Communication for Behavior Change

There is little doubt, however, that this hand‒in‒hand approach to behavior change communication and behavior change maintenance has obvious advantages in places where providing on‒site training—either to the general public or to the ...

Author: Esta de Fossard

Publisher: SAGE Publications India

ISBN: 9789351507581

Category: Language Arts & Disciplines

Page: 312

View: 910


A valuable resource for creating distance education programs for radio, TV, Internet and mobile, using an entertainment–education approach. This volume explains how to integrate education into an entertaining format so that it holds people’s attention while enabling them to improve their health and lifestyle. It also demonstrates how mobile technologies can be used for educating frontline health workers as well as the communities they serve. This book offers many examples of such programs and provides essential guidance on: • Understanding precisely what knowledge must be imparted to the communities and how. • Why mobile technology is the new and most important platform for delivering educational content. • How educational programs can be designed for developing countries in a sustainable way.

The Oxford Handbook of Health Communication Behavior Change and Treatment Adherence

The role of culture in promoting effective clinical communication, behavior change, and treatment adherence. In L. R. Martin & M. R. DiMatteo (Eds.), Oxford handbook of health communication, behavior change, and treatment adherence .

Author: Leslie R. Martin

Publisher: Oxford University Press

ISBN: 9780199795833

Category: Health & Fitness

Page: 519

View: 112


This edited volume brings together top-notch scientists and practitioners to illustrate intersections between health communication, behavior change, and treatment adherence.

Practice Based Nutrition Care An Issue of Medical Clinics of North America

Effective providerpatient communication is essential for fostering behavior change: the key component of lifestyle medicine. The principles of communication and behavior change are skillbased and grounded in scientific theories and ...

Author: Scott Kahan

Publisher: Elsevier Health Sciences

ISBN: 9780323477079

Category: Medical


View: 254


This issue of Medical Clinics, guest edited by Drs. Scott Kahan and Robert Kushner, is devoted to Practice-Based Nutrition Care. Articles in this outstanding issue include: Principles and Practice of Nutrition Assessment in Primary Care; Principles and Practice of Nutrition Counseling and Behavioral Medicine in Primary Care; Nutrition for the Prevention of Chronic Disease; Nutrition Recommendations in Pregnancy and Lactation; Nutrition Recommendations in Children; Nutrition Recommendations in Elderly and Aging; Nutrition Interventions for Cardiovascular Disease; Nutrition Interventions for Renal Disease; Nutrition Interventions for Diabetes Mellitus and Metabolic Syndrome; Nutrition Interventions for Chronic Liver Disease and NAFLD; Nutrition Interventions for Obesity; and Nutrition Interventions for Cancers.

Communication for Behavior Change

The book demonstrates how to create TV and FILM DRAMAS that encourage people to make positive behavioral changes to improve their lives.

Author: Esta de Fossard

Publisher: SAGE Publications India

ISBN: 9789351501695

Category: Language Arts & Disciplines

Page: 252

View: 768


The book demonstrates how to create TV and FILM DRAMAS that encourage people to make positive behavioral changes to improve their lives. The book teaches people how to: • Create SERIAL OR STAND-ALONE DRAMAS that will appeal to a select audience • Create characters that represent and attract the target audience • Introduce subtle and convincing ways to improve the standard of living of the audience • Conduct design workshops for preparing design documents that help script writers create ‘convincing’ dramas containing the behavior-change message accurately

Communicating Change

Includes a guide on starting a workplace policy and programme on promoting helathy lifestyles to create an enabling environment for positive health and lifestyles changes, a guide on communicating change, which includes a behaviour change ...



ISBN: 9221264467



View: 536


Provides practical tools designed to guide managers and workers in setting up a package of workplace-based interventions to promote helathy lifestyles. Includes a guide on starting a workplace policy and programme on promoting helathy lifestyles to create an enabling environment for positive health and lifestyles changes, a guide on communicating change, which includes a behaviour change communication strategy, peer education programme, and a trainers' training programme for peer educators, and finally a monitoring and evaluation tool to measure change in the workplace.

Public Health Communication

tobacco prevention, 208b–209b Theory of Planned Behavior (TPB), 67, 362 theory-based methods, 194 transactional model of communication, 2 Transtheoretical Model (TTM), 185. See Stages of Change (SOC) Model 2020 health indicators, 22t ...

Author: Parvanta

Publisher: Jones & Bartlett Learning

ISBN: 9781284065947

Category: Medical

Page: 530

View: 800


Introduction to public health communication / Claudia Parvanta -- Population health : a primer / Patrick L. Remington -- A public health communication planning framework / Claudia Parvanta -- How to communicate about data / David E. Nelson -- Understanding and reporting the science / David E. Nelson -- Communicating for policy and advocacy / Claudia Parvanta -- Health literacy and clear health communication / Erika M. Hedden -- Behavior change communication : theories, models and practice strategies / Claudia Parvanta -- Formative research / Claudia Parvanta -- Media vehicles, platforms and channels / Claudia Parvanta -- Implementating a communication intervention / Claudia Parvanta -- Evaluating a health communication program / May Grabbe Kennedy and Jonathan DeShazo -- Clinician-client communication / Richard N. Harner -- The role of communication in cancer prevention and care / Wen-ying Sylvia Chou, Danielle Blanch-Hartigan, Chan Le Thai -- Crisis and emergency risk communication : a primer / David W. Cragin and Claudia Parvanta -- Health communication in resource-poor countries / Carmen Cronin and Suruchi Sood

Communication Perspectives on HIV AIDS for the 21st Century

BCCG. see behavior change communication groups (BCCG) behavior, 85 changes, 49 HIV-preventive, 208, 392 identification, 84 inconsiderate, 112 intention, 14 religiosity, 208 risk assessment online, 358 skills training, 56 behavioral ...

