The Author s Guide to Building an Online Platform

The Author's Guide to Building an Online Platform shows the reader how to: Develop a high-traffic website, establish himself as an expert in his field, build a fan base with e-newsletters, blog for fame, and utilize tactics to gain ...

Author: Stephanie Chandler

Publisher: Linden Pub

ISBN: 1884956823

Category: Business & Economics

Page: 143

View: 828

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The Author's Guide to Building an Online Platform shows the reader how to: Develop a high-traffic website, establish himself as an expert in his field, build a fan base with e-newsletters, blog for fame, and utilize tactics to gain visability on Amazon.com and other online stores.

Booked Up How to Write Publish and Promote a Book to Grow Your Business

It's no secret that writing a book is one of the quickest and most effective ways to establish yourself as an ... Sons) and The Author's Guide to Building an Online Platform: Leveraging the Internet to Sell More Books (Quill Driver).

Author: Stephanie Chandler

Publisher: Authority Publishing

ISBN: 9781935953043

Category: Business & Economics

Page: 146

View: 307

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It's no secret that writing a book is one of the quickest and most effective ways to establish yourself as an authority in you field. At the same time, one of the biggest myths in publishing is that authors can easily strike it rich from a $15 paperback. While this can happen to a lucky few who hit the best-seller lists, a better path to riches is one where you build your business around your book, leveraging your author status to gain valuable media exposure, increase your earnings potential, and develop new revenue streams. This comprehensive guide shows you how you can write and produce a book and ultimately expand your business to new heights. If you have been thinking about writing a book, or you have already authored a book and want to gain even more exposure online, you will find a treasure trove of information and resources in BOOKED UP! You will learn how to: Uncover dozens of revenue-generating strategies that you can create around your book.Write a book-even if you hate to write!Choose between self-publishing and traditional publishing, depending on your unique goals.Move forward with self-publishing, if that is the path you choose.Navigate the world of traditional publishing and land a book deal.Implement powerful internet marketing strategies to gain maximum visibility online.Leverage social media sites including Facebook, Twitter and LinkedIn to build your audience and increase website traffic.An interview with a successful author follows each section in the book-authors who have built empires around one or more books. This is valuable real-world advice that you won't find anywhere else. Don't miss your chance to get BOOKED UP!

The Complete Guide to Self Publishing

Everything You Need to Know to Write, Publish, Promote and Sell Your Own Book Marilyn Ross, Sue Collier ... Internet Information The Author's Guide to Building an Online Platform: Leveraging the Internet to Sell More Books by Stephanie ...

Author: Marilyn Ross

Publisher: Penguin

ISBN: 9781599631806

Category: Language Arts & Disciplines

Page: 576

View: 804

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Take Control of Your Destiny! Bottom line: You want to get published. You want to control the future of your manuscript and your writing career. Best-selling author Marilyn Ross and publishing expert Sue Collier show you how to make your own success - whether you're a published author, entrepreneur, corporation, professional, or absolute newcomer to writing. In this expanded and completely revised 5th edition of the "bible" of self-publishing (over 100,000 copies sold), they empower you to publish your own work with minimal risk and maximum profits. You'll find: • Complete step-by-step guidance on publishing and marketing a book • Ways to leverage social media marketing to build your platform and make yourself stand out from the crowd • A thorough explanation of the difference between POD self-publishing, subsidy publishing, and true self-publishing - and how to decide which is the best option for you • Practical advice on making the decision between offset printing and print-on-demand • How to leverage the Internet to create "buzz" and promote your book with killer PR • The latest information on e-publishing • A detailed marketing plan and timetable to keep you on track • Proven marketing strategies to get free publicity, reach nontraditional buyers, and sell books • Information-packed appendices with marketing contacts, organizations, and vendors, complete with names, addresses, and websites • Valuable case studies and examples of how other publishers excel • An in-depth discussion of exclusive distributors, plus coverage of the most recent changes in bookstores and the book-selling industry • Thirty-one creative ideas for generating capital to launch your publishing company The Complete Guide to Self-Publishing is the one book you need to take control of your writing career. Read it. Believe it. Do it. Your future depends on it.

