Communication for Behavior Change

The book demonstrates how to create RADIO DRAMAS that encourage people to make positive behavioral changes to improve their lives.

Author: Esta de Fossard

Publisher: SAGE Publications India

ISBN: 9789351501671

Category: Language Arts & Disciplines

Page: 324

View: 263

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The book demonstrates how to create RADIO DRAMAS that encourage people to make positive behavioral changes to improve their lives. It provides instructions, examples, and samples on the creation of serial or stand-alone radio dramas that will attract the attention of audiences.The book teaches people how to: • Create RADIO DRAMAS that will appeal to a select audience • Create characters that represent and attract the target audience • Introduce subtle and convincing ways to improve the standard of living of the audience • Conduct design workshops for preparing design documents that help script writers create ‘convincing’ dramas containing the behavior-change message accurately

Communication for Behavior Change

The book demonstrates how to create TV and FILM DRAMAS that encourage people to make positive behavioral changes to improve their lives.

Author: Esta de Fossard

Publisher: SAGE Publications India

ISBN: 9789351505396

Category: Language Arts & Disciplines

Page: 252

View: 653

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The book demonstrates how to create TV and FILM DRAMAS that encourage people to make positive behavioral changes to improve their lives. The book teaches people how to: • Create SERIAL OR STAND-ALONE DRAMAS that will appeal to a select audience • Create characters that represent and attract the target audience • Introduce subtle and convincing ways to improve the standard of living of the audience • Conduct design workshops for preparing design documents that help script writers create ‘convincing’ dramas containing the behavior-change message accurately

Communication for Behavior Change

This book offers many examples of such programs and provides essential guidance on: • Understanding precisely what knowledge must be imparted to the communities and how. • Why mobile technology is the new and most important platform for ...

Author: Esta de Fossard

Publisher: SAGE Publications India

ISBN: 9789351507581

Category: Language Arts & Disciplines

Page: 312

View: 383

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A valuable resource for creating distance education programs for radio, TV, Internet and mobile, using an entertainment–education approach. This volume explains how to integrate education into an entertaining format so that it holds people’s attention while enabling them to improve their health and lifestyle. It also demonstrates how mobile technologies can be used for educating frontline health workers as well as the communities they serve. This book offers many examples of such programs and provides essential guidance on: • Understanding precisely what knowledge must be imparted to the communities and how. • Why mobile technology is the new and most important platform for delivering educational content. • How educational programs can be designed for developing countries in a sustainable way.

Public Health Communication

This volume argues the case that public health communication has affected health behavior.

Author: Robert Hornik

Publisher: Routledge

ISBN: 9781135671464

Category: Language Arts & Disciplines

Page: 452

View: 153

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This volume argues the case that public health communication has affected health behavior. It brings together 16 studies of large-scale communication in a variety of substantive health areas--tobacco, drugs, AIDS, family planning, heart disease, childhood disease, highway safety--prepared by the authors who did the original research. These studies show important effects and illustrate the central conditions for success. The book also includes complementary analytic chapters which provide a meta-analysis of published results, some approaches to developing communication interventions, and alternative methods for evaluation of public health communication projects. Including studies based on communication programs in the United States, as well as projects done elsewhere in the world, including Europe, Africa, Asia and Latin America, this book: *offers a broad presentation of the alternative research designs that have been used to evaluate public health communication programs; *includes a great range of approaches from field experiments and natural experiments to simple before-after and complex time series designs, using data gathered from individuals and from archives; and *utilizes an innovative perspective on how to exercise public health communication from a leading and thoughtful practitioner. As such, it is required reading for scholars, students, practitioners, and policymakers in public health, health communication, health psychology, and related areas.

Speaking of Health

In an age where we are inundated by multiple messages every day, this book will be a critical tool for all who are interested in communicating with diverse communities about health issues.

Author: Institute of Medicine

Publisher: National Academies Press

ISBN: 9780309072717

Category: Medical

Page: 376

View: 713

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We are what we eat. That old expression seems particularly poignant every time we have our blood drawn for a routine physical to check our cholesterol levels. And, it's not just what we eat that affects our health. Whole ranges of behaviors ultimately make a difference in how we feel and how we maintain our health. Lifestyle choices have enormous impact on our health and well being. But, how do we communicate the language of good health so that it is uniformly received-and accepted-by people from different cultures and backgrounds? Take, for example, the case of a 66 year old Latina. She has been told by her doctor that she should have a mammogram. But her sense of fatalism tells her that it is better not to know if anything is wrong. To know that something is wrong will cause her distress and this may well lead to even more health problems. Before she leaves her doctor's office she has decided not to have a mammogram-that is until her doctor points out that having a mammogram is a way to take care of herself so that she can continue to take care of her family. In this way, the decision to have a mammogram feels like a positive step. Public health communicators and health professionals face dilemmas like this every day. Speaking of Health looks at the challenges of delivering important messages to different audiences. Using case studies in the areas of diabetes, mammography, and mass communication campaigns, it examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact. Speaking of Health looks at basic theories of communication and behavior change and focuses on where they apply and where they don't. By suggesting creative strategies and guidelines for speaking to diverse audiences now and in the future, the Institute of Medicine seeks to take health communication into the 21st century. In an age where we are inundated by multiple messages every day, this book will be a critical tool for all who are interested in communicating with diverse communities about health issues.

eHealth Applications

The chapters in this work discuss key eHealth applications by presenting research examining a variety of technology-based applications.

