Creating Blockbusters

Despite the prominence of these breakthrough hits, most entertainment ventures do not survive in today's competitive market. This guide identifies the key principles that will ensure lasting success.

Author: Gene Del Vecchio

Publisher: Pelican Publishing Company, Inc.

ISBN: 1455615293

Category: Business & Economics

Page: 256

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A guide to creating "ever-cool" entertainment. An asset to entertainment executives or anyone aiming to create the next big hit, this book offers guidelines for developing concepts and marketing blockbusters. Whether it is a best-selling novel, a video game, or a high-tech toy, blockbusters play a big part in American society. Despite the prominence of these breakthrough hits, most entertainment ventures do not survive in today's competitive market. This guide identifies the key principles that will ensure lasting success.

Blockbusters

Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products - the movies, television shows, songs and books that are hugely expensive ...

Author: Anita Elberse

Publisher:

ISBN: 0571309224

Category: Business & Economics

Page: 307

View: 989

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What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products - the movies, television shows, songs and books that are hugely expensive to produce and market - is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from her unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works - and how to navigate today's high-stakes business world at large. 'Convincing . . . Elberse's Blockbusters builds on her already impressive academic résumé to create an accessible and entertaining book.' Financial Times

The Blockbuster Toy

But the odds of creating a blockbuster are increased significantly if certain guidelines are followed. I know this from experience. During my twenty-plus-year career, a lot of my time was spent nurturing existing toy brands, ...

Author: Del Vecchio, Gene

Publisher: Pelican Publishing

ISBN: 1455601284

Category: Advertising

Page: 269

View: 957

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Conducts an in-depth review of the great toys from ancient times to the present, to reveal the six core qualities that help toys achieve blockbuster status, and tips on how to market them.

Movie Blockbusters

Thus the blockbuster may seem a single product, but in reality it stands at the core of the mighty vertically ... Students around the world dream about creating the great blockbuster, becoming a rich and powerful maker of movies, ...

Author: Julian Stringer

Publisher: Routledge

ISBN: 9781136408212

Category: Performing Arts

Page: 288

View: 157

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Big-budget, spectacular films designed to appeal to a mass audience: is this what - or all - blockbusters are? Movie Blockbusters brings together writings from key film scholars, including Douglas Gomery, Peter Kramer, Jon Lewis and Steve Neale, to address the work of notable blockbuster auteurs such as Steven Spielberg and James Cameron, discuss key movies such as Star Wars and Titanic, and consider the context in which blockbusters are produced and consumed, including what the rise of the blockbuster says about the Hollywood film industry, how blockbusters are marketed and exhibited, and who goes to see them. The book also considers the movie scene outside Hollywood, discussing blockbusters made in Bollywood, China, South Korea, New Zealand and Argentina

Industrial Society and the Science Fiction Blockbuster

... Freud's critiques of society as Cameron is creating a more popular and timely version of ellison's tale. With the foregoing in mind, it will hopefully be easy to see how this monograph can establish the ability of blockbusters to ...

Author: Mark T. Decker

Publisher: McFarland

ISBN: 9781476623870

Category: Performing Arts

Page: 216

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Can blockbuster films be socially relevant or are they just escapist diversions to entertain the masses and enrich the studios? Not every successful film contains thoughtful commentary, but some that are marketed as pure entertainment do seriously engage social issues. Popular science fiction films of the late 1970s and early 1980s—such as George Lucas’ Star Wars trilogy, Ridley Scott’s Alien and Aliens, and James Cameron’s Terminator films—present a critique of our engagement with technology in a way that resonates with 1960s counterculture. As challengers of the status quo’s technological underpinnings, Luke Skywalker, Ellen Ripley and Sarah Connor echo the once-popular social criticism of philosopher Herbert Marcuse and speak directly to the concerns of people living in a technologically complex society. The films of Lucas, Scott and Cameron made money but also made us think about the world we live in.

Prepare to Board Creating Story and Characters for Animated Features and Shorts

Human performers may not even carry the bulk of the action in sequences that feature fantasy characters, locations, and action designed and created by animators and special effects artists. Special effects blockbusters are also “hybrid ...