How to Write a Book Proposal

EIGHTEEN WAYS TO BUILD YOUR ONLINE PLATFORM The following information adapts and expands Stephanie Chandler's excellent list in The Author's Guide to Building an Online Platform: Leverage the Internet to Sell More Books.

Author: Michael Larsen

Publisher: Penguin

ISBN: 9781582977034

Category: Language Arts & Disciplines

Page: 336

View: 376

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The Source for Book Proposals Success! How to Write a Book Proposal is THE resource for getting your work published. This newly revised edition of the Writer's Digest Books classic outlines how to create an effective, nonfiction book proposal in a clear, step-by-step manner. You'll learn the keys to a successful book proposal and how to: • Test-market the potential of a book idea and effectively communicate that potential in a proposal • Choose the best agents and editors for a particular proposal • Create a professional-looking proposal package • Predispose publishers to make their best offer Notes agent and author Michael Larsen also provides insider insights into the publishing industry as well as a plethora of newly updated information including: • Recent changes in the publishing industry • Updated trend information • New sample proposals • Expanded instructions for creating outlines You'll also find complete guidelines to becoming an effective self-promoter. How to Write a Book Proposal is a must-have for every writer!

The Author Training Manual

Create Your Writer Platform: The Key to Building an Audience, Selling More Books, and Finding Success as an Author by ... by Michael Hyatt The Author's Guide to Building an Online Platform: Leveraging the Internet to Sell More Books by ...

Author: Nina Amir

Publisher: Penguin

ISBN: 9781599637679

Category: Language Arts & Disciplines

Page: 248

View: 600

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If you want to write a book that's going to sell to both publishers and readers, you need to know how to produce a marketable work and help it become successful. It starts the moment you have an idea. That's when you begin thinking about the first elements of the business plan that will make your project the best it can be. The reality is that you don't want to spend time and energy writing a book that will never get read. The way to avoid that is to create a business plan for your book, and evaluate it (and yourself) through the same lens that an agent or acquisitions editor would. The Author Training Manual will show you how to get more creative and start looking at your work with those high standards in mind. Whether you're writing fiction or non-fiction, or intend to publish traditionally or self-publish, author Nina Amir will teach you how to conduct an effective competitive analysis for your work and do a better job at delivering the goods to readers than similar books that are already on the shelf. Packed with step-by-step instructions, idea evaluations, sample business plans, editor and agent commentaries, and much more, The Author Training Manual provides the information you need to transform from aspiring writer to career author.

The Fast Track Course on How to Write a Nonfiction Book Proposal

The Author's Guide to Building an Online Platform: Leveraging the Internet to Sell MoreBooks, by Stephanie Chandler. The Chicago Manual of Style.A big book thatis often thefinal word on usage, punctuation, and form for authors, editors, ...

Author: Stephen Blake Mettee

Publisher: Chicago Review Press

ISBN: 9781610351638

Category: Language Arts & Disciplines

Page: 140

View: 138

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A step-by-step guide through the process of proposing a book to a publisher, this straightforward and accessible work helps aspiring authors get their nonfiction work published quickly. Packed with specific examples of proposals, query letters, publishing contracts, and more, this reference addresses the many questions authors have in this digital age. Written by a seasoned editor and used in publishing classes at numerous universities, the book is a proven tool for nonfiction book authors. A glossary of key terms, a list of selected books for further reading, and a book proposal checklist are also included.

Self Publishing

I tell people to start speaking locally at local associations and build to larger speaking engagements. ... September 2009) • The Author's Guide to Building an Online Platform: Leveraging the Internet to Sell More Books (Quill Driver ...