Author: Seth M. Noar

Publisher: Routledge

ISBN: 9781136514166

Category: Language Arts & Disciplines

Page: 336

View: 135

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eHealth Applications: Promising Strategies for Behavior Change provides an overview of technological applications in contemporary health communication research, exploring the history and current uses of eHealth applications in disease prevention and management. This volume focuses on the use of these technology-based interventions for public health promotion and explores the rapid growth of an innovative interdisciplinary field. The chapters in this work discuss key eHealth applications by presenting research examining a variety of technology-based applications. Authors Seth M. Noar and Nancy Grant Harrington summarize the latest in eHealth research, including a range of computer, Internet, and mobile applications, and offer observations and reflections on this growing area, such as dissemination of programs and future directions for the study of interactive health communication and eHealth. Providing a timely and comprehensive review of current tools for health communication, eHealth Applications is a must-read for scholars, students, and researchers in health communication, public health, and health education.

The Oxford Handbook of Health Communication Behavior Change and Treatment Adherence

This edited volume brings together top-notch scientists and practitioners to illustrate intersections between health communication, behavior change, and treatment adherence.

Author: Leslie R. Martin

Publisher: Oxford University Press

ISBN: 9780199795833

Category: Health & Fitness

Page: 519

View: 468

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This edited volume brings together top-notch scientists and practitioners to illustrate intersections between health communication, behavior change, and treatment adherence.

Communication for Health and Behavior Change

Yet major efforts to educate the public and build basic health care infrastructures are hampered by illiteracy and cultural and language barriers which rAnder health communications ineffective.Based on the pioneering work of HealthCom, a ...

Author: Judith A. Graeff

Publisher: Jossey-Bass

ISBN: UOM:49015002201367

Category: Health & Fitness

Page: 204

View: 235

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Based on the pioneering work of Health Com, a 12-year, 20-country project funded by the U.S. Agency for International Development, this new book provides a practical, five-step model for communication that promotes change in existing behaviors and that supports the good health practices essential to child survival.

The Oxford Handbook of Health Communication Behavior Change and Treatment Adherence

24 Adherence and Health Behavior Change in the Context of Mental Health Challenges Kelly B. Haskard-Zolnierek and Summer L.Williams Abstract This chapter ...

Author: Leslie R. Martin

Publisher: Oxford University Press

ISBN: 9780199795888

Category: Psychology

Page: 496

View: 399

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Better health all around--this is what clinicians and patients, alike, desire. But achieving and maintaining good health can be difficult task, as this requires the adoption of behaviors, habits, and lifestyles that are challenging for a variety of reasons. Perhaps the most vital tool in the delivery of healthcare, despite its low-tech nature, is communication--it plays an important role in informing, motivating, and ultimately achieving optimal health behaviors. This edited volume brings together top-notch scientists and practitioners to explain and illustrate the state-of-the-art in the interfaces of health communication, behavior change, and treatment adherence. The Oxford Handbook of Health Communication, Behavior Change, and Treatment Adherence presents a three-factor model that includes information, motivation, and strategy. If individuals are to engage in health-promoting behaviors they must be informed and know what they should do and how to do it. But information is not enough--individuals must want to carry out those behaviors, they must be motivated to do so. Finally, people must have the resources to do those things that they know are good and that they desire to do--barriers must be minimized or removed and effective strategies and support systems put into place. Although these three elements are broadly applicable, their details will necessarily vary; the second major section of the handbook therefore revisits health behavior change and treatment adherence from the perspective of different points in the lifespan and in the context of comorbidities. Readers will find in this handbook a synthesis of cutting-edge empirical research and demonstrably effective applications, solidly grounded in theory. Clearly written by some of the best scholars and professionals in the field, this volume is accessible, highly informative, and a must-have for understanding the ins-and-outs of health communication, behavior change, and treatment adherence.

Food transfers cash transfers behavior change communication and child nutrition Evidence from Bangladesh

Keywords: Cash Transfers, Food Transfers behavior change communication, child nutrition, social protection, Bangladesh JEL Codes: O10, I38, D13 1.

