Data Expert Knowledge and Decisions

Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticated data analysis techniques and recent developments in knowledge-based systems research are described in this volume, with emphasis on ...

Author: Wolfgang A. Gaul

Publisher: Springer Science & Business Media

ISBN: 9783642734892

Category: Business & Economics

Page: 380

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Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticated data analysis techniques and recent developments in knowledge-based systems research are described in this volume, with emphasis on marketing applications. Aspects dealt with include market-share analysis (spreadsheet based), media planning, stochastic market modelling, marketing data analysis and new product introduction management (all knowledge-based, partly using PROLOG). These contributions emphasize links between decision support, expert knowledge research and marketing. Other application areas are debt and credit management and personnel disposition (KEE based), portfolio management (PROLOG based) and vehicle scheduling. Concrete interconnections between data analysis and marketing can be seen in the contributions on classification and unfolding of market data, market segmentation by forced classification, conjoint analysis applications, ideal point product mapping, MDS in telecommunications pricing and multi-mode marketing data evaluations.

Data Expert Knowledge and Decisions

To allow the utilization of OR - models even to non - experts and to give the model builder a chance to describe ... an approach to integrate expert knowledge about problem description and problem solving by OR - models in a Decision ...

Author:

Publisher:

ISBN: STANFORD:36105017007597

Category:

Page: 512

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Knowledge Data and Computer Assisted Decisions

Proceedings of the NATO Advanced Research Workshop on Data, Expert Knowledge and Decisions, held in Hamburg, FRG, September 3-5, 1989

Author: Martin Schader

Publisher: Springer Science & Business Media

ISBN: 9783642842184

Category: Computers

Page: 421

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Proceedings of the NATO Advanced Research Workshop on Data, Expert Knowledge and Decisions, held in Hamburg, FRG, September 3-5, 1989

Data Analysis and Decision Support

Data, Expert Knowledge and Decisions: An Interdisciplinary Approach with Emphasis on Marketing Applications (edited with M. Schader). Springer, Heidelberg, 1988. Computergestiitztes Marketing (Computer-Assisted Marketing) (with M. Both) ...

Author: Daniel Baier

Publisher: Springer Science & Business Media

ISBN: 9783540283973

Category: Mathematics

Page: 352

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It is a great privilege and pleasure to write a foreword for a book honor ing Wolfgang Gaul on the occasion of his sixtieth birthday. Wolfgang Gaul is currently Professor of Business Administration and Management Science and the Head of the Institute of Decision Theory and Management Science, Faculty of Economics, University of Karlsruhe (TH), Germany. He is, by any measure, one of the most distinguished and eminent scholars in the world today. Wolfgang Gaul has been instrumental in numerous leading research initia tives and has achieved an unprecedented level of success in facilitating com munication among researchers in diverse disciplines from around the world. A particularly remarkable and unique aspect of his work is that he has been a leading scholar in such diverse areas of research as graph theory and net work models, reliability theory, stochastic optimization, operations research, probability theory, sampling theory, cluster analysis, scaling and multivariate data analysis. His activities have been directed not only at these and other theoretical topics, but also at applications of statistical and mathematical tools to a multitude of important problems in computer science (e.g., w- mining), business research (e.g., market segmentation), management science (e.g., decision support systems) and behavioral sciences (e.g., preference mea surement and data mining). All of his endeavors have been accomplished at the highest level of professional excellence.

Papers of the 18th Annual Meeting Vortr ge der 18 Jahrestagung

Literatur Böckenholt, I. , Both, M. , Gaul, W.: "PROLOG-Based Decision Support for Data Analysis in Marketing", ... Gaul, W. , Schader, M. (Eds.): "Data, Expert Knowledge and Decisions: An Interdisciplinary ...

Author: Klaus-Peter Kistner

Publisher: Springer-Verlag

ISBN: 9783642756399

Category: Business & Economics

Page: 598

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Die Operations Research Proceedings 1989 dokumentieren die Vorträge, die auf der 18. Jahrestagung der Deutschen Gesellschaft für Operations Research in der Zeit vom 13. bis 15. September 1989 gehalten worden sind. In dem Band sind die Fassungen von 5 Plenar- und 105 Fachvorträgen enthalten, von denen 60 in Lang-, der Rest in Kurzfassungen aufgenommen sind. Im einzelnen sind Beiträge zu folgenden Teilgebieten zusammengestellt: - Operations Research in der Industrie - Operations Research in Banken und Versicherungen - Produktion - Marketing - Logistik und Verkehr - Statistik, Datenanalyse und Prognose - Organisation und Entscheidungstheorie - Decision Support-Systeme und Künstliche Intelligenz - Wirtschaftsinformatik - Stochastische Prozesse einschl. Zuverlässigkeits- und Bedienungstheorie - Mathematische Optimierung - Spieltheorie - Kontrolltheorie

DGOR

Data, Expert Knowledge and Decisions. Springer-Verlag, 19–34 (1988) Böckenholt, I.; Both, M.; Gaul, W. A Knowledge-Based System for Supporting Data Analysis Problems. Decision Support Systems 5, 345–354 (1989) Clocksin, W.F.; Mellish, ...