Author:

Publisher: Entrepreneur Press

ISBN: 9781613082232

Category: Business & Economics

Page: 1030

View: 294

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Profits from Pages Self-publishing is a fast-growing industry, and bookstores and consumers alike now acknowledge the value of self-published books. In this valuable guide, industry experts coach you in becoming a player in the self-publishing arena—whether it is self-publishing your own book or providing professional services for others who want to self-publish. Our experts reveal the tricks of the self-publishing trade: how to evaluate book ideas and recognize a hot-seller; how to develop an effective marketing plan; getting books reviewed and landing great publicity; getting books into traditional and non-traditional sales channels; tapping into the potential of online publishing, and more. Addresses dramatic game-changers including print-on-demand and ebooks Reviews industry player offerings including Ingram and Amazon Covers critical marketing tools including author websites and social media marketing Features interviews with industry insiders and practicing self-published authors Plus, a quick-reference guide to every step in the publishing process helps you along your way. The First Three Years In addition to industry specific information, you’ll also tap into Entrepreneur’s more than 30 years of small business expertise via the 2nd section of the guide - Start Your Own Business. SYOB offers critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succeed. Plus, you’ll get advice and insight from experts and practicing entrepreneurs, all offering common-sense approaches and solutions to a wide range of challenges. • Pin point your target market • Uncover creative financing for startup and growth • Use online resources to streamline your business plan • Learn the secrets of successful marketing • Discover digital and social media tools and how to use them • Take advantage of hundreds of resources • Receive vital forms, worksheets and checklists • From startup to retirement, millions of entrepreneurs and small business owners have trusted Entrepreneur to point them in the right direction. We’ll teach you the secrets of the winners, and give you exactly what you need to lay the groundwork for success. BONUS: Entrepreneur’s Startup Resource Kit! Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more – all at your fingertips! You’ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compiled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.

Leap 101 Ways to Grow Your Business

Author. S. TEPHANIE C HANDLER is an author of several business and marketing books, including The Author's Guide to Building an Online Platform: Leveraging the Internet to Sell More Books and From Entrepreneur to Infopreneur: Make ...

Author: Stephanie Chandler

Publisher: Red Wheel/Weiser

ISBN: 9781601637734

Category: Business & Economics

Page: 256

View: 159

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Business growth requires more than a business plan and a dream. You must utilize many tools and techniques to take your company to the next level. LEAP! 101 Ways to Grow Your Business is loaded with practical strategies that you can leverage based on your business-growth goals and the distinct needs of your company. LEAP! is divided into four sections: Leverage, Execute, Accelerate, Prosper; you will learn how to: — Develop a business growth action plan. — Automate your business. — Locate business capital. — Identify powerful marketing strategies. — Harness the power of the Internet. — Attract the media and gain valuable exposure. — Boost profits by innovating. — Protect your time so you can enjoy your life. —Also included are inspiring interviews with successful business owners who have made the LEAP to real business growth, along with advice from dozens of industry experts. Whether you implement just a few strategies from this comprehensive guide or all of them, the results are sure to be extraordinary. Are you ready to LEAP?

Smashwords Book Marketing Guide 2018 Edition

Now imagine your book as a stationary beacon, hidden in a forest of millions of other books. ... Many of the tips that follow in this guide help you leverage the tools of the Internet to build the digital pathways that ...

Author: Mark Coker

Publisher: Mark Coker

ISBN: 9781452300030

Category: Language Arts & Disciplines

Page: 200

View: 805

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This free book marketing primer provides authors easy-to-implement advice on how to market their books at Smashwords and major ebook retailers. It starts with an overview of how Smashwords helps promote your book, and then provides 41 simple do-it-yourself marketing tips. The book is useful to all authors, even those who don't yet publish on Smashwords. Updated August 23, 2013.

Web 2 0 A Strategy Guide

They use the examples of Wal-Mart, Microsoft, and Li & Fung to show how keystone companies provide “platforms” that other firms and users can leverage to spur innovation. Geoff Moore, the best-selling author of Crossing the Chasm and ...

Author: Amy Shuen

Publisher: "O'Reilly Media, Inc."

ISBN: 9781492049685

Category: Computers

Page: 268

View: 677

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Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web. This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth. Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how: Flickr, a classic user-driven business, created value for itself by helping users create their own value Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of Social network effects can support a business-ever wonder how FaceBook grew so quickly? Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the Web Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform your business by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.

Self Publishing Boot Camp Guide for Independent Authors 5th Edition

Your Roadmap to Creating, Publishing, Promoting, and Selling Your Books Carla King. updated. ... You can write and publish a book in several different ways on Leanpub: In your web browser with a visual editor (perfect for novels.).