Author: Timothy Edgar

Publisher: Routledge

ISBN: 9781135597191

Category: Health & Fitness

Page: 512

View: 318


Reflecting the current state of research into the communication aspects of HIV/AIDS, this volume explores AIDS-related communication scholarship, moving forward from the 1992 publication AIDS: A Communication Perspective. Editors Timothy Edgar, Seth M. Noar, and Vicki S. Freimuth have developed this up-to-date collection to focus on today’s key communication issues in the HIV/AIDS epidemic. Chapters herein examine the interplay of the messages individuals receive about AIDS at the public level as well as the messages exchanged between individuals at the interpersonal level. Acknowledging how the face of HIV/AIDS has changed since 1992, the volume promotes the perspective that an understanding of effective communication through both mediated and interpersonal channels is essential to winning the continued battle against AIDS. Issues addressed here include: Social stigma associated with the disease, social support and those living with HIV/AIDS, and the current state of HIV testing Parent–child discussions surrounding HIV/AIDS and safer sexual behavior, and cultural sensitivity relating to developing HIV prevention and sex education programs The effectiveness of health campaigns to impact attitudes, norms, and behavior, as well as the current state of entertainment education and its ability to contribute to HIV prevention News media coverage of HIV/AIDS and the impact of the agenda-setting function on public opinion and policy making Health literacy and its importance to the health and well-being of those undergoing HIV treatment. The role of technological innovations, most notably the Internet, used for both prevention interventions as well as risky behavior The volume also includes exemplars that showcase the diversity of approaches to health communication used to combat the HIV/AIDS epidemic. These cases include interpersonal and mass communication mediums; traditional along with new media and technology; research by academics and practitioners; individual as well as community-based approaches; work based in the United States and internationally; and campaigns directed at at-risk, HIV- positive, as well as general populations. With new topics, new contributors, and a broadened scope, this book goes beyond a revision of the 1992 volume to reflect the current state of communication research on HIV/AIDS across key contexts. It is designed for academics, researchers, practitioners, and students in health communication, health psychology, and other areas of AIDS research. As a unique examination of communication research, it makes an indelible contribution to the growing knowledge base of communication approaches to combating HIV/AIDS.

Using Communication Theory

A communication - behavior change approach was based on social learning theory and some communication - persuasion models ( e.g. McGuire 1969 ; Ajzen and Fishbein 1980 ) . The project's persuasion model included the following steps ...

Author: Sven Windahl

Publisher: SAGE

ISBN: 0803984316

Category: Language Arts & Disciplines

Page: 248

View: 551


This broad-ranging textbook provides a clear and comprehensive introduction to using communication theory in real-life communication activities. Planned communication, both interpersonal and through the mass media, is a standard facet of modern life. It is as evident in public health campaigns on smoking, drugs or AIDS as in commercial advertising and public relations. This textbook outlines how such communication can be informed by an understanding of the theories of communication that have evolved over the last thirty years. How are ideas diffused through the mass media and other channels of communication? How does the audience read a message? What is known about the impact of different ways of handling a communication ca

Behavioral Epidemiology and Disease Prevention

The communication-behavior change framework is based on a social psychological perspective relevant to the individual and group learning that is needed within the overall Community Organization method. This perspective is particularly ...

Author: Robert M. Kaplan

Publisher: Springer Science & Business Media

ISBN: 9781468479294

Category: Science

Page: 450

View: 921


In the l~nited States and in Europe~ there has been an increasing interest in the relationship between individual behavior and disease. The American National Academy of Sciences (Hamberg, Elliott, and Parron, 1982)' through its Institutes of Medicine, has estimated that as many as 50 percent of chronic disease cases can be traced to individual behaviors such as smoking, diet, exercise, etc. Similar conclusions have been reached by a variety of European investigators and institutes. The World Health Organization has also expressed considerable interest in individual behavior in relation to the development of chronic disease. Thus, throughout the NATO countries there has been increased awareness of the relationship between behavior and disease. However, communication among investigators in different countries has been rather limited. Further, many different scientific disciplines including psychology, sociology, medicine, microbiology, statistics, and epidemiology have all developed new and different literatures in this field. One purpose of this book is to bring together contributions from scientists in each of these fields. Much of the variance in individual health behavior occurs across countries rather than within countries. Thus, we can learn much from comparing behavior-disease relationships across countries. To date, there have been few studies which have had an adequate international basis for these comparisons. Interest in behavioral epidemiology is a relatively recent phenomena. Thus, many scientists are entering the field without uniform background, experience, or training. This book discusses approaches common in a variety of NATO countries.