Marketing Made Simple

This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business.

Author: Donald Miller

Publisher: HarperCollins Leadership

ISBN: 9781400203802

Category: Business & Economics

Page: 208

View: 761

DOWNLOAD →

Based on Building a StoryBrand by New York Times bestselling author Donald Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand and an essential part of any marketing professional’s tool kit. Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers’ lives. To solve this dilemma, Donald Miller wrote Building a StoryBrand, which has become the quintessential guide for anyone looking to craft or strengthen their brand’s message. Now, Don is taking it a step further with this five-part checklist that helps marketing professionals and business owners apply the StoryBrand messaging framework across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. Praise for Marketing Made Simple "I created collateral for a client and they recently told me not to release the next round we created because they can’t handle the influx of customers from the first round. They had more listings this year than in 30 years of business." - Amy Burgess, Marketing Consultant "My last email campaign I delivered raised $20k. Thank you Donald Miller for giving me a system that I know works." - Ian Stewart, Owner/Creative Director of Root Source Digital "A client went from $15MM last year to $27MM so far this year. All from updating their messaging and implementing new lead generators and email campaigns.- Wes Gay, CEO Wayfinder "Just heard from one of my clients that she’s getting 18 ideal client leads a day from her website. Before we redid her wireframe, she averaged around 1-3 leads a week. And that’s just with updating her website." - Amy Schutte, Owner of Hudson and Co LLC

Marketing Made Simple

The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing.

Author: Paul Reynolds

Publisher: Taylor & Francis

ISBN: 9781136432866

Category: Business & Economics

Page: 256

View: 967

DOWNLOAD →

Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques. The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing. Packed with examples and vignettes, it offers a clear-sighted starting point of value to students, practitioners and those wishing to gain a better insight into the subject of marketing.

Marketing Made Simple

This book combines basic marketing theory with practice and offers an excellent introduction to business and marketing students at professional and college level.

Author: Basil Howard Elvy

Publisher: Routledge

ISBN: 0750601388

Category: Advertising

Page: 235

View: 144

DOWNLOAD →

This book combines basic marketing theory with practice and offers an excellent introduction to business and marketing students at professional and college level. There are chapters on the marketing of services and customer care, and additional material features on the growth of commercial sponsorship, export trading, modern advertising techniques and ecological factors in new product development. A glossary of marketing terms is included, and exercises throughout make this book ideally suited to self-study students.

Video Marketing Made Simple For Business Owners

And this is because men and women, and people of every age, love video. As long as it’s interesting and creative, people will like a video regardless of their background or history.

Author: Raymond Wayne

Publisher: Estalontech

ISBN: 9788835896722

Category: Computers

Page:

View: 109

DOWNLOAD →

Video Marketing is literally on fire! Embrace the Power and Potential of Video Marketing And use this medium to catapult your web business to the next level. Check out on “ Video Marketing Made Simple For Business Owners ” Finally, you have this once in lifetime opportunity to get your hands on the video marketing tools & Strategies that are generating million dollar revenues . Businesses invest a lot of time determining who their target demographic is, and for good reason. When a business knows which demographic is buying and using their product, it’s going to be easier to market to that demographic. Middle-aged women are going to respond to ads differently than millennials; and what one group finds engaging and interesting, another may not. So it’s important for businesses to understand what demographic they are targeting so they get the marketing just right for them. But, businesses don’t have to go to such trouble when they’re using video marketing because video marketing reaches every demographic and is interesting to every demographic. And this is because men and women, and people of every age, love video. As long as it’s interesting and creative, people will like a video regardless of their background or history. This can be a bonus for businesses that know who their demographic is, simply because more people will share it and like it, even if they don’t make up part of the business’ demographic. But it’s also especially good news for businesses with a shifting demographic, or for those that don’t know how makes up their demographic. That happens sometimes when a business changes directions or changes their product or service slightly, and then they have to start back at square one with their marketing efforts. But when a business has already created videos as part of their marketing plan, they don’t have to change a thing because those videos will already be suitable for every demographic. Imagine one type of marketing that appeals to every single demographic. It seems too good to be true, but it’s not. That type of marketing is video marketing, and reaching every demographic is just one very good reason why every business should be investing in it.

Marketing Made Simple

The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing.