Author: Carla King

Publisher: Self-Pub Boot Camp

ISBN: 9781945703157

Category: Language Arts & Disciplines

Page:

View: 653

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“...the most comprehensive and up-to-date guide for anyone new to self-publishing. Highly recommended.” —Joel Friedlander, The Book Designer “...a must-read for anyone thinking about publishing their own works. She’s a great friend to the indie community and provides this valuable resource as a gift of love.” —Robin Cutler, Director of IngramSpark This 2020 5th edition of the Self-Publishing Boot Camp Guide for Independent Authors offers advice on marketing, editing, design, book production, and business author needs. It's meant for authors willing to do the work to create a readership and make real money from their books. It's meant for authors who want to do it all themselves and for those who want to hire out all or part of the tasks toward publishing. Authors who wish to set up a business as a small press will also benefit from the processes spelled out here. From beta publishing to distribution to media relations, authors will learn how to set a foundation for success from the idea stage to a quality, finished book. The step-by-step process includes recommendations for self-publishing products, tools, and services from reputable companies that are proven and trusted to help authors succeed. Reader's updates keep authors abreast of new offerings and changes in the self-publishing industry. Carla King has more than twenty years of experience as a writer, self-publisher, web developer, and book consultant. She started self-publishing in 1995 as a technology and travel writer. In 2010, she founded the Self-Publishing Boot Camp series of books, workshops, and online courses. She has been connected with the Silicon Valley self-publishing technology industry from its inception and has served as a trusted advisor to authors eager to use the tools to reach readers.

Writers Artists Guide to Self Publishing

How to edit, produce and sell your book Bloomsbury Publishing ... These excellent free online guides will have your author website sorted in no time: Creating Author Websites: The Definitive Guide by Mary Jaksch ...

Author: Bloomsbury Publishing

Publisher: Bloomsbury Publishing

ISBN: 9781472970282

Category: Language Arts & Disciplines

Page: 256

View: 782

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Self-publishing is a growing area and writers need independent and reliable advice they can trust. This guide is full of practical, nuts-and-bolts information on each aspect of the DIY-publishing process, from editing and page layout, cover design and book production, publicity and selling. Each chapter is written by publishing professionals expert in supporting authors and is full of insights from successful self-published authors themselves. This guide is essential reading for any indie author who wants to go it totally alone, who wants to work with other independent professionals or who might choose to pay for self-publishing provider services. It gives the pros and cons and potential financial outlay for the various options available so writers can make informed decisions about the best approach for their own book.

The Complete Guide to Self Publishing

You'll find: Complete step-by-step guidance on publishing and marketing a book Ways to leverage social media marketing to build your platform and make yourself stand out from the crowd A thorough explanation of the difference between POD ...

Author: Marilyn Ross

Publisher: Writer's Digest Books

ISBN: 1582977186

Category: Language Arts & Disciplines

Page: 576

View: 884

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Take Control of Your Destiny! Bottom line: You want to get published. You want to control the future of your manuscript and your writing career. Best-selling author Marilyn Ross and publishing expert Sue Collier show you how to make your own success - whether you're a published author, entrepreneur, corporation, professional, or absolute newcomer to writing. In this expanded and completely revised 5th edition of the "bible" of self-publishing (over 100,000 copies sold), they empower you to publish your own work with minimal risk and maximum profits. You'll find: Complete step-by-step guidance on publishing and marketing a book Ways to leverage social media marketing to build your platform and make yourself stand out from the crowd A thorough explanation of the difference between POD self-publishing, subsidy publishing, and true self-publishing - and how to decide which is the best option for you Practical advice on making the decision between offset printing and print-on-demand How to leverage the Internet to create "buzz" and promote your book with killer PR The latest information on e-publishing A detailed marketing plan and timetable to keep you on track Proven marketing strategies to get free publicity, reach nontraditional buyers, and sell books Information-packed appendices with marketing contacts, organizations, and vendors, complete with names, addresses, and websites Valuable case studies and examples of how other publishers excel An in-depth discussion of exclusive distributors, plus coverage of the most recent changes in bookstores and the book-selling industry Thirty-one creative ideas for generating capital to launch your publishing company The Complete Guide to Self-Publishing is the one book you need to take control of your writing career. Read it. Believe it. Do it. Your future depends on it.

