Writing for Public Relations

The text includes information about the craft of professional writing for general businesses as well as strategies used specifically for public relations audiences.

Author: Andrew Corner

Publisher:

ISBN: 1631899023

Category: Language Arts & Disciplines

Page: 280

View: 635

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Brief, Concise, and Clear: The Basics of Writing for Public Relations and Communications is a primer text that helps students transition from academic writing to writing that will help them succeed professionally. The text includes information about the craft of professional writing for general businesses as well as strategies used specifically for public relations audiences. Students are first introduced to the practice of public relations along with models, approaches, and career options. The text discusses writing mechanics, the need for good writing, and writing tone, as well as the importance of word choice, grammar, punctuation, and the process of editing, refining, and rewriting. The final chapter provides templates for business letters, press releases, web copy, and social media outlets. Successfully combining instruction on writing mechanics with an understanding of the demands of writing for public relations, Brief, Concise, and Clear: The Basics of Writing for Public Relations and Communications is well suited to courses in the field, as well as those in advertising, marketing, and general business. Andrew Corner teaches public relations and writing in the College of Communication Arts and Sciences at Michigan State University. Prior to joining the faculty, Professor Corner provided strategic counseling and account management services for clients in numerous industries through his work with a statewide issue management consultancy in Michigan. He developed his public relations expertise in his decade with a regional hospital system, where he worked in media relations, crisis management, and internal communication programs. Professor Corner holds a master's degree in public relations management and is accredited by the Public Relations Society of America.
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Writing for Public Relations

The text includes information about the craft of professional writing for general businesses as well as strategies used specifically for public relations audiences.

Author: Andrew Corner

Publisher:

ISBN: 1516555066

Category: Business writing

Page: 308

View: 460

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Brief, Concise, and Clear: The Basics of Writing for Public Relations and Communications is a primer text that helps students transition from academic writing to writing that will help them succeed professionally. The text includes information about the craft of professional writing for general businesses as well as strategies used specifically for public relations audiences. Students are first introduced to the practice of public relations along with models, approaches, and career options. The text discusses writing mechanics, the need for good writing, and writing tone, as well as the importance of word choice, grammar, punctuation, and the process of editing, refining, and rewriting. The final chapter provides templates for business letters, press releases, web copy, and social media outlets. Successfully combining instruction on writing mechanics with an understanding of the demands of writing for public relations, Brief, Concise, and Clear is well suited to courses in the field, as well as those in advertising, marketing, and general business.
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Learning 2D Game Development with Unity

Keep the comments brief, concise, and clear enough that you'll know what you
were doing if you come back in six months' time. Summary In this chapter we
learned about Unity's trigger system and how it allows us to react to the player's ...

Author: Matthew Johnson

Publisher: Addison-Wesley Professional

ISBN: 9780133523409

Category: Computers

Page: 384

View: 872

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The Unity Engine Tutorial for Any Game Creator ¿ Unity is now the world’s #1 game engine, thanks to its affordability, continuous improvements, and amazing global community. With Unity, you can design, code, and author your game once, and then deploy it to multiple platforms, reaching huge audiences and earning maximum returns. Learning 2D Game Development with Unity® will help you master Unity and build powerful skills for success in today’s game industry. It also includes a bonus rundown of the new GUI tools introduced in Unity’s version 4.6 beta. ¿ With this indispensable guide, you’ll gain a solid, practical understanding of the Unity engine as you build a complete, 2D platform-style game, hands-on. The step-by-step project will get you started fast, whether you’re moving to Unity from other engines or are new to game development. ¿ This tutorial covers the entire development process, from initial concept, plans, and designs to the final steps of building and deploying your game. It illuminates Unity’s newly integrated 2D toolset, covering sprites, 2D physics, game scripts, audio, and animations. Throughout, it focuses on the simplest and lowest-cost approaches to game development, relying on free software and assets. Everything you’ll need is provided. ¿ Register your book at informit.com/title/9780321957726 to access assets, code listings, and video tutorials on the companion website. ¿ Learn How To Set up your Unity development environment and navigate its tools Create and import assets and packages you can add to your game Set up game sprites and create atlas sheets using the new Unity 2D tools Animate sprites using keyframes, animation controllers, and scripting Build a 2D game world from beginning to end Establish player control Construct movements that “feel right” Set up player physics and colliders Create and apply classic gameplay systems Implement hazards and tune difficulty Apply audio and particle effects to the game Create intuitive game menus and interface elements Debug code and provide smooth error handling Organize game resources and optimize game performance Publish your game to the web for others to see and play ¿
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Clear and Concise

Once you're clear about who you're writing for and why, you can think about how
best to organise and present your material to make sure it's truly 'readable'. The
following powerful tips will help you do this. To create a good document ... How?