Author: Geoff Lancaster

Publisher: Routledge

ISBN: 9780750647717

Category: Business & Economics

Page: 256

View: 380

DOWNLOAD →

Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques. The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing. Packed with examples and vignettes, it offers a clear-sighted starting point of value to students, practitioners and those wishing to gain a better insight into the subject of marketing. complete coverage of the subject of marketing user-friendly page layout case studies of marketing success stories and failures

Business Made Simple

Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable.

Author: Donald Miller

Publisher: HarperCollins Leadership

ISBN: 9781400203826

Category: Business & Economics

Page: 240

View: 334

DOWNLOAD →

Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they’re doing. It’s hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level. New York Times and Wall Street Journal bestselling author, Donald Miller knows that business is more than just a good idea made profitable – it’s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge—knowledge that creates tangible value. Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals. Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable. These short, daily entries and accompanying videos will add enormous value to your business and the organization you work for. In this sixty-day guide, readers will be introduced to the nine areas where truly successful leaders and their businesses excel: Character: What kind of person succeeds in business? Leadership: How do you unite a team around a mission? Personal Productivity: How can you get more done in less time? Messaging: Why aren’t customers paying more attention? Marketing: How do I build a sales funnel? Business Strategy: How does a business really work? Execution: How can we get things done? Sales: How do I close more sales? Management: What does a good manager do? Business Made Simple is the must-have guide for anyone who feels lost or overwhelmed by the modern business climate, even if they attended business school. Learn what the most successful business leaders have known for years through the simple but effective secrets shared in these pages. Take things further: If you want to be worth more as a business professional, read each daily entry and follow along with the free videos that will be sent to you after you buy the book.

Book Marketing Made Easy

"D'vorah Lansky gets it. She understands the importance of perpetual promotion to make a book successful. Book Marketing Made Easy overflows with valuable and do-able information.

Author: D'Vorah Lansky

Publisher:

ISBN: 1947158139

Category: Business & Economics

Page: 154

View: 747

DOWNLOAD →

Discover the secrets that successful authors use to market their books online. In "Book Marketing Made Easy" you will learn how to: increase your credibility and be seen as an expert in your field; sell more books to people who will benefit from your message; create multiple sources of income with the content of your book; harness the power of multimedia marketing to reach more people; and use social media to increase your influence and expand your market. "D'vorah Lansky gets it. She understands the importance of perpetual promotion to make a book successful. Book Marketing Made Easy overflows with valuable and do-able information. It contains inside scoop that I have not found anywhere else. A 'must-have' for the serious publisher." Brian Jud, author of "How to Make Real Money Selling Books" and "Beyond the Bookstore."

Book Marketing Made Simple

Book marketing tips for coaches, consultants and therapists who are writing a business building book. With strategies to enhance your credibility from the day you start to write until after your book launch.

Author: Karen Williams, (Li

Publisher: Librotas

ISBN: 0995739021

Category:

Page:

View: 580

DOWNLOAD →

Book marketing tips for coaches, consultants and therapists who are writing a business building book. With strategies to enhance your credibility from the day you start to write until after your book launch.

Social Media Marketing Made Simple

'Discover How You Can Increase Your Social Media Presence, Create Unique Content, Build a Bigger Audience, and Sell Your Products and Services With Ease'It may take a lot of planning, but do not be afraid: take the opportunity to develop a ...

Author: , empreender

Publisher: Editora Bibliomundi

ISBN: 9781526041555

Category: Business & Economics

Page: 55

View: 150

DOWNLOAD →

'Discover How You Can Increase Your Social Media Presence, Create Unique Content, Build a Bigger Audience, and Sell Your Products and Services With Ease'It may take a lot of planning, but do not be afraid: take the opportunity to develop a social media marketing strategy, and make your online business reach new levels of success!A common problem that many of us have is expecting our content to go viral and for our follower count to grow immediately.Many people spend an average of 3 hours on social media per day, and this number increases depending on the demographic.In reality, posts rarely go viral without many hours spent researching, strategizing and planning the most exciting and effective content to share with their engaged followers.

Marketing Made Simple

In this groundbreaking new book you'll discover: How to get new customers, clients, or patients and how to make more profit from existing ones.

