Copy write

Intellectual Property in the Writing Classroom Martine Courant Rife, Shaun Slattery. even for purely educational uses is for teachers and individuals to knowingly violate copyright law by circumventing anti-access measures.

Author: Martine Courant Rife

Publisher: Parlor Press LLC

ISBN: 9781602352643

Category: Law

Page: 431

View: 578


Brings together stories, theories, and research that can further inform the ways in which writing teachers situate and address intellectual property issues in writing classrooms. The essays in the collection identify and describe a wide range of pedagogical strategies, consider theories, present research, explore approaches, and offer both cautionary tales and local and contextual successes.

How to Write Great Copy

A piece of copy written entirely in the office on the subject of ballpoint pens can take its raw material only from what's in your office at the time. Some notes from the manufacturer and a quick look at the product would probably lead ...

Author: Dominic Gettins

Publisher: Kogan Page Publishers

ISBN: 9780749448622

Category: Business & Economics

Page: 208

View: 262


In our visually dominated age, there is an even greater reason for copy to be beautifully and sharply written, to have impact and immediacy. Dominic Gettins spent many years writing copy and training others to do so. In this slim elegantly written guide, he clearly demonstrates his ability to get his message across and shows readers how to do the same. He articulates the uncodified knowledge copywriters and art directors use when writing ads for readers to apply to any communications they have to produce.The techniques and principles can be applied to any form of promotional writing, in national press, newsletters, press releases, direct mail shots, posters, TV, radio, and even internal reports and memos. He presents these in the form of 8 essential rules: 1.Know your target market; 2.Do research; 3.Answer the brief; 4.Be relevant; 5.Be objective; 6.Keep it simple; 7.Know your medium; 8.Be ambitious.

Write Copy Make Money

And yes, I am including writing in that list. If you can sell well and write poorly you will still make a better living than someone else who can write brilliantly but can't sell. ... What are the benefits of hiring you to write copy?

Author: Andy Maslen

Publisher: Marshall Cavendish

ISBN: 9789814346115

Category: Advertising copy

Page: 225

View: 674


Anyone who writes copy for a living eventually has to decide whether to go it alone (if they have not already done so). Based on the author's experience of running one of the most successful copywriting agencies in Europe, this book provides straight-talking, savvy advice on how to be a successful freelance copywriter.

Write Persuasive Copy Flash

Transit posters on buses and trains allow you to write longer and more detailed copy. It doesn't matter if the passenger doesn't read all your message the first time. Like much poster advertising, the medium relies on sustained and ...

Author: Jonathan Gabay

Publisher: Hachette UK

ISBN: 9781444141337

Category: Business & Economics

Page: 96

View: 452


The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Write Persuasive Copy helps you to write compelling copy, to show off your communication skills and fulfil your creative potential.

How to Write Ad Copy That Works Masters of Marketing Secrets A Course In Classic Copywriting

... XIV - Advertising Copy and the So-Called “Average Woman" 111 XV - Believable Advertising. ... XIX - The Sales Power of Good Copy as Demonstrated in Book Advertising. ... Reasons related books. Writing Ad Copy That Works - 1.

Author: Dr. Robert C. Worstell


ISBN: 9781312137981

Category: Business & Economics

Page: 358

View: 674


As you are reading this, you are obviously interested in how Marketing actually works and what is actually effective. You already have been through the wringer with all these online marketers who use the same copy-paste template of a sales page, with mailing lists which send you unwanted traffic several times a week and insist that you are stupid enough to believe their hype, over and over and over. The Masters of Marketing Secrets series brings you these classics so that you can make up your own mind. All that has been done with these books is to give you modern versions of them which have been (mostly) cleaned up of typo's and poor editing - and also made available in ebook and paperback so you can study them at your leisure. J. George Frederick lived in those times and wrote about the people and principles of advertising they discovered. His book has been handed around for years, and as you study the other books in this series it starts pulling the pieces together for you.

How To Write Better Copy

If I write rapidly, putting down my story exactly as it comes into my mind, only looking back to check the names of my characters and the relevant parts of their back ... Simply begin your copy as if you were opening that conversation.