Author: Susan McKerihan

Publisher: Black Inc.

ISBN: 9781925203004

Category: Business & Economics

Page: 192

View: 297

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How well do you write? Good communication is a skill required by all professionals. Whether you're preparing reports, conducting reviews or simply writing emails, expressing your ideas clearly and persuasively is fundamental to your success in the workplace. Susan McKerihan has spent over twenty years assisting corporate clients to perfect their written communications. In Clear & Concise she shares her secrets, using real-world examples to show how to avoid common writing traps, such as wordiness, ambiguity and repetition. By eliminating these habitual errors from your work and by using a logical top-down structure, you can improve the readability of your writing. And when your words are lucid and focused, your thinking becomes sharper, and you become more impressive and more productive. Clear & Concise is the only writing guide you will ever need.
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A Brief History of the Doctrine of the Trinity in the Early Church

For a long time, there has been a need for a clear and concise account of the
emergence of the Christian doctrine of the Trinity. The older textbooks are, for the
most part, out-of-date, giving misleading and oversimplified accounts both of the
 ...

Author: Franz Dünzl

Publisher: Bloomsbury Publishing

ISBN: 9780567331540

Category: Religion

Page: 162

View: 202

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Franz Dünzl gives an account of the formation of the doctrine of the Trinity in a narrative based on contemporary sources: as he remarks in the preface, he wants to describe the human struggle over the truth of the Christian image of God and as far as possible let the early Christians speak for themselves. His main concern is to describe the dynamic of the disputes over the theology of the Trinity in a vivid way which is easy to follow, pointing out the foundations of the doctrine and the decisive shifts in its development. He tries to see the often bitter discussion not as a barren dispute but as an evolutionary process in which the rivalry is a necessary and positive factor in moving the debate forward. After an introduction to the problem, the book describes the beginning of christology and the first models of the relationship between 'Father' and 'Son': it then describes the controversies leading up to the Council of Nicaea, which are discussed at length, going on to show how Nicaea didn't settle the question and continuing the account up to the Council of Constantinople in 381. It brings out the political influences which governed this second stage of the discussion in an illuminating way. A survey and bibliography round the book off.
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Dental Brief

INGERSOLL'S DENTAL SCIENCE . este A series of questions answered by Dr.
Ingersoll in a concise , clear style . Only a few copies left . Reduced from $ 2.00 to
$ 1.15 . REHFUSS DENTAL JURISPRUDENCE . The only work of its kind in ...

Author:

Publisher:

ISBN: UCAL:B4813954

Category: Dentistry

Page:

View: 455

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926 Download

Concise Guide to Brief Dynamic and Interpersonal Therapy

... of diaries in targeting symptomatic behavior . Patients can , in this way , use the
many hours of the week not spent in therapy to gather data about their own
difficulties . Patterns become more quickly recognized . One of the clear
oversights of ...

