Marketing Made Simple

This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business.

Author: Donald Miller

Publisher: HarperCollins Leadership

ISBN: 9781400203802

Category: Business & Economics

Page: 208

View: 484

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Based on Building a StoryBrand by New York Times bestselling author Donald Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand and an essential part of any marketing professional’s tool kit. Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers’ lives. To solve this dilemma, Donald Miller wrote Building a StoryBrand, which has become the quintessential guide for anyone looking to craft or strengthen their brand’s message. Now, Don is taking it a step further with this five-part checklist that helps marketing professionals and business owners apply the StoryBrand messaging framework across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. Praise for Marketing Made Simple "I created collateral for a client and they recently told me not to release the next round we created because they can’t handle the influx of customers from the first round. They had more listings this year than in 30 years of business." - Amy Burgess, Marketing Consultant "My last email campaign I delivered raised $20k. Thank you Donald Miller for giving me a system that I know works." - Ian Stewart, Owner/Creative Director of Root Source Digital "A client went from $15MM last year to $27MM so far this year. All from updating their messaging and implementing new lead generators and email campaigns.- Wes Gay, CEO Wayfinder "Just heard from one of my clients that she’s getting 18 ideal client leads a day from her website. Before we redid her wireframe, she averaged around 1-3 leads a week. And that’s just with updating her website." - Amy Schutte, Owner of Hudson and Co LLC
197 Download

Marketing Made Simple

The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing.

Author: Paul Reynolds

Publisher: Taylor & Francis

ISBN: 9781136432866

Category: Business & Economics

Page: 256

View: 303

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Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques. The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing. Packed with examples and vignettes, it offers a clear-sighted starting point of value to students, practitioners and those wishing to gain a better insight into the subject of marketing.
264 Download

Marketing Made Simple

This book combines basic marketing theory with practice and offers an excellent introduction to business and marketing students at professional and college level.

Author: Basil Howard Elvy

Publisher: Routledge

ISBN: 0750601388

Category: Advertising

Page: 235

View: 277

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This book combines basic marketing theory with practice and offers an excellent introduction to business and marketing students at professional and college level. There are chapters on the marketing of services and customer care, and additional material features on the growth of commercial sponsorship, export trading, modern advertising techniques and ecological factors in new product development. A glossary of marketing terms is included, and exercises throughout make this book ideally suited to self-study students.
970 Download

Marketing Made Simple

The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing.

Author: Geoff Lancaster

Publisher: Routledge

ISBN: 9780750647717

Category: Business & Economics

Page: 256

View: 862

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Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques. The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing. Packed with examples and vignettes, it offers a clear-sighted starting point of value to students, practitioners and those wishing to gain a better insight into the subject of marketing. complete coverage of the subject of marketing user-friendly page layout case studies of marketing success stories and failures
672 Download

Book Marketing Made Easy

"D'vorah Lansky gets it. She understands the importance of perpetual promotion to make a book successful. Book Marketing Made Easy overflows with valuable and do-able information.

Author: D'Vorah Lansky

Publisher:

ISBN: 1947158139

Category: Business & Economics

Page: 154

View: 776

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Discover the secrets that successful authors use to market their books online. In "Book Marketing Made Easy" you will learn how to: increase your credibility and be seen as an expert in your field; sell more books to people who will benefit from your message; create multiple sources of income with the content of your book; harness the power of multimedia marketing to reach more people; and use social media to increase your influence and expand your market. "D'vorah Lansky gets it. She understands the importance of perpetual promotion to make a book successful. Book Marketing Made Easy overflows with valuable and do-able information. It contains inside scoop that I have not found anywhere else. A 'must-have' for the serious publisher." Brian Jud, author of "How to Make Real Money Selling Books" and "Beyond the Bookstore."
177 Download

Book Marketing Made Simple

Book marketing tips for coaches, consultants and therapists who are writing a business building book. With strategies to enhance your credibility from the day you start to write until after your book launch.

Author: Karen Williams, (Li

Publisher: Librotas

ISBN: 0995739021

Category:

Page:

View: 747

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Book marketing tips for coaches, consultants and therapists who are writing a business building book. With strategies to enhance your credibility from the day you start to write until after your book launch.
431 Download

Business Made Simple

Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable.

