Handbook of Research on Transmedia Storytelling Audience Engagement and Business Strategies

Historia del ceremonial y el protocolo. Madrid: Editorial Síntesis. Sauvy, A. (1970). La opinión pública. Barcelona: Oikos-Tau. Taylor, M., & Kent, M. L. (2010). Anticipatory socialization in the use of social media in public relations: ...

Author: Hernández-Santaolalla, Víctor

Publisher: IGI Global

ISBN: 9781799831204

Category: Business & Economics

Page: 457

View: 803


As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.

Power and Ceremony in European History

33 Fray Prudencio de Sandoval, Historia de la vida y hechos del Emperador Carlos V (Pamplona: Bartholome Paris, ... 34 AGP, Royal Chapel, Box 1, Case file 3, Expedientes sobre ceremonial y protocolo en actos religiosos a celebrar en la ...

Author: Anna Kalinowska

Publisher: Bloomsbury Publishing

ISBN: 9781350152205

Category: History

Page: 288

View: 195


From oaths and hand-kissing to coronations and baptisms, Power and Ceremony in European History considers the governing practices, courtly rituals, and expressions of power prevalent in Europe and the Ottoman Empire from the medieval age to the modern era. Bringing together political and art historical approaches to the study of power, this book reveals how ceremonies and rituals - far from simply being ostentatious displays of wealth - served as a primary means of communication between different participants in political and courtly life. It explores how ceremonial culture changed over time and in different regions to provide readers with a nuanced comparative understanding of rituals and ceremonies since the middle ages, showing how such performances were integral to the evolution of the state in Europe. This collection of essays is of immense value to both historians and art historians interested in representations of power and the political culture of Europe from 1450 onwards.

Manipulating Courts in New Democracies

Historia Del Poder Judicial De Tucumán (1950–2005). San Miguel de Tucumán: Edición oficial ... Departamento de Ceremonial y Protocolo. Mendoza. ... Justicia Adicta: Breve Historia Del Poder Judicial De Tierra Del Fuego (1994–2007).

Author: Andrea Castagnola

Publisher: Routledge

ISBN: 9781351986076

Category: Political Science

Page: 140

View: 111


When can the Executive manipulate the composition of a Court? What political factors explain judicial instability on the bench? Using original field data from Argentina's National Supreme Court and all twenty-four Provincial Supreme Courts, Andrea Castagnola develops a novel theory to explain forced retirements of judges. She argues that in developing democracies the political benefits of manipulating the court outweigh the costs associated with doing so. The instability of the political context and its institutions causes politicians to focus primarily on short-term goals and to care mostly about winning elections. Consequently, judiciaries become a valuable tool for politicians to have under their control. Contrary to the predictions of strategic retirement theory, Castagnola demonstrates that there are various institutional and non-institutional mechanisms for induced retirement which politicians have used against justices, regardless of the amount of support their party has in Congress. The theoretical innovations contained herein shed much needed light on the existing literature on judicial politics and democratization. Even though the political manipulation of courts is a worldwide phenomenon, previous studies have shown that Argentina is the theory-generating case for studying manipulation of high courts.

Historia de Espa a

Se le ha llamado el ceremonioso , lo que puede inducir a error , pues aunque evidentemente era amante del protocolo y ceremonial propio de la realeza , su apodo histórico significa realmente el leguleyo , pues lo caremonioso quiere ...

Author: Manuel Ballesteros Gaibrois


ISBN: STANFORD:36105041466512

Category: Spain

Page: 546

View: 861


Historia gr fica de la Revoluci n Mexicana 1900 1960

Sucesivamente en los siguientes días , con el ceremonial y el protocolo acostumbrados , se acreditan ante nuestro Gobierno los restantes embajadores y misiones extraordinarias , así como los marinos argentinos de la fragata « Sarmiento ...

Author: Gustavo Casasola


ISBN: UVA:X030344648

Category: Mexico

Page: 3769

View: 379


Actas del I Congreso Internacional de Emblem tica General

SERRADOR Y ANINO , Ricardo , « La Heráldica en el Ejército » , Revista de Historia Militar , 57 , 1994 , pp . ... Ceremonial . Protocolo ARÉVALO GARCÍA - GALÁN , José Pablo , Compendio de protocolo y ceremonial del municipio de Burgos ...

Author: Guillermo Redondo Veintemillas


ISBN: STANFORD:36105132354957

Category: Emblems, National

Page: 1952

View: 776


Memorias del Segundo Congreso Internacional de Mayistas Historia etnolog a y antropolog a social artes pl sticas literatura maya religi n geograf a palabras inaugurales

... el cristianismo relegó a la nobleza maya y sólo mantuvo relación con ella en cuestiones de protocolo ceremonial ... Bibliografía ANCONA , ELIGIO 1878- Historia de Yucatán desde la época más remota hasta nuestros días , 4 vols .



ISBN: UOM:39015043047235

Category: Maya art


View: 933


Studia et Documenta vol 8 2014

6 Fernández, El protocolo universitario. Historia, tradiciones y práctica actual del ceremonial en la Universidad española, Vigo, Consello Social Universidad de Vigo, 2007, pp. 37-38. Aunque en esas fechas Deusto, Pontificia de Comillas ...

Author: Federico M. Requena

Publisher: Istituto Storico San Josemaría Escrivá


Category: Religion

Page: 544

View: 302


To get to know in greater detail the history of Opus Dei and its founder: to get to know the central characters, what its documents say, its influence on the Catholic Church and contemporary society. Since 2007, this has benn the task of the journal "Studia et Documenta". The journal gathers together studies, annotated unpublished documents, news of academic interest, reviews and synopses, and a comprehensive bibliographic bulletin. Each volume contains in the region of 500 pages. The articles are prepared by specialists and are subjected to the peer review system.

Revista de Historia de Am rica

... la Casa Real y de la vida administrativa españolas , olvidando el siglo de Luis XIV en Francia y el protocolo empalagoso del Versalles de Luis XV y Luis XVI . ... -El ceremonial Romano se vuelve a invocar en las leyes 17 , 19 y 23.

Author: Silvio Arturo Zavala


ISBN: UCSC:32106019737375

Category: America


View: 610


Includes sections "Reseñas de libros," "Revistas" and "Bibliografía de historia de América."

History of Universities

Galino , Francisco , Del Protocolo y Ceremonial Universitario y Complutense , Madrid , Editorial Complutense , 1999 [ Salamanca ) . ... Hinojo Andrés , Gregorio , ' Nebrija y Salamanca : historia de un desencuentro ' , Salamanca .

Author: Mordechai Feingold

Publisher: Oxford University Press

ISBN: 0199256365

Category: Education

Page: 296

View: 992


Volume XVII of History of Universities contains the customary mix of learned articles, book reviews, conference reports, and bibliographical information, which makes this publication such an indispensable tool for the historian of higher education. Its contributions range widely geographically, chronologically, and in subject-matter. The volume is, as always, a lively combination of original research and invaluable reference material.