Author: Jeraldine Oesch

Publisher:

ISBN: 9798713107123

Category:

Page: 208

View: 656

DOWNLOAD →

A marketing plan is a strategic roadmap that businesses use to organize, execute, and track their marketing strategy over a given period time. Marketing plans can include separate marketing strategies for the various marketing teams across the company, but all of them work toward the same business goals. In this groundbreaking new book you'll discover: How to get new customers, clients, or patients and how to make more profit from existing ones. Why "big business" style marketing could kill your business and strategies that work for small and medium-sized businesses. How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. A simple step-by-step process for creating your personalized marketing plan that is one page. How to annihilate competitors and make yourself the only logical choice. How to get amazing results on a small budget using the secrets of direct response marketing. How to charge high prices for your products and services and have customers thank you for it.

YouTube Marketing Made Simple For Business Owners

This ebook will guide you on leveraging on YouTube for business all from a single platform on enhancing your YouTube marketing campaigns & boost brand awareness. On YouTube you can demonstrate your expertise in your niche.

Author: Renee Gade

Publisher: Estalontech

ISBN: 9788835810421

Category: Computers

Page:

View: 229

DOWNLOAD →

YouTube Marketing Made Simple For Business Owners We all are aware that Google is the biggest and Number 1 search engine in the world but did you know that YouTube is the second largest after Google? This simply means that YouTube brings in a lot of opportunities for all those who are looking forward to skyrocket their business and make huge money. Many people don’t think of YouTube as a platform for business, but you can see results and profits pretty quickly if you do it right, and you don’t have to be famous or to have a large budget for that. This ebook will guide you on leveraging on YouTube for business all from a single platform on enhancing your YouTube marketing campaigns & boost brand awareness. On YouTube you can demonstrate your expertise in your niche. This in turn allows you to also showcase your products and services, their benefits, their features, and everything that makes them different from what’s offered by the competition, all without being salesy! Let’s check out some fascinating facts that will get you glued to it- • 90% of shoppers have discovered a brand or product through YouTube • YouTube has over 1.9 billion monthly active logged-in users • YouTube mobile ads are 84% more likely to hold attention than TV ads • Over 50,000 years of product review videos have been watched on mobile devices over the past two years • In the US alone, YouTube made $4.96 billion in net advertising revenues in 2019 and will cross $5.47 billion in 2020. YouTube ads drive a lot of traffic. It helps businesses to drive almost 20 percent more traffic to a site as compared to other advertising channels or methods. It is also good at converting the viewers into customers than other advertising platforms There's no hype here… only cold hard facts. Surely, by now you would be dying of curiosity in order to achieve success with the best use of this marketing monster. YouTube serves to be the top network to launch new products and services. It is even the most powerful channel for first and last stages of the purchasing funnel i.e. customers and final purchase respectively. So, using all these ways and tips, use them for your benefit and take your business to the zenith. So, to release all your tensions, here we present the much-awaited ladder to your success….

Formula Marketing

This book is a cross between a tried-and-true instruction manual and a letter of encouragement from a friend.

Author: David Wilkey

Publisher: iUniverse

ISBN: 9781450259255

Category: Business & Economics

Page: 188

View: 944

DOWNLOAD →

What the marketing experts are saying about FORMULA MARKETING “What a refreshing marketing book! Formula Marketing brings business reality and responsibility back to the profession of marketing, while demystifying how to measure performance and provide bottom-line growth to any company.” —James Hedgecock, Vice President of Business Development, Dimension One Spas “Formula Marketing takes the proven marketing practices used at major corporations and reduces them to a simple formula that works for everyone. This book is a cross between a tried-and-true instruction manual and a letter of encouragement from a friend.” —Lisa Fine, formerly International Vice President of Marketing, Expense Reduction Analysts; Vice President of Marketing Services, Washington Mutual Card Services; and Director of e-Visa Marketing, VISA USA “This book is a must read for marketers looking to deliver real results to their organization. Wilkey really gets the ROI and gives you a pathway to deliver it.” —Marques McCammon, Chief Marketing Offi cer, nbspnbspnbspnbspnbspnbspnbspnbspnbspAptera Motors “Formula Marketing gives you the basic tools to create a successful marketing plan.” nbspnbspnbspnbsp—Mike Matey, VP Marketing, Quiksilver

Affiliate Marketing Made Simple

With this book you will learn: ✓ To generate passive income with other people's products. ✓ To discover the most profitable niches on the market. ✓ Links to the best affiliate marketing websites today. ✓ To use free and very ...