Author: Steve Harrison

Publisher: Pan Macmillan

ISBN: 9781509814589

Category: Self-Help


View: 827


Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues to adopt your point of view, How To Write better Copy by Steve Harrison will help you write better copy. It starts with the thinking before the writing, and how to create the all-important Brief. Then it takes you step-by-step from how to write a headline to how to get the response you want from your reader. With examples at every stage, and explanations based on both the author's twenty-five years' experience and recent scientific research, this book will help hone your skills - whether you're writing websites or press ads, e-zines or direct mail, brochures or blogs, posters or landing pages, emails or white papers.

How to Write Copy That Sells

CHAPTER 11 QUICK SUMMARY How the DSI Transforms Copy from Boring to Blockbuster The best and most successful movie trailers do three things without fail: 1. Give you the Dominant Story Idea (DSI) 2. Offer a sample of the feelings you'll ...

Author: Ray Edwards

Publisher: Morgan James Publishing

ISBN: 9781630475024

Category: Business & Economics

Page: 186

View: 883


This book is for everyone who needs to write copy that sells – including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How To Write Copy That Sells supplies specific copywriting techniques for everything from email marketing, web sites, and social media, to traditional media ads and direct mail.

Killer Copywriting Reloaded The Advanced Guide On How To Write Copy That Sells

emotional connection to the copy. The writing can stir up strong emotions and spark the desire to do something. With that said, the choice of words can make or break a copy. The goal of copywriting is not just to sell, ...

Author: William Swain

Publisher: William Swain


Category: Business & Economics


View: 301


Why Every Business Owner Needs to Master Copywriting Do you want to boost your sales, save time and grow your business at a lightning speed? Good copywriting can do all that plus a whole lot more. And world class copywriting can transform your performance out of all recognition. Whether you're aware of it or not, copywriting is one of the most essential elements of effective marketing. It's the art and science of strategically delivering words that get people to take action. In this book, you will learn how to write copy that connects and converts. You don't have to guess what to write. You can learn exactly what words will increase the level of your success … Every. Single. Time. The right words can make the difference between your business fighting to keep the lights on vs. your business breaking sales records. From this book, you will discover: How to Tell a Compelling Story Formatting Tips That Make Your Copy a Joy to Read The Seven Saleable Emotions How to Write Headlines That Draw People In Writing Copy for Social Media Creating a Persona How to Write an Effective Call to Action (CTA) Conversations Lead to Conversions Emails that Make You Click And Much, Much More Start Reading Now, and Take Your Copywriting to The Next Level.

How to Write Web Copy and Social Media Content

Spruce up Your Website Copy, Blog Posts & Social Media Content Paul Lima. freelance writing business. That was over 25 years ago. "I could notsee myselfgoing backto work, not to a real job, after a year of freedom," said Lima who writes ...

Author: Paul Lima

Publisher: Paul Lima

ISBN: 9781927710081

Category: Business & Economics

Page: 150

View: 965


How to Write Web Copy and Social Media Content: Spruce up Your Website Copy, Blog Posts and Social Media Content is more than an online writing book. While writing for online media is the focus, the book takes writers through the important writing process--showing them how to think before they write. Then it demonstrates how to apply this process to website copy, including structuring copy on websites, blog posts and social media such as Twitter, Facebook and LinkedIn. This book is for those who want to make their website and blog copy sparkle and boost the effectiveness of their social media content. The book is based on business-writing and online and social media copywriting courses that the author teaches for University of Toronto continuing education students and for corporate clients. In short, How to Write Web Copy and Social Media Content will help you organize your thoughts before you write, become a more effective and efficient online writer, make your points in a concise and easy to read/scan manner, achieve your purpose and obtain feedback (if so desired). This book is all about communicating more effectively online so your readers understand why you are writing and what action, if any (remember, a "click" is an action), you need them to take. It is filled with samples, examples and exercises to get you writing for various online media.

Killer Copywriting How to Write Copy That Sells

If you have or are thinking of putting up a business today, these are some of the things you'd probably have to consider writing copy for: ○ Your branding / tagline ○ Website ○ Social media profiles ○ Social media updates ○ Social ...

Author: William Swain

Publisher: William Swain


Category: Business & Economics


View: 159


Do you want to boost your sales, save time, and grow your business at a lightning speed? Good copywriting can do all that plus a whole lot more, and world-class copywriting can transform your performance out of all recognition. I'm going to show you how. Whether you're aware of it or not, copywriting is one of the most essential elements of effective marketing. It's the art and science of strategically delivering words that get people to take action. In this book, you will learn how to write copy that connects and converts. You don't have to guess what to write. You can learn exactly what words will increase the level of your success.... Every. Single. Time. The right words can make the difference between your business fighting to keep the lights on vs. your business breaking sales records. From this book, you will discover: How to tell a compelling story Formatting tips that make your copy a joy to read The seven salable emotions How to write headlines that draw people in Writing copy for social media Creating a persona How to write an effective call to action (CTA) Conversations lead to conversions Emails that make you click And much, much more Start reading now, and take your copywriting to the next level.

