Competitive Communication

Based on the belief that clearly reasoned persuasion is indispensable to professionals who must convince others of their points of view, this book reveals competitive dimensions of communication to those familiar with contemporary business ...

Author: Barry Edward Eckhouse

Publisher: Oxford University Press, USA

ISBN: 0195115902

Category: Business & Economics

Page: 288

View: 884


Based on the belief that clearly reasoned persuasion is indispensable to professionals who must convince others of their points of view, this book reveals competitive dimensions of communication to those familiar with contemporary business practices. It is useful for undergraduate and graduate business students, as well working professionals.

What Every Engineer Should Know About Business Communication

Competitive Communication: A Rhetoric for Modern Business..Rev..ed.. New.York:.Oxford.University.Press,.1999. Fearn-Banks,.K.,.Crisis Communications: A Casebook Approach..2nd.ed..Mahwah,.NJ:. Lawrence.Erlbaum.Associates,.2002. Gardner,.

Author: John X. Wang

Publisher: CRC Press

ISBN: 0849383978

Category: Technology & Engineering

Page: 208

View: 394


Engineers must possess a range of business communication skills that enable them to effectively communicate the purpose and relevance of their idea, process, or technical design. This unique business communication text is packed with practical advice that will improve your ability to— Market ideas Write proposals Generate enthusiasm for research Deliver presentations Explain a design Organize a project team Coordinate meetings Create technical reports and specifications Focusing on the three critical communication needs of engineering professionals—speaking, writing, and listening—the book delineates critical communication strategies required in many group settings and work situations. It demonstrates how to integrate a marketing strategy into every facet of engineering communication, from presentations, visual aids, proposals, and technical reports to e-mail and phone calls. Using situational examples, the book also illustrates how to use computers, graphics, and other engineering tools to effectively communicate with other engineers and managers.

Pragmatics across Languages and Cultures

Eckhouse, Barry 1999 Competitive Communication: A Rhetoric for Modern Business. Oxford, Oxford University Press. Ehlich, Konrad and Johannes Wagner (eds.) 1995 The Discourse of Business Negotiation. Berlin/New York, N.Y.: Mouton de ...

Author: Anna Trosborg

Publisher: Walter de Gruyter

ISBN: 9783110214444

Category: Language Arts & Disciplines

Page: 656

View: 250


This handbook provides a comprehensive overview, as well as breaking new ground, in a versatile and fast growing field. It contains four sections: Contrastive, Cross-cultural and Intercultural Pragmatics, Interlanguage Pragmatics, Teaching and Testing of Second/Foreign Language Pragmatics, and Pragmatics in Corporate Culture Communication, covering a wide range of topics, from speech acts and politeness issues to Lingua Franca and Corporate Crises Communication. The approach is theoretical, methodological as well as applied, with a focus on authentic, interactional data. All articles are written by renowned leading specialists, who provide in-depth, up-to-date overviews, and view new directions and visions for future research.

Marketing Communication

Competitive Communication: A Rhetoric for Modern Business. Oxford: Oxford University Press. Eco, U. (1979). The Role of the Reader: Explorations in the Semiotics of Texts. Bloomington: Indiana University Press.

Author: Allan J. Kimmel

Publisher: OUP Oxford

ISBN: 9780191557132

Category: Business & Economics

Page: 320

View: 110


Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students, and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate, and MBA courses, the focus on emerging developments in the field will also appeal to a broad range of researchers and marketing professionals.

Global Linguistics

Eckhouse, B. 1999 Competitive Communication: A Rhetoric for Modern Business. Oxford: Oxford University Press. Eco, U. 1999 Kant and the Platypus: Essays on Language and Cognition. San Diego/New York/London: Harcourt-Brace.

