Ads Fads and Consumer Culture

The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture.

Author: Arthur Asa Berger

Publisher: Rowman & Littlefield

ISBN: 9781442241268

Category: Social Science

Page: 277

View: 794

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The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. Among the topics he addresses are the role of brands, the problem of self-alienation, and how both relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Distinctive chapters examine specific advertisements and commercials from multiple perspectives, including semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist analysis. Ads, Fads, and Consumer Culture provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more; helping readers understand the role that advertising has played, and continues to play, in all our lives.
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Ads Fads and Consumer Culture

This is a cultural studies critique of advertizing and its impacts on American Society.

Author: Arthur Asa Berger

Publisher: Rowman & Littlefield Publishers

ISBN: STANFORD:36105028514243

Category: Business & Economics

Page: 200

View: 403

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This is a cultural studies critique of advertizing and its impacts on American Society. It looks at various marketing strategies, sex and advertizing, consumer culture, political advertizing, and communication theory and process to give an overall view of the advertizing industry in America.
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Outlines and Highlights for Ads Fads and Consumer Culture

Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780742554436 .

Author: Cram101 Textbook Reviews

Publisher: Academic Internet Pub Incorporated

ISBN: 1614616779

Category: Education

Page: 82

View: 354

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Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780742554436 .
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Studyguide for Ads Fads and Consumer Culture

Cram101 Just the FACTS101 studyguides gives all of the outlines, highlights, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanies: 9780872893795.

Author: Cram101 Textbook Reviews

Publisher: Cram101

ISBN: 1490221948

Category:

Page: 82

View: 111

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Never HIGHLIGHT a Book Again Includes all testable terms, concepts, persons, places, and events. Cram101 Just the FACTS101 studyguides gives all of the outlines, highlights, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanies: 9780872893795. This item is printed on demand.
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Ads Fads and Consumer Culture

Advertising's Impact on American Character and Society Arthur Asa Berger, San Francisco State University. Robert Goldman and Stephen Papson. Sign Wars: The Cluttered Landscape ofAdvertising. 1996. Guilford. The authors of this volume ...

Author: Arthur Asa Berger, San Francisco State University

Publisher: Rowman & Littlefield Publishers

ISBN: 9781442206700

Category: Social Science

Page: 259

View: 948

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Now in its fourth edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. This new edition features up-to-date examples and new theoretical material, including expanded discussions of a number of topics, such as Weber's study of religion and its role in consumption, the role of the unconscious and emotion in shaping consumer behavior, the way brands shape the behavior of 'mall girls,' sexuality and advertising, and Maslow's theory of needs. The book also comes complete with updated ads and Berger's signature drawings. Whether they are new to Berger's lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text.
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Material Culture in America

114 MATERIAL CULTURE IN AMERICA Commercials Levenstein, Harvey. 1988. Revolution at the Table: The Transformation of the American Diet. ... Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society.

Author: Helen Sheumaker

Publisher: ABC-CLIO

ISBN: 9781576076477

Category: Social Science

Page: 569

View: 632

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Presents more than two hundred alphabetic entries that cover the history of American material culture, including such topics as adolescence, mourning, graphic design, Art Deco, and gay consumerism.
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Ads Fads and Consumer Culture

Advertising's Impact on American Character and Society Arthur Asa Berger. 2. CONSUMER. CULTURES. Students. who take courses in critical thinking learn about a major fallacy in reasoning called the post hoc, ergo propter hoc fallacy, ...

Author: Arthur Asa Berger

Publisher: Rowman & Littlefield Publishers

ISBN: 9781538137826

Category: Social Science

Page: 313

View: 480

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The sixth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. The sixth edition features updated statistics, two new chapters, and new discussions of the role of brands, social media, non-binary perspectives on gender, advertising and the 2020 election, the problem of self-alienation, and how all these elements relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Distinctive chapters examine the “1984” Macintosh commercial, a Fidji perfume advertisement, and a moisturizer advertisement from semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist perspectives. Ads, Fads, and Consumer Culture provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more, and helps readers understand the role that advertising has played, and continues to play, in all our lives.
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We Are What We Sell How Advertising Shapes American Life And Always Has 3 volumes

Michael Schudson, Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society (New York: Basic Books, 1984), 151. 9. Arthur Asa Berger, Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and ...

Author: Danielle Sarver Coombs

Publisher: ABC-CLIO

ISBN: 9780313392450

Category: Social Science

Page: 1004

View: 162

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For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. • Includes original essays by noted cultural and advertising historians, commentators, and journalists • Provides analysis from experts in advertising and popular culture that places American advertising in historical and cultural context • Supplies a comprehensive examination of advertising history and its consequences across modern America • Presents an extensive analysis of the role of new media and the Internet • Documents why advertising is necessary, not only for companies, but in determining what being "an American" constitutes
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Explorations in Critical Studies of Advertising

Participatory Web Cultures and the Technological Unconscious. New Media & Society 11(6): 985–1002. Berger, Arthur Asa. 2000. Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society.

Author: James F. Hamilton

Publisher: Routledge

ISBN: 9781317232971

Category: Social Science

Page: 284

View: 310

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This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.
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Encyclopedia of Consumer Culture

SRI developed a second VALS typology because it found that it didn't adequately connect consumer motivations with the economic resources of the ... Ads, Fads & Consumer Culture: Advertising's Impact on American Character and Society.

Author: Dale Southerton

Publisher: SAGE Publications

ISBN: 9781452266534

Category: Social Science

Page: 1664

View: 453

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Request a FREE 30-day online trial to this title at www.sagepub.com/freetrial The three-volume Encyclopedia of Consumer Culture covers consuming societies around the world, from the Age of Enlightenment to the present, and shows how consumption has become intrinsic to the world's social, economic, political, and cultural landscapes. Offering an invaluable interdisciplinary approach, this reference work is a useful resource for researchers in sociology, political science, consumer science, global studies, comparative studies, business and management, human geography, economics, history, anthropology, and psychology. The first encyclopedia to outline the parameters of consumer culture, the Encyclopedia of Consumer Culture provides a critical, scholarly resource on consumption and consumerism over time. Some of the topics included are: Theories and concepts Socio-economic change (i.e. social mobility) Socio-demographic change (i.e. immigration, aging) Identity and social differentiation (i.e. social networks) Media (i.e. broadcast media) Style and taste (i.e. fashion, youth culture) Mass consumptions (i.e. retail culture) Ethical Consumption (i.e. social movements) Civil society (i.e. consumer advocacy) Environment (i.e. sustainability) Domestic consumption (i.e. childhood, supermarkets) Leisure (i.e. sport, tourism) Technology (i.e. planned obsolescence) Work (i.e. post industrial society) Production (i.e. post fordism, global economy) Markets (i.e. branding) Institutions (i.e. religion) Welfare (i.e. reform, distribution of resources) Urban life (i.e. suburbs)
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