Author: Donald Miller

Publisher: HarperCollins Leadership

ISBN: 9781400203826

Category: Business & Economics

Page: 240

View: 869

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Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they’re doing. It’s hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level. New York Times and Wall Street Journal bestselling author, Donald Miller knows that business is more than just a good idea made profitable – it’s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge—knowledge that creates tangible value. Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals. Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable. These short, daily entries and accompanying videos will add enormous value to your business and the organization you work for. In this sixty-day guide, readers will be introduced to the nine areas where truly successful leaders and their businesses excel: Character: What kind of person succeeds in business? Leadership: How do you unite a team around a mission? Personal Productivity: How can you get more done in less time? Messaging: Why aren’t customers paying more attention? Marketing: How do I build a sales funnel? Business Strategy: How does a business really work? Execution: How can we get things done? Sales: How do I close more sales? Management: What does a good manager do? Business Made Simple is the must-have guide for anyone who feels lost or overwhelmed by the modern business climate, even if they attended business school. Learn what the most successful business leaders have known for years through the simple but effective secrets shared in these pages. Take things further: If you want to be worth more as a business professional, read each daily entry and follow along with the free videos that will be sent to you after you buy the book.
707 Download

Advertising

This is followed by a description of the six sides to advertising. Several advertising organizations are described in detail. And a section of the text identifies the ways in which commercials are being funded.

Author: Frank Jefkins

Publisher: Elsevier

ISBN: 9781483183183

Category: Business & Economics

Page: 318

View: 279

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Advertising provides a comprehensive coverage of the subject matter. It gives some sample of case studies. There are ten classes of the subject matter. These are classified as being persuasive, informative, institutional, financial, classified, retail, cooperative, industrial, government, and trade. Each of these types is defined and comprehensively explained. The subject matter also has a role to society and this is discussed in the text. The book defines such term as marketing, propaganda, and public relations. Different medium of commercial delivery are outlined. Such medium as via press, television, radio, cinema, direct mail, and exhibitions are analyzed. The process of doing an advertisement is discussed in detail. This is followed by a description of the six sides to advertising. Several advertising organizations are described in detail. And a section of the text identifies the ways in which commercials are being funded. The book will provide useful information to commercial creators, marketers, agents, students, and researchers in the field of marketing.
297 Download

Book Marketing Made Easier

Returns Policy Statement page 139 Since book returns are a standard way of
doing business in the book world , you should prepare a ... We feel it is a simple ,
understandable policy which covers most points you would want to make .

Author: John Kremer

Publisher:

ISBN: UCSC:32106007360818

Category: Book industries and trade

Page: 160

View: 911

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193 Download

Marketing Management

You will find everything you need to know about the basics of Marketing and Brand Management in this book, including: ▶️ Marketing Plan ▶️ Marketing Strategies ▶️ Marketing Mix ▶️ Brand Process & Strategies ▶️ Strategic ...

Author: Max Mittelstaedt

Publisher:

ISBN: 9798629823797

Category:

Page: 200

View: 914

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You no longer have to read complicated and boring books to learn about Marketing and Brand Management. Every important point you need to know about Marketing Management is summarized in this easy-to-read 200-page book! Marketing is more than just selling products, promoting them, building a distribution and setting prices. The entire Marketing process is much more extensive. The book shows how Marketing theory can be applied in a practical manner through the Marketing Mix. It consists of the analysis, planning, implementation and control of company activities. In addition, several strategic and operational topics on Brand Management are highlighted in the book. The combination of important insights from both Marketing and Brand Management will ensure that you are proficient in the indispensable business function. You will find everything you need to know about the basics of Marketing and Brand Management in this book, including: ▶️ Marketing Plan ▶️ Marketing Strategies ▶️ Marketing Mix ▶️ Brand Process & Strategies ▶️ Strategic Marketing Management ▶️ Brand Positioning It's true to the title: Marketing Management - Marketing made simple - Essentials of Marketing! The book includes: ✔️ All relevant Marketing Theories are explained in a understandable way ✔️ Over 65 images as an overview ✔️ Practical examples, tips and summaries The book is already ranked among the Top 20 in Marketing and International Management in Germany. Get into the world of marketing now!
343 Download

Network Marketing Made Simple

If you have a new distributor, or you are a new distributor, this is the book for you. -- David M. Ward is an attorney, marketing consultant, and six-figure income earner in network marketing.