Author: Nancy Beiman

Publisher: CRC Press

ISBN: 9781351652339

Category: Computers

Page: 367

View: 285

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Successful storyboards and poignant characters have the power to make elusive thoughts and emotions tangible for audiences. Packed with illustrations that illuminate and a text that entertains and informs, Prepare to Board, 3rd edition presents the methods and techniques of animation master, Nancy Beiman, with a focus on pre-production, story development and character design. As one of the only storyboard titles on the market that explores the intersection of creative character design and storyboard development, the third edition is an invaluable resource for both beginner and intermediate artists. Key Features Adapt key techniques, tips and tricks of experienced character designers and storyboard artists with 30 years of experience to your film, television and animation projects. Save time and money with workflow solutions and avoid common mistakes and problems with troubleshooting tips. Implement creative solutions for your own projects with this invaluable resource for beginner and intermediate artists with examples of what a good storyboard and character design should look like and example of poorly designed storyboards. and tricks. Further your artistic skill development with an interactive, companion website which will includes video tutorials, examples of animatics and good and bad pitching techniques.

The Rise of the Must See Exhibition

This permits a more nuanced analysis of blockbusters, revealing major shifts: from art galleries, which led the movement for loan exhibitions, to their uptake by other museums that are now creating blockbusters for the international ...

Author: Anna Lawrenson

Publisher: Routledge

ISBN: 9781317090991

Category: Language Arts & Disciplines

Page: 202

View: 678

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Blockbuster exhibitions are ubiquitous fixtures in the cultural calendars of major museums and galleries worldwide. The Rise of the Must-See Exhibition charts their ascent across a diverse array of museums and galleries. The book positions these exhibits in the Australian cultural context, demonstrating how policy developments and historical precedents have created a space for their current domination. Drawing on historical evidence, policy documents and contemporary debates, the book offers a complex analysis of the aims and motivations of blockbuster exhibitions. Its chronological approach reveals a genealogy of exhibits from the mid-nineteenth century onward to identify precursors to current practice. This provides a foundation upon which to examine the unprecedented growth of blockbusters in the latter half of the twentieth century. The examples discussed offer a unique opportunity to study how institutional growth, political support, individual champions and audience interest have influenced the development of large-scale temporary exhibitions. The Rise of the Must-See Exhibition considers blockbusters as an international phenomenon and, as such, is highly relevant to practitioners working across the cultural sector around the world. The book will also appeal to academics and students engaged in the study of museums and galleries, arts management and curating, as well as those interested in the history of exhibitions and cultural policy.

Blockbusters

superstars, 8, 37, 274 creating value vs. capturing value, 133–37 entertainment industry's focus on, 8 high fees of, 86–89, 90, 92 models as, 262–63 partnerships between movie industry and, 9, 118–21, 123–24 as product attributes, ...

Author: Anita Elberse

Publisher: Henry Holt and Company

ISBN: 9781429945325

Category: Business & Economics

Page: 320

View: 957

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Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products—the movies, television shows, songs, and books that are hugely expensive to produce and market—is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works—and how to navigate today's high-stakes business world at large.

Demand Creating What People Love Before They Know They Want It

For a moment, it appeared that Reed Hastings's worst nightmare – an aroused and effective Blockbuster – was coming true. But Total Access created two big headaches for Blockbuster. One was that many of the chain's franchised store ...

Author: Adrian Slywotzky With Karl Web

Publisher: Hachette UK

ISBN: 9780755361779

Category: Business & Economics

Page: 315

View: 159

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Demand is one of the few economic terms almost everyone knows. Demand drives supply. When demand rises, it stimulates growth - jobs are created, the economy flourishes and society thrives. So goes the theory. It sounds simple, yet almost no one really understands demand, including the business owners, company leaders and policy makers who try to stimulate and satisfy it. DEMAND is a book with breakout general non-fiction potential which searches for clues as to where demand really comes from, and why, and how we might control it.

The Global Jukebox

For example, the emphasis on creating blockbuster albums has had a major impact. An important part of the blockbuster strategy is to create the appearance of a best seller by paying huge advances and creating a star system.