Author: Wolfgang A. Gaul

Publisher: Springer-Verlag

ISBN: 9783642467738

Category: Mathematics

Page: 739

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Classification Data Analysis and Knowledge Organization

Bibliography Böckenholt, I., Both, M., Gaul, W. (1988): PROLOG-Based Decision Support for Data Analysis in Marketing. In: Gaul, W., Schader, M. (eds.): Data, Expert Knowledge and Decisions. Springer-Verlag, Heidelberg, 19–34.

Author: Hans-Hermann Bock

Publisher: Springer Science & Business Media

ISBN: 9783642763076

Category: Business & Economics

Page: 394

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In science, industry, public administration and documentation centers large amounts of data and information are collected which must be analyzed, ordered, visualized, classified and stored efficiently in order to be useful for practical applications. This volume contains 50 selected theoretical and applied papers presenting a wealth of new and innovative ideas, methods, models and systems which can be used for this purpose. It combines papers and strategies from two main streams of research in an interdisciplinary, dynamic and exciting way: On the one hand, mathematical and statistical methods are described which allow a quantitative analysis of data, provide strategies for classifying objects or making exploratory searches for interesting structures, and give ways to make comprehensive graphical displays of large arrays of data. On the other hand, papers related to information sciences, informatics and data bank systems provide powerful tools for representing, modelling, storing and retrieving facts, data and knowledge characterized by qualitative descriptors, semantic relations, or linguistic concepts. The integration of both fields and a special part on applied problems from biology, medicine, archeology, industry and administration assure that this volume will be informative and useful for theory and practice.

Klassifikation und Ordnung

... Data Analysis , Marketing and Representation of Knowledge , in : Gaul , W. , Schader , M. ( Eds . ) , Data , Expert Knowledge and Decisions : An Interdisciplinary Approach with Emphasis on Marketing Applications , Springer , 10–15 .

Author: Gesellschaft für Klassifikation. Jahrestagung

Publisher:

ISBN: UOM:39015082974026

Category: Classification

Page: 396

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Information Systems and Data Analysis

Decision Support Systems, 5,345-354. ... (1988): Data, Expert Knowledge and Decisions. Springer, Berlin. GAUL, W., SCHADER, M., and BOTH, M. (1990): Knowledge-Oriented Support for Data Analysis Applications to Marketing.

Author: Hans-Hermann Bock

Publisher: Springer Science & Business Media

ISBN: 9783642468087

Category: Business & Economics

Page: 463

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Proceedings of the 17th Annual Conference of the Gesellschaft für Klassifikation e.V., University of Kaiserslautern, March 3 - 5, 1993

Analyzing and Modeling Data and Knowledge

(1990), Database systems: Achievements and opportunities, Report of the NSF Invitational Workshop on Future ... GAUL, W., SCHADER, M. (Eds.) (1988), Data, Expert Knowledge and Decisions, Springer Verlag, Berlin-Heidelberg-New York.

Author: Martin Schader

Publisher: Springer Science & Business Media

ISBN: 9783642467578

Category: Mathematics

Page: 346

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The volume contains revised versions of papers presented at the 15th Annual Meeting of the "Gesellschaft f}r Klassifika- tion". Papers were arranged in the following three parts which were the main streams of discussion during the confe- rence: 1. Data Analysis, Classification 2. Data Modeling, Knowledge Processing, 3. Applications, Special Subjects. New results on developing mathematical and statistical methods allowing quantitative analysis of data are reported on. Tools for representing, modeling, storing and processing da- ta and knowledge are discussed. Applications in astro-phycics, archaelogy, biology, linguistics, and medicine are presented.

Intelligent Support Systems for Marketing Decisions

Blanning, R.W. (1987), A framework for expert model base systems, in: Proceedings of the National Computer Conference, pp. 13-17. Blanning, R.W. (1988), The application ... Data Expert Knowledge and Decisions, Springer-Verlag, Berlin.