Build Your Author Platform with a Purpose

In this informative guide you will walk through the process of building an author platform without the overwhelm. Even if you are technologically challenged, this book will guide you with easy-to-follow actionable steps.

Author: Mimika Cooney

Publisher:

ISBN: 1732284881

Category: Business & Economics

Page: 140

View: 805

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Building an Author Platform from the ground up as a writer can seem daunting, especially if marketing is not your jam. Authors are now expected to do more and more work to promote their own books as publishers are not interested in invisible authors. It's imperative that writers take control of their marketing, and build their author platform online. The social media landscape has altered the way writers, readers, and publishers connect. The process of going from unknown to influencer is now more achievable than ever. Achieving social proof, brand recognition, and association with the right people will set you up for success. This book will take you through an accelerated brand development process. The strategies shared will walk you through the process to create a powerful personal brand. You will discover how designing a personal brand and identity is tied to your strengths and your unique writing style. Are you passionate about an idea and on a mission to share your ideas with the world? Are you dreaming of becoming a successful published author? Does the concept of marketing scare you? Are you overwhelmed with technology? It's now more important than ever that as a writer, you use the right strategies and proper research before you start writing your book. This book will help you uncover how writers are harnessing the power of the Internet, and their own creativity, to build a successful author career. There are mistakes that authors should avoid doing on the Internet that negatively affects their reach. Social media makes building an author platform easier than ever, but many authors struggle to get it right. With proven strategies, easy-to-replicate formulas, and practical tips; this book makes it easier, less expensive, and more possible than ever to stand out from the crowd. The tips apply no matter if your goal is to become a full time author or speaker, launch a business or grow a ministry. In this informative guide you will walk through the process of building an author platform without the overwhelm. Even if you are technologically challenged, this book will guide you with easy-to-follow actionable steps. It shares how to navigate the changing world of book publishing and how you can get your book to market faster through self publishing. We cover up-to-date best practices using new media like Facebook, Amazon, YouTube, Email marketing, Television, Podcasts and working with the Media. In this book you will discover: A personal branding strategy to help you create a powerful brand. Strategies for marketing your books to reach your ideal readers. Best practices in email marketing to grow an audience fast. A personal branding social media strategy to become a recognized name online. Social media marketing strategies to boost your visibility. Email marketing free tools to get started quickly. How to work with publishers, editors, publicists, podcasters, TV and the media. The do's and don'ts of Facebook and Video marketing. How to self publish a book to elevate your authority in your market. Book marketing strategies to put you on the path to best seller success. Leveraging Facebook and Amazon AMS advertising to grow book sales.

The Guerrilla Guide to Book Marketing

This book is overflowing with incredibly useful information that will help you get on friendly terms with marketing, attract fans, and sell more books.

Author: Bob Baker

Publisher: CreateSpace

ISBN: 1500719315

Category: Language Arts & Disciplines

Page: 120

View: 946

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Never Be Confused About Book Marketing Again! My first book was published in 1992. I've been making a full-time living as an author since 2004. I've been blessed to develop a sizable fan base around the world. Now I want to show you the foundational marketing principles that helped me get there. Here's what you'll get inside this book: Three Simple Steps to Effective Book Marketing Everyone thinks marketing and sales are confusing and complicated. They really aren't. This chapter makes it easy to wrap your brain around. Get these three steps and you'll never be confused about book marketing again. The Power of Goal Setting: A Foolproof Plan for Reaching Your Book Marketing Aspirations Faster Tired of spinning your wheels when promoting your books and building your career as an author? Stop wandering aimlessly and start taking control with this simple goal-setting checklist. You have power when you know where you're going! The First Five Steps to Marketing (and Profiting From) Your Book This is the foundation upon which all of your book marketing activities should be built. If you don't understand these five basic truths, you will continue to struggle. Get the lowdown in this crucial chapter. Nine Essential Keys to Book Marketing Success In this chapter I give you some of the most potent secrets that have lead to my success as a full-time author. Use these tips to build your personal brand, attract fans, and sell more books. Confessions of a Full-Time Author: Seven Strategies I Used to Reach Success as an Indie Author Here I share some key turning points from my early days of publishing and promoting books. And as always, I will poke and prod you to take the principles that worked for me and make them your own. Book excerpt from Mega Book Publicity: 5 Steps to Getting Free Media Exposure for Your Books. Book excerpt from Book Marketing Online: The Guerrilla Guide to Building Your Author Platform. This book is overflowing with incredibly useful information that will help you get on friendly terms with marketing, attract fans, and sell more books.