Author: Robert Burnett

Publisher: Routledge

ISBN: 9781134872107

Category: Social Science

Page: 192

View: 190

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Popular music is with us constantly. It is part of our everyday enviroment and in global terms it is now perhaps the most universal means of communication. The Global Jukebox is the first comprehensive study of the international music industry at a time of great change, as the entertainment industry acknowledges its ever growing global audience. Robert Burnett provides an international overview of the music business and its future prospects in the UK, Northern Europe and the United States and Canada. He examines the relationship between local and global cultures and between concentration of ownership (Sony, Warner and the rest of the `big six') and the diversity of music production and consumption. The Global Jukebox not only illuminataes the workings of the contemporary entertainment industries, it captures the dynamics at work in the production of musical culture between the transnational media conglomerates, the independent music companies and the public. It is essential reading for anyone studying popular music.

Revolutions in Communication

Blockbusters are expensive because of stars and marketing, but also, increasingly, because of the need for elaborate special effects. Creating the “wow” moment in a film with special effects was one way to stand out and present ...

Author: Bill Kovarik

Publisher: Bloomsbury Publishing USA

ISBN: 9781628924794

Category: Social Science

Page: 400

View: 683

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Revolutions in Communication offers a new approach to media history, presenting an encyclopedic look at the way technological change has linked social and ideological communities. Using key figures in history to benchmark the chronology of technical innovation, Kovarik's exhaustive scholarship narrates the story of revolutions in printing, electronic communication and digital information, while drawing parallels between the past and present. Updated to reflect new research that has surfaced these past few years, Revolutions in Communication continues to provide students and teachers with the most readable history of communications, while including enough international perspective to get the most accurate sense of the field. The supplemental reading materials on the companion website include slideshows, podcasts and video demonstration plans in order to facilitate further reading. www.revolutionsincommunication.com

Hollywood is everywhere

global directors in the blockbuster era Melis Behlil ... “melting pot” audience, comprised of all kinds of different peoples, acts as a microcosm to develop and create productions that will be to the liking of audiences everywhere.

Author: Melis Behlil

Publisher: Amsterdam University Press

ISBN: 9789048524976

Category: Art

Page:

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Hollywood has a long tradition of bringing in emigre directors from around the world, dating back to the silent era. Today, as the film industry is ever more global, the people who make blockbuster movies seemingly reflect this tradition, hailing from many countries across the world. But that fact hides a fundamental difference, one that Melis Behlil examines in Hollywood is Everywhere: today's Hollywood studios are themselves transnational, with ownership structures and financial arrangements that stretch far beyond the borders of the United States. Seen in that context, today's international directors are less analogous to the emigre talent of the past than to ordinary transnational employees of other major global corporations.

Screening Difference

How Hollywood's Blockbuster Films Imagine Race, Ethnicity, and Culture Jaap van Ginneken ... William Wyler, and Joseph Mankiewicz had demonstrated superior skill in creating and re-creating blockbusters out of classical stories on the ...

Author: Jaap van Ginneken

Publisher: Rowman & Littlefield

ISBN: 0742555844

Category: Performing Arts

Page: 281

View: 520

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Looking at orientations in casting, make-up, sets, props, lighting, camera movements, music, and language, this book follows the genres, from animated cartoons to romantic movies. It tracks the stories to their origins and dissects their hidden messages.

Creating Business Agility

64 Creating Business Agility orders come in. ... But even writing off $1 billion in debt wouldn't make Blockbuster competitive, and the chain's downfall reflects the huge risk any firm faces today by just standing still.

Author: Rodney Heisterberg

Publisher: John Wiley & Sons

ISBN: 9781118724569

Category: Business & Economics

Page: 362

View: 342

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"Focuses on the technology innovations that may help in building virtual businesses and making existing businesses smarter and efficient in their operations. Intended to help key decision makers understand more about introducing new technologies into businesses"--

Creative You

before, sometimes creating value in the process but always making entertainment for themselves and others. ... SPs are the filmmakers who go over budget and blow deadlines, whether they create blockbusters or disasters.

