Good writing is essentially empathetic (it imagines the reader's needs and tries to
meet them), and empathy is a virtue. A virtue, as it happens, that may also win
you the business. Good writing speaks its reader's language—which is the best ...
Author: Mark Tredinnick
Publisher: UNSW Press
Category: Business & Economics
The Little Black Book of Business Writing is for everyone who writes for business purposes, in the commercial world, the private sector, the trades and the professions. Mark Tredinnick and Geoff Whyte help readers write the kinds of documents that confront them most days at work – letters, emails, web writing, reports, minutes, tenders, ministerials, board papers, media releases, newsletters, marketing documents, policy proposals, business cards, newsletters, position descriptions, job ads, notes to financial statements, instruction and safety manuals, speeches, presentations and various kinds of technical papers. The Little Black Book of Business Writing helps people write at work with economy, impact and efficiency.