Author: Hanna Levenson

Publisher: American Psychiatric Pub

ISBN: 1585627739

Category: Medical

Page: 232

View: 729

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In today's world of managed care -- characterized by limited mental health resources, emphasis on accountability, concerns of third-party payers, and consumer need -- the demand for mental health professionals to use briefer therapeutic approaches is on the rise. Fully 84% of all clinicians are doing some form of planned brief therapy (6-20 sessions per year per patient). Yet despite clinical advances and outcome data that demonstrate the effectiveness of short-term therapy, many therapists -- in fact, 90% of those whose theoretical orientation is psychodynamic rather than cognitive-behavioral -- are reluctant to learn briefer interventions, seeing value only in long-term, depth-oriented work. The second edition of this Concise Guide is intended to help educate both beginning and experienced clinicians in the strategies and techniques of time-attentive models and to foster more positive and optimistic attitudes toward using these important therapies. The seven therapeutic models presented here -- including an entirely new chapter on time-limited group therapy -- highlight the importance of the interpersonal perspective. The seven models, one per chapter, represent well-established short-term approaches to clinical issues that therapists commonly encounter in their clinical practices. These models also have clearly defined intervention techniques and formulation strategies and can be used within the 10- to 20-session time frame of most managed care settings. The first part of each chapter dealing with a therapeutic model lists the various presenting problems the authors deem most suitable for treatment by that particular approach. The authors discuss the overall framework of each model, selection criteria, goals, therapeutic tasks and strategies, empirical support, and relevance for managed care, with clinical cases to illustrate the application of each model. The authors include updated chapters on supportive, time-limited, and interpersonal therapies; time-limited dynamic psychotherapy; short-term dynamic therapy for patients with posttraumatic stress disorder; brief dynamic therapy for patients with substance abuse disorders; an entirely new chapter on time-limited group therapy; and a final chapter on the reciprocal relationship between pharmacotherapy and psychotherapy. Meant to complement the more detailed information found in lengthier psychiatric texts, this Concise Guide (it is designed to fit into a jacket or lab coat pocket) is a practical and convenient reference for psychiatrists, psychiatric residents, and medical students working in a variety of treatment settings, such as inpatient psychiatry units, outpatient clinics, consultation-liaison services, and private offices.
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Sermons With a brief biographical sketch by Rev G Foot

It was not gorgeous , burdened with metaphor and glowing figures : it was not
verbose : his ideas were not enveloped in glittering clouds of unmeaning words
— but they were clear , concise , elegant , and forcible . And if there was any one
4 ...

Author: Joseph I. FOOT

Publisher:

ISBN: BL:A0018783334

Category:

Page:

View: 382

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Suggestive Therapeutics

Be brief , concise , clear . Avoid scientific terms , and meaningless cumbrous
verbiage . BRAIN WEIGHTS AND INTELLECTUAL CAPACITY . In recent years
the study of brain weights in relation to intellectual development has become of ...

Author:

Publisher:

ISBN: HARVARD:32044102965969

Category:

Page:

View: 299

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The Mutation of European Consciousness and Spirituality

However, as today's flood of information seems to hinder many people from
investing enough time to read a book thoroughly and to get a grip on the
conceptions presented, I was repeatedly asked to write a brief, concise, clear
summary of my ...

Author: Willy Obrist

Publisher: Routledge

ISBN: 9780429921520

Category: Psychology

Page: 128

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From the early 1970s, the author worked on the neglected theory of C.G. Jung's depth psychology, incorporating it into modern knowledge about living organisms, and reflecting on the consequences of Jung's discovery for our worldview and religion. What is new about the present study is that the author approaches the religious metamorphosis from the perspective of the evolution of consciousness itself. The result of his exploration made the author realize that the development of European consciousness was not just an accidental historical process but a true evolutionary step: a "mega mutation" of consciousness. In this process, the basic parameter of the mythical understanding of our world was overcome and replaced by a completely new worldview which - after the discovery of the unconsious by Freud and Jung - was founded on scientific results empirically proved. This enables humanity to transcend the dilemma between knowledge and faith and to find a new understanding of both matter and mind that is adequate to today's knowledge of nature. From this point of view, a radically new access to spirituality and ethics becomes possible.
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Engineering Magazine

To be brief, concise, clear, and to the point in writing an advertisement is
undoubtedly commendable, and a plain statement is always more liable to carry
weight with the reader than a long string of ambiguous phrases, which have no
defined ...

Author:

Publisher:

ISBN: UOM:39015014809944

Category: Engineering

Page:

View: 982

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838 Download

Folio

By H , S. PERKINS and C. A. WHITE , Its Elementary Instruction is brief , concise ,
clear , and practical . Its Recreations are diversified , carefully selected , with a
fine store of original ones , and its exact adaptation to the wants of PUPIL AND ...

Author:

Publisher:

ISBN: HARVARD:32044044217974

Category: Music

Page:

View: 167

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477 Download

Winning the West for Women

... up a “brief concise clear statement of the facts” as they had occurred in Seattle
so that she could put a stop to the gossip.15 Emma returned home to settle some
household affairs and to help Henry with renovations on their Parkland property ...