Author: Otto Kroeger

Publisher: Simon and Schuster

ISBN: 9781451669046

Category: Business & Economics

Page: 320

View: 838

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No matter what your passion is—business, technology, science, or plumbing—this practical guide will enable you to unleash your innate creative skills based on your unique personality type and succeed in everything you do. Whether you can admit it to yourself or not, you are creative. In today’s complex world, creativity is the key to finding and living your passion. Whatever that passion is—cooking, technology, writing, or even plumbing—Creative You reveals your own personal style of creativity to help you build an environment of innovation at work and home. Discover your creative personality type with a simple quiz and detailed descriptions of the sixteen person­ality types. Plus, tools and techniques show you how to apply creativity to your everyday life. Drop excuses like I’m too old to start being creative and creativity is only for artists. Confidently use creativity to live your passion by using your natural style. Whether you are starting from scratch or enhancing an already developed skill, discover the creative you that you’ve been searching for.

Media Disrupted

Blockbusters attempt this and aim to create goods with scale and passion , but an established principle of media economics is that the depth of satisfaction declines as media evolve from niche to mass goods . Creating blockbusters is an ...

Author: Amanda D. Lotz

Publisher: MIT Press

ISBN: 9780262046091

Category: Cultural industries

Page: 200

View: 607

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"This book tells the story of how the internet and digital technologies disrupted the recorded music, newspaper, film, and television industries"--

Awakening

The mentality became about creating the biggest splash or creating blockbusters. So we ended up with £1m videos for records that cost £250,000 to make. We appeared to be paying so much money to get our music in the stores, ...

Author: Mark Mulligan

Publisher: MIDiA Research

ISBN:

Category: Music

Page: 333

View: 370

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Awakening is the definitive account of the music industry in the digital era. It tells the inside story of how the music business grappled with the emergence of an entirely new digital economy with exclusive interviews with the people who shaped today’s industry. Mulligan’s gripping narrative switches between the seismic market trends to the highly personal accounts of artists and digital pioneers. It recounts the events that both spelt the end of the old industry and that are the foundation for the radical new successor that is about to emerge. Awakening is written by the leading music industry analyst Mark Mulligan and includes interviews with 60 of the music industry’s most important figures, including million selling artists and more than 20 CEOs. Alongside this unprecedented executive access, Awakening uses exclusive data presented across 60 charts and figures to chart the music industry’s digital journey and to lay out a vision of the future for the industry and artists alike. For anyone interested in the music industry and the lessons it provides for all businesses in the digital era, this is the only book you will ever need.

Leading Pharmaceutical Innovation

Especially those specialty drugs with shorter time-to-market and leaner reimbursement and pricing have blockbuster potential; the trend toward creating blockbusters in this field will increase in the future.

Author: Oliver Gassmann

Publisher: Springer

ISBN: 9783319668338

Category: Business & Economics

Page: 179

View: 628

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Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D.

The South Korean Film Renaissance

ever, if the same criteria are used to compare Korean blockbusters with Hollywood blockbusters, one will lose the ... emergence of subsequent blockbusters, creating the so-called Shiri syndrome.π The Korean blockbuster trend continued, ...

Author: Jinhee Choi

Publisher: Wesleyan University Press

ISBN: 9780819569868

Category: Performing Arts

Page: 264

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For the past decade, the Korean film industry has enjoyed a renaissance. With innovative storytelling and visceral effects, Korean films not only have been commercially viable in the domestic and regional markets but also have appealed to cinephiles everywhere on the international festival circuit. This book provides both an industrial and an aesthetic account of how the Korean film industry managed to turn an economic crisis—triggered in part by globalizing processes in the world film industry—into a fiscal and cultural boom. Jinhee Choi examines the ways in which Korean film production companies, backed by affluent corporations and venture capitalists, concocted a variety of winning production trends. Through close analyses of key films, Choi demonstrates how contemporary Korean cinema portrays issues immediate to its own Korean audiences while incorporating the transnational aesthetics of Hollywood and other national cinemas such as Hong Kong and Japan. Appendices include data on box office rankings, numbers of films produced and released, market shares, and film festival showings.

Epics Spectacles and Blockbusters

... a new era of what A. D. Murphy went on to describe as “super-blockbuster films,” films designed not just to make millions of dollars, but to attain the status of what William Bates in The New York Times called “a national obsession.

Author: Sheldon Hall

Publisher: Wayne State University Press

ISBN: 0814330088

Category: Performing Arts

Page: 363

View: 686

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Considers the history of the American blockbuster-the large-scale, high-cost film-as it evolved from the 1890s to today.