Write Great Code Vol 2

Copying string data is one of the more expensive operations programs commonly do. This is why many HLLs have switched to dynamic strings and copy-on-write semantics—string assignments are far more efficient when you only copy a pointer ...

Author: Randall Hyde

Publisher: No Starch Press

ISBN: 9781593270650

Category: Computers

Page: 640

View: 975


Provides information on how computer systems operate, how compilers work, and writing source code.

Write It Down

CC indicates " carbon copy , " and most copies are no longer carbons ; c : indicates " copy , " and is becoming the ... When that's the case , you can write bc :, which indicates " blind copy , " or bcc : which indicates " blind carbon ...

Author: Janet Gough

Publisher: CRC Press

ISBN: 1574910884

Category: Medical

Page: 368

View: 775


A well-understood tenet exists among the FDA and other regulatory bodies: if you didn't write it down, it didn't happen! And if it didn't happen, your company stands to lose time, money, and perhaps its competitive edge. This book provides writers with the tools they need to put effective documentation in place. It offers a broad range of documents representative of the types of writing in the healthcare industry, from the laboratory and QA to manufacturing and regulatory affairs. The book offers valuable insights into managing systems and producing documentation that meets the requirements of the binding regulations.

How to Write and Publish a Scientific Paper

Copyright can also be transferred . Transfers of the copyright must be made in writing by the owner . An employer may transfer copyright to the individual who developed the original work . If you wish to copy , reprint , or republish ...

Author: Robert A Day

Publisher: Cambridge University Press

ISBN: 0521671671

Category: Mathematics

Page: 302

View: 731


Guide on writing and submitting a scientific paper for graduates to professionals.

Selling Your Book the Easy Way Learn How to Write a Great Book Proposal in 7 Days

Writing copy step by step The more copy you write for clients each day, the more money you make. Therefore, you need a method to get copy written fast, without dithering and wasting time wondering what to do next.

Author: Thrive Learning Institute


ISBN: 9781365565915

Category: Business & Economics

Page: 80

View: 434


You Can Get Paid to Write a Book. It's easily possible to make a fast $10,000, or even a six figure amount. You could even make seven figures --- over a million dollars for twenty pages of text. It sounds incredible, but a fast seven figures is certainly possible if you have a HOT, hot idea or have had an experience that hundreds of thousands of people want to read about. The good part is that you don't need to write your book before you get some money. You write a proposal, and a publisher will give you an advance, which you can live on while you write the book. Writing a proposal is the smart way to write a book. It's the way professional writers sell non-fiction. Selling a book on a proposal is much easier than selling a book that you've already written. A book proposal functions in the same way as any business proposal does: you're making an offer to someone you hope to do business with. (From the Introduction) Get Your Copy Now.

Thinking Like Your Editor How to Write Great Serious Nonfiction and Get It Published

The job of the copy editor is to style your manuscript for the printer and to eliminate errors of grammar, usage, ... Your editor or an in-house advertising department usually writes the copy, though some houses ask the author to write ...

Author: Susan Rabiner

Publisher: W. W. Norton & Company

ISBN: 9780393340211

Category: Language Arts & Disciplines

Page: 288

View: 299


Distilled wisdom from two publishing pros for every serious nonfiction author in search of big commercial success. Over 50,000 books are published in America each year, the vast majority nonfiction. Even so, many writers are stymied in getting their books published, never mind gaining significant attention for their ideas—and substantial sales. This is the book editors have been recommending to would-be authors. Filled with trade secrets, Thinking Like Your Editor explains: • why every proposal should ask and answer five key questions; • how to tailor academic writing to a general reader, without losing ideas or dumbing down your work; • how to write a proposal that editors cannot ignore; • why the most important chapter is your introduction; • why "simple structure, complex ideas" is the mantra for creating serious nonfiction; • why smart nonfiction editors regularly reject great writing but find new arguments irresistible. Whatever the topic, from history to business, science to philosophy, law, or gender studies, this book is vital to every serious nonfiction writer.