Author: Nikolaos F. Matsatsinis

Publisher: Springer Science & Business Media

ISBN: 9781461511472

Category: Business & Economics

Page: 514

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Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. The authors systematically examine the use and implementation of these methodologies in making strategic marketing decisions. Part I discusses the basic concepts of multicriteria analysis vis-à-vis marketing decisions and in new product development situations. Part II presents basic concepts from the fields of Information Systems, Decision Support Systems, and Intelligent Decision Support Methods. In addition, specialized categories of DSS (multicriteria DSS, web-based DSS, group DSS, spatial DSS) are discussed in terms of their key features and current use in marketing applications. Part III presents IDSS and a multicriteria methodology for new product development. Further chapters present a developmental strategy for analyzing, designing, and implementing an Intelligent Marketing Decision Support System. The implementation discussion is illustrated with a real-world example of the methods and system in use.

Recent Developments in Decision Support Systems

Database systems: Achievements and opportunities, Report of the NSF Invitational Workshop on Future Directions in DBMS Research, ... 4, Dezember, 1990 Gaul, W.; Schader, M. (Eds.): Data, Expert Knowledge and Decisions, Springer Verlag, ...

Author: Clyde W. Holsapple

Publisher: Springer Science & Business Media

ISBN: 9783662029527

Category: Business & Economics

Page: 620

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Over the past two decades, many advances have been made in the decision support system (DSS) field. They range from progress in fundamental concepts, to improved techniques and methods, to widespread use of commercial software for DSS development. Still, the depth and breadth of the DSS field continues to grow, fueled by the need to better support decision making in a world that is increasingly complex in terms of volume, diversity, and interconnectedness of the knowledge on which decisions can be based. This continuing growth is facilitated by increasing computer power and decreasing per-unit computing costs. But, it is spearheaded by the multifaceted efforts of DSS researchers. The collective work of these researchers runs from the speculative to the normative to the descriptive. It includes analysis of what the field needs, designs of means for meeting recognized needs, and implementations for study. It encompasses theoretical, empirical, and applied orientations. It is concerned with the invention of concepts, frameworks, models, and languages for giving varied, helpful perspectives. It involves the discovery of principles, methods, and techniques for expeditious construction of successful DSSs. It aims to create computer-based tools that facilitate DSS development. It assesses DSS efficacy by observing systems, their developers, and their users. This growing body of research continues to be fleshed out and take shape on a strong, but still-developing, skeletal foundation.

DGOR

Data Analysis and Informatics, V. Amsterdam: North-Holland. Nishisato, S. (1988c). Market segmentation by dual scaling through generalized forced classification. In W. Gaul and M. Schader (eds.), Data, Expert Knowledge and Decisions.

Author: Dieter Pressmar

Publisher: Springer Science & Business Media

ISBN: 9783642748622

Category: Computers

Page: 600

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Dieser Band enthält eine vollständige Dokumentation über das wissenschaftliche Programm der 17. Jahrestagung der Deutschen Gesellschaft für Operations Research in Berlin. Besondere Schwerpunkte weist diese Tagung auf den Gebieten Mathematische Optimierung, Decision Support Systeme und Anwendungen der KI-Forschung auf. Einen breiten Raum nehmen die Bereiche Produktionsplanung, Produktionssteuerung, Flexible Fertigungssysteme und Materialwirtschaft ein. Dazu kommen OR-Anwendungen für Banken, Versicherungsbetriebe und im Marketing sowie Beiträge über den Stand der Entscheidungstheorie, Kontrolltheorie und Zuverlässigkeitstheorie. Arbeiten über Simulation und Simulationswerkzeuge, über Datenanalyse und Prognoseverfahren sowie über die Theorie der Fuzzy Sets runden das breite thematische Spektrum ab.

Data Analysis and Information Systems

DEMPSTER, M. A. H., and IRELAND, A. M. (1988): MIDAS: An Expert Debt Management Advisory System. In: W. Gaul and M. Schader (eds.): Data, Expert Knowledge and Decisions. Springer, Berlin, 116–127. DOLK, D. R. (1993): An Introduction to ...