Author: Jennifer M. Ross-Nazzal

Publisher: University of Washington Press

ISBN: 9780295801827

Category: History

Page: 288

View: 371

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In 1856, in an opera house in Roseville, Illinois, Susan B. Anthony called for the supporters of woman suffrage to stand. The only person to rise was eight-year-old Emma Smith. And she continued to take a stand for the rest of her life. As a leader in the suffrage movement, Emma Smith DeVoe stumped across the country organizing for the cause, raising money, and helping make the West central to achieving the vote for women. DeVoe used her feminine style to great advantage in the campaign for the vote. Rather than promoting public rallies, she encouraged women to put their energies toward influencing the votes of their fathers, brothers, and husbands. Known as the still-hunt strategy, this approach was highly successful and helped win the vote for women in Washington State in 1910. Winning the West for Women demonstrates the importance of the West in the national suffrage movement. It reveals the central role played by the National Council of Women Voters, whose members were predominantly western women, in securing the passage of the Nineteenth Amendment. Winning the West for Women also tells a larger story of dissension and discord within the suffrage movement. Though ladylike in her courtship of male support for the cause, DeVoe often clashed with other activists who disagreed with her tactics or doubted her commitment to the movement. This fascinating biography describes the real experiences of women and their relationships as they struggled to win the right to vote. Watch the book trailer: https://www.youtube.com/watch?v=fPLnFiZBHug
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واضح . مفضل - خبرة / خبير به ودي أخلاقي ( to at ( to . at smb ' s age . 2 يخمن يقدر كذا
( ۔ سن أحدهم ) colloq . ) ( AE ) | _ that she ... موثوق / موثق ۔ واضح ۔ محکم / موجز / مرصوص
. شامل . موجز / مختصر ۔ مفضل - أساسي / جوهري ۔ ممتاز ۔ میسر / متيسر guide ( n . ) ...

Author: غزالة، حسن

Publisher:

ISBN: STANFORD:36105215720454

Category: Collocation (Linguistics)

Page: 1536

View: 854

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346 Download

ISO 9001 2000 In Brief

The main requirement of a Quality Plan, however, is to provide the customer (and
the workforce)with clear, concise instructions. These instructions mustbe
adequatelyrecorded and be made availablefor examination bythecustomer.

Author: Bruce Sherring-Lucas

Publisher: Routledge

ISBN: 9781136391149

Category: Business & Economics

Page: 192

View: 583

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A clear and comprehensive guide to quickly set up a cost-effective Quality Management System Revised and expanded, the new edition of this easy-to-understand guide provides practical information on how to set up a cost-effective ISO 9001:2000 compliant Quality Management System. With comprehensive coverage of the meaning, history and requirements of the current ISO 9000 standard, the book explains how businesses can easily and efficiently satisfy customer requirements for quality control and quality assurance. Four years into the current version of ISO 9001, the new edition of this valuable book incorporates the hard-won experiences of working with the standard, together with direct, accessible and straightforward guidance that is proven to work. New material in this edition covers: • The Application of the Eight Principles of Management • Audit Basics • Compatibility with other Management Systems and Standards • Comprehensive Summary of the ISO 9001:2000 Requirements • Continual Improvement Methods • Guidance on the Six Mandatory Requirements for Written Procedures • Process Improvement Tools - including Six-Sigma Techniques • Process Metrics • Setting of Quality Objectives • The 21 Specific Requirements of Management • The Application of Information Technology in Quality Management
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Chambers concise dictionary

[ 13c : from French cler , from through feelings of guilt . show a clean pair of heels
Latin clarus clear ] to run away , especially quickly . wipe the slate clean see
clearness n . under SLATE ! clear as mud colloq not clear at all . clear the air
colloq to ...

Author:

Publisher: Allied Publishers

ISBN: 9798186062363

Category: English language

Page: 1458

View: 494

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Transformative Professional Learning

Exhibit 3.2 Rubric for Shadowing Write-Up Standards and Elements Exemplary
Acceptable Not Yet Acceptable Clear goals a. Includes brief overview a.
Overview is concise; includes purpose, methods (approach to shadowing), and
brief ...

Author: Margery B. Ginsberg

Publisher: Corwin Press

ISBN: 9781452269344

Category: Education

Page: 184

View: 914

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Motivation is foundational to learning This book’s bold new vision for professional learning emphasizes the importance of intrinsic motivation and respect for cultural diversity. Knowing that culture and motivation are inseparable influences on learning, Margery B. Ginsberg provides practical steps for teaching and learning that are grounded in the reality of students' lives. The program’s processes include: Shadowing students to help sharpen teachers’ understanding of student motivation. Conducting home visits to better connect with students’ lives and families Collaborating with other teachers to design lessons Analyzing data in collaboration with students, families, and community members
745 Download