Everyone Can Write

Essays toward a Hopeful Theory of Writing and Teaching Writing Peter Elbow. • I try to exploit what seems to me the biggest help in copy-editing: the human voice. Many students have never heard what they have written.

Author: Peter Elbow

Publisher: Oxford University Press

ISBN: 9780195355871

Category: Language Arts & Disciplines

Page: 412

View: 824


With Writing without Teachers (OUP 1975) and Writing with Power (OUP 1995) Peter Elbow revolutionized the teaching of writing. His process method--and its now commonplace "free writing" techniques--liberated generations of students and teachers from the emphasis on formal principles of grammar that had dominated composition pedagogy. This new collection of essays brings together the best of Elbow's writing since the publication of Embracing Contraries in 1987. The volume includes sections on voice, the experience of writing, teaching, and evaluation. Implicit throughout is Elbow's commitment to humanizing the profession, and his continued emphasis on the importance of binary thinking and nonadversarial argument. The result is a compendium of a master teacher's thought on the relation between good pedagogy and good writing; it is sure to be of interest to all professional teachers of writing, and will be a valuable book for use in composition courses at all levels.

How to Write a Good Ad Masters of Marketing Secrets A Short Course In Copywriting

For the subject of the book is not the writing of mail-order copy. Its sole purpose is to lend a hand to any copywriter (or student of copy-writing) whose ambition is to create advertisements which are more resultful, no matter what the ...

Author: Dr. Robert C. Worstell


ISBN: 9781312100237

Category: Business & Economics

Page: 284

View: 988


""Most advertising copywriters know their fundamentals. Many of us practice them. Some of us should get back to them. ""Whether one is now studying to go into the field of copywriting, whether he is new in the craft, or whether he has been a practitioner in it for years, his knowledge-and practice-of these fundamentals will determine the extent of his success. ""As Daniel Defoe said, 'An old and experienced pilot loses a ship by his assurance and over-confidence of his knowledge as effectively as the young pilot does by his ignorance and want of experience.' ""So this book will strip down to fundamentals, try to forget the furbelows. For, as time goes on, every line of creative work gets cluttered up with impressive jargon and off-the-beam technicalities, with professional palaver that strays far away from the main objective."" Get your copy today - and learn the secrets of writing ads from the Masters...

Write to Sell The Ultimate Guide to Copywriting

If you write a headline like this one: Why are freelance copywriters like dried apricots? Most people's reaction is, “I don't know and I don't care.” You have to remember that for print advertising, your ad will be nestling among ...

Author: Andy Maslen

Publisher: Marshall Cavendish International Asia Pte Ltd

ISBN: 9789814868433

Category: Business & Economics


View: 648


How do you persuade someone to buy from you just by writing to them? What does effective copywriting look like – and sound like? Write to Sell has the answers! Read this book and you’ll learn: The confidence and skills to write better copy New ways to gain readers’ attention, respect and trust Hints and tips on turning selling skills into copywriting skills Simple techniques to improve the readability of your copy The impact of design and layout on copywriting The meaning of good written English – the rules you must follow, the rules you can safely ignore

101 Copy Writing Tips

We'll tell you 101 tips on copy writing that everyone should know before writing your own sales copy, sometimes called carbon copy, either for your website, email, or even offline ads.

Author: Tiago Pereira

Publisher: Lulu Press, Inc

ISBN: 9781291591620

Category: Business & Economics


View: 136


We'll tell you 101 tips on copy writing that everyone should know before writing your own sales copy, sometimes called carbon copy, either for your website, email, or even offline ads. You'll get great value of insider information on how to improve your results.

Write Better

And to make it more complicated, you can't copyright an idea—only a fixed, tangible expression of an idea such as in a painting, recorded song, software program, or essay. So what is copyright? Simply put, copyright is the right to copy ...

Author: Andrew T. Le Peau

Publisher: InterVarsity Press

ISBN: 9780830865659

Category: Language Arts & Disciplines

Page: 272

View: 538


In this primer on nonfiction writing, Andrew Le Peau offers insights he has learned as a published author and long-time editor. In this book you'll find practical advice on how to develop writing skills and strategies that can move writers toward fresher, more vital, and perhaps more beautiful expressions of the human condition. You'll also discover how the act of writing can affect your life in God.