Author: David M. Ward

Publisher: Createspace Independent Publishing Platform

ISBN: 1533543690

Category:

Page: 144

View: 364

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". . .an invaluable tool for sponsors to provide their downline" -- Donald Gravalec "Helps prioritize activities that create income. A must read for any new distributor." --R. Pike The best way to train a new distributor is to get them on the phone or out in the field talking to people. They need to recruit and make some money. But first, they need to know the basics. "Network Marketing Made Simple" teaches new distributors the basics of network marketing. It shows them how to get their business started, how to recruit and make money, and how to get to the next level. It doesn't replace your company or team training, it supports it. By reading this book first, new distributors will better understand the company or team training, and be more likely to follow the system they are taught. PART 1 teaches new distributors the basics of network marketing. It shows them what they need to know and what they need to do to get their business started right. PART 2 shows them how to recruit their first distributor. It shows them how to identify and approach prospects, how to show them information about your products or services and your business opportunity, and how to determine if their prospects are ready to take the next step. PART 3 is about getting to the next level. It teaches distributors how to find more prospects and better prospects. They'll learn how to use events for recruiting and training, and how to become a leader and help their organization grow. Your new distributors (or YOU if you are a new distributor) will learn: -- Why you should LAUNCH your new business, not just start it. . . and how to do it right -- 3 steps to recruiting your first distributor (and your second, third, fourth. . .) -- The best ways to approach prospects and get them to look at your business and products -- How to recruit more distributors in less time -- How to do an effective game plan with new distributors -- 3 types of "exposures" (and 3 ways to do them) -- The no-pressure way to close prospects and get them signed up -- Basic leadership skills for building your team -- And much more You can use this book to train new distributors, as a teaching guide on team calls, or as a self-study guide. If you have a new distributor, or you are a new distributor, this is the book for you. -- David M. Ward is an attorney, marketing consultant, and six-figure income earner in network marketing.
395 Download

Marketing and Selling

Book Marketing Made Simple Authors G. Lancaster and P. Reynolds Edition
2002 Publisher Made Simple Books ISBN 075064771X Literally thousands of
books about marketing have been written over the years, and hundreds are in
print ...

Author: Institute of Leadership & Management

Publisher: Routledge

ISBN: 9781136380587

Category: Business & Economics

Page: 112

View: 232

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With forty well structured and easy to follow topics to choose from, each workbook has a wide range of case studies, questions and activities to meet both an individual or organization's training needs. Whether studying for an ILM qualification or looking to enhance the skills of your employees, Super Series provides essential solutions, frameworks and techniques to support management and leadership development.
244 Download

Network Marketing Made Simple

You will discover...=> The keys to network marketing success, => What is network marketing and how does it work?=> The best network marketing companies to work with, => How to start network marketing, => The different types of network ...

Author: Wale Oyeniyi

Publisher:

ISBN: 166147540X

Category:

Page: 244

View: 381

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Discover How to Succeed in Network Marketing TodayThe Network Marketing industry is growing and expanding daily with a lot of people keying in and buying into the business model to achieve the financial success and freedom they desire and escape the inflexible and hectic 9 - 5 working lifestyle. Network marketing is an ideal, workable business model that is open and available to everyone irrespective of status and academic qualification. All you need to succeed and become a millionaire in this business model is your dedication and commitment to succeed.As a business model, network marketing is very lucrative and a business of choice for anyone who has the desire to grow their own business and achieve financial freedom, but adequate research is needed to choose the right company that offers the right products which can enable you to achieve your financial desire.In this book, you will learn everything you need to succeed in a network marketing business. You will discover...=> The keys to network marketing success, => What is network marketing and how does it work?=> The best network marketing companies to work with, => How to start network marketing, => The different types of network marketing, => Other types of network marketing jobs, => How to easily acquire leads and turn them into customers, => How to use social media to succeed in the network marketing business.This book will help you understand everything about network marking and generate leads that turn into customers.
240 Download

Social Media Marketing Made Simple

This is where social media marketing gets tricky and why a lot of people fail to get positive results when they run social media marketing campaigns.To run an effective social media marketing campaign, you need to understand your business ...

