action” which will help readers develop leadership skills, and “Key Takeaway Points” to help remember important concepts. Podcasts conducted with prolific leaders illustrate the many challenges they have faced over the years. Key Features: Rooted in AACN Essentials for DNP and Master’s Education Provides practical information on leadership, innovation, and entrepreneurship Includes best practice applications for healthcare and non-healthcare industries to improve outcomes in real-world settings Provides case studies, “Calls to Action,” and “Key Takeaway Points” Includes podcasts with top healthcare leaders

The American Directory of Writer s Guidelines

If I am interested in seeing more , I will let you know . ... Peter Montoya's Personal Branding magazine is the only source for the critical secrets you need to become a Personal Branding scholar and develop the skills to achieve the ...

Author: Stephen Blake Mettee

Publisher: Quill Driver Books

ISBN: 1884956513

Category: Reference

Page: 834

View: 763


Perhaps the best-kept secret in the publishing industry is that many publishers--both periodical publishers and book publishers--make available writer's guidelines to assist would-be contributions. Written by the staff at each publishing house, these guidelines help writers target their submissions to the exact needs of the individual publisher. The American Directory of Writer's Guidelines is a compilation of the actual writer's guidelines for more than 1,600 publishers. A one-of-a-kind source to browse for article, short story, poetry and book ideas.

The End of Marketing

This is the art of personal branding, and I'm here to share the playbook with you. From speaking to consulting opportunities, to be viewed as a trusted and credible thought leader in any industry has its benefits.

Author: Carlos Gil

Publisher: Kogan Page Publishers

ISBN: 9780749497590

Category: Business & Economics

Page: 240

View: 866


Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.