Author: Hans-Hermann Bock

Publisher: Springer Science & Business Media

ISBN: 9783642800986

Category: Business & Economics

Page: 548

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This volume presents 45 articles dealing with theoretical aspects, methodo logical advances and practical applications in domains relating to classifica tion and clustering, statistical and computational data analysis, conceptual or terminological approaches for information systems, and knowledge struc tures for databases. These articles were selected from about 140 papers presented at the 19th Annual Conference of the Gesellschaft fur Klassifika tion, the German Classification Society. The conference was hosted by W. Polasek at the Institute of Statistics and Econometry of the University of 1 Basel (Switzerland) March 8-10, 1995 . The papers are grouped as follows, where the number in parentheses is the number of papers in the chapter. 1. Classification and clustering (8) 2. Uncertainty and fuzziness (5) 3. Methods of data analysis and applications (7) 4. Statistical models and methods (4) 5. Bayesian learning (5) 6. Conceptual classification, knowledge ordering and information systems (12) 7. Linguistics and dialectometry (4). These chapters are interrelated in many respects. The reader may recogni ze, for example, the analogies and distinctions existing among classification principles developed in such different domains as statistics and information sciences, the benefit to be gained by the comparison of conceptual and ma thematical approaches for structuring data and knowledge, and, finally, the wealth of practical applications described in many of the papers. For convenience of the reader, the content of this volume is briefly reviewed.

Special Issue Selected Papers of the 3rd German Polish Symposium on Data Analysis and Applications

In: Gaul W, Schader M (eds) Data, Expert Knowledge and Decisions, Springer, Berlin, pp 215–224, DOI 10.1007/978-3-642-73489-2_18 Baier D, Gaul W, Schader M (1997) Two-mode overlapping clustering with applications to simultaneous benefit ...

Author: Geyer-Schulz, Andreas

Publisher: KIT Scientific Publishing

ISBN: 9783731505815

Category:

Page: 192

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Data Analysis

Data Expert Knowledge and Decisions. Springer-Verlag, Berlin, 215-224. DeSARBO, W. S. and De SOETE, G. (1984): On the Use of Hierarchical Clustering for the Analysis of Nonsymmetric Proximities. Journal of Consumer Research, 11, 601-61.

Author: Wolfgang A. Gaul

Publisher: Springer Science & Business Media

ISBN: 9783642582509

Category: Business & Economics

Page: 528

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"Data Analysis" in the broadest sense is the general term for a field of activities of ever-increasing importance in a time called the information age. It covers new areas with such trendy labels as, e.g., data mining or web mining as well as traditional directions emphazising, e.g., classification or knowledge organization. Leading researchers in data analysis have contributed to this volume and delivered papers on aspects ranging from scientific modeling to practical application. They have devoted their latest contributions to a book edited to honor a colleague and friend, Hans-Hermann Bock, who has been active in this field for nearly thirty years.

Marketing Management Support Systems

“POS Scanner Data: The State of the Art in Europe and the World.” ESOMAR/EMAC/AFM Symposium: Information-Based Decision Making in Marketing. Paris, November 17–19. ... Data, Expert Knowledge and Decisions. Berlin: Springer Verlag.

Author: Berend Wierenga

Publisher: Springer Science & Business Media

ISBN: 9781461545958

Category: Business & Economics

Page: 341

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Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. Consequently, companies are making major investments in such marketing decision aids. This book is the first comprehensive, systematic textbook on marketing management support systems. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation. The book takes a demand-oriented approach. Decision aids for marketing managers can only be effective if they match with the thinking and reasoning process of the decision makers who use them. Consequently, the important questions addressed in this book are: how do marketing managers make decisions; how can marketing management support systems help to overcome several (cognitive) limitations of human decision makers; and what is the most appropriate type of management support system for assisting the problem-solving methods employed by a marketing decision-maker?

DGOR

Böckenholt, I., M. Both, and W. Gaul (1988), "Prolog-Based Decision Support for Data Analysis in Marketing," in W. Gaul and M. Schader (eds.), Data, Expert Knowledge and Decisions. Berlin: Springer-Verlag, 18 - 34.

Author: Wolfgang Bühler

Publisher: Springer Science & Business Media

ISBN: 9783642772542

Category: Business & Economics

Page: 642

View: 116

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The book presents the results of the joint annual conference of the four Operations Research Societies DGOR, GM\OR, \GOR and SVOR, held in Vienna in 1990. The main goal was to present practical experiences as well as theoretical results. Both aspects are covered in a balanced way. Papers cover topics from the fields Optimization, Stochastic Modells, Decision Theory and Multicriteria Decision Making, Control Theory, Mathematical Economics, Game Theory, Macroeconomics, Econometrics and Statistics, Supercomputing and Simulation, Non-linear Systems, Artificial Intelligence and Expert Systems, Fuzzy Sets and Systems, Production, Logistics, Inventory and Marketing among others.