Author: Nazir Ahmed

Publisher: Createspace Independent Publishing Platform

ISBN: 198422624X

Category:

Page: 76

View: 643

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The type of business that you run is what determines the strategy you can employ for your social media marketing campaigns. Different businesses need different strategies to be able to run effective social media marketing campaigns. This is where social media marketing gets tricky and why a lot of people fail to get positive results when they run social media marketing campaigns. To run an effective social media marketing campaign, you need to understand your business and your business goals as well. They are the things that you need to develop an effective strategy for your campaigns. Not many people know how to develop a good strategy for their social media marketing campaigns. If you fall into this group, do not worry, by the time you are done reading this book, you would have learned how to develop a good strategy for your social media marketing campaigns. Armed with required information, creating effective campaigns that yield results will become a walk in the park for you. Who is this book for? -Members of marketing team of business -Solopreneurs who want to take their business further through social media marketing. This book is not about how to grow your social media following, it is strictly how to develop an effective social media strategy that brings results. About Author Nazir Ahmed is the director of Digital Nova Pte Ltd, a digital marketing agency based in Singapore. He has 20 years of IT industry experience, hands-on in the implementation of web applications, mobile applications and digital marketing campaigns for various industries. He has expertise in SEO, SEM, SMO, SMM and PPC strategies and real-time techniques. www.digitalnova.sg Table of Contents Introduction Chapter One: Why bother Chapter Two: Start with a plan What is social media strategy? Tools needed to plan and execute a social media strategy Chapter Three: How to plan and execute a social media strategy Choose your social networks Chapter Four: How to plan your content Plan your execution Chapter Five: Make your social media promotion plan Define your goals Plan how often you will share content every day On Facebook On Twitter On Pinterest On LinkedIn On Google+ On Instagram When is the best time to post? Utilize more than one network Plan your promoted content Chapter Six: How to compose a post that converts Final words
314 Download

Indian Book Industry

THE GROWING FA MADE SIMPLE BOOKS IN Rupa PAPERBACKS Rs . 30 Rs .
25 Rs . 30 Rs . 25 Rs . 25 Rs . 30 Rs . 30 ... Made Simple Ronald R .
Administration in Business Pitfield Made Simple F . Jefkins Advertising Made
Simple Olsen ...

Author:

Publisher:

ISBN: UOM:39015065493341

Category: Book industries and trade

Page:

View: 427

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510 Download

Modern Marketing Communications

This book is dedicated to Rebecca and Adam Fellows Other books by Frank
Jefkins Advertising Advertising Made Simple (4th edn.) Advertising Today (3rd
edn.) Communication in Industrialising Countries Dictionary of Marketing,
Advertising ...

Author: Frank Jefkins

Publisher: Springer Science & Business Media

ISBN: 9789401168687

Category: Business & Economics

Page: 240

View: 837

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Marketing communications is a subject which has become popular in both marketing and public relations circles, but sometimes with different parameters. There are those who prefer to confine marketing communications to promotional activities, which is mostly an academic point of view, and there are those who see the subject in broader terms, embracing every form of communication used in marketing, which is how the subject is practised in the business world. While the author has long experience as a teacher and examiner, he also continues to be a professional practitioner. Consequently, the book aims to serve those concerned with both the academic and the professional in terpreta tions of marketing comm unica tions. I t is of course hoped that those who adopt the academic approach to the subject will eventually acknowledge that there is more to marketing communi cations than advertising, sales promotion, selling, marketing research and public relations. It is also necessary to realise that public relations embraces much more than the 'publicity' in the 4Ps promotion box. Without wishing to be contentious, this broad approach is proposed so that communications of all kinds throughout the marketing strategy can have maximum effect. Very little has been published on this subject, and the book is therefore a pioneer attempt to establish the practical parameters of modern marketing communications. There are so many broad and narrow interpretations of marketing communications, but it is hoped that this book will be useful to teachers, students and practitioners of the subject.
608 Download

Digital Marketing Made Simple A Jargon Free Review of Theory Tools Leveraging Human Psychology to Sell More

Whether you are an entrepreneur, a business owner, a non-technical or a digital marketer, this book will teach you everything you need to know about digital marketing concepts and tools, psychology concepts and resources for growing your ...