The Plan That Launched a Thousand Books

This revised 2nd edition contains 75% more content than the first edition!

Author: Tara Alemany

Publisher:

ISBN: 069230875X

Category: Authorship

Page: 196

View: 447

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This revised 2nd edition contains 75% more content than the first edition! Have you ever published a book and then had no idea how to market and promote it? Most authors only sell a handful of copies, often to family and friends. Are you one of them? Help is at hand! This do-it-yourself guide walks you through 25 ways that you can market and promote your book yourself. It goes beyond the "Lemonade Lucy Stands" and gives you proven, actionable tools and advice that you can start using today. These are the methods that I use every day with my clients. Even if you only implement a fraction of the suggestions yourself, it may spark other ideas for you or help you maximize the effect of your marketing budget. If you are already an established author, you know you need to be your own biggest advocate. This means learning why social media, blogging, interviews and other platform-building activities are important to you and how to leverage them to your benefit. It also means looking beyond the traditional bookstores and online retailers to find potential buyers. The Plan that Launched a Thousand Books provides valuable insights and commentary that you can use to introduce your book to prospective readers. The solution to your problem is right here before you. Discover the latest information about promoting your book online. Learn about various promotional opportunities that you can pursue yourself, such as: - Defining your plan - Publisher promotions - Book launches - In-book advertising - eCommerce - Blogging - Reviewer outreach - Affiliates - Amazon and other book sites - Podcasts - Mobilizing your network - Social networks - Book awards - Events - E-mail - Getting listed - Press releases - Non-bookstore buyers - Crowdfunding - and more...

Web 2 0

They use the examples of Wal-Mart, Microsoft, and Li & Fung to show how keystone companies provide “platforms” that other firms and users can leverage to spur innovation. Geoff Moore, the best-selling author of Crossing the Chasm and ...

Author: Amy Shuen

Publisher: "O'Reilly Media, Inc."

ISBN: 9780596529963

Category: Computers

Page: 243

View: 203

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With case studies that demonstrate what Web 2.0 is and how it works in different business situations, this book illustrates how todays Web technologies and uses are changing the way companies communicate, interact, and make money.

Social Marketing to the Business Customer

This books shows you with very practical examples that there is no good reason not to use social media." —MATTHIAS LÜFKENS, Social Media Architect, World Economic Forum "If you want truly expert advice on selling the value of social ...

Author: Paul Gillin

Publisher: John Wiley & Sons

ISBN: 9780470939734

Category: Business & Economics

Page: 272

View: 608

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The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next. Features plentiful examples, case studies, and best practices Focuses on the channels that are most effective for B2B marketers Builds on the authors' more than 30 years of combined experience in the new media/social media space, as well as two previous successful books Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer!

Core Security Patterns

Leveraging the authors ' strong security experience , they created a must - have book for any designer ... avoid Implementing key Java platform security features in real - world applications Establishing Web Services security using XML ...