Author: Greg Swingen

Publisher:

ISBN: 9798726454801

Category:

Page: 108

View: 955

DOWNLOAD →

Do you want to learn how to make money with affiliate marketing, but you're not sure where to get started? With this book you will learn: ✓ To generate passive income with other people's products. ✓ To discover the most profitable niches on the market. ✓ Links to the best affiliate marketing websites today. ✓ To use free and very effective tools to discover successful keywords.

Network Marketing Made Simple

You will discover...=> The keys to network marketing success, => What is network marketing and how does it work?=> The best network marketing companies to work with, => How to start network marketing, => The different types of network ...

Author: Wale Oyeniyi

Publisher:

ISBN: 166147540X

Category:

Page: 244

View: 939

DOWNLOAD →

Discover How to Succeed in Network Marketing TodayThe Network Marketing industry is growing and expanding daily with a lot of people keying in and buying into the business model to achieve the financial success and freedom they desire and escape the inflexible and hectic 9 - 5 working lifestyle. Network marketing is an ideal, workable business model that is open and available to everyone irrespective of status and academic qualification. All you need to succeed and become a millionaire in this business model is your dedication and commitment to succeed.As a business model, network marketing is very lucrative and a business of choice for anyone who has the desire to grow their own business and achieve financial freedom, but adequate research is needed to choose the right company that offers the right products which can enable you to achieve your financial desire.In this book, you will learn everything you need to succeed in a network marketing business. You will discover...=> The keys to network marketing success, => What is network marketing and how does it work?=> The best network marketing companies to work with, => How to start network marketing, => The different types of network marketing, => Other types of network marketing jobs, => How to easily acquire leads and turn them into customers, => How to use social media to succeed in the network marketing business.This book will help you understand everything about network marking and generate leads that turn into customers.

Network Marketing Made Simple

If you have a new distributor, or you are a new distributor, this is the book for you. -- David M. Ward is an attorney, marketing consultant, and six-figure income earner in network marketing.

Author: David M. Ward

Publisher: Createspace Independent Publishing Platform

ISBN: 1533543690

Category:

Page: 144

View: 727

DOWNLOAD →

". . .an invaluable tool for sponsors to provide their downline" -- Donald Gravalec "Helps prioritize activities that create income. A must read for any new distributor." --R. Pike The best way to train a new distributor is to get them on the phone or out in the field talking to people. They need to recruit and make some money. But first, they need to know the basics. "Network Marketing Made Simple" teaches new distributors the basics of network marketing. It shows them how to get their business started, how to recruit and make money, and how to get to the next level. It doesn't replace your company or team training, it supports it. By reading this book first, new distributors will better understand the company or team training, and be more likely to follow the system they are taught. PART 1 teaches new distributors the basics of network marketing. It shows them what they need to know and what they need to do to get their business started right. PART 2 shows them how to recruit their first distributor. It shows them how to identify and approach prospects, how to show them information about your products or services and your business opportunity, and how to determine if their prospects are ready to take the next step. PART 3 is about getting to the next level. It teaches distributors how to find more prospects and better prospects. They'll learn how to use events for recruiting and training, and how to become a leader and help their organization grow. Your new distributors (or YOU if you are a new distributor) will learn: -- Why you should LAUNCH your new business, not just start it. . . and how to do it right -- 3 steps to recruiting your first distributor (and your second, third, fourth. . .) -- The best ways to approach prospects and get them to look at your business and products -- How to recruit more distributors in less time -- How to do an effective game plan with new distributors -- 3 types of "exposures" (and 3 ways to do them) -- The no-pressure way to close prospects and get them signed up -- Basic leadership skills for building your team -- And much more You can use this book to train new distributors, as a teaching guide on team calls, or as a self-study guide. If you have a new distributor, or you are a new distributor, this is the book for you. -- David M. Ward is an attorney, marketing consultant, and six-figure income earner in network marketing.

Online Marketing Made Simple A Step By Step Guide

Each new chapter builds upon the previous one. This guide, to read from start to finish will help to connect to many moving parts of marketing to big-picture goal, ROI.