Author: Marcel Danesi

Publisher: Walter de Gruyter

ISBN: 9783110214048

Category: Language Arts & Disciplines

Page: 280

View: 893


The book provides an introduction to an interdisciplinary field of inquiry that can be called "global linguistics" (GL). GL emerges to tackle the ever-growing phenomenon of intercultural communication (IC) in today's world of international contacts. The specific aim of GL is to look at the form and contents of dialogues among speakers of different cultural backgrounds who will use a "default language" or koiné (usually English) to interact, in order to detect communication breakdowns at various levels of "depth", as well as the opportunities for developing sound intercultural communication practice. The book includes an accessible presentation of fundamental questions concerning languages and language use. Among the questions addressed are the universal design features of languages, the connection between language and conceptual systems, how people use language to coordinate their actions and interact in a variety of social contexts, and the place of language in a semiotic view of culture. The volume also addresses how language, context and culture shape the way in which we argue a point and try to persuade other people, and why intercultural argumentation is both necessary and risky. Global Linguistics: An Introduction describes fundamental notions in linguistics and cognate fields and is thus well-suited for use as a textbook in courses dealing with IC in general. At the same time, the book is of general interest to scholars in linguistics and communication studies, as it places particular emphasis on theoretical models such as argumentation theory and conceptual metaphor theory, which are generally not presented in textbooks on language and IC.

Rhetorical Theory and Praxis in the Business Communication Classroom

More recently, some business communication instructors have developed different approaches to preparing students for a competitive job market and a shifting business communication landscape. One of the approaches focuses on helping ...

Author: Kristen Getchell

Publisher: Routledge

ISBN: 9781351132855

Category: Language Arts & Disciplines

Page: 212

View: 559


Rhetorical Theory and Praxis in the Business Communication Classroom responds to a significant need in the emerging field of business communication as the first collection of its type to establish a connection between rhetorical theory and practice in the business communication classroom. The volume includes topics such as rhetorical grammar, genre awareness in business communication theory, the role of big data in message strategy, social media and memory, and the connection between rhetorical theory and entrepreneurship. These essays provide the business communication scholar, practitioner, and program administrator insight into the rhetorical considerations of the business communication landscape.

Market Matters

of the ways business people “ hook ” their audiences and engage them to think about what they're selling . ... lines is the recently published and auspiciously titled Competitive Communication : A Rhetoric for Modern Business [ boldface ...

Author: Locke Carter

Publisher: Hampton Press (NJ)

ISBN: IND:30000101087892

Category: Language Arts & Disciplines

Page: 279

View: 141


Much of the theory underlying technical communication, rhetoric, composition, and college English in general comes from a decidedly socialist/Marxist perspective, ones that espouses strong anti-Capitalist, anti-competitive statements. While members of the academy have learned much about cultural artifacts and practices from these methodologies and critiques, they are also disenfranchised from the larger world-view - free-market, competitive, and capitalistic.This volume, a collection of 11 scholarly essays, begins to fill this gap by asserting a theoretical and practical stance based on free-market mechanisms and behaviors. Through a variety of approaches - from broad argument to specific examples of market behaviors, from historical criticism to case studies - this collection makes the case that, despite fears expressed by numerous critics of capitalism, technical communication and rhetoric and composition retain all their force, rationale, and value when expressed in free-market terms.

American Book Publishing Record

Competitive communication : a rhetoric for modern business / Barry Eckhouse . New York : Oxford University Press , 1998. p . cm . Includes bibliographical references and index . ( HF5718.E25 1999 ) 21 98-14425 ISBN 0-19 .



ISBN: UOM:39015079622612

Category: American literature


View: 914


Business Rhetoric in German Novels

The use of this slogan shows the extent to which Schönthaler has been studying contemporary management handbooks.9 ... An examination of Das Schiffshows the continuing relevance of classical oratory for modern business communication.

Author: Ernest Schonfield

Publisher: Boydell & Brewer

ISBN: 9781571139832

Category: Business & Economics

Page: 306

View: 686


Argues on the evidence of nine major German novels that literature and business have in common a reliance on language, understood in a creative, performative, and rhetorical sense.