Writing for Public Relations

The text includes information about the craft of professional writing for general businesses as well as strategies used specifically for public relations audiences.

Author: Andrew Corner

Publisher:

ISBN: 1631899023

Category: Language Arts & Disciplines

Page: 280

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Brief, Concise, and Clear: The Basics of Writing for Public Relations and Communications is a primer text that helps students transition from academic writing to writing that will help them succeed professionally. The text includes information about the craft of professional writing for general businesses as well as strategies used specifically for public relations audiences. Students are first introduced to the practice of public relations along with models, approaches, and career options. The text discusses writing mechanics, the need for good writing, and writing tone, as well as the importance of word choice, grammar, punctuation, and the process of editing, refining, and rewriting. The final chapter provides templates for business letters, press releases, web copy, and social media outlets. Successfully combining instruction on writing mechanics with an understanding of the demands of writing for public relations, Brief, Concise, and Clear: The Basics of Writing for Public Relations and Communications is well suited to courses in the field, as well as those in advertising, marketing, and general business. Andrew Corner teaches public relations and writing in the College of Communication Arts and Sciences at Michigan State University. Prior to joining the faculty, Professor Corner provided strategic counseling and account management services for clients in numerous industries through his work with a statewide issue management consultancy in Michigan. He developed his public relations expertise in his decade with a regional hospital system, where he worked in media relations, crisis management, and internal communication programs. Professor Corner holds a master's degree in public relations management and is accredited by the Public Relations Society of America.
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Folio

By H , S. PERKINS and C. A. WHITE , Its Elementary Instruction is brief , concise ,
clear , and practical . Its Recreations are diversified , carefully selected , with a
fine store of original ones , and its exact adaptation to the wants of PUPIL AND ...

Author:

Publisher:

ISBN: HARVARD:32044044217974

Category: Music

Page:

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Afraja Or Life and Love in Norway

Brief , concise , clear - headed , he knew what he was about ; he saw everything
with his eyes open , and when he speaks of love , belief , faith , and such - like
matters , there follows always a proper admonition , as , for example— Be ...

Author: Theodor Mügge

Publisher:

ISBN: NYPL:33433075739957

Category: German fiction

Page: 559

View: 235

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Winning on Appeal

It is important to understand the brief-reading environment, because it explains
why the written brief can be an effective instrument of persuasion only if it is
concise, clear, accurate, and logical. CHAPTER THREE THE PURPOSE OF
ORAL ...

Author: Tessa L. Dysart

Publisher: Aspen Publishers

ISBN: 9781601567246

Category: Law

Page: 453

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When the late Ruggero J. Aldisert wrote Winning on Appeal in 1992, it became an instant classic in law school classrooms and appellate law practices across the country. To celebrate the twenty-fifth anniversary of the book’s release, Tessa L. Dysart and Leslie H. Southwick carry on the Aldisert tradition of revealing the "nuts and bolts" of how to prepare an effective brief with the nuanced art of a delivering a persuasive appeal to the court. Their meticulously rendered update is replete with dozens of interviews with leading appeals judges and practitioners—treasured guidance from a bona fide who’s who of appellate advocacy in America—and escorts readers into the “wired” courtroom of the twenty-first century, where they explore the benefits and challenges of melding technology with appellate advocacy. With a Foreword penned by U.S. Supreme Court Associate Justice Samuel A. Alito, Jr., Winning on Appeal conveys the perfect blueprint for any lawyer who wants to win on appeal. Reviews "I argued before Judge Aldisert as a young attorney, and I learned from the experience of trying to hold my own in front of the former Marine. I will certainly never forget those occasions. Arguing before Judge Aldisert was the best (and therefore the most demanding) Socratic experience imaginable. Woe to the lawyer who was unprepared or, worse yet, tried to pull something on the court! But to paraphrase that famous Sinatra song, if you could make it arguing in front of Judge Aldisert, you could make it anywhere. I am very pleased that Rugi’s teaching will live on after him in this new edition of Winning on Appeal. For new appellate advocates, this volume should be required reading. I wish that it had been available when I argued my first case. For more experienced attorneys, the book contains advanced tips and reminders that may serve as a corrective against the bad habits that are easy to acquire. For any attorney who wants to know how to win on appeal, this is where to look." — Samuel A. Alito, Jr., Associate Justice, U.S. Supreme Court
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Congressional Record

... situation ; these fundamentals are all condensed and consolidated in one short
, concise , clear , and straightforward question , namely , Shall the American
people be deprived of their historic and inherent right to supply their own needs ?