Author: Constantin Singureanu

Publisher: Nielsen UK

ISBN: 1999622537

Category: Education

Page: 320

View: 319

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Whether you are an entrepreneur, a business owner, a non-technical or a digital marketer, this book will teach you everything you need to know about digital marketing concepts and tools, psychology concepts and resources for growing your business. You will be exposed to a wide range of psychological principles, and how they affect human judgment when people purchase online. Learn how to make use of fear, depression, the myth of "less is more," first impressions, last impressions, priming, networks, obedience and many more, to your advantage. You are also introduced to a wide range of digital marketing tools that will support your online goals, from hijacking the mind of your audience, improving the reach of your products or automating almost every task in your business, to performing your own website technical audit and creating high-quality assets The evolution of digital marketing has less to do with brands themselves, but more about the new opportunity to make several choices. This book demonstrates how to utilize psychology, relevant tools, and human bias to attract more followers and execute more effective digital marketing campaigns What You Will Learn in This Book: 1. The book comprises the aspect of using psychology and human bias to influence purchase and engagement. You will learn about tools and technology that is implemented to disrupt the market and beat your competitors 2. Learn about SEO technical audits, including Google Search Console, Screaming Frog, SEO Powersuite, Siteliner, Responsinator, BuiltWith, WordPress Plugin Checkers, Theme Checker, Wayback Machine, YouGetSignal, Is.banned, Redirection, Back-ups, Page Speed Optimisation, and many more. 3. Learn about tools for building your own website with hosting, domain, CMS, themes, and plugins. 4. Outsourcing platforms have changed everything, making it easy for entrepreneurs to purchase content and do almost anything within a very flexible marketplace. You'll also learn about the importance of many digital marketing resources like social media follower automation, landing page creation, automated posting, auto comments, and liking, etc., to drive quality traffic and boost sales to your website. 5. Familiarize yourself with SEO analytics tools including Heat Maps, Monitor Live Visitor Behaviour, Social Media Monitoring or Brand Monitoring to name just a few. 6. Native marketing platforms- Outbrain, Taboola. 7. Digital marketing tools for reaching journalists, bloggers, media, and influencers in your business, and increase reach to your content using social lockers, follow buttons, push notification, automation of workflow, etc. 8. Learn about tools and techniques for scraping websites, Social Media, Google Search results and Google places for contact information: emails, phone numbers, local business details. 9. Understand keyword researching, competitor analysis: Google keyword tools, Search Engine Auto-suggestion boxes, Keyword Density Analysis, Competitor Analysis and more. 10. Get to know the fundamentals of affiliate marketing and how you can make use of the enormous resources, tools, and skills to increase profit and sales. 11. Learn about the data insights you must look for when assessing the performance of your website: Keyword Ranking, Paid Search, Website Health, Backlink Audits, Organic Social Media and Brand Monitoring 12. Paid search channels, from Google AdWords to Facebook ads, Instagram, Reddit, Xing, Yelp, Foursquare or Snapchat. 13. LOCAL SEO: How to build local SEO signals, social proof, and tools to accomplish your local SEO goals in no time. By the same author: HACKING DIGITAL GROWTH 2025: Exploiting Human Biases, Tools of the Trade & The Future of Digital Marketing MIND THE BRAND GAP: A study of Competing Brand Identities, Human Biases and Why You MUST FIRE your HR team
868 Download

SEO Made Simple

That's the purpose of SEO Made Simple—to provide you with a simple, easy-to-
follow road map for achieving top search engine result placements ... When I
started out in Internet marketing no one was able to show me how to achieve the
results I was looking for. ... Through a good deal of hard work and persistence, I
discovered the search engine optimization secrets I'm going share with you in
this book.

Author: Michael H. Fleischner

Publisher: SEO Made Simple

ISBN: 9781442169203

Category: Computers

Page: 106

View: 560

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New version available! SEO Made Simple is now in its 4th edition. Visit the SEO Made Simple (fourth edition) page for more information. http: //www.amazon.com/SEO-Made-Simple-4th-Edition/dp/1494892448 More Than 30,000 Copies Sold! The original SEO Made Simple: Strategies for Dominating the World's Leading Search Engine, is a tell-all guide for anyone trying to reach the highly coveted #1 ranking on Google for their Web site or Blog. Learn from a leading Webmaster the specific SEO techniques that deliver top rankings in less than 30 days. Whether you're a search engine optimization expert or new to Web site rankings, the techniques revealed in SEO Made Simple will give you everything you need to dominate the leading search engines. Generate tons of traffic to your website absolutely FREE with top search engine placement on Google, Yahoo! and MSN. SEO Made Simple is the only resource on search engine optimization that you'll ever need.
228 Download

Advertising for a Small Business Made Simple

Tells how to analyze a product, identify the target audience, calculate an advertising budget, and evaluate advertising effectiveness

Author: Bernard Ryan

Publisher: Main Street Books

ISBN: 038547556X

Category: Business & Economics

Page: 200

View: 374

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Tells how to analyze a product, identify the target audience, calculate an advertising budget, and evaluate advertising effectiveness
413 Download