Author: Akhter Ahmed

Publisher: Intl Food Policy Res Inst

ISBN:

Category: Political Science

Page: 40

View: 337

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The importance of children’s nutritional status for subsequent human capital formation, the limited evidence of the effectiveness of social protection interventions on child nutrition, and the absence of knowledge on the intra-household impacts of cash and food transfers or how they are shaped by complementary programming motivate this paper. We implemented two, linked randomized control trials in rural Bangladesh, with treatment arms including cash transfers, a food ration, or a mixed food and cash transfer, as well as treatments where cash and nutrition behavior change communication (BCC) or where food and nutrition BCC were provided. Only cash plus nutrition BCC had a significant impact on nutritional status, but its effect on height-forage z scores (HAZ) was large, 0.25SD. We explore the mechanisms underlying this impact. Improved diets – including increased intake of animal source foods – along with reductions in illness in the cash plus BCC treatment arm are consistent with the improvement we observe in children’s HAZ.

Health Behavior Change and Treatment Adherence

Understanding behavior change : the theory behind informing, motivating, and planning for health -- Persuading and motivating positive health behaviors -- Understanding and remembering -- Improving health through the development and ...

Author: Leslie R. Martin

Publisher: Oxford University Press, USA

ISBN: 9780195380408

Category: Psychology

Page: 212

View: 373

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This title synthesizes the results from more than 50 years of empirical research, resulting in simple, powerful, and practical guidance for health professionals who want to know the most effective strategies for helping their clients to put long-term health-relevant behaviour changes into practice.

Using Edu Tainment for Distance Education in Community Work

This book, which is the third in the series titled Communication for Behavior Change, provides guidelines on the preparation of distance education radio, TV and Internet programs, using the Edu-tainment format.

Author: Esta de Fossard

Publisher: SAGE Publications India

ISBN: 9788132100119

Category: Language Arts & Disciplines

Page: 296

View: 400

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It has long been known that carefully constructed programs delivered through the media, such as radio, television and, more recently, Internet can have a profound effect on social development and behavior. There is, however, increasing acknowledgment that media programming alone is not enough to sustain beneficial behavior change. There is a clear need for these Entertainment-Education programs to be reinforced by strong on-the-ground support from trained community workers. In remote areas of developing countries, this support must often be given through distance education. This book, which is the third in the series titled Communication for Behavior Change, provides guidelines on the preparation of distance education radio, TV and Internet programs, using the Edu-tainment format. This method of teaching provides clear, concise instruction set against an entertainment background that can attract and hold the attention of learners who frequently have no contact with a teacher or mentor. In this book, the author—a leading practitioner in the fields of both Edu-tainment and Entertainment-Education ( the format used for general public programming)—provides detailed instructions on creating distance education programs for community workers in developing countries. A special section, provided by a specialist in the field of Internet use, gives clear guidelines on IT application for distance education. The book is designed to help project managers, writers, producers, researchers, development planners, donors, NGOs and other organizations who want to make use of distance education programming for community workers. It provides clear guidelines on curriculum preparation, media selection, program format choice, script writing and review, program production, preparation of support books and participant guides and methods of audience feedback. The 6Ts of successful lesson preparation are explained along with demonstrations of how the 6Ts are used in various script samples.

Communicating Change

Includes a guide on starting a workplace policy and programme on promoting helathy lifestyles to create an enabling environment for positive health and lifestyles changes, a guide on communicating change, which includes a behaviour change ...

Author:

Publisher:

ISBN: 9221264440

Category:

Page:

View: 759

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Provides practical tools designed to guide managers and workers in setting up a package of workplace-based interventions to promote helathy lifestyles. Includes a guide on starting a workplace policy and programme on promoting helathy lifestyles to create an enabling environment for positive health and lifestyles changes, a guide on communicating change, which includes a behaviour change communication strategy, peer education programme, and a trainers' training programme for peer educators, and finally a monitoring and evaluation tool to measure change in the workplace.

Behavior Change

Embracing the belief that effective behavior resides within each individual, Behavior Change does not tell readers what they need to do differently—but rather illuminates the process of changing behavior based on four fundamental ...

Author: Hank Fieger

Publisher: Morgan James Publishing

ISBN: 9781600379819

Category: Self-Help

Page: 112

View: 169

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This insightful and personal handbook offers business leaders, teachers, therapists, coaches--individuals from all walks of life--a working guide to help them modify, improve, and change their behavior. Embracing the belief that effective behavior resides within each individual, Behavior Change does not tell its readers what they need to do differently but rather illuminates the process of changing behavior based on four fundamental principles: Awareness and acceptance are the first steps to creating lasting change; Understanding what holds habitual behavior in place is key to doing things differently; Improvement means making a new choice and replacing old behavior patterns with more effective and productive ones; and Reinforcement emphasizes that practice with feedback brings improvement.,