Author: United States. Congress

Publisher:

ISBN: UCLA:31158007579179

Category: Law

Page:

View: 269

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The Congressional Record is the official record of the proceedings and debates of the United States Congress. It is published daily when Congress is in session. The Congressional Record began publication in 1873. Debates for sessions prior to 1873 are recorded in The Debates and Proceedings in the Congress of the United States (1789-1824), the Register of Debates in Congress (1824-1837), and the Congressional Globe (1833-1873)
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Wisconsin Library Bulletin

581 Concise , clear and authoritative exposition of the important elements of
plant form from the standpoint of function ... 616 A brief , concise and practical
study of the causes and manifestations of physical disease , with special attention
to ...

Author:

Publisher:

ISBN: SRLF:A0004432340

Category: Libraries

Page:

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748 Download

Speech for the Military

4 It must be brief . 5 . It must be phrased clearly . III . THE ONE - POINT SPEECH :
How TO DEVELOP THE BEAM SENTENCE After you have formulated the whole
idea of your speech into one short , concise , clear , complete beam sentence ...

Author: Cole Speicher Brembeck

Publisher:

ISBN: UCAL:$B258030

Category: Military art and science

Page: 210

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Clear and Effective Legal Writing

The aim of this book is to speed up the journey for the reader to becoming a proficient experimenter. Organized in two parts, this unique text begins by providing a general introduction to the scientific approach to experimentation.

Author: Veda Charrow

Publisher: Aspen Publishers

ISBN: STANFORD:36105062953174

Category: Law

Page: 426

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This concise and highly accessible text continues to give students a classic introduction to Legal Writing. Clear, readable text, effective sample documents, and numerous exercises, combined with a focus on the legal memorandum and brief, reinforce the essential writing skills students must have.Special Features: - walks students through the writing process, beginning with an overview of legal analysis --then moves on to understanding context, logically organizing thoughts, writing clearly and effectively, reviewing, and editing - zeroes in on writing legal memorandums and appellate court briefs with excellent examples of each - an overview of English sentence structure and guidance for writing well - numerous exercises throughout the book to help students reinforce their skills - comprehensive Teacher's ManualFeatures of the Third Edition: - enhanced appellate brief section presenting the brief in Bush v. Gore, and comparing a merits brief to a certiorari petition brief and an amicus curiae brief - revised legal process section discussing recent changes to the Federal Rules of Civil Procedure and Supreme Court decisions - improved format, including larger type
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Veterinary Medicine

These , the pen work of Mr. Pat Barrow , medical illustrator , are definitive , clear ,
detailed , line drawings which emphasize practical and useful methods which
require a minimum of special equipment . Text material is brief , concise and ...

Author:

Publisher:

ISBN: CHI:098423852

Category: Veterinary medicine

Page:

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Trial and Tort Trends

the brief - writer where a court is working under such pressures . Strive to make
your brief as short as is consistent with a complete and readable presentation of
your case . The brevity I ... Strive to make your brief concise , clear and readable .

Author: Melvin M. Belli

Publisher:

ISBN: STANFORD:36105060870479

Category: Personal injuries

Page:

View: 483

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Partial proceedings of the national convention of the National Association of Claimants Compensation Attorneys; formerly included in the association's Convention proceedings.
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Trial Preparation

The advocate instinctively knows , therefore , that a trial brief must be concise ,
clear and thorough in order to be persuasive . It is elementary that a verbose trial
brief is not likely to " receive full attention , " regardless of the complexity of the ...

Author:

Publisher:

ISBN: PSU:000051382162

Category: Pre-trial procedure

Page: 183

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The Michigan Bar Journal

The partner in Texas called ultimately filed was pretty much the one viewed the
brief , it didn't have much of and asked ... I couldn't believe what he said : “ It's a
pretty And I learned to look out for a headless tried to write short , concise , clear ...

Author:

Publisher:

ISBN: STANFORD:36105063157734

Category: Bar associations

Page:

View: 882

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American Book Publishing Record

031 an encyclopedia of practical and cultural information, brief, concise, clear,
topically arranged for ready reference and home study, now completely rewritten
and revised, modernized and enlarged with 1 ,642 illustrations. New York, N.Y..

Author:

Publisher: R. R. Bowker

ISBN: UOM:39015079622778

Category: United States

Page:

View: 576

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The Officer s Guide

... their commander gaining a reputation as a poor staff officer in the process .
Many headquarters have a standard plan or form for presentation of staff studies .
Staff studies are brief , concise , clear presentations of a definite problem ,
leading ...

Author:

Publisher:

ISBN: MINN:31951002300004W

Category: United States

Page: 569

View: 740

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The Officer s Guide a Ready Reference on Customs and Correct Procedures which Pertain to Commissioned Officers of the Army of the United States

Staff studies are brief , concise , clear presentations of a definite problem ,
leading to a sharply defined conclusion or recommendation . ... They may be
reinforced by inclosures or " tabs , ” but the basic study should be short and to the
point .

Author:

Publisher:

ISBN: PSU:000047322868

Category: United States

Page:

View: 322

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630 Download