Author: Dale Connors

Publisher: Lulu Press, Inc

ISBN: 9781365570407

Category: Business & Economics

Page:

View: 635

DOWNLOAD →

As digital marketing is becoming more and more necessary for a company, not understanding the best way to drive your business forward can really hurt your chances of success. If you are looking for a way to improve your digital marketing efforts, this guide wrote for an audience of first-time marketers, experienced entrepreneurs and small business owners, entry to mid-level candidates, and marketing managers in need of resources to train their direct reports and feeling confident about your marketing strategy. Each new chapter builds upon the previous one. This guide, to read from start to finish will help to connect to many moving parts of marketing to big-picture goal, ROI.

Ecommerce Marketing Made Simple for Startup and Expert Influencer

In this book, you'll learn essential ways to attract customers to your online store by: Capturing the attention of customers emotions and; Pitching your product to reflect your reality The e-commerce world may seem daunting to a beginner ...

Author: Greg Patel Jnr

Publisher:

ISBN: 9798675559251

Category:

Page: 112

View: 690

DOWNLOAD →

Ecommerce Marketing Made Simple: The science of emotional buying and what marketers can do about it A well-executed eCommerce marketing plan is a proven component of success in business. Ben's narrative spoke directly to my emotions that I was sold before he actually pitched any products to me. So I took it as a challenge and ended up discovering something shocking. In this book, you'll learn essential ways to attract customers to your online store by: Capturing the attention of customers emotions and; Pitching your product to reflect your reality The e-commerce world may seem daunting to a beginner who doesn't know how to geniusly execute a neuro-marketing strategy. And to a marketer who doesn't know that emotions play a central role in consumer behavior. Our buying decisions seem to be driven by emotions and then justified with logic, and that's why this eCommerce marketing practical guide is written to show you those key emotional drivers that influence buying decisions. What I learned from Ben's narrative has been turned to a source of wisdom and now the advancement of everything you're about to discover soon. This book compresses the essential information on 12 topics, so you have all the information you need and none of what you don't. Get ready to learn: Emotional oriented marketing for likeability Ways of evoking Likeability and Positive Emotions Building and reinforcing positive brand memories Key emotional triggers The tricks behind increasing website traffic organically Setting up your store and what to sale ideas Free keywords tools and what makes them stand out Plus, much more. Would you rather throw money at building an audience but have no system in place to recuperate the upfront cost of acquisition over time? Not having the system, organization and strategic plan are reasons many marketers get slaughtered along the way, and you don't want to be one of them, right? Scroll up and click on "Buy Now with 1-Click" to start your very own successful e-commerce business!

Marketing Management

You will find everything you need to know about the basics of Marketing and Brand Management in this book, including: ▶️ Marketing Plan ▶️ Marketing Strategies ▶️ Marketing Mix ▶️ Brand Process & Strategies ▶️ Strategic ...

Author: Max Mittelstaedt

Publisher:

ISBN: 9798629823797

Category:

Page: 200

View: 260

DOWNLOAD →

You no longer have to read complicated and boring books to learn about Marketing and Brand Management. Every important point you need to know about Marketing Management is summarized in this easy-to-read 200-page book! Marketing is more than just selling products, promoting them, building a distribution and setting prices. The entire Marketing process is much more extensive. The book shows how Marketing theory can be applied in a practical manner through the Marketing Mix. It consists of the analysis, planning, implementation and control of company activities. In addition, several strategic and operational topics on Brand Management are highlighted in the book. The combination of important insights from both Marketing and Brand Management will ensure that you are proficient in the indispensable business function. You will find everything you need to know about the basics of Marketing and Brand Management in this book, including: ▶️ Marketing Plan ▶️ Marketing Strategies ▶️ Marketing Mix ▶️ Brand Process & Strategies ▶️ Strategic Marketing Management ▶️ Brand Positioning It's true to the title: Marketing Management - Marketing made simple - Essentials of Marketing! The book includes: ✔️ All relevant Marketing Theories are explained in a understandable way ✔️ Over 65 images as an overview ✔️ Practical examples, tips and summaries The book is already ranked among the Top 20 in Marketing and International Management in Germany. Get into the world of marketing now!