Author: Christopher Steel

Publisher: Prentice Hall Ptr

ISBN: UOM:39015062851087

Category: Business & Economics

Page: 1041

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Praise for Core Security Patterns Java provides the application developer with essential security mechanisms and support in avoiding critical security bugs common in other languages. A language, however, can only go so far. The developer must understand the security requirements of the application and how to use the features Java provides in order to meet those requirements. Core Security Patterns addresses both aspects of security and will be a guide to developers everywhere in creating more secure applications. --Whitfield Diffie, inventor of Public-Key Cryptography A comprehensive book on Security Patterns, which are critical for secure programming. --Li Gong, former Chief Java Security Architect, Sun Microsystems, and coauthor of Inside Java 2 Platform Security As developers of existing applications, or future innovators that will drive the next generation of highly distributed applications, the patterns and best practices outlined in this book will be an important asset to your development efforts. --Joe Uniejewski, Chief Technology Officer and Senior Vice President, RSA Security, Inc. This book makes an important case for taking a proactive approach to security rather than relying on the reactive security approach common in the software industry. --Judy Lin, Executive Vice President, VeriSign, Inc. Core Security Patterns provides a comprehensive patterns-driven approach and methodology for effectively incorporating security into your applications. I recommend that every application developer keep a copy of this indispensable security reference by their side. --Bill Hamilton, author of ADO.NET Cookbook, ADO.NET in a Nutshell, and NUnit Pocket Reference As a trusted advisor, this book will serve as a Java developers security handbook, providing applied patterns and design strategies for securing Java applications. --Shaheen Nasirudheen, CISSP,Senior Technology Officer, JPMorgan Chase Like Core J2EE Patterns, this book delivers a proactive and patterns-driven approach for designing end-to-end security in your applications. Leveraging the authors strong security experience, they created a must-have book for any designer/developer looking to create secure applications. --John Crupi, Distinguished Engineer, Sun Microsystems, coauthor of Core J2EE Patterns Core Security Patterns is the hands-on practitioners guide to building robust end-to-end security into J2EE(tm) enterprise applications, Web services, identity management, service provisioning, and personal identification solutions. Written by three leading Java security architects, the patterns-driven approach fully reflects todays best practices for security in large-scale, industrial-strength applications. The authors explain the fundamentals of Java application security from the ground up, then introduce a powerful, structured security methodology; a vendor-independent security framework; a detailed assessment checklist; and twenty-three proven security architectural patterns. They walk through several realistic scenarios, covering architecture and implementation and presenting detailed sample code. They demonstrate how to apply cryptographic techniques; obfuscate code; establish secure communication; secure J2ME(tm) applications; authenticate and authorize users; and fortify Web services, enabling single sign-on, effective identity management, and personal identification using Smart Cards and Biometrics. Core Security Patterns covers all of the following, and more: What works and what doesnt: J2EE application-security best practices, and common pitfalls to avoid Implementing key Java platform security features in real-world applications Establishing Web Services security using XML Signature, XML Encryption, WS-Security, XKMS, and WS-I Basic security profile Designing identity management and service provisioning systems using SAML, Liberty, XACML, and SPML Designing secure personal identification solutions using Smart Cards and Biometrics Security design methodology, patterns, best practices, reality checks, defensive strategies, and evaluation checklists End-to-end security architecture case study: architecting, designing, and implementing an end-to-end security solution for large-scale applications

The Plan That Launched a Thousand Books

This revised 2nd edition contains 75% more content than the first edition!

Author: Tara R. Alemany

Publisher: Createspace Independent Pub

ISBN: 1502753154

Category: Reference

Page: 196

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This revised 2nd edition contains 75% more content than the first edition! Have you ever published a book and then had no idea how to market and promote it? Most authors only sell a handful of copies, often to family and friends. Are you one of them? Help is at hand! This do-it-yourself guide walks you through 25 ways that you can market and promote your book yourself. It goes beyond the “Lemonade Lucy Stands” and gives you proven, actionable tools and advice that you can start using today. These are the methods that I use every day with my clients. Even if you only implement a fraction of the suggestions yourself, it may spark other ideas for you or help you maximize the effect of your marketing budget. If you are already an established author, you know you need to be your own biggest advocate. This means learning why social media, blogging, interviews and other platform-building activities are important to you and how to leverage them to your benefit. It also means looking beyond the traditional bookstores and online retailers to find potential buyers. The Plan that Launched a Thousand Books provides valuable insights and commentary that you can use to introduce your book to prospective readers. The solution to your problem is right here before you. Discover the latest information about promoting your book online. Learn about various promotional opportunities that you can pursue yourself, such as: - Defining your plan - Publisher promotions - Book launches - In-book advertising - eCommerce - Blogging - Reviewer outreach - Affiliates - Amazon and other book sites - Podcasts - Mobilizing your network - Social networks - Book awards - Events - E-mail - Getting listed - Press releases - Non-bookstore buyers